Impossible Foods announces chicken nuggets, Peloton gets into the video game business, and Stone Brewing launches a "premium" hard seltzer that is anything but.
**In the initial version of this episode, it was incorrectly stated that Stone was fined by the TTB for trade practice violations. This is not true. Stone paid the TTB for tax violations as a compromise after making a mistake in their tax filings — not because of trade practice violations. We regret the mistake. — JD
Episode Navigation:
01:35 – Peloton Launches Video Games, Is Now a Full-Blown Media Company
19:00 – Impossible Foods Announces Chicken Nuggets, Coming This Fall
32:44 – Stone Brewing Buena Vida Hard Seltzer, and Why It's Shouldn't be Called "Premium"
Featured:
Via Hollywood Reporter: “The Netflix of Wellness”: Inside the Hollywoodization of Peloton
Via Engadget: Peloton launches its first exercise game for connected bike owners
Via ReviewGeek.com: Sigh… Peloton Wants to Gamify Exercise
Via Insider: People are hacking their Peloton bikes so they can watch Netflix and cheat the leaderboard ranking system
Via Bloomberg: Impossible Foods to Launch Nuggets Into Brewing Faux-Chicken Battle
Via The Beet: Impossible Foods Announces New Vegan Chicken Nuggets
Via Thrillist: What’s the Difference Between Impossible Foods and Beyond Meat?
Via Stone Brewing: Stone Brewing Announces Buenavida Hard Seltzer, Crafted for the Good Life