It comes as no surprise that Christian Larson, the creative half of the founding duo behind the imaginative Swedish undergarment brand CDLP, cut his creative teeth with early careers in visual world building: first editing, then directing.
Growing up outside Stockholm, Christian studied drumming from an early age, and his sense of rhythm is perhaps the strongest visible through line in a career that has spanned multiple industries. You can see it in his award winning editing on projects like the Grammy and Emmy-nominated concert film 'ON THE RUN' featuring Beyoncé & Jay-Z, and projects for Lady Gaga, Daft Punk, Abba, Taylor Swift, Britney Spears and Dior. That same sense of rhythm won him the director chair on ad campaigns for Cartier, Jimmy Choo, Pepsi, Mercedes-Benz, and Nowness, as well as music videos for Sigur Rós, Kylie Minogue, Icona Pop, and Swedish House Mafia.
When Christian’s directorial career was keeping him frequently on the road, his best friend Andreas began traveling with him. One day they found themselves in a hotel room in Rio, chastising each other for their mutually terrible choices in underwear, and an idea was born. The quest began to develop a superior product to what was on the market, a product crafted from better materials and made in Europe, where they could have control over their manufacturing process. Once an unconsidered, boring, ’non-decision' purchase relegated to the sock drawer, CDLP won early support from men of all ages, who finally felt sexy in their improved undergarments.
Over the last six years the brand has grown to include swim and loungewear, and a women’s line launched a few months ago. True to his rhythm, Christian’s video campaigns are masterfully shot and tightly edited… Not to mention the CDLP mixtape series, which is fantastic.
We caught up with Christian to chat about curiosity as a driving imperative, why hotels make the most cinematic backdrops, and how an unexpected moment, like seeing 35 millimeter film for the first time, can alter your perspective and cement your commitment to a creative destiny.
Slide on your best underwear, and enjoy this conversation with the brilliant Christian Larson.
Presented by NUVO Magazine.
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