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    How To

    The How To Podcast Series – Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

    Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels – HowToPodcast.ca is your home for podcasting!

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    Latest Episodes:
    E624 - Engagement Starts With You as the Podcaster - Be Sure To Acknowledge Your Listeners Mar 13, 2026
    Show notes

    Episode 624 - Engagement Starts With You as the Podcaster - Be Sure To Acknowledge Your Listeners


    Engagement starts long before a listener sends you a message or supports your show. In this episode, Dave shares why meaningful interaction is the responsibility of the host first, and how simple, free tools can help you build a loyal community around your podcast.

    He begins by inviting creators into a free online meetup community designed to combat the isolation many podcasters feel. There is no paywall, sales funnel, or upsell, just podcasters supporting each other, listening to each other’s shows, asking questions, and offering feedback so no one has to create alone. This sets the tone for the whole conversation: community is built on showing up consistently and being available.

    Dave then walks through two key engagement tools he sets up for every new podcaster he works with: Buy Me a Coffee and SpeakPipe. Both can be added from episode one so that as listeners discover your back catalog, they already have clear ways to support and speak to you. He emphasizes that you can podcast for free using tools and resources that keep your financial risk low while you learn, experiment, and grow, rather than overspending before you know what your show will become.

    The heart of the episode is about what happens after listeners actually engage. When someone sends a donation through Buy Me a Coffee, Dave refuses to treat it like a generic transaction. Instead of a canned reply, he records short, personal thank-you videos, acknowledging each supporter by name and intent. When listeners leave voice messages through SpeakPipe, he responds with his own audio replies so they hear directly from him. For him, ignoring messages, comments, or donations is breaking a promise; if you ask for feedback, you need to be there when it arrives.

    He also urges podcasters to claim their show on Spotify for Podcasters so they can see listener retention data, access in-episode comments, and respond to those comments where listeners are already trying to talk to them. Too many shows complain about a lack of engagement while overlooking the messages and comments they already have. Dave challenges hosts to stop asking for interaction if they have no intention of replying, because every message represents a significant act of trust in an online world where people are wary of scams and empty asks.

    The episode closes with a bonus reflection on storytelling and personal point of view. Great podcasting lives at the intersection of useful content and the host’s unique lens on life. Listeners come for the topic, but they stay for you. By leaning into your own stories and perspective, you become a trusted guide, deepening the bond with your audience and giving them more of what they truly want: your authentic voice.

    Key takeaway: Engagement is not a numbers game, it is a trust game. If you want more listener feedback, support, and comments, show up consistently, respond personally, and build community around your unique point of view.

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    E623 - Podcasting 101 - Naming Your Podcast So That Listeners Can Find You Mar 12, 2026
    Show notes

    Episode 623 - Podcasting 101 - Naming Your Podcast So That Listeners Can Find You

    Naming Your Podcast So That Listeners Can Find You

    With more than 600 episodes in the library, this Podcasting 101 installment of the How to Podcast Series focuses on one of the most overlooked decisions in podcasting: what you name your show.

    Dave makes a clear case that your podcast title is not an afterthought. It is a foundational choice that directly impacts whether listeners can find you. In a world filled with millions of podcasts, your name is often the first and only impression someone gets. If it is confusing, vague, overly clever, or hard to spell, you are creating friction before someone even presses play.

    A central theme in this episode is clarity over creativity. While many podcasters fall in love with catchy or abstract titles, Dave explains that searchability and relevance must come first. Algorithms on platforms like Spotify, Apple, Google, and YouTube can only recommend your show if they understand what it is about. If your title does not clearly signal your topic, you make it harder for both people and platforms to categorize and surface your content.

    Using examples from his own shows, including the Dad Space, Dave highlights the value of simple, direct naming. Short, memorable titles with clear keywords help listeners understand instantly who the show is for and what it delivers. He cautions against unusual spellings, acronyms, and inside jokes that require explanation. If someone cannot easily say it, spell it, or describe it to a friend, it becomes difficult to share.

    The episode also stresses the importance of research before launching. Check podcast directories, Google results, and domain availability before committing to a name. Falling in love with a title that already exists can dilute your visibility and create confusion in the marketplace.

