Show notes
Episode Description
In this episode of the Lead Ministry Podcast, Josh Denhart welcomes back
Vance Martin from Slingshot Group to introduce the 3x3 Framework for
Strategic Events. They explore why events miss the mark — through
misalignment, mismanagement, and mistiming — and offer a powerful new lens
for event planning. The framework identifies three cultures to target
(kids, parents, volunteers), three purposes to fulfill (find, fun,
formation), and three event types to deploy (show up, show out, showdown).
If you have ever felt like your events serve some people but leave others
behind, this episode will give you a practical grid to design events that
serve everyone.
Key Topics Covered
*The Three Misses* — Why events fail through misalignment (no purpose),
mismanagement (no team), and mistiming (no margin)
*Three Cultures to Target* — Kids, parents, and volunteers each need
distinct event attention
*Three Event Purposes* — Find (outreach), fun (connection and belonging),
and formation (discipleship and equipping)
*Three Event Types* — Show up (low-pressure), show out (structured), and
showdown (high-energy, wide-reach)
*The 3x3 Grid* — How to plot your annual calendar using colored sticky
notes to ensure balanced investment across all groups
*Events as Recruiting Tools* — How one-time serve opportunities at events
become gateways to long-term volunteer teams
Key Quote
"A killer event shouldn't kill you, and it shouldn't kill your team."
Takeaway
Stop planning events in isolation. Use the 3x3 Grid to ensure you are
intentionally serving all three cultures — kids, parents, and volunteers —
with the right purpose and the right format. Plot it visually, step back,
and see where the gaps are.
Call to Action
We hope this episode encourages and equips you. Share it with a friend and
stay tuned for more resources each week.
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