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    Education

    The Jedburgh Podcast

    The Jedburgh Podcast empowers leaders to achieve success on their journey to transform themselves and their organizations. Creator, Host and Special Forces Green Beret Fran Racioppi interviews the world’s most prominent visionaries, drivers of change, and those dedicated to winning.

    Each episode is an in-depth discussion with trailblazers who’ve earned success through a dedication to talent development, preparation, introspection, and the drive to get things done. Our conversation will empower listeners to define success and operate at an elite level, regardless of the task at hand. 

    In May 1943 the Allied Forces determined a new type of leader was required to win World War II. Operation Jedburgh parachuted three-man teams deep behind enemy lines to win no matter the challenge. Jedburghs lived by the mantra “how you prepare today, determines success tomorrow.”  Today’s leaders are no different.

    Fran speaks with leaders in public service, business, athletics, and academics about their personal leadership stories of success, failure, and the road to continuous improvement. Our discussions focus on the character traits of elite performance used by Special Operations Forces to recruit, assess, select and retain elite performers. Through this lens, we show listeners that success in any field must be earned every day.

    We strive for each listener to take valuable lessons learned and concrete action steps to improve themselves, their teams, and their organizations. Although developed and used by US Special Operations Forces, these characteristics are inherently applicable to building resilient and successful organizations in any sector or industry, as well as in the betterment of our personal and professional lives. 

    The Nine Characteristics of Elite Performance:

    -Drive: Growth mindset, be better than yesterday, continuous self-improvement

    -Resiliency: Perseverance in the face of challenges

    -Adaptability: Adjust one’s behavior to the situation

    -Humility: Recognize that you do not have all the answers; a willing learner maintains accurate self-awareness

    -Integrity: Understand what is legal and correct and align actions and words to both

    -Effective Intelligence: apply one’s experience and knowledge to the situation

    -Team Ability: Prioritize organizational needs ahead of oneself, work as a cohesive unit

    -Curiosity: Exploring the unknown, questioning the status quo in pursuit of better

    -Emotional Strength: Emotional control in stressful situations brings calm to chaos

    Fran Racioppi is the Founder & CEO of FRsix where he leads operations in critical infrastructure projects. He served 13 years in the US Army Special Forces as a Green Beret. Fran is passionate about building the world’s best leaders and the impact our special operators have in service and beyond. He holds a BA from Boston University in Broadcast Journalism and an MBA from NYU Stern, as well as the security industry’s highest accreditation as a Certified Protection Professional.

    The Jedburgh Podcast is an official program of the Green Beret Foundation, a nonprofit charitable organization dedicated to supporting U.S. Army Special Forces Soldiers and their families. The Foundation provides emergency and ongoing support across five pillars: Casualty Support, Health and Wellness, Transition, Family Support, and Gold Star and Surviving Families. Learn more at https://greenberetfoundation.org/the-jedburgh-podcast/.

    Join our Jedburgh Team to reach your dreams!

    Advertise

    Copyright: © Copyright 2026 Jedburgh Podcast, LLC. | All Rights Reserved | jedburghpodcast.com

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    Latest Episodes:
    #028: Stuckey's - CEO Stephanie Stuckey Sep 30, 2021
    Show notes

    Stuckey's has been a staple of America's highways. At its peak, Stuckey's pecan rolls, Texaco gas, and homemade candies dotted almost every interstate across every state. But a series of buy-outs and lack of attention shuttered this iconic American staple.


    In this episode, Fran Racioppi is joined by Stephanie Stuckey - the third generation Stuckey to run the brand after buying it out of near bankruptcy two years ago. Stephanie is a lawyer by trade now leading not only a chain of franchised roadside stops and a pecan snack company, but also the resurgence of the American road trip.


    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Stephanie explains the opportunity in owning and scaling family businesses, recounts the history of how Stuckey’s grew, and lays out her path to turn the company around.

    -The Stuckey’s brand is an example of a company’s need to continuously evolve and pivot to meet changing customer requirements, while maintaining quality control and brand value.

    -Stephanie provides her views on entrepreneurship, failure and the definition of “The Girl Boss.”

    -Stephanie shares her perspective on storytelling, building a community on social media and how she grew her following from 0 to over 60,000 in 18 months.

