The Glossy Podcast

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Tamara Mellon: 'The future of retail is the end of wholesale' May 02, 2018

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After Tamara Mellon left Jimmy Choo, the luxury footwear brand she founded in 1996 while in her 20s, she had to figure out again how to establish her positioning in the industry, this time under her own name. It wasn’t a smooth transition. After the first incarnation of the Tamara Mellon brand went bankrupt, she started over following the direct-to-consumer model that customers today are much more familiar with than they were at the start of the decade. Mellon joined the Glossy Podcast to discuss how she started building a brand for the third time, how it sits in the luxury market, and the future of retail business models.

Why founder Jessica Lee didn't raise any VC funding for Modern Citizen Apr 25, 2018

Show notes

Jessica Lee was on the M&A team at Gap Inc., scouting for potential young brands appealing to a more modern customer that the corporation could snap up, when she decided to set off on her own and found a new mid-priced women’s fashion brand. Modern Citizen, launched online in 2016, with a trendier take on direct-to-consumer fashion than comparable brands like Everlane, more affordable prices than Reformation and a focus on building a community from scratch. Lee joined the Glossy Podcast to discuss differentiating the company in a crowded market, marketing with a non-existent budget and building the brand's first store.

Adam Pritzker wants to build a retail alliance Apr 18, 2018

Show notes

Adam Pritzker, of the Hyatt Hotels family, built Assembled Brands off of the idea that fashion could benefit from the same open-source approach to resources, data and education as the technology industry. Assembled Brands, now six years in, is a holding company for brands including The Line, Khaite, Pop and Suki and more, with the goal of supporting inventory planning, financial modeling, distribution and infrastructure organization for a new retail industry. Pritzker joined the Glossy Podcast to discuss how brands need to adjust to keep up with today’s customers, why there's power in numbers and what type of technology will actually change retail.

Resonance co-founder Lawrence Lenihan: 'It's the end of the billion-dollar brand' Apr 11, 2018

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Lawrence Lenihan is the co-founder and co-CEO of Resonance, a venture operating and holding company for small fashion brands that he started with business partner Joseph Ferrara in 2015. His opinion on fashion feels romanticized, but he hopes to ground it in a viable business model that could change the format through which emerging designers get brands off the ground, and make them profitable. Lenihan joined the Glossy Podcast to talk about how to bring the Zara model down to businesses on the smallest level, how data has interrupted creation and what's to come of the billion-dollar apparel brand.

Nordstrom's vp of creative projects Olivia Kim: 'Earning trust is how you gain wallet share' Apr 04, 2018

Show notes

Olivia Kim joined Nordstrom and moved from New York to Seattle in 2013 as the director of creative projects. Now vp of creative projects, she’s in charge of Nordstrom’s pop-up shops, brand collaborations and exclusives with digitally native brands. Essentially, her role boils down to recruiting new customers to Nordstrom by making it more of a destination for fashion inspiration and brands that can’t be easily found elsewhere. On the Glossy Podcast, Kim discussed how she formed her position and, eventually, department, how fashion collaborations have evolved, and what appeals most to customers.

Ann Mashburn on her namesake brand: 'At the end of the day, your point of view is all you have' Mar 28, 2018

Show notes

When Ann Mashburn launched her namesake women’s brand in 2010, she had some concerns about the concept panning out. Mashburn’s first store, which she opened in Atlanta alongside her husband Sid Mashburn’s namesake men’s store, has now been in business for seven years, and the company has since launched e-commerce and opened three more retail stores. Mashburn joined the Glossy Podcast to discuss how she made the leap from editor to brand owner, how she grew her team from the ground up and how she built her brand with word-of-mouth marketing.

Athleta CEO Nancy Green: 'We point the arrow toward what's possible for Gap Inc.' Mar 21, 2018

Show notes

Under Nancy Green, Athleta has leaned into being a brand associated with both women’s empowerment and sustainability, by carving out a list of related core values and updating its branding around those. On Tuesday, the company announced it was officially a certified B Corp brand, a stamp of officiation for purpose-driven brands that follow environmentally and ethically conscious practices. Green joined the Glossy Podcast to talk about how Athleta differentiates itself within the broader Gap corporation, how to outlast the athleisure bubble, and what threats and opportunities retailers face today.

How Milly CEO Andy Oshrin is reframing the wholesale brand for a direct-to-consumer world Mar 14, 2018

Show notes

Since Milly launched in the early 2000s, the rules luxury brands are supposed to follow have changed. Now that department store traffic is falling and boutiques are struggling to master e-commerce at scale, luxury brands that could once rely on wholesale networks for growth now have to allocate time, money and resources to building up direct retail channels, both in brand stores and online. To recapture stalled growth, Milly has started direct-to-consumer operations and brought sales and marketing teams in house, and will launch a capsule collection later this year targeted at millennials, with more affordable prices and more frequently released pieces. Andy Oshrin, the CEO and co-founder of Milly, joined the Glossy Podcast to share more about the brand’s evolution, the challenges that come with rerouting business and the role customer data plays.

Deborah Lippmann discusses how to evolve a luxury brand after nearly 20 years Mar 07, 2018

Show notes

Deborah Lippmann's nail polish and treatment brand is credited for being the first luxury line to sell products like base and top coats, cuticle oils, hand creams and polish remover alongside colored polishes. Today, Lippmann sells her polishes and treatments at Sephora, department stores and select luxury salons, as well as her own salons in Arizona and California. She also works with designers like Jason Wu and celebrities like Lady Gaga in backstage primping sessions. Lippmann joined us to discuss the importance of choosing the right retail partners, the competition in the industry and plans for her next investment.

Stitch Fix CEO Katrina Lake: 'The current shift in customer behavior is permanent' Feb 28, 2018

Show notes

When Stitch Fix CEO Katrina Lake took her company public in 2017, her pitch was a little bit rusty. Stitch Fix’s IPO, which valued it at nearly $2 billion, was the biggest exit for an e-commerce company last year. Now, the company has to prove it can continue to recruit new customers -- on top of the more than 2 million who use Stitch Fix already, according to its S-1 -- if it wants to keep growing. For the first few years of business, Stitch Fix did little paid marketing, relying on word of mouth and organic growth to bring in new users. That’s changing, as the company figures out the best ways to reach potential customers, and it’s top of mind for Lake as she navigates her first year at the head of a public company. Lake joined the Glossy Podcast to discuss Stitch Fix’s category expansions and marketing push, plus the changing customer behavior it’s both leading the way for and adjusting to.

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