The Empowered Photographer Podcast with Elena S Blair

The Moment That Changed My Newborn Photography Forever Jun 13, 2025

In this heartfelt episode, I’m taking you back to the exact moment that transformed everything about how I approached newborn photography. If you’ve ever felt misaligned or unsure about the posed newborn style, this episode is for you. I’m sharing my personal journey of going from traditional posed sessions to discovering what truly felt aligned—and how that shift exploded my business and redefined my purpose as a photographer. If you’re curious about lifestyle newborn photography or baby-led posing, this might be the sign you’ve been waiting for.

Key Takeaways:

1. Misalignment Is a Clue, Not a Failure

I was running a successful business in posed newborn photography but felt emotionally and creatively drained.
The work didn’t feel like me, and I constantly questioned whether I belonged in the newborn niche.

2. A Personal Moment Sparked My Clarity

When photographing my own baby, I realized just how unnatural posed setups felt to me.
That experience revealed that I was working against my instincts as a mother and creative.

3. Rebranding to Alignment Changed Everything

I made the bold decision to completely rebrand into lifestyle newborn photography.
I created a baby-led posing system rooted in safety, connection, and natural moments.
That’s when my business took off—and I’ve now taught this method all over the world.

Final Thoughts:
If posed newborn photography doesn’t feel aligned for you, you’re not alone—and it doesn’t mean you’re not meant to be a newborn photographer. There is another way. Lifestyle newborn photography allows you to lead with connection, authenticity, and trust in your instincts. It’s time to explore a version of this work that lights you up instead of draining you.

Resources & Links:

👉 Download my free Newborn Posing Guide – Five safe and simple baby-led poses, step-by-step.

👉 Check out my Lifestyle Newborn Portfolio – See what this style looks like in real sessions.

👉 Follow me on Instagram for more tips + inspiration

👉 Join my Facebook group for photographers

What the TikTok Ban Taught Me About Real Marketing Jun 13, 2025

In this episode, I’m sharing the unexpected lesson I took from the recent TikTok ban scare and why it was the reminder we all needed. If you’re relying solely on social media to grow your photography business, this episode is your wake-up call. I’m breaking down what you actually own in your business, what you don’t, and how to create a long-term marketing strategy that keeps working no matter what happens online.

Key Takeaways:

1. Social Media Is Rented Real Estate

You don’t own your Instagram, TikTok, or Facebook accounts.
They can change, glitch, or disappear without warning—and there’s no customer service to help you recover it.
The algorithm isn’t responsible for your success—you are.

2. Focus on What You Can Control

Your website and your email list are platforms you own.
SEO (Search Engine Optimization) gets you in front of people actively searching for your services.
Email marketing gives you a direct line to your audience with far better visibility than social media.

3. Diversify Your Marketing Strategy

Social media is a tool, not the whole toolbox.
Your marketing should include SEO-optimized content and a consistent email strategy.
Real business growth happens off social media.

Final Thoughts:
If the TikTok ban showed us anything, it’s that putting all your eggs in the social media basket is a dangerous game. It's time to focus your energy on platforms that are within your control—your website and your email list. This is how you build a resilient, long-lasting photography business.

Resources & Links:

Should You Make Your Pricing Public? Jun 13, 2025

This week, I’m tackling one of the most hotly debated topics in the photography industry: Should you make your pricing public on your website? It’s a conversation that’s been going strong for over a decade—and I’m here to tell you exactly where I stand. Spoiler alert: I believe your pricing should absolutely be visible. In this short and powerful episode, I’ll share the hard truths, the mindset shifts, and the strategy behind public pricing—and why it can actually elevate your brand.