    -Fran and Stephanie show the importance of brands placing focus on their strengths and the value they bring to their customers through an in depth discussion on Pecans.



    Quotes:


    -”Initially it was just making money. It was his side hustle...When he started to get the vision was when he realized he was starting to solve a problem.”

    -“The visionary founder was no longer around to help steer the direction of Stuckey’s...it lost the magic.”

    -”There is a reason that family businesses fail. It’s because that sense of excitement and entrepreneurial spirit gets lost over the generations.”

    -“Handing wealth to the next generation does not instill hard work ethic at all.”

    -”I focused on my strengths. I’m a big believer in strength building and looking at what is your core competency; and then you compliment that with others who fill in your gaps.”

    -”The great thing about being at the bottom is that you have nothing to lose.”

    -“I think it’s poor manners if all you ever do is post about yourself and you don’t comment on other people’s posts.”

    -”Empowering a smart, energetic management team to then filter down to the people they supervise is what is going to help create the brand.”

    -”In any good brand you are building a community internally and externally.”

    -“For every ‘yes’, there are four to five ‘no’s.’ You are constantly having to pick yourself up, dust yourself off and keep going.”

    -”When you are small and scrappy, you have to distinguish yourself. You cannot win the volume game.”

    -”If you are not failing, you are not truly an entrepreneur.”



    Stephanie’s Three Daily Foundations to Success:


    -Do something creative

    -Keep a gratitude journal

    -Exercise to maintain consistency


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #027: Letters To My White Male Friends - Dax-Devlon Ross Sep 23, 2021
    Show notes

    Race is an uncomfortable conversation. Recent events like the death of George Floyd and Breana Taylor sparked race conversations, racial tensions, movements like Black Lives Matter, and corporate action. These events have forced us to look inward and challenge our thoughts, perspectives and views on race and the role race plays in our conscious and unconscious bias. In this episode, host Fran Racioppi joined by investigative journalist, Dax Devlon-Ross to discuss his new book, Letters To My White Male Friends.


    Dax and Fran break down the race divide between black and white. They define and analyze present day examples of systemic racism and why they exist. Dax shares his personal experiences of growing up in Washington, DC. We lay out Dax's LENS (Listen, Empathize, Notice, Speak) framework for how we move forward...together. And in a section called, Dax's Decision-Points, he lays out his checklist for solving any complex issue.


    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Dax provides examples of systemic racism in America, an explanation of how we got here, and how we change it.

    -We tie the Special Operations nine characteristics of elite performance into Dax’s seven core beliefs of Bravery, Community, History, Honesty, Humility, Inquiry, and Story.

    -Fran and Dax discuss the role of charities in society, the gap they fill and the impact many do (and do not) have.

    -Identity, and how a person identifies themself, is an important factor in how they view dominance, subordination and their role in society.

    -Dax explains the current, and dangerous, tendency of leaders to not make important decisions, default to group think and their genuine fear of taking action that some people may not agree with.

    -How to develop diversity, equity and inclusion programs that are not a result of woke culture, but focused on accepting the current norms, identifying the true goals and empowering community in the organization.

    -Dax shares an emotional personal account of becoming a victim of racism and violence towards black youth.


    Quotes:


    -”I resist the idea that I was well off. I embrace the idea that I was middle class.”

    -”A system can pivot to create opportunity, or a system can pivot to close off opportunities.”

    -”Systemically racist policies typically have an effect on a disparate group of people, even though the writing or the letter of the policy may appear to be neutral.”

    -”I have to be convinced of the belief of a racial hierarchy in order for me to subjugate other human beings.”

    -”These are societal problems that society must solve. This is the role of government.”

    -“If you are born into poverty the likelihood is that you will live in poverty, die in poverty, and your children will live and die in poverty.”

    -”When you create more diversity you create more equity.”

    -”I don’t just want to hear about your success...what I want to know is how you navigated your shortcomings.”


    Dax’s Three Daily Foundations to Success:


    -Love my family

    -Set aside time for deep reflection

    -Movement (exercise)


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #026: Eat The Change - Seth Goldman  Sep 16, 2021
    Show notes


    Driving change begins with the need to build something you believe in. Seth Goldman is the founder and Chief Change Agent at Eat The Change. He is also the Chairman of the Board at Beyond Meat and the Co-founder and former Tea-EO of Honest Tea.


