The Glossy Beauty Podcast

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Beach House Group founder Shaun Neff on celebrity-led brands: 'There's maybe 20 to 25 of these that can build a $100-$200 million business' Nov 21, 2019

Show notes

Beach House Group has launched four companies in the last 12 months, including Millie Bobby Brown's Florence by Mills and Tracee Ellis Ross' Pattern Beauty. While it may seem fast and furious, when founder Shaun Neff joined the company in 2016 he planned to shake up Beach House's model, from a private label partner for Target to full-fledged brands that responded to a white space.

"I wanted to build more brands," Neff said.

Now Beach House Group's brands are on track to bring in $100 million by the end of the year, Neff said at a live podcast taping at the Glossy Beauty and Wellness Summit held in Palm Springs, California last week. With Glossy Beauty host Priya Rao, Neff discussed the importance of teaming up with (the right) celebrities, what's next for Beach House Group in 2020 and the simple way he comes up with new product ideas.

Sakara Life's Whitney Tingle and Danielle DuBoise: 'Seamless is not looking out for your health' Nov 14, 2019

Show notes

One nutritious meal doesn't mean a healthy diet, nor does going for something deep-fried once in a while mean you're will you be doomed. That's part of why Sakara Life, a meal and wellness delivery service founded by Whitney Tingle and Danielle DuBoise, doesn't tell you what you can and can't eat outside of its ready-to-consume products.

They're instead focused on what they ship to customers, including four to six cups of greens every day.

Tingle and DuBoise joined the Glossy Beauty podcast to talk about how they changed their stressful lifestyles by starting their company in 2012, how they grew it from a $700 investment into a team of 150 employees that brings in "many millions" in revenue, why Seamless isn't necessarily the cheaper choice and their recent launch with Sephora.

Beauty Pie founder Marcia Kilgore: 'We're telling everybody what cosmetics truly cost to make' Nov 07, 2019

Show notes

Serial entrepreneur Marcia Kilgore has no trouble calling out ineffective or unfair practices in beauty. "When you buy a $99 cream, you're probably getting something that's worth about $6," said the Bliss and Soap & Glory founder.

Tired of the markup that working with a retailer requires, Kilgore launched her latest project, Beauty Pie, a direct-to-consumer membership service. Customers pay monthly fees that then go toward buying products at prices much closer to manufacturing costs. "We're charging one-tenth of what a normal beauty company would charge," she said.

Kilgore joined the Glossy Beauty podcast to talk about her previous experience at Bliss and Soap & Glory, the typical Beauty Pie customer and the road to profitability.

Bonus Anniversary Episode: Highlights from The Glossy Beauty Podcast's first year Nov 06, 2019

Show notes

Today, the Glossy Beauty Podcast turns 1. If you've been listening, you know that, every week, we speak with the people making change happen in the beauty and wellness industries.

For this special anniversary episode, we’ve rounded up three clips from the most popular interviews of the last year.

Virtue Labs founder Melisse Shaban: 'The free lunch with digital advertising is over' Oct 31, 2019

Show notes

When Virtue Labs founder and CEO Melisse Shaban was first introduced to a new technical process for extracting keratin, which promised to upend the world of hair care, she was skeptical. "These guys sold me hard that they had a very unique piece of technology that would revolutionize the skin- and hair-care businesses," she said on the latest episode of Glossy Beauty podcast. "And I was sort of like, 'Hmm, I've heard that before in my lifetime.'" (Shaban was previously the CEO of StriVectin and Frederic Fekkai, the latter before it was sold to Procter & Gamble.)

But to her surprise, that technology lived up to the hype. Virtue Labs dedicates 15 employees to extracting keratin -- the protein integral to hair and nails -- from human hair before reintroducing it into shampoos, conditioners and hair masks. The result leaves customers' hair stronger, healthier and fuller -- all of which are adjectives being shouted by every beauty brand in Sephora, Ulta and CVS. "When you overdeliver on promises that people have heard for their entire lives, people are shocked. And they're thankful."

Shaban joined the Glossy Beauty podcast to talk about keratin, old school marketing and the technology her brand relies on, which was first invented by an Iraq War veteran seeking to treat battle wounds.

