The Launch Network

Latest Episodes:

ILPS4e14- Brand Your Product; Rick Cesari Explains How He Has Successfully Branded Products Like Sonicare and OxiClean Dec 04, 2018

Show notes

Rick has been a pioneer in the Direct Response advertising industry since the early 90Тs, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years.

The author of “Buy Now, Creative Marketing that getsCustomers to Respond to You and Your Marketing“, my newest book, Building Billion Dollar Brands, is out. https://www.amazon.com/Building-Billion-Dollar-Brands-Spectacular/dp/1599327023

Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.

When not working Rick enjoys, reading, skiing, fishing and hiking. For his 50th birthday he achieved one of his goals and successfully summited Denali (formerly Mt. McKinley) in Alaska. He resides with his wife Martha and three French Bulldogs in Seattle, Wa.

The Inventors Launchpad – Roadmap to Success Series is presented by Inventors Launchpad in beautiful Tampa Bay, FL and hosted by Carmine Denisco. Carmine is an accomplished Author, Entrepreneur, Inventor and Co-founder/Managing Partner of Inventors Launchpad. Along with his business partner Rick Valderrama has changed the face of the invention industry and look forward to helping inventors from all over the world move their ideas forward. For more information please visit www.inventorslaunchpad.com

TOPS2e4- Create and Market Your Product; Beth Kuehl Talks About Her Invention, The Great Plate Nov 30, 2018

Show notes

With a background in banking and the mortgage business, inventing a product and seeking a patent was the last thing Beth Kuehl thought she would ever do. But a messing situation with a full house of teenagers got her thinking. And then she and her husband Rick Kellow, invented the GreatPlate (tm) and GreatCup (tm) - a sturdy plate with a beverage holder built into the center. It became a solution to tipped over drinks and spills she had dealt with on the home-front for years. Now her teens could carry a plate full of food or snacks and their drink at the same time - using just one hand. Beth and Rick have proved the nay-sayers wrong. Many said we wouldn't success with just a single-product company. But we did, and today, GreatPlate is a mulit-million dollar company selling their plates and cups at retail, QVC and Amazon.

The Inventors Launchpad Network – Is proud to present The One Pitch With Jared and Karina show, Co-Hosted by Karina and Jared Rabin Inventors of the Hang-O-Matic and Carmine Denisco, Managing Partner with Inventors Launchpad. Karina serves as a partner in the business and manages Hang-O-Matic’s sales, distribution and marketing departments. Since helping bring the company to market in 2014, Karina has helped sell more than 300,000 units. Her tenacious and go-getter attitude have landed Hang-O-Matic on the shelves of industry giants such as Bed, Bath and Beyond, and Hobby Lobby. Now, Karina and Jared want to teach YOU how to pitch your product and get it selling!

www.thepitchwithjaredandkarina.com

TIS1e9- License Your Product; Porter Whitmire Talks About Finding Innovative Products Nov 29, 2018

Show notes

I have over 15 years of product design, product development, and program management experience. I have developed over 100 different products in many different categories. These include; powertools, lawn and garden products, audio equipment, electronic devices, lifestyle products, grills, stadium seating, household and commercial furniture, smartphone products and apps, and golf cart products and accessories. Beyond product development experience, I founded and head the ION program at TTI Power Equipment campus in Anderson, SC. The Innovation Outreach Network program was started to foster relationships with inventors looking to license products for the power tool, and lawn and garden industry.

The Inventors Launchpad Network – Is proud to present Tuttle Innovation, Co-Hosted by Warren Tuttle and Carmine Denisco. Warren has served as President of the Board of Directors for the UIA since 2010, and is a prolific speaker at inventor clubs and industry tradeshows, where he shares his his extensive knowledge and expertise to help educate aspiring inventors, patent holders and product developers. Warren wants to educate inventors using stories from the industries most influential people.

ILPS4e13- Author and Inventor Susan Castriota Discusses Her Product The Cuchina Safe Lid Nov 27, 2018

Show notes

Meet Susan Castriota, the inventor of the glass Cuchina Safe® Vented Glass Lid and Cover‘n Cook™ Glass Microwave Plate Cover, and hear her “lemons to lemon cake” story! The Cuchina Safe Lid and Cover ‘n Cook™ are the clean, safe, non-toxic alternative to harmful BPA and BPA-free plastic lids and wraps used in the microwave to cover and reheat food. They are the newest, eco-friendly, vented glass lid kitchen accessory for health conscious foodies, and make great splatter shields. Both innovative microwave cover designs allow for easy and fast steaming and cooking in the microwave and conventional ovens up to 450°. The vents make it ideal for steaming vegetables and rice, and for cooking meat, eggs and desserts. No more splatters to clean up! When steaming and reheating with our glass lids and microwave plate cover, you use the least amount of water to ensure the retention of the healthy properties during the cooking process and preserve those important nutrients. With BPA-free glass, there are no more worries about potentially harmful chemicals leaching into your food. Our clear glass cooking lids and glass plate cover won’t absorb odors and bacteria like plastic and silicone covers.

ILPS4e12- Chinese Sourcing; David Alexander Discusses Sourcing in China Nov 20, 2018

Show notes

Selling into the China Market

China is now the world’s second largest economy. It is easy to understand why U.S. companies have targeted this market for goods and services. We provide a comprehensive package that includes due diligence, assessment and market research—all that is necessary to develop and implement a strategy for companies wishing to enter the China market.