    Seth joins this episode to break down entrepreneurism, how to build something from nothing and how the nine characteristics of elite performance are required to scale and exit a successful business.


    Seth also shares his 3-P's of Entrepreneurship, how the Boston Red Sox taught him important lessons on resilience and adaptability, the selection process for choosing the right business partner, and how entrepreneurs cannot delegate anything in the very beginning.


    Seth and Fran also discuss his New York Times bestseller Mission in a Bottle, written with Honest Tea Co-Founder Professor Barry Nalebuff, and Seth’s newest initiatives around plant-based burgers and mushroom jerky!


    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Seth quantifies ‘drive’ and the need to be all-in on the risks behind starting a business; including his journey at Honest Tea which he started and led for 21 years from nothing to sales of over 100 million units/year and acquisition by Coca-Cola.

    -Seth explains his 3-P’s of Entrepreneurship, the need to remain resilient and adaptable, and the importance of being fiscally responsible.

    -Fran presses Seth on his most challenging moments building Honest Tea and Eat the Change, and what he learned from each of these experiences.

    -Team ability and partnership define Seth’s career as an entrepreneur. He shares his lessons on role clarity, how to pick the right business partner, and how he selects his team.

    -Seth shares insights into his new initiative creating mushroom jerky and plant-based burgers alongside Chef Spike Mendelsohn.



    Quotes:


    -“Change is about moving from where we are to where we should be. It’s an aspirational vision.”

    -“You can’t wait for the world to change. You must be changing it.”

    -”Every time we eat a meal we have a chance to make an impact.”

    -“For all entrepreneurs we have to be optimists. You wouldn’t start something if you didn’t have the hope that it would work out.”

    -”The most important resource an entrepreneur has isn’t time…it’s energy.”

    -”If I had said I can only get in with a big distributor the business wouldn’t have gotten off the ground.”

    -”Understand the terrain. Understand your tools. Don’t try to compete with someone else’s tools.”

    -”Can a business be a vehicle for change? If we are meeting the consumers' needs then we get to pursue the issues we care about.”

    -“Unless you have humility, you are not really going to empower your team.”

    -”As long as there is clarity of roles then co-founders can be great...As long as we have clarity of roles then we can be complementary to each other.”


    Seth’s Three Daily Foundations to Success


    -Make the bed with my wife to achieve something together.

    -Exercise to clear my head and connect with myself.

    -Do what I say I am going to do.


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #025: No One Left Behind - Afghanistan And The Global War On Terror Sep 09, 2021
    Show notes

    September 11, 2001 changed the world forever. The United States of America was attacked by Osama Bin Laden and the Al-Qaeda Terrorist Network. They were provided safe haven and protection by the Taliban. Within weeks of the attack, United Special Forces - the Green Berets launched an offensive into Afghanistan backed by the power of the US Air Force. The Taliban was defeated in weeks.


    Since then, the United States and the international community have built and supported the Afghan government and the Afghan military as part of the Global War on Terror. Now, 20 years later, the United States has left Afghanistan. The Taliban is back in control of the country. Thousands of Afghans are displaced and back under threat by an oppressive regime. An unknown number of American citizens remain stranded. And the world is left wondering both...how did we get here...and where do we go from here.


    Host Fran Racioppi is joined by former Secretary of Defense Chris Miller, No One Left Behind Board Members Mariah Smith and JD Dolan, and Sonia Nawrooz - an Afghan immigrant whose family remains stranded in Kabul. Secretary Miller was one of the first Green Berets into Afghanistan in 2001. Mariah, JD and Sonia lead No One Left Behind and its mission to support the relocation, resettlement and humanitarian efforts to aid displaced Afghan refugees. Mariah and JD have each served in Afghanistan three times. Sonia is an Ambassador to incoming Afghan immigrants to the United States.

    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -The group shares their 9/11 stories of where they were, the impact the attack had on each of them and how they have answered the nation's call since.

    -We break down the rise of the Taliban and how 200 Special Operators and Paramilitary Officers defeated them in 2001.

