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Last month, Paris-based Vestiaire Collective acquired American competitor Tradesy, greatly expanding its shopper base in the states and putting it head-to-head with The RealReal.
Now, the U.S. is Vestiaire Collective’s largest market. Even prior to the deal, its U.S. gross merchandise volume (GMV) was on the rise: It increased 75% year-over-year in the first quarter of 2022, according to Fanny Moizant, co-founder and president of Vestiaire Collective.
“Our ambition is to build the leading global resale marketplace,” Moizant said on the latest episode of the Glossy Podcast. “[We want] to transform the fashion industry and the way people consume fashion. That's what motivates us and makes us wake up happy every morning.”
The company is well on its way. With Tradesy, Vestiaire Collective now offers 5 million products by 3,000 brands, and it’s set to sell $1 billion in GMV on an annual basis.
“We are this massive platform, where everybody – at their own budget, taste and style – can find something really appealing,” Moizant said.
There are five types of shoppers who frequent the retailer, she said. And puppets in the company’s latest campaign are meant to depict each of them: “There’s Miss Classic, who's the very chic lady who thrives on buying luxury and really wants the trust component. We also have Hunter, who's the bargain hunter; she's after the good deals. We have Rich, who's the seller. He knows that, on Vestiaire, he'll find the right community who appreciates fashion and will understand the value of his products. We also have Lady Green, who's our fashion activist. And we have Drops, who's the edgy girl who’s after the sold-out products or the very rare-to-find items.”
The company, which became a certified B Corp in September, also has specific goals around sustainability. For example, it wants to be carbon positive by 2025.
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