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    How To

    The How To Podcast Series – Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels – HowToPodcast.ca is your home for podcasting!

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    Latest Episodes:
    E408 - The Forgotten History of Video Podcasting and Its Comeback Story Apr 11, 2025
    Show notes

    Episode 408 - The Forgotten History of Video Podcasting and Its Comeback Story

    The history of video podcasting via RSS feeds demonstrates that while video in podcasting is currently resurging, it is not a new concept. Here's an overview of its origins and the current resurgence:Early History of Video Podcasting

    • RSS Enclosures and Early Experiments (2000): The concept of attaching media files, including video, to RSS feeds was proposed in 2000 by Tristan Louis and implemented by Dave Winer. Winer introduced the "enclosure" element in RSS 0.92, allowing media files to be syndicated. This innovation laid the groundwork for both audio and video podcasting

    • First Video Podcasts (2003): The first known serial video podcast, Dead End Days, was released in 2003. It showcased the potential for distributing video content episodically via RSS feeds

    • Technical Evolution: Early tools like iPodderX (later renamed Transistr) enabled users to access podcasts with graphical interfaces, making it easier to consume both audio and video content. However, video podcasting remained niche due to technical limitations like slow internet speeds and low-quality video playback

    Resurgence of Video Podcasting

    • Current Trends (2024–2025):

      • Platforms like YouTube, Spotify, and TikTok have driven the adoption of video podcasting by integrating video capabilities directly into their ecosystems. YouTube's dedicated podcast section and Spotify's support for video uploads have made video podcasting a mainstream format

      • Enhanced audience engagement is a key driver. Video allows for visual storytelling, fosters deeper connections through non-verbal cues like facial expressions, and creates a more immersive experience

      • Monetization opportunities have expanded with video, as creators can leverage ads, sponsorships, and premium content on platforms optimized for visual media


    Shifts in Content Creation:

    • In contrast to earlier static formats, modern video podcasts often include dynamic elements like B-roll footage and on-screen graphics. Short-form clips optimized for platforms like Instagram Reels and YouTube Shorts have also become popular for promotional purposes

    Video podcasting has evolved significantly since its early days in the 2000s when it was pioneered alongside audio podcasting via RSS feeds. While the medium faced initial challenges due to technological constraints, its resurgence today is fueled by advancements in internet speeds, platform support, and audience demand for visually engaging content. This resurgence underscores that while video podcasting feels innovative now, it is deeply rooted in the foundational history of podcasting.

    https://blubrry.com/manual/about-podcasting/history-of-podcasting-new/technical-history-of-podcasting/


    https://podnews.net/article/first-podcast-feed-history

    https://lowerstreet.co/blog/video-podcast-platforms#can-i-host-my-video-podcast-with-my-rss-feed

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    https://howtopodcast.ca/


    E407 - Podcasting for Microsoft, The Intrazone and Polaris Pathways, a business transformation podcast with CO-HOST - Chris McNulty Apr 09, 2025
    Show notes

    Episode 407 - Podcasting for Microsoft, The Intrazone and Polaris Pathways, a business transformation podcast with CO-HOST - Chris McNulty

    After years of songwriting, music production, and conference speaking, I’m not afraid of a microphone or some audio engineering. I’m particularly proud of these two:

    • The Intrazone Mark Kashman started this with me back in 2018 - it’s the official podcast that covers all things Microsoft 365. Mark does the work, his partner Lisa does the production, and I just show up from time to time.

    • Polaris Pathways Sponsored by Synozur, and I produce new episodes monthly. Synozur is named for the ancient Greek reference to the North Star, Polaris. Our mission is to illuminate the pathway for business transformation with coverage of business, technology, and even pop culture.

    https://www.chrismcnulty.net

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    https://howtopodcast.ca/



    The How To Podcast Series Animated Trailer Apr 07, 2025
    Show notes

    Welcome to the How To Podcast Series - your home for podcast advice, instruction, community and varied voices from the podcast space - people just like you, starting and growing a podcast and sharing a topic that they love!