    -We analyze how America’s investment and presence for 20 years in Afghanistan has still resulted in a chaotic withdrawal, the resurgence of the Taliban and an equally dire situation in Afghanistan now.

    -The group lays out the next steps politically, diplomatically and militarily for the United States and the international community in Afghanistan.

    -No One Left Behind explains their mission to resettle Afghan refugees now displaced, how the Special Immigrant Visa process works, and how we can all get involved.


    Quotes:


    -”My heart and my mind are with all the women and girls stuck there...history is repeating itself.”

    -”We trained them to fight a different way...it was completely predictable to me.”

    -”I had hoped that there would be a way that the international community and us, the US, would have stayed involved for multiple generations.”

    -“This is what we created Special Forces for. The mission of the Special Forces Regiment was to go behind enemy lines, link up with insurgent, surrogate forces and overthrow tyrannical regimes.”

    -”My translator’s still there. My friend is still there. What can I do? What should I do?”

    -“If I don’t do this, who will perish? This becomes a moral obligation.”


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #024: Country Music Television – Lauryn Snapp Sep 02, 2021
    Show notes

    Music generates an emotional response in all of us. Music can motivate us and make us smile. It can transport us to the past and make us cry. Music can bring us together. Or...it can remind us when it's time to move apart.


    Country music has taken center stage in the battle for musical dominance. In this episode, Lauryn Snapp, writer, producer and on-air personality at Country Music Television, shows us how Country is built on connecting fans and artists through meaningful connection, community, and how the days of boots, spurs, hats and tumbleweeds have evolved into a genre we can all identify with.

    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Lauryn explains the rise in popularity of country music, its inclusivity and its ability to bring people together in meaningful ways.

    -Fran and Lauryn break down the entertainment industry’s adoption of social media as the primary means of communication with fans and how the shift from CDs to streaming has advanced the pace and authenticity of the industry.

    -Lauryn defines the importance of building in person relationships on our teams and within our organizations; relationships that cannot be replicated remotely.

    -How Tik-Tok has changed how artists connect with their audience.

    -Lauryn shares her “Space to Create” and “Makes You Feel” campaigns aimed at driving creative spirit and innovation at Warner Media.

    -Fran challenges Lauryn’s leadership lessons on a segment called Lauryn’s Leadership Chords:

    --"Realize the things that you are really good at and what you are not good at - and own it"

    --"Problem solve something until you know you cannot find the answer"

    --"I would rather have someone ask a million questions and do a knockout job then not ask any questions and do quasi"

    --"Act with integrity"

    --"We are always in edit mode"

    --"Be a part of now. There is freedom in presence"


    Quotes:


    -”Country music is a human genre...if you have a heartbeat, there is going to be a song for you in country music.”

    -”We are all human and we want to feel emotion.”

    -”I got to grow up with people who were constantly challenging me.”

    -”Nashville is a relationship-based town.”

    -”I want to make music visual. I want to be telling stories. I want to help curate the future of country music.”

    -”It’s our responsibility to find innovative ways to bring people together.”

    -”Empower the people...invigorate the process...find ways to lead the industry.”

    -”If you are a leader...do it with a people first mentality.”

    -“Show up fully and be completely prepared.”

    -”Luck is founded fully in people who are prepared to take on a new opportunity.”

    -”People want to work with people who work hard and have a great attitude.”

    -”There are going to be times in your life where you need to be present or you are going to miss out on an opportunity.”


    Lauryn’s Three Daily Foundations to Success:


    -Do what is needed for overall wellness

    -Be vulnerable and intentional

    -Show up fully...put everything you have into everything you do.


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.


    #023: Soulbbatical - Shelley Paxton Aug 26, 2021
    Show notes

    Most of us wake up every day and should all over ourselves. In fact we should all over ourselves all day every day. We rarely ever take a step to do the things we actually want to do. Instead, we do all the things we think we should do. What if we decided one day to stop the madness. To stop shoulding all over ourselves, and on everyone else, and pursue our own dreams along our own path.