Provide details and requirements for conducting business within China
Employee hosting, office space and physical address
Company registration
Company website establishment – establish “.cn” portal for doing ecommerce in China
Currency conversion—How to charge clients in ¥RMB (Renminbi)
Details on back office requirements to support new presence
Customs clearance: We have Class A Import/Export License and could conduct on client’s behalf
China government policy including preferential policy and restrictions
Investigation of several major similar enterprises in China
Potential China partner(s) selection (3PL)
Other considerations for selling into the China market

TIS1e8- Build Your Brand on TV; Michael Antino President of Merchant Media Discusses How To Brand and Sell Your Product on Television Nov 16, 2018

Show notes

Merchant Media is a leading direct response television and retail marketer. Merchant Media has created highly successful brands in such diverse categories as housewares, hardware, health & beauty, home & garden , toys, crafts and entertainment. These include several of the top-selling direct response TV products in the history of the industry, such as Smart Spin, Pasta Pro, Bendaroos and Touch N Brush. Merchant Media is also formidable presence at retail with several of the hottest products in the marketplace including True Touch pet glove, Swivel Store, Style Snaps, Mister Steamy and the Perfect Pancake. Merchant Media is a complete product development company specializing in the development of products from concept to the consumer. A proven leader with outstanding results, Merchant Media maintains an industry-wide reputation for integrity and innovation.

GRRS2e3- Get Your Product Into Stores; Jim and Carmine Discuss The Myths Behind The Retail Timeline Nov 15, 2018

Show notes

If you invent products or have a start-up that's ready for retail, the Get Retail Ready podcast is THE place to hear stories and gain knowledge with the Get Retail Ready guy Jim DeBetta! Jim is a renowned retail selling expert having sold over 100 million dollars worth of products to the world's leading retailers! Knowing the ins and outs of preparing to and selling to major retailers takes knowledge, experience, and enthusiasm. Join us each week to get the inside scoop on how to make YOUR invention a success!

www.weknowbusiness.info

ILPS4e11- Sell on Amazon; Joel Wolh Discusses Selling Products Right From Amazon Nov 13, 2018

Show notes

GBGBS2e5- Patent Help; J.D. and Carmine Discuss The Importance of a Thorough Search Before Applying For Your Patent Nov 09, 2018

Show notes

The Inventors Launchpad Network – Is proud to present Go Big, Go Bold, Co-Hosted by J.D. Houvener, Registered USPTO Patent Attorney of Bold IP and Carmine Denisco, Managing Partner with Inventors Launchpad. His background in business and experience as an engineer and patent attorney empowers him to clearly communicate to a broad range of inventors about their immediate and long-term needs for patenting in order to protect assets, leverage opportunities, and limit liabilities. If you have any questions on the legal side of your invention then this podcast is sure to help!

www.boldip.com

This Podcast is brought to you by the Inventors Launchpad Network.

www.inventorslaunchpad.com

ILPS4e10- Bounce Curl Founder and Instagram Sensation MisMmo Discusses How She Created Bounce Curl And Her Continuous Success Using Social Media Nov 06, 2018

Show notes

The Bounce Curl Story I am the Creator/Formulator of Bounce Curl Products and I am more than excited to share my curl secrets with you! My main goal is to empower all individuals to achieve their own dreams. EDUCATION & EXPERIENCEI graduated with a Bachelor of Science degree with a strong focus in Chemistry. My solid foundation and extensive experience in Chemistry were valuable tools as I began formulating the first innovative Bounce Curl products. During those first four years of formulations with Bounce Curl, I also became a product formulator for over 5 different companies in the hair care, skincare, and body supplement industry. But, it did not take long for me to realize that I needed to expand my Bounce Curl product line into shampoos and conditioners so that clients could be confident that their shampoo, conditioner, cleansing conditioner, and light creme gel would all work well together and give them amazing results! So, in the fall of 2017, I was thrilled to present an entire Bounce Curl product line for men, women and youngsters with Wavy, Curly, or Kinky curls! ON A PERSONAL NOTE I have had curly hair all my life and struggled for so many years trying to figure out how to properly style my curls. The list of products I’ve tried are endless. I became frustrated with all the unsuccessful results from the harsh products I was using, so I decided to do something about it! After spending 3-4 hours a day in chemistry class labs mixing acids, balancing acid/base equations, analyzing bacteria in microbiology, and reading IR spectrums - I helped create Bounce Curl and I have also created beauty products for other companies in this incredible industry. My parents taught me from a young age to take great care of my hair. I have always had long, shiny and strong hair and I believe it is because I was raised to use only home-made, natural ingredients on my hair. My grandmother played an important role in developing my hair care routines and she has been my inspiration for Bounce Curl. She would mix up special formulas using only natural ingredients and she always used black seed oil. Nigella Sativa (black seed oil) is one of the secret middle eastern oils and has been used by me and my family for many years. My experience with natural ingredients date back to my childhood. I have fond memories of going to my backyard, scraping aloe vera out of the plant, boiling flax seeds and using them as hair gels. I love mixology and DIY (Do-It-Yourself) projects! The Bounce Curl Tradition of Excellence At Bounce Curl, we are committed to creating products that do not use harsh chemicals. We carefully select natural ingredients that can style, moisturize and hold your beautiful curls. There are certain ingredients that the FDA (Food and Drug Administration) requires us to include in our products; preservatives are a good example of this because they work to keep the product stable and safe from growing any bacteria. FDA has strict rules and, as a responsible company, we follow the rules! At Bounce Curl, we believe that Beauty is Shared. We realize that every individual is different and educate our customers on hair, skin & body care. We are HUGE FANS of mixology. You will want to check out our blog section where we share advice, news and product reviews. We are also committed to Serving with a Genuine and Pure Heart,exemplified byour Custom Wig Donation Program. Every month we create and donate a full custom wig with real human hair to an individual who has lost their hair to chemotherapy or any other medical condition. As a company with the heart and intention to serve, we are pleased to be able to help those going through difficult times; everyone should feel beautiful!

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