“We make a living making people happy.”
Anouck Gotlib has unlocked the key to happiness with her delicious Belgian treats! Here’s how the CEO of Brooklyn-based Belgian Boys made sharing yummy, nostalgic Belgian treats with U.S. consumers a recipe for success. Listen to her story on this episode of #TheKaraGoldinShow
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Bullet point list of key topics and the timestamps from the podcast episode:
00:42 - Introducing Anouck Gotlib
4:05 - Anouck’s childhood in Belgium, meeting Greg, and the beginning of Belgian Boys
6:28 - Anouck’s background in fashion before moving to Belgian Boys
9:47 - The most surprising parts of launching Belgian Boys
15:20 - Getting Belgian Boys into its first stores
18:29 - Troubleshooting with retailers and finding the right ones
19:05 - Launching Belgian Boys Breakfast at Target
20:48 - The new Belgian Boys French Toast
25:08 - Supply Chain issues especially in the pandemic
27:05 - Belgian Boys work with Misfits Market, upcycled Stroopwafel
28:55 - Wrap up and where to find Anouck and Belgian Boys
List of links to resources mentioned in episode, suggested reading & social media handles:
Belgian Boys’s Website: https://www.belgianboys.com
Anouck’s Linkedin: https://www.linkedin.com/in/anouck-gotlib-82b96b2b/
Belgian Boys’s Instagram: https://www.instagram.com/belgianboys/
Belgian Boys’s Twitter: https://twitter.com/belgianboys Anouck’s Facebook: https://www.facebook.com/anouck.gotlib