The Entrepreneurial Musician with Andrew Hitz

Latest Episodes:

TEM112: The One Thing Every Musician Must Have Oct 07, 2017

Show notes

TEM112: The One Thing Every Musician Must Have

Why every musician in 2017 must have a website and some tips on how to make a great one.

TEM Consulting is running a limited time offer for TEM listeners. Click here to schedule your free consultation today to see if we are a good fit!

What You'll Learn:

Why your website is your electronic storefront and why you have to own your own store (and not just rent one on social media)
How a website helps you cut through the noise and get found by potential customers
Tips to choosing a good URL for your website and where to get one
Why checking the availability of URL's and social media handles should be one of the first things you do when brainstorming a new idea
The importance of initially developing a website that is a Minimum Viable Product rather than putting it off to make it "perfect"
The different platforms you can use to build your own website
Solving specific problems for very specific people (your potential customers) through your website and how that can lead to income

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 reviews on iTunes by leaving a rating and review (and thanks to everyone who helped me get to 50 ratings!)

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM111: Pop-jazz duo 23rd Hour Quotes (TEM Short) Sep 29, 2017

Show notes

TEM111: Pop-jazz duo 23rd Hour Quotes (TEM Short)

23rd Hour is a jazz-pop duo comprised of Sherry-Lynn Lee and George Paolini.

Quotes:

"This is the heart of startup land and when you're doing a startup, and Sherry and I have both been in startups at various times, you try everything. Things that work, you keep doing. Things that don't work, you stop doing. You just have to try them and that's what we're doing."
"But we have this trust and we we are on the same page with where we want things to go and what kind of voice we want to have. So we are able to delegate but also work together and make it seamless."
"If people aren't careful they might not realize that its a marketing email because it's so personable and that was our strategy. We wanted it to seem like we were really targeting that person and not just sending out a blast email."
"The way we do it is we try to take each win that we have and try to push it a little bit further and I think what works really well is when you position yourself as the underdog that just needs a little push to get to the next level."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM110: Jazz-Pop Duo 23rd Hour on treating your band like a startup, pulling off a successful album launch and how to rock an email campaign Sep 21, 2017

Show notes

TEM110: Jazz-Pop Duo 23rd Hour on treating your band like a startup, pulling off a successful album launch and how to rock an email campaign

23rd Hour is a jazz-pop duo comprised of Sherry-Lynn Lee and George Paolini.

What You'll Learn:

How this unlikely pair met and ended up working together (Sherry-Lynn had the courage to ask)
Why they ended up targeting the wine industry by using the #WineWednesday hashtag (and the many benefits that have come from it)
How they treat their band as a startup
How they pulled off a successful album release party at a venue and in a city they had never played in before
The benefits of partnering with a local charity
How to send a very successful email campaign with much higher than average open rates and click rates
The importance of knowing your strengths, delegating and using deadlines when you are in a partnership
How they managed to climb all the way to #10 on the iTunes Jazz Chart through a combination of a little good luck and a lot of calculated, specific actions
How a physical guest book can be a great tool to getting people to sign up for your mailing list

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm one away!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM109: Spotted Online featuring articles from James Clear, Seth Godin and Daniel Pink Sep 15, 2017

Show notes

Spotted Online is a new TEM episode format featuring thought-provoking articles pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Articles:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM108: Seth Hanes Quotes (TEM Short) Sep 06, 2017

Show notes

Seth Hanes is a horn player, digital marketer and author of "Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career".

This TEM Short features thoughts on my favorite Seth Hanes quotes from TEM 107.

Quotes:

"The tactics don't dictate the strategy. The strategy should dictate the tactics."
"I think the first step that anyone should take, before they do anything...don't make a Facebook page, don't even make a website, don't do anything. The first thing you should do is first figure out what is the product or service that you have that solves an actual problem that people have? You have to identify a problem that you can solve."
"That's how I got on all of these (podcasts and blogs.) How can I be even kind of useful to this person? That's how I did that. And it cost me zero dollars."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm only two away!) by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM107: Seth Hanes on how to get guest appearances on podcasts and blogs, getting a self-published book to number one on three different Amazon lists and why strategy should always dictate tactics (and not the other way around) Aug 30, 2017

Show notes

Seth Hanes returns to TEM to tell us all about how he got his book, Break Into the Scene, to #1 on three different Amazon lists.