    It is not too late to start a podcast and there is an audience looking for a topic that you are passionate about, so, start here!


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    https://howtopodcast.ca/


    E406 - Podpacer.com, No Hacks Podcast, Podcaster A.I. with CO-HOST Slobodan Manic Apr 07, 2025
    Show notes

    Episode 406 - Podpacer.com, No Hacks Podcast, Podcaster A.I. with CO-HOST Slobodan Manic

    Podpacer is the best way to manage and promote your podcast

    Easy to use and free to try. Repurpose your podcast episodes, research and plan your episodes, and use your very own AI assistant, all in one place.


    Content Repurposing

    Automatically transcribe your episodes and create dozens of content units from them. All in your tone of voice.

    Episode Planning

    Research your upcoming episodes, and plan them in advance. Use podcasts, YouTube videos, articles and more as sources.


    Podpacer AI

    Podpacer helps you with the episode scripts, and even generate the show notes for you. Podpacer AI knows your podcast inside out.No Hacks: The Mindset Behind Digital Optimization and GrowthWelcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts.In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences.

    No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape.If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences.

    No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences.

    Two Formats, One Mission:🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays.🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays.Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.https://pod.link/1554743376


    https://www.podpacer.com/

    https://www.podpacer.com/roast-my-podcast/

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    https://howtopodcast.ca/


    E405 - Three Things Every Podcaster Should Practice Today to Improve Your Communication and Confidence as a Podcaster Apr 04, 2025
    Show notes

    Episode 405 - Three Things Every Podcaster Should Practice Today to Improve Your Communication and Confidence as a Podcaster

    Welcome to the podcast! Be sure to go back into our past episodes to catch great conversations and topics designed to help you on your podcast - episode 404 features Cass and her amazing podcast process, if you want a great framework that might work well for your podcast, go back one episode and hear that conversation!

    This episode features 3 practice tips that you can use today to improve your podcast

    Record a video of yourself reading and talking, then, the challenge is to:

    - listen to your recording playback without watching the screen, just listen, what do you hear yourself doing?

    - watch the video playback with the sound off - what do you see?

    - grab a transcription of the words you said - what can you clean up when you speak? Crutch words, are you an umh machine? Too many tangents?

    Take one thing that you noticed that you can improve on, address that one thing and make a positive change, then repeat this process again, and agan, and... again - keep improving everytime you do this and your audience will notice!

    Next episode features Sani from PodPacer.com - a cool tool for podcasters and a free "Roast My Show" AI tool - if you are nervous about roasting your own show, roast mine!

    The creator of this process is Vinh Giang - here is a video of Vinh teaching this process which inspired this episode

    https://www.linkedin.com/posts/vinhgiang_this-process-is-called-record-review-activity-7271852336493268992-6dUY?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAMvv_8B-0xHStbgQZfb5pQE8ro1r3EY-kM

    https://www.vinhgiang.com/

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    https://howtopodcast.ca/


    E404 - Biblically Speaking Podcast, and an Impressive List of Tools That Can Help Your Podcast with CO-HOST - Cassian Bellino Apr 02, 2025
    Show notes

    Episode 404 - CO-HOST - Cassian Bellino - Biblically Speaking Podcast, and an Impressive List of Tools That Can Help Your Podcast

    Meet the Founder, Cassian Bellino

    When I felt the pull to start the Biblically Speaking podcast, it wasn’t a dramatic revelation, but a persistent nudge. Over the years, I had countless conversations about faith—what began as casual discussions often grew into deeper reflections.
    I realized that people asked the same questions I once asked, wrestled with similar doubts, and shared insights that resonated with me. I realized I wasn’t just interested in theology—I was driven by it, needing a space to unpack and connect with others around the questions that kept me up at night.

    With every conversation and every page of Scripture studied, the Bible became clearer, simpler, and, most importantly, transformative. Now, through hundreds of hours of interviews and insights from some of the world’s most respected scholars, Biblically Speaking exists to make the Bible understandable, approachable, and powerfully relevant to everyday life. It’s been a journey of learning, one that has completely changed me—and I’m here to share it with you.Biblically Speaking - The Bible has been a bestseller for millennia, yet learning about Christianity can feel daunting. I felt the same way. So, as I asked questions, I hit "Record." Biblically Speaking is for curious Christians seeking clear answers to big Bible questions.