    Finally, Dave encourages podcasters to think long term. Avoid trendy language that may age quickly. Consider adding a descriptive subtitle to clarify your focus without stuffing keywords into your main title. Read the name out loud. Test it with others. Ask them what they think the show is about before you explain it.

    This episode is a practical reminder that discoverability is not accidental. It is intentional.

    Key takeaway: A great podcast name is clear, searchable, memorable, and audience focused. If people and platforms understand what your show is about, you dramatically increase your chances of being found.

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    E622 - Leveraging Your Podcast Interview for Growth - Guest to Great, Maximizing Your Podcast Experience Mar 11, 2026
    Show notes

    Episode 622 - Leveraging Your Podcast Interview for Growth - Guest to Great, Maximizing Your Podcast Experience

    In this episode of the "Guest to Great: Maximizing Your Podcast Experience" mini-series on The How To Podcast Series, host Dave wraps up practical strategies for both podcast guests and hosts to elevate interviews into powerful growth tools. He recaps the series—starting with guest outreach tips, moving to host preparation—and spotlights Pod Match as an affordable platform connecting guests and shows with bios, links, ratings, and PR-like resources.

    Dave stresses pre-interview prep: Guests should clarify their message, research the audience, prepare one key website link with assets, and test tech like a $50 USB mic, wired headphones, good lighting, and webcam to avoid echo or poor audio. Hosts must share expectations via guides or pre-interviews, research guests deeply, collaborate on topics, and guide conversations listener-first. During recording, guests deliver authentic stories and actionable advice while actively listening and addressing the audience directly—like Mel Robbins does—ending with a value-packed "pathway to engagement" (e.g., free downloads). Hosts keep discussions focused, highlight resonant moments, and monitor tech.

    Post-interview, guests promote via social clips, YouTube comments, playlists of appearances, and track traffic by asking "How did you find me?" Hosts supply tailored graphics, thank publicly with quick phone videos, urge listeners to connect, and analyze metrics for repeats. Long-term, nurture relationships, gather testimonials via Pod Match, cross-promote, and build community.

    Key Takeaway: Turn every podcast interview into lasting growth by preparing intentionally, prioritizing listeners, promoting proactively, and nurturing connections—making episodes work for you long after they air.


    Sign up for PodMatch with our link

    https://www.joinpodmatch.com/truemedia

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    E621 - Practical Steps for Hosting Great Podcast Guests - Guest to Great, Maximizing Your Podcast Experience Mar 10, 2026
    Show notes

    Episode 621 - Practical Steps for Hosting Great Podcast Guests - Guest to Great, Maximizing Your Podcast Experience

    In this episode of the How To Podcast Series, host Dave wraps up the "Guest to Great" mini-series by sharing hard-won insights from hosting over 1,000 interviews across his nine podcasts and 2,000 total episodes. He stresses that hosts owe it to guests—especially nervous first-timers—to elevate them through thoughtful editing, rejecting the "record and post raw" mindset that leaves fluff and stumbles intact. Editing sharpens episodes, boosts engagement, and honors guests' time, creating a polished product that benefits everyone.

    Dave outlines practical, low-stress steps starting with pre-interview prep. Skip mass blasts; craft personalized outreach emails and scout guests by listening to them on niche podcasts—check show notes for contacts, then reference their prior appearance to pitch fresh angles. Research 30-60 minutes on their work, socials, and personal hooks like hobbies or awards. Prioritize a casual pre-call to ease nerves, qualify audio/video setup, align on audience and tone, and flag self-promoters who skip audience questions. Share recording details upfront: duration, platform, name pronunciation, video opt-out.​

    For smooth recording, treat it like hosting a house party—prep your space, tech, and vibe so guests feel welcomed, not stressed by your fumbling. Lead with energy; guests mirror your tone. Start off-mic with chit-chat, recap the flow (e.g., topic shifts, promo time), and remind them of the audience. Listen actively—phone away, full focus—no chat distractions. Aim for 70/30 talk ratio (guest heavy), paraphrase for clarity ("So you're saying...?"), acknowledge insights, and always pair comments with a follow-up question to avoid rambling. Test gear in a quiet spot; end positively, noting a standout moment.​