    Shelley Paxton spent 26 years as one of the world's top marketing and advertising executives. She led iconic brands like Harley-Davidson, Visa, McDonald’s, and AOL. But in 2016 she walked into her boss's office and declared she was mentally, emotionally, and physically sick from pursuing the goals and agendas of everyone else. She was "soul-sick." She left the corporate world to become the Chief Soul Officer of her own life and launched Soulbbatical, her movement to liberate the souls of one billion people by showing us that we have a choice in how we live our lives and nurture our souls.


    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Shelley defines Soulbbatical and the need to stop rebelling against tradition and corporate norms and start rebelling for our own lives, fullment and paths forward.

    -Shelley walks us through an exercise to define our Soul Fuels and our Soul Sucks to identify what in our life gives us passion and purpose vs what makes us miserable.

    -Fran & Shelley lay out the S-O-U-L Process as the starting point to take action.

    -How do we liberate ourselves from the shackles of should and get comfortable cutting out that which makes us unhappy.

    -Our why-dentity defines our decision-making process and allows our ego to affect our decision-making.

    -Courage and confidence are needed to convert fear into fuel.



    Quotes:


    -”Soulbbatical is a forever journey of living our truth.”

    -”Rebellion…is often unsuccessful because it’s on someone else’s terms.”

    -”It’s about what lights you up from the inside out. That’s what ‘successful’ looks like.”

    -”Is that someone else’s goal? Is that someone else’s expectation? Is that in alignment with my values?”

    -”What is that shackle of should?

    -”Every badass accomplishment is a series of tiny steps.”

    -“What surprises you. What scares you. What inspires you. What do you want more of or less of. Where are the ‘shoulds’?”

    -”I’m doing more things that fuel my soul than suck my soul.“

    -”I worked 25 years to get to this point and I feel empty.”

    -”What are you pretending not to know?”

    -“The strongest leaders in the world know how to ask for help.”

    -”Am I moving closer to who I want to become, or further away?”

    -“Busyness was a badge of honor for me.”

    -“We are not going to be playing big in the arena if we let fear in the driver seat.”

    -”Show up as who you want to be every day.”



    Shelley’s Three Daily Foundations to Success:


    -Start the day with Soul Statements that define my reality.

    -Remind myself of my values - freedom, authenticity and courage.

    -Check in with myself to understand what I need to do to show up as my best self today.


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #022: Premier Lacrosse League - Chaos Head Coach Andy Towers Aug 19, 2021
    Show notes

    Coaches are teachers, mentors, role-models, friends, and parents to many athletes. For most of us, Coaches impact and influence our lives during our most impressionable years. They drive us to be our best and give it everything. They show us that winning is the product of the team effort. They push us back out there when we fail. No matter what sport we play, or what level we play at, coaches lead.

    Andy Towers is the Head Coach of the Chaos Lacrosse Club in the Premier Lacrosse League. He is a member of the United States Lacrosse Connecticut Hall of Fame ,as well as the Brown University Sports Hall of Fame. He is a world champion, multiple time All American, All Ivy and All New England; and the Ivy League Player of the Year. He was the 2019 coach of the year in the PLL's inaugural season.

    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Andy recounts the start of the Premier Lacrosse League, how he was selected as a coach, and how the PLL is the highest level of competition in lacrosse.

    -The characteristics coaches look for in building a team from scratch and the difficulty in selecting and managing the best players in the world.

    -Andy shares the lessons of bounceback through his difficult Junior year at Brown where despite his lacrosse All-American status, he failed out of school and was forced to re-apply after demonstrating a change in attitude and behavior.

    -Andy defines the ‘the decision to fail’ and explains that success is the product of proactively doing everything you can to succeed.

    -The importance of the athlete-coach partnership today and what coaching style works best for today’s teams.

    -How to display authenticity and real-ness to build trust, community and ownership among the players, coaches and staff.



    Quotes:


    -”Our only goal is to win the PLL championship.”

    -“You don’t have to be a great player. You have to be a great teammate. You have to be a great competitor. You have to choose focus. You have to choose toughness.”

    -“It was the most humiliating experience I have ever had, but the best thing that has ever happened to me, because it created a bounceback opportunity.”

    -”What sets you free is knowing you did everything you could proactively.”

    -”As coaches, your players and the culture of the program are going to take on the characteristics you consistently show them.”