    Each episode unpacks Scripture with theologians, breaking down passages, parables, and prophecies to make the Bible relatable and easy to understand. If you're looking to grow in faith with real insights and a fresh perspective, this podcast is your guide to understanding God's Word simply and meaningfully.

    https://pod.link/1723892791

    https://www.bibspeak.com/

    https://linktr.ee

    https://www.stan.store

    https://podmatch.com

    https://www.audacityteam.org

    https://riverside.fm

    https://www.podbean.com

    https://manychat.comhttps://www.capcut.com

    https://testimonial.tohttps://www.boomcaster.com

    https://www.podbean.comhttps://www.bibspeak.com

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    https://howtopodcast.ca/


    Video Version - CO-HOST - Bob LeMent - When There Was Only 50 Podcasts, Your Podcast Persona, and a Blue Cat Mar 31, 2025
    Show notes

    Episode 409 - CO-HOST - Bob LeMent - When There Was Only 50 Podcasts, Your Podcast Persona, and a Blue Cat - Video Version

    Bob joins The How To Podcast Series and yes, he is on video as a cartoon blue cat! So, a video is in order for this episode!

    The audio version is also available!

    The Static Web Site’s first official episode was January 1, 1999, in a vain attempt to make the world hear the off-kilter and sophomoric ramblings of Miles Tidal and Bob LeMent.

    Now 25 years and counting they continue their weekly stream-of-consciousness dialogues. As you may have discerned from listening, we do no preparation or use any manners or decorum to provide a fully improvised piece of comedy. Enjoy.

    We have been producing this weekly audio internet show, Static Radio, since November 25, 1998. Miles and I have recorded each week with only very minor interruptions over the last 25 years. Those were mostly personal tragedies, family members passing away, or losing your house to a fire, and one national tragedy on September 11, 2001. But other than those minor bumps each week Miles and I give the internet a 15 to 40-minute weekly comedy show about the strange and funny happenings in their lives.

    Although technology has changed drastically over the last 25 years, Miles and I have persevered week after week to bring a little levity to the world. Yes sometimes it can be quite bawdy, or even crass, but it is always an attempt to make each other laugh and hopefully make you, the audience, laugh as well. We lay bare our quirks, deficits, and all the things that make us human, but try to spin it humorously.

    https://www.staticradio.com/

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    https://howtopodcast.ca/


    E403 - Curiosity Ignited - How Well-Crafted Questions Can Elevate Your Podcast Conversations Mar 31, 2025
    Show notes

    Episode 403 - Curiosity Ignited - How Well-Crafted Questions Can Elevate Your Podcast Conversations


    To spark deeper conversations and connections with your podcast guests, crafting well-thought-out questions is crucial. Here are some strategies and examples to help you leverage better questions:

    Open-ended questions encourage guests to share detailed stories and insights, leading to more engaging dialogues

    For example:

    • Instead of: "Did you face challenges while building your business?"

    • Ask: "What were some of the most significant challenges you faced while building your business, and how did you overcome them?"

    This approach invites your guest to share their journey, insights, and experiences in their own unique way

    Thoroughly research your guest's background and recent projects. This allows you to ask more informed and personalized questions

    For example:

    • "I noticed you recently worked on [specific project]. What was the most surprising thing you learned during that process?"

    This demonstrates your preparation and can lead to discussions about topics the guest may not often get to address

    Listen actively to your guest's responses and ask follow-up questions to go deeper with your guest

    For example:

    • If a guest mentions a pivotal career moment, follow up with: "What was going through your mind at that moment?" or "How did that experience shape your approach to what you do today?"

    Ask questions that challenge common beliefs or encourage critical thinking

    For example:

    • "What's a commonly held belief in your industry that you passionately disagree with, and why?"

