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    How To

    The How To Podcast Series – Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels – HowToPodcast.ca is your home for podcasting!

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    Latest Episodes:
    E07 - Start with Your Podcast Trailer - What to Include and What to Exclude Apr 07, 2022
    Show notes

    EPIOSDE 7 - Start with Your Podcast Trailer - What to Include and What to Exclude


    Creating a podcast trailer is a great way to introduce your podcast to potential listeners and build anticipation for your upcoming episodes. Here are some steps you can follow to create a compelling podcast trailer:


    1. Start with a hook: Your trailer should grab the listener's attention right from the start. Start with a hook that highlights the unique aspect of your podcast and why someone should listen to it.

    2. Keep it short: Your trailer should be no longer than 60 seconds. You want to give enough information to entice listeners, but not so much that it becomes overwhelming or boring.

    3. Introduce yourself and your podcast: Tell the listener who you are and what your podcast is about. This is your chance to establish your credibility and showcase your personality.

    4. Highlight your best content: Use clips or excerpts from your upcoming episodes to showcase your best content. This will give listeners a taste of what they can expect from your podcast.

    5. Call to action: End your trailer with a call to action, encouraging listeners to subscribe to your podcast, leave a review, or follow you on social media.

    6. Edit and polish: Once you've recorded your trailer, edit it to make it sound professional. Add music, sound effects, or other elements to make it more engaging and appealing to listeners.

    Remember, your podcast trailer is your first impression with potential listeners, so make sure it accurately represents your podcast and captures their interest.

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    https://howtopodcast.ca/


    E06 - Five Tips to avoid Podfade - be clear on your why, plan and execute Apr 06, 2022
    Show notes

    EPISODE 6 - Five Tips to avoid Podfade - be clear on your why, plan and execute

    In this episode we discuss five tips to help you to avoid Podfade - be clear on your why, plan and execute a great podcast!


    5 Tips to Avoid Podfade

    1. Proper Scheduling - be real with your time

    Have a clear idea of the time required to create good-quality and engaging podcast episodes continuously. The key is to generate consistent good quality episodes that stick to the schedule. Share your podcast release schedule in your trailer so people can know what to expect from you

    2. Do You Have Sufficient Content?

    Specialize in your selected niche, sorry to our American listeners - it is pronounced "niche" not "nitch" - so that whole, "the riches are in the nitches" thing is not really an accurate saying... Your niche is your superpower - why people return to YOUR podcast - why YOU are different than the rest! Ensure that the the niche that you choose is not too broad - if you try to be everything to everyone, you'll end up being nothing to nobody! On the flip side, a niche that is too narrow might mean a shortage of good content. This can either result in stretching too little content into too many episodes or running short of useful content within a few episodes.

    3. Adequate Preparation

    Start your podcasting journey by learning everything possible about starting a podcast. Learning in a vacuum is difficult. It is hard to know all the steps, the pitfalls, the tricks and the wins all by yourself! By joining with like-minded podcasters, you can speed up your podcast launch and growth with the help of others just like you! There is wisdom in the council of others! Join our mastermind! Get the support you need!

    4. Batch Record Episodes

    Recording as many podcast episodes as possible before the scheduled publishing date reduces your workload and ensures that you do not run on a tight schedule every week or month. However, also ensure that your content is not outdated when the previously recorded episodes are published. The possible downside of batch recording, if something topical or important happens you might not be able to address it until you have worked thru your catalog of pre-recorded episodes.

    5. Strategize the Show Planning

    The following strategies can increase the effectiveness and engagement level of a podcast:

    • Publishing the podcast in seasons gives the creators sufficient time to plan, create, and schedule the episodes. - later episode on this…
    • A podcast can include timestamps. If used in show notes, timestamps allow the audience to navigate the podcast and go straight to the sections that interest them.
    • Add transcripts to the podcast episodes to enable the audience to read and listen to the show, increasing its effectiveness. This also allows search engines to index episodes properly, resulting in enhanced search visibility and better search engine rankings. Excellent for SEO

    You are not alone!

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    ⁠https://howtopodcast.ca/


    E05 - Top Three Causes of Podfade - You are not in this alone! Apr 05, 2022
    Show notes

    EPISODE 5 - Top Three Causes of Podfade - You are not in this alone!

    In this episode we tackle podfade and the 3 things that can knock you off of your podcast platform!


    Three Causes of Podfade...

    (1) Not enough time

    (2) Not enough content

    (3) Not enough Preparation

    Being a podcaster can be lonely at times - if only there was a group of like-minded podcasters early in their journey that could support you and help you grow faster than you could possibly do on your own... if only... wait. We have you! Go to our website for more!

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    https://howtopodcast.ca/


    E04 - Naming your podcast, avatars vs listeners Apr 04, 2022
    Show notes

    EPISODE 4 - Naming your podcast, avatars vs listeners

    In this episode we look at naming your podcast!


    Here are some tips...