    -“Everything that we do, we are going to have a purpose to it and we are going to be able to verbally defend why we are making these decisions.”

    -“There is no other way to be with people, than to be straightforward; and honest; and proactive.”

    -“Your success is the team’s success. And the team’s success is your success.”

    -“The best players are the ones who appreciate the importance of being zero maintenance as people, players and teammates.”


    Coach Towers's Three Daily Foundations to Success:


    -Get a workout in

    -Handle my business administration

    -Make sure my family knows I love them


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #021: NFL To RPA – Wide Receiver Austin Collie Aug 12, 2021
    Show notes


    Professional football requires its players to be fast, strong, and smart. It's a sport, but it’s also a $16B business where results are the only thing that matters.

    Austin Collie played wide receiver for the Indianapolis Colts and the New England Patriots. He was drafted in the 4th Round of the 2009 draft and is a member of the Brigham Young University Hall of Fame.

    Austin joins host Fran Racioppi to discuss how our drive for perfection is based on competition, the identification of our faults, and the need to correct those faults quickly, without compromise and without delay - or risk having our weakness exploited.

    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.



    Highlights:

    -Austin and Fran break down the importance of chemistry on a team and how the greatest of all time demonstrate personal accountability and responsibility to their team before themself.

    -Austin discusses the series of devastating concussions and injuries that slowly forced the end of his playing career. He explains the difficulty we face in accepting the end, but also how we can embrace new opportunities if we bring the same level of passion, dedication and drive to our new endeavors.

    -An NFL wide receiver turned technology start-up executive in Remote Process Automation at JOLT Advantage Group, Austin proves that we are the only ones who can control how hard we work. He is the definition of our core tenets... "hire for character, train for skill."



    Quotes:


    -”The only way you are going to get better is if you put yourself in an uncomfortable position.”

    -”I wasn’t ever afraid to lose because I knew at the end of the day I was going to find out what my weaknesses were.”

    -”Practice was where you found the most competition; where your job was on the line.”

    -”Competition is what catapults you to figure out who you are.”

    -”There is one thing that I could control and that is how hard I worked.”

    -”I can’t talk enough about the selflessness that went on being on the Colts.”

    -“How can I help the team? How can I make the team better? Not how can the team make me better?”

    -“You put in the work, you become the best.”

    -“They wanted to be the best. They wanted to win every game they played in. So they prepared like it.”

    -“Talent wasn’t given. It was earned. Wins weren’t given. It was earned.”

    -”Whatever corrections need to be made are made the same day the mistakes are realized.”

    -”What makes elite athletes elite is they have one mind track...one center focus...becoming the best.”

    -”Robotic Process Automation is replicating what humans do.”



    Austin’s Three Daily Foundations to Success:


    -Communicate; especially when I need help.

    -Remain humble; don’t be afraid to say you don’t know it all.

    -Don’t get outworked; the only thing I can control is the amount of work I put into it.


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #020: Desert Energy – CEO Of Dii Desert Energy Cornelius Matthes Aug 05, 2021
    Show notes

    Over 80% of the world is still powered by fossil fuels like oil, natural gas and coal. The Middle East and North Africa are home to over 90% of proven fossil fuel reserves. There is shelf life on fossil fuels and limited availability means higher prices.


    In this episode host Fran Racioppi is joined by Cornelius Matthes, CEO of Dii Desert Energy; the world's leader in the development and enhancement of renewable energy. Fran and Cornelius describe how the world's largest oil producers are becoming the world's largest renewable energy providers, how green hydrogen is changing our lives and an initiative to link the solar and wind power generated in North Africa to Europe through a series of underground power distribution systems.


    Cornelius also provided his keys to successful product development, launch, scale and funding.


    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Renewable energy is a diversification play for economic and political security in the traditional fossil fuel-driven countries of The Middle East & North Africa.

    -History of Dii Desert Energy; its place as a consortium of renewable expertise and community, and its history of bold action and development seeking to bring renewable energy to Europe.

    -Why 2050 is the critical year for significant energy transformation.

    -Cornelius explains the importance of green hydrogen, how industries are harnessing and using it, the economics behind the reductions in cost, and the benefits of the near 100% clean production and use.