    This type of question can lead to thought-provoking discussions and showcase your guest's expertise

    Include questions that reveal the guest's personality and experiences beyond their professional life

    For example:

    • "What's something our listeners might not know about you?"

    • "If you could give your 18-year-old self some advice, what would you say?"

    These questions can help create a more personal connection with your guest and audience

    Encourage your guest to reflect on their experiences and share valuable insights

    For example:

    • "What's the most important lesson you've learned in your career so far?"

    • "How has [specific event or experience] influenced your decisions since?"

    By asking these types of well-crafted questions, you can create a more dynamic, insightful, and engaging podcast interview that resonates with your audience and brings out the best in your guests.

    Hot Ones Clip

    https://youtube.com/playlist?list=PLAzrgbu8gEMIIK3r4Se1dOZWSZzUSadfZ&si=tSVHFcvRchi5hUpc___

    https://howtopodcast.ca/


    E402 - SEO Optimizers - Target keywords and What your biggest opportunities are in SEO with CO-HOST - Brandon Leibowitz Mar 28, 2025
    Show notes

    Episode 402 - CO-HOST - Brandon Leibowitz - SEO Optimizers - Target keywords and What your biggest opportunities are in SEO


    Hello, I’m Brandon Leibowitz, the founder and operator of SEO Optimizers. Our digital marketing company is dedicated to assisting small and medium-sized businesses in driving more online traffic, leading to increased clients, sales, and valuable leads.

    My journey in digital marketing began in 2007, right after I graduated from college with a degree in Business Marketing. My initial job involved managing the marketing aspects of an e-commerce website.

    Back then, I had limited digital marketing knowledge, and so did the company I worked for. I had no idea what I was doing and neither did they! I spent a lot of my time reading books, watching videos, talking to other marketers, reading blogs, joining digital marketing forums, etc. to learn as much as possible about this new type of marketing.

    During that time, both the company and I attended classes and workshops together, greatly benefiting from the shared knowledge. This experience has influenced me to personally teach SEO workshops as well.

    ⁠https://schema.org/⁠

    ⁠https://seooptimizers.com/⁠

    ⁠https://seooptimizers.com/gift/⁠___⁠https://howtopodcast.ca/


    E401 - Share, Strategize, & Shine, a holistic approach to podcast strategy with CO-HOST - Caroline Hull Mar 26, 2025
    Show notes

    Episode 401 - CO-HOST - Caroline Hull - Host of Share, Strategize, & Shine, a holistic approach to podcast strategy

    My Story: From Dancer to Podcast Strategist and Consultant

    Caroline has nearly a decade of experience in podcasting and a rich background as a ballet dancer, choreographer, grants writer, SEO copywriter, and stationery designer. She brings a unique blend of creativity, marketing expertise, and strategic thinking to podcasting. Her approach emphasizes building strong relationships and nurturing connections, traits that have proven essential in helping business owners leverage their podcasts for tangible financial growth.

    Caroline's journey into podcasting marked a turning point in her life, transforming her from someone who once doubted her voice to a confident podcaster and strategist. She infuses this empowering experience into her coaching, offering each client a warm, supportive environment akin to sharing a cup of coffee.

    Outside of her professional life, Caroline is a dedicated homeschool mom to three daughters and a loving caretaker to her cats and dogs. She relishes her time in the mountains, delights in video gaming, movies, and learning about the world around her.

    As the host of "Share, Strategize & Shine" and the founder of the Strategize & Shine Membership, Caroline is committed to helping experienced women coaches and consultants amplify their influence and achieve success through strategic podcasting.

    Welcome to Share, Strategize, & Shine, hosted by me, Caroline Hull, podcast Strategist and CEO of Wild Home Podcasting. I share my years of podcasting experience, plus tips on how to create content that helps you stand out and shine, so you can grow your membership, one-to-one services and group programs through your podcast. Listen in each week to hear a holistic approach to podcast strategy: one that will integrate and simplify your entire marketing, sales, and community strategy, so that your podcast works for you, not the other way around!https://www.wildhomepodcasting.com/podcast

    https://www.wildhomepodcasting.com/

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