    - choose a unique name that needs no explanation

    - if you have to spell it, explain it, describe it, then your title isn't doing the job!

    - make your podcast title work for you! Don't work for your title!

    - investigate! Buy the domain for your podcast! We use GoDaddy and Google Domains - easy search options to land your podcast website address/home

    - grab all your social media handles (even if you are not active on each of them... get them now!)

    - when a new social media platform arrives - plant your flag there too!

    - We talk about my total distain for the word "AVATAR" when referencing our listeners! - I do not like the word and will not use it going forward! Yuck. Stop it!

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    https://howtopodcast.ca/


    E03 - What am I signing up for? How many episodes make up a podcast? Apr 03, 2022
    Show notes

    EPISODE 03 - What am I signing up for? How many episodes make up a podcast?

    The question was raised, when I start a podcast, do I have to do the same podcast on a regular basis for the rest of time? Can I talk about this topic for 800 episodes, is that the norm? I don't know if I can do a podcast forever - what are my options?


    Having a podcast is not a lifetime commitment, you have options. You can do seasons, short collections of episodes (i.e. 10 tips for starting a business with 10 episodes) You do not have to do one specific topic for eternity!


    It is your show - do whatever you want to do. You are in complete control to shape and run your show! Remember that!


    Welcome to the How To Podcast Series!

    Here we share great short-formed podcast episodes designed as bite-sized, easily consumed tips, updates and suggestions to help you grow your community, start a podcast, gear suggestions, podcast platforms, social media, guesting, hosting and so much more!

    A podcast can continue for years... and years... Is that your plan? Did you think about that when you nailed down your WHY? A podcast can continue to infinity if you want it to, but it can be just like a book, or a movie with a beginning, middle and end. You can have a podcast with 5 episodes - done - complete. You are the master of your podcast destiny! Figure this out upfront and save future frustration and burnout leading to pod-fade!

    Need help with your podcast beyond the episode? Contact us today!

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    https://howtopodcast.ca/


    E02 - What equipment do I need to start a podcast - real answers! Apr 02, 2022
    Show notes

    EPISODE 02 - What equipment do I need to start a podcast - real answers!


    Unlike the gurus out there with their affiliate links, begging you to use their links to buy expense gear so they can make a commission - I want you to know that you can start with what you have and then upgrade as you go! You can start for free with a hosting site, record with your phone and earbuds, record a guest remotely for free, even do a video podcast for free using zoom to record yourself via zoom!


    If you want your podcast to sound better, then yes, you should look into a microphone and better headphones, subscription based services etc. or help producing your podcast to make things easier and better... Those are all options once you are up and going! Don't let your lack of technology get in-between you and your audience.


    This episode is meant to encourage you to start with what you have and grow as you go!


    Welcome to the How To Podcast Series!

    Here we share great short-formed podcast episodes designed as bite-sized, easily consumed tips, updates and suggestions to help you grow your community, start a podcast, gear suggestions, podcast platforms, social media, guesting, hosting and so much more!

    You have what you need to start a podcast right there in your hand! A smartphone, and internet connection. That is it! You can always upgrade, but you have the tools to start a podcast today, for free, right now. If you think a lack of professional equipment is standing in the way of you creating your podcast you are wrong! JUST START! You will learn more by starting than by hesitating!

    Need help with your podcast beyond the episode?

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    https://howtopodcast.ca/


    E01 - First step in the creation of a podcast - know your WHY!? Apr 01, 2022
    Show notes

    EPISODE 01 - First step in the creation of a podcast - know your WHY!?

    Your why will help you define your how! Having a solid answer to why you are podcasting will give you direction and help you to identify if you are headed in the right direction! - why are you podcasting - why are you focused on the topic you have selected - why should someone listen to your show Welcome to the How To Podcast Series! Here we share great short-formed podcast episodes designed as bite-sized, easily consumed tips, updates and suggestions to help you grow your community, start a podcast, gear suggestions, podcast platforms, social media, guesting, hosting and so much more! The single most important thing you need when creating your podcast is to know WHY!? Full stop! Do not move past this episode or beyond your understanding of why you are interested in podcasting. Without a crystal clear picture of your why, you will struggle, overspend on expensive equipment, get discouraged by low listenership numbers and quit. This happens to many new podcasters - but not you! Why? Because you know your WHY! Need help with your podcast beyond the episode?

    ____ https://howtopodcast.ca/


    How To Podcast Series - Trailer Mar 31, 2022
    Show notes

    Welcome to the How To Podcast Series!

    Here we share great short-formed podcast episodes designed as bite-sized, easily consumed tips, updates and suggestions to help you grow your community, start a podcast, gear suggestions, podcast platforms, social media, guesting, hosting and so much more!

    Need help with your podcast beyond the episode?

    ___

    Helping Podcasters Everyday!

    https://howtopodcast.ca/
    We would love to hear from you - here is our listener survey!

    https://forms.gle/GbrFv9DGszV8N4PW6


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