What You'll Learn:

The importance of having specific goals when marketing and of having a feedback loop to verify whether what you were doing was productive
Why strategy should always dictate tactics and not the other way around
Why the first step should always be identifying a specific problem your product or service will solve for people
How Seth built an email list (including the hard part - getting the first 100 subscribers!) and how he used it to help launch the book
The importance of validating an idea or product early in the process to make sure anyone will buy it
How he was able to get booked as a guest on 10 podcasts and write 10 guest blog posts in conjunction with the book launch
Gary Vaynerchuk's advice on how to launch a book (which is really easy for anyone to do for no money at all and applies to anything, not just a book)
Why he writes in his own voice in spite of the occasional critic
Why the key to marketing yourself as a musician is pushing past the discomfort

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

TEM106: Corey Brown Quotes (TEM Short) Aug 24, 2017

Show notes

Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

This TEM Short features thoughts on my favorite Corey Brown quotes from TEM105.

Quotes:

"We spent the summer (and) Seth's goal was to prototype (the website.) I don't know why but the team couldn't really pull together a prototype. So I said 'Well this is really too complicated of an idea to just jump into protyping. This thing has to be architected. That's a skillset he didn't bring me in for but it's a skillset I had."
"I'm inherently lazy. People don't think of me that way but I look for efficiencies in everything. If we're doing the same thing twice, I'm like 'Okay how do make this so we don't do this twice?'"
"I didn't see an online magazine for bass players, and there weren't that many of them anyway, but I didn't see one where I thought 'This is what I would want to build'. This was the opportunity to say 'This is the online magazine I think needs to exist and we'll see what happens and we'll see if people agree with me or not."
"In my mind, if you see an opportunity to connect with someone, you should just go for it."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM105: Corey Brown of No Treble on working with Seth Godin, having the courage to reach out to people you want to meet and launching the world's top online bass magazine Aug 18, 2017

Show notes

TEM105: Corey Brown of No Treble on working with Seth Godin, having the courage to reach out to people you want to meet and launching the world's top online bass magazine

Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

What You'll Learn:

How Corey fell in love with music and ended up majoring in music at North Texas
How not thriving within the formal structure of college pushed him towards one of his other loves, graphic design
How he ended up working with Seth Godin to run Squidoo, one of the most frequently visited websites in the world, when they didn't know each other beforehand
The importance of architecting a website when building it so you have a clear idea of how it is all going to function together
How he launched No Treble so he would have something waiting for him whenever his run at Squidoo ended
Why he worried entirely about content and traffic and not about monetization (and the parallels there with launching a podcast)
How he's monetized No Treble after the fact
How every time they hit a traffic benchmark at Squidoo Seth Godin challenged them to add a zero as their next goal
How he came to be in charge of the official Jaco Pastorius website (and why when given the chance to connect with someone you should just reach out)

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

TEM104: Dr. John Parks Quotes (TEM Short) Aug 11, 2017

Show notes

This TEM Short features thoughts on my favorite Dr. John Parks quotes from TEM 103.

Quotes:

"I wasn't good at this thing, and I wasn't good at this thing, and I was kind of good at this thing and then realized it was really hard. So instead of quitting, I just decided, 'I'm gonna practice my butt off'. And so I did and I started getting a lot better and then I started getting addicted to being better."
"I think the goal for every teacher is to teach your students to be their own teacher and there's no better way to do that than by listening to recordings of yourself. It's always humbling. No matter how well you are playing, it's always humbling because it never lies to you."
"We've recorded several CD's of the percussion ensemble and it's amazing. We get in there to record and the red light goes on and they don't even flinch. You can take really good guys and put them in a recording situation and say you're rolling and all of sudden they (are freaking out.)"

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM103: Dr. John W. Parks IV on building a professional recording studio from scratch, being addicted to getting better and pushing boundaries within a traditional job Aug 03, 2017

Show notes

TEM103: Dr. John W. Parks IV on building a professional recording studio from scratch, being addicted to getting better and pushing boundaries within a traditional job

Percussionist John Parks talks about the innovative recording studio he has built for the use of his studio at Florida State University.

What You'll Learn:

How John went from being a piano major in college to being one of the world's best known percussion professor
How he got "addicted" to getting better and how that fueled his rise in the business
John talks about the incredible recording studio he has built at Florida State and how he learned just about everything about building it and setting it up through asking questions in forums
How this recording studio has enabled a number of his students to start businesses offering pre-screening audition recordings for other students
Why and how John formed an LLC
What you need to start a recording studio (and it's probably less than you think)
How they have progressed to making video
The entrepreneurial skills his students have learned through experiencing this recording project
A resource John would recommend for young musical entrepreneurs

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

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