Moon Juice founder Amanda Chantal Bacon on bringing research to the wellness industry Oct 24, 2019

Show notes

Amanda Chantal Bacon is often ranked alongside Gwyneth Paltrow when it comes to seminal figures in wellness. But that's not to say she's fully comfortable with it. "I try to stay out of the fray of what the wellness world has become, which is odd, because I'm smack dab in the center of it, and have probably contributed to a lot of everything that I shy away from now," Chantal Bacon said on this week's episode of the Glossy Beauty Podcast.

"And so what can I do -- I do feel like I was there and helped create a bit of this beast -- to really stay true to the mission and to spread that to my team?"

Talking about it in earnest is one way to address the problem. Chantal Bacon also seeks to live out her values with Moon Juice, which opened its first shop in Venice, California in 2011 and carries products that offer more than what you'll find in just about any grocery store or gas station these days.

"What would be the difference between a Moon Juice with some type of pasteurization on it in a cute juice shop, and a juice for maybe $2.99 in a grocery store that's the same blend and organic?" she asked. "It would really be the difference of a label. So that didn't feel worthwhile. Herbs, though, that was something that when you scale it, it makes sense. Your costs go down. You're able to reach more people. Supplements are actually something that you need scale for safety reasons alone."

In the latest Glossy Beauty podcast, Chantal Bacon discussed Moon Juice's focus on research over marketing ("people are always surprised to find out that we really don't spend any money on marketing"), the company's use of Instagram and its move into beauty and skincare products.

Go-To Skin Care's Zoë Foster Blake on bringing her beauty line to the US Oct 17, 2019

Show notes

Zoë Foster Blake, the founder and chief creative office of DTC-first company Go-To Skin Care, has found many opposing marketing dynamics between her home country of Australia compared to the U.S.

"In Australia, I say that we're not really taking customers from other brands, but instead, we're creating new skin-care customers," said Foster Blake. "These are women who have never tried a sheet mask or a face oil, or worn SPF. And we're saying, 'Hey, it's really easy, and it can be fun.'" Though coming to the U.S. has been more challenging given the competitive landscape, via its sole partnership with Sephora, 80% of the brand's U.S. sales are now through retail versus online. In Australia, it is an even split.

Foster Blake joined beauty editor Priya Rao to talk about the brand's potential for venture funding ("In Australia, it doesn't really happen," she said), the originality of the DTC model and the outsized importance of influencers in the U.S.

Madison Reed's Amy Errett on disrupting the classic hair salon business Oct 10, 2019

Show notes

"At a certain age, every woman colors their hair," said Amy Errett on this week's Glossy Beauty Podcast. As the CEO and founder of the rapidly growing hair-color brand Madison Reed, she would know. Concretely, "every woman" means a market of about 90 million customers coloring their hair "on an average cadence of about seven weeks."

Madison Reed first came to market as a DTC brand to be an at-home solution for color, but Errett could not stop before expanding to the salon market, too. The company announced last month that it would begin franchising in order to make its nearly 60 shades available to more consumers across the country.

"Our highest penetration just basically follows the U.S. population. Urban metros have the highest population, but we reach out to about a 150-mile radius around any of those cities and suburbs in a big way," said Errett.

Errett joined beauty editor Priya Rao to talk about how she's breaking the stigma around coloring at home, how she's catering to a younger customer and what tough words of advice she would give to a competitor.

Bobbi Brown on work (and life) after Estée Lauder Companies: 'Honestly, best thing that ever happened to me' Oct 03, 2019

Show notes

This week, beauty editor Priya Rao sits down with Bobbi Brown, the CEO of Beauty Evolution and founder of Bobbi Brown Cosmetics. Brown discusses her career's origin story in unwittingly creating the "no makeup" makeup look, her stint as Yahoo's beauty editor ("which was amazing for someone who doesn't know how to type"), and why 2016 was high time for her to leave Estée Lauder Companies.

Olivia Garden co-owner Anne Maza: 'A product might take four to seven years to bring to market' Sep 26, 2019

Show notes

This week, beauty editor Priya Rao sits down with Anne Maza, the co-owner and vice president of sales and marketing at hair brand Olivia Garden. Maza discusses evolving a 52-year-old brand for today's customer, walking the line between the professional and consumer hair segments, and protecting the company's top quality products against counterfeits.

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