    Post-interview follow-up is Dave's self-admitted weak spot amid his packed schedule (10-12 weekly episodes, meetups, editing gigs), but he urges prioritizing it. Within 24 hours, send a personal thank-you recapping a resonant story. Share clips or rough edits if open, collaborate on social teasers/YouTube invites, and track metrics like guest-promo spikes. Review your episode: tighten to single questions, not multi-part marathons. Equip guests with promo tools (no obligation), encourage YouTube comments interaction, and build their "guest playlist." Shoutout to Pod Match for streamlined matching, one-sheets, and reviews.​

    Key Takeaway: Great hosting blends genuine curiosity, clear structure, deep listening, and light follow-through—turning one-off chats into lasting relationships that grow your show and change lives. Never podcast alone; book time at HowToPodcast.ca


    Sign up for PodMatch with our link

    ⁠https://www.joinpodmatch.com/truemedia⁠

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    E620 - Practical Tips to Shine on Any Podcast as a Guest - Guest to Great, Maximizing Your Podcast Experience Mar 09, 2026
    Show notes

    Episode 620 - Practical Tips to Shine on Any Podcast as a Guest - Guest to Great, Maximizing Your Podcast Experience

    In this episode of the How to Podcast Series, Dave kicks off a focused mini series on podcast guesting and hosting by speaking directly to current and aspiring podcast guests. Drawing from more than 2,000 episodes and roughly 1,000 interviews as a host, he shares honest, experience driven insights that many hosts may never say out loud but wish every guest understood.

    At the heart of this conversation is a mindset shift. When you are invited onto a podcast, you are stepping into a community the host has carefully built. The audience comes for the host first. As a guest, you are there to add flavor, perspective, and value. Treat it like being invited into someone’s home. Respect the space, understand the culture, and contribute meaningfully.

    Preparation is the first major theme. Dave encourages guests to listen to several recent episodes before recording. Understand the tone, pacing, and style. Is the show structured or conversational? Lighthearted or serious? Then prepare three to five clear talking points, each supported by short, relevant stories and practical action steps. Keep answers concise. Leave room for follow up. A podcast is a conversation, not a monologue.

    Technical readiness matters just as much as content. Clear audio, a quiet environment, and a basic external microphone can dramatically elevate your presence. If you want to be taken seriously as a recurring guest, invest in sounding professional. Respect the listener’s experience.

    During the recording, focus on being a great listener. Pick up on cues. Answer the question that was asked. Ask the host thoughtful questions in return to create a genuine exchange. Show appreciation for the show. Reference past episodes. Demonstrate that you value the audience, not just the exposure.

    Dave also highlights the importance of post recording follow through. Send a thank you message. Stay connected. When the episode goes live, share it enthusiastically with your audience. Promote it in a way that reinforces the relationship and invites curiosity. Track results and look for opportunities to collaborate again.

    Throughout the episode, Dave references the example of Alex Sanfilippo and his platform PodMatch as a model for intentional, relationship driven podcast guesting.

    This is not about chasing appearances. It is about building long term connections, adding real value, and showing up prepared, professional, and present.

    Key takeaway: Great podcast guests are not the loudest or most polished speakers. They are prepared, respectful, audience focused collaborators who treat every appearance as the beginning of a relationship, not a one time opportunity.

    If you are looking for a great starter microphone - this is the mic that I use here on The How To Podcast Series!

    MAONO USB Microphone Kit 192KHZ/24BIT AU-A04T PC Condenser Podcast Streaming Cardioid Mic Plug & Play for Computer, YouTube, Gaming Recordinghttps://a.co/d/07yhWsvW


    Sign up for PodMatch with our link

    ⁠⁠https://www.joinpodmatch.com/truemedia⁠⁠

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    E619 - International Women's Day - Celebrating Women in Podcasting Mar 08, 2026
    Show notes

    Episode 619 - International Women's Day - Celebrating Women in Podcasting

    In this special International Women’s Day episode of the How To Podcast Series, Dave reflects on the importance of women’s voices in podcasting and the powerful connection between the history of International Women’s Day and the independent podcasting movement today.