    -How energy start-ups are rapidly advancing innovation and technology in renewable energy.

    -Cornelius shares his leadership lessons from Pawame, where he led a company bringing solar power to the residents of the most remote regions of Kenya while also helping them develop credit and financial security.



    Quotes:


    -”This decade will be the decade of disruption; positive disruption.”*

    -”The game changer of green hydrogen is the affordable price.”

    -”Green hydrogen is nothing else than converting water via electrolysis to water and hydrogen.”*

    -“The Middle East has a huge opportunity because there is extremely low cost wind energy, extremely low cost solar energy, and abundant space.”*

    -”In 1910 you saw one car in the middle of many horses. In 1920 you saw one horse in the middle of many cars.”

    -”Over the last five years we have electrified something like 20,000 households.”

    -“I’ve learned to be persistent in many things in my life...there is no golden recipe.”

    -“This is a wonderful way to focus on what is essential in life; nature, silence, respect, respect of nature, respect of knowing your limits.”

    -”The impossible is possible. Everything is possible. You have to aim high. Be ambitious. Believe in your objectives. Just do it.”*



    Cornelius’s Three Daily Foundations to Success:


    -Communicate effectively

    -Extreme persistence in everything you do

    -Exercise and sports to clear your mind


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

    #019: Founder of Win This Fight, Author, Philanthropist & Heiress to Sheraton Hotels - Mitzi Perdue Jul 29, 2021
    Show notes

    Over 40 million people are the victims of Human Trafficking. It's the fastest growing crime in the world, a $150B industry, and disproportionately affects women and children. Mitzi Perdue is the founder of Win This Fight!, a non-profit dedicated to eradicating this vicious crime. She is the heiress of Sheraton Hotel Chain, widow of another family business poultry magnate, Frank Perdue, a businesswoman in her own right, and an author.


    Mitzi joins host Fran Racioppi for a candid discussion on how we must all jump in to combat labor and sex trafficking, the keys to running and scaling a successful family business, and in a surprising twist, Mitzi calls out her rival in the battle for hotel chain heiress superiority - Paris Hilton.


    Join the fight to raise $100M by visiting winthisfight.org or text ELEVATE to 55312.


    Read the full episode transcription here and learn more on The Jedburgh Podcast Website.


    Highlights:


    -Fran & Mitzi define human trafficking, its unacceptable practices, and it’s impact of victims and the labor market.

    -Win This Fight! has pioneered a method of donation through auctioning high-value items their owners just don't really need.

    -Mitzi shares the keys to success in Sheraton's rise to the largest hotel chain in the world through a commitment to empowering people and organizations.

    -How implementing “The Great Failed Project Award” allows for bottom-up input in organizations while fostering innovation and creativity.

    -The lessons of Frank Perdue in investing in the development of employees and a leader’s need to focus on the present in order to fully understand and solve complex issues.

    -Mitzi turns the tables and forces Fran to define his thoughts on failure and the importance of encouraging teams to learn through pushing past their limits.

    -Embracing an attitude of lifelong learning will allow us to continue to grow, be genuine, human, authentic and personable; something Mitzi learned as she has overcome her fear of public speaking and being in large crowds.



    Quotes:


    -”If you are a trafficker, you are really trying to ‘break’ the person that you are trafficking.”

    -”People live up to or down to your expectations.”

    -”If you are focused on what am I going to get out of this, you are probably going to be disappointed.”

    -”If I were Paris Hilton and I was reading that Mitzi Perdue - she is the Sheraton heiress - wanted to meet me, I wouldn’t believe it.”

    -“To make somebody feel important, listen to them.”

    -”I don’t want them to know what I want to hear. I want their ideas.”

    -”95%of an award is communicating to the rest of the company what we value and what is important.”

    -“People like you a lot more for being human, than they like you for being perfect.”



    Mitzi’s Three Daily Foundations of Success:


    -”Eat a live frog” - do the hardest thing you need to do today first

    -Make a list of tasks to be completed

    -Focus on that which energizes us and provides positive mental energy


    This episode is brought to you by Analytix Solutions; improving the efficiency of your business across people, process and technology through multi-divisional outsourcing solutions.

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