Jackie is the founder and owner of Heinricher Racing, an elite professional auto racing team. Jackie is an accomplished driver who owns multiple podiums. She launched Booshoot Technology, a successful biotechnology firm, from her garage in 1998. In 2019, she brought the first team of all-female drivers to the ISMA WeatherTech Sports Car Championship.
I first met Jackie in a chance encounter at the airport when we both discovered that we were traveling with carry-on helmets, mine from the Blues and hers from her career as a driver. For this podcast, we spoke at my home in Sun Valley ID.
Live with: “You can’t be what you can’t see.”
What’s it like to blaze trails in a highly competitive environment?
Cracking the racing “brotherhood” as the first female race team owner.
Perseverance as the most underrated human quality, especially when you face inherent challenges.
-Bringing diversity, quality and inclusion to the “grittiest lane on earth:” pit lane.
-How drivers identify one another by their $9,000 helmets
-What kind of elite focus does it take to race at the highest levels?
-The “eyes up” mentality, and what it takes to make decisions at 200 MPH.
-The mindset and similarities between racing and dogfighting.
-The feeling of being bumper to bumper in a vehicle that’s at its limit.
-Having a successful vision for a biotechnology firm at age 12.
-How persistence and 14 years of R&D came to fruition for her biotech firm.
-Failures as a road to success, and a reminder to be “eyes up” in life
-Reframing ROI to mean return on inclusion.
-Sitting on a panel with Billie Jean King.
-The feeling of having a movie made about your life.
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