    International Women’s Day began as a call for equality and visibility. Women fought for the right to vote, fair pay, safe working conditions, and the ability to participate fully in public life. At its core, the day represents the effort to create space for voices that were often overlooked or excluded.

    Podcasting carries a similar spirit. Unlike traditional media, podcasting does not require permission, a broadcasting license, or a large production team. With little more than a microphone and an idea, creators can build a show, share their story, and connect with listeners anywhere in the world. That openness has made podcasting a powerful platform for independent creators, especially women who want to build communities and share their perspectives without traditional gatekeepers.

    Throughout the episode, Dave celebrates the many women who have contributed to the How To Podcast Series as guest co-hosts and creators. Their conversations highlight the diversity of experiences in podcasting, from voice professionals and business leaders to authors and passionate hobbyists. Each brings a unique voice, perspective, and message to the medium.

    While major podcast personalities often receive the most attention, this episode focuses on the independent creators working behind the scenes. Many podcasters operate as teams of one, balancing their shows alongside careers, families, and everyday responsibilities. What they may lack in budget or resources, they make up for with authenticity, passion, and genuine connection with their listeners.

    One of the unique advantages of smaller podcasts is the ability to build real relationships with audiences. Independent hosts often respond directly to listener messages, interact through social media, and create meaningful conversations that go beyond downloads and statistics. These connections form the foundation of strong podcast communities.

    The episode also encourages aspiring podcasters, particularly women, to take the leap and start their own shows. Fear and uncertainty are common barriers, but podcasting communities exist to support new creators. By working together and supporting one another, creators can overcome the challenges that come with launching and growing a podcast.

    Listeners are encouraged to celebrate International Women’s Day in a simple but meaningful way: by pressing play on a podcast created by a woman. Discovering and supporting new voices helps strengthen the podcasting ecosystem and ensures more stories are heard.

    Key Takeaway

    International Women’s Day reminds us that meaningful change often begins with people who decide their voices matter. In podcasting, every independent woman who starts a show continues that legacy by creating space for her story, her ideas, and her community to be heard.

    https://www.youtube.com/watch?v=udKNhSSvxSchttps://www.care.org/pledge/https://www.internationalwomensday.com/

    #IWD2026 | #GiveToGain

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    E618 - Finding Your Voice, Creating A Companion Podcast, Dreamful, Buzzcast, PodMatch with Guest CO-HOST - Jordan Blair Mar 07, 2026
    Show notes

    Episode 618 - Finding Your Voice, Creating A Companion Podcast, Dreamful, Buzzcast, PodMatch with Guest CO-HOST - Jordan Blair

    Podcast host Jordan Blair joins Dave to share how she went from super fan to co host and producer on a podcast she once fangirled over. She describes the surreal journey of being invited onto a show she adored, then being asked to join the team, and how the friendly, approachable tone of that podcast shaped her own style as a creator.Jordan tells the origin story of Dreamful Bedtime Stories, which began in 2019 when she could not find the kind of calming, long form sleep podcast her kids needed. Drawing on her theater background and years as a children’s librarian, she binged every “how to start a podcast” resource she could find, then launched a narrative sleep show that unexpectedly grew into a full time career. She modeled its sound after cinematic sleep stories, layering gentle music under her narration so listeners would not be jolted awake by a lone voice in silence. Her husband accidentally composed the perfect theme while casually playing guitar on the porch, which she captured and turned into the show’s signature sound. From there, she built rich soundscapes with Creative Commons music and free sound effects, proving that “theater of the mind” storytelling can feel as immersive as sci fi film without any sets, costumes, or visual effects.Monetization came early through listener support. Before the show even launched, Jordan set up a supporter page simply because she had heard other podcasters mention theirs. When her husband shared the trailer on social media, family and friends started pledging, which gave her confidence to ask listeners directly for support in every episode. Over time, that supporter income became her strongest revenue stream. She stresses that this only works when the show feels authentic, ad experiences are respectful, and listeners feel valued rather than interrupted by jarring mid sentence programmatic ads.For aspiring podcasters, Jordan recommends learning from independent creators who share candidly rather than just selling products, and studying narrative and journalistic shows to understand structure, tape gathering, and content editing. She encourages new storytellers to “impersonate” voices they admire at first, the way she initially shaped her own performance after Galadriel from Lord of the Rings before slowly evolving into a softer, slightly transatlantic version of her natural voice. Over time, experimentation and small tweaks help you find your own sound and character voices.Jordan also reflects on the unique intimacy of podcasting. She feels that calling it merely a “parasocial relationship” misses the depth of connection that forms when you are in someone’s ears week after week, like a recurring phone call with a friend. Even with millions of downloads, she treasures the occasional listener email enough to keep a fan mail folder she revisits on lonely days. She urges hosts to be intentional with calls to action, placing them before listeners mentally “check out,” and to use tools like dynamic content to experiment with more effective placements. Finally, she describes how Buzzsprout supports independent creators with built in features like fan messaging, show websites, dynamic content, soundbites, and robust human support, all designed to make starting and growing a podcast as simple and encouraging as possible.Dreamful Bedtime Storieshttps://pod.link/1476007966Buzzcasthttps://pod.link/1446336657Buzzsprout Affiliate Link: Join Today!https://www.buzzsprout.com/?referrer_id=1855306

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    E617 - Why You - The Question Every Podcaster Must Answer Mar 06, 2026
    Show notes

    Episode 617 - Why You - The Question Every Podcaster Must Answer


    In this episode of the How To Podcast Series, host Dave dives into a pivotal question for every podcaster, whether hitting record for the first time or pushing through years of episodes: "Why you?" He challenges listeners to look in the mirror and confront why they are the right voice for their topic, why listeners should choose their show amid endless options, and why they can represent their community, all while competing for finite audience time against TV, work, and life.

    Dave shares his "Okay, we're rolling" intro as a nod to his musician roots in the studio, then reflects on his 365-day creative push in 2026, encouraging selective listening over overwhelm. He experiments with calls to action upfront for better engagement, rethinks interview edits—like adding voiceovers and clips to Jordan Blair's episode for vivid support—and urges podcasters to avoid ruts by trying new formats. Authority in podcasting stems not from degrees or bosses, but from lived experience, unique angles, raw honesty, and scars from overcoming pitfalls, positioning you one step ahead as a guide, much like a teacher who learns alongside students.​

    He offers a fill-in-the-blank "Why Me?" statement to anchor motivation: "I'm [role/experience], and I podcast so [audience] doesn't have to [struggle]." His Dad Space example: "I'm an empty-nest father of three, and I podcast so dads who feel ill-equipped have tools and community, so they don't worry if they're doing it right." Pin it by your mic, weave it into descriptions, trailers, and pitches for direction like a North Star, fueling consistency when downloads stall and preventing aimless content churn. Listeners crave your real insights over checkboxes, so skip episodes if needed and embrace the big-picture puzzle over piecemeal tactics. Dave quotes Antoine de Saint-Exupéry: If you want to build a ship, teach people to long for the sea's immensity, not just gather wood.

    At episode's end, he promotes his podcast coaching amid "growing pains," rebrands "Say Yes to the Dress" as "Say Yes to the Mess" to embrace the messy middle, showing real-time growth that inspires audiences to model your journey.​

    Key Takeaway for Podcasters: Answer "Why you?" with a personal statement, then flip it to "Why not you?" to settle doubts and claim your voice—your unique story and stubborn passion make you the guide your community needs, turning uncertainty into unstoppable consistency.

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    E616 - Capture The Best Moments of Your Podcast with This Powerful AI note taker - Wave Mar 05, 2026
    Show notes

    Episode 616 - Capture The Best Moments of Your Podcast with This Powerful AI note taker - Wave

    Here is a snapshot of the email summary that you will receive when you sign up for the free AI Summary email.

    Podcast Summary: The How To Podcast SeriesEpisode E599 – Freedom of Speech, Consequences and Your Bubble

    Host: Dave Campbell (Ontario, Canada)
    Date: February 16, 2026

    Main Theme and Purpose

    In this episode, Dave Campbell explores the complex relationship between freedom of speech, personal beliefs, and the concept of "living in a bubble" within the world of podcasting. He argues that while podcasting serves as a valuable last frontier for open and respectful discourse, it also brings significant responsibility for words and their consequences. Campbell challenges podcasters to break out of their ideological bubbles, encourage diverse conversations, and approach content creation with mindfulness and care.

    Key Discussion Points and Insights1. The Unique Power of Podcasting to Foster Dialogue

    • Podcasting bridges divides:

      • “A podcast is an open door into somebody else's world.” (01:01)
      • Dave emphasizes that podcasts allow hosts and listeners to engage with perspectives they would likely never encounter otherwise.
    • Safe space for respectful disagreement:

      • “We can agree to disagree… but there's always… a healthy back and forth. There's no name-calling, there's no hatred, there's no belittling of others in podcasting.” (02:13)

    2. The Dangers of Bubbles and Echo Chambers

    • Self-selection into ideological bubbles:

    • Content reflects the host's worldview:

    • Insulation breeds conformity and limits growth:

    3. The Responsibility that Comes with Influence

    • Your words matter and persist:

    • Freedom of speech ≠ freedom from consequences:

    • Influence extends beyond the obvious:

    4. Mindfulness and Accountability in Content Creation

    • Pause before posting:

    • Seek counsel and feedback:

    • Protect your brand and your heart:

    5. The Challenge to Podcasters

    • Invite diverse voices:

    • Podcasting as bridge-building:

    • Serve your audience by modeling openness:

    6. Finding Your Own Voice as a Podcaster

    • Vulnerability about self-doubt:

    • Audience affirmation can feel surreal:

    • The journey continues for all podcasters:

    Notable Quotes & Memorable Moments

    • On Bubbles and Growth:

    • On Social Media and Responsibility:

    • Podcasting and Influence:

    • Call to Action:

    • On Finding Your Voice:

    • Community Advice:

    • On Being a Work in Progress:


    https://wave.co/

    https://pod.wave.co/

    Oh That's A Fact!

    https://pod.link/1816671704

    Bill Monty's Guide For Getting Older

    https://pod.link/1724671803

    Tales From South Florida

    https://pod.link/1724673458

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    E615 - Podcasters, How To Use Spotify Clips To Promote Your Podcast Episode - Length, Size, Audio Rules for Podcasters Mar 04, 2026
    Show notes

    Episode 615 - Podcasters, How To Use Spotify Clips To Promote Your Podcast Episode - Length, Size, Audio Rules for Podcasters

    Dave unveils Spotify Clips as a powerful tool for podcasters to boost episode discovery, even if you're not hosted on Spotify. Claim your show, then create short vertical videos—15 to 90 seconds long—that attach to specific episodes and appear in users' feeds, search, and recommendations. These clips drive plays to your full episodes by giving listeners a quick taste.

    He walks through the specs: MP4 or MOV files in 9:16 vertical format (768x1024 pixels minimum), under 1GB, with stereo audio at 128kbps—no silent or spammy content. Dave shares his workflow: Record a 55-58 second audio hook in Audacity with a subtle music bed, import to Canva, layer stock video footage matching the episode topic, add branding like your logo, website, episode number, and title. Export and upload directly to the episode page on Spotify.

    Best practices include fast hooks, captions for mobile viewing, and 1-3 clips per episode focusing on quotes or highlights. Spotify's algorithm favors engagement, so using their native tool logically boosts promotion. Bonus: Repurpose the same clip for TikTok, Instagram Reels, and YouTube Shorts to multiply reach across platforms.

    Dave offers hands-on help via Zoom screen shares and invites listeners to check his recent episodes (e.g., 568-575) on Spotify's How To Podcast Series page. He emphasizes treating clips as mini-trailers unique to each episode, distinct from your main show trailer.

    Near the end, he plugs free twice-weekly podcaster meetups on Meetup.com—weekdays and themed Saturdays—to connect, share frustrations like ghosting guests or editing woes, and learn best practices.

    Key takeaway: Create Spotify Clips for every episode to play in Spotify's traffic and repurpose everywhere—it's low-effort work that funnels listeners to your full show. Don't skip platforms; meet your audience where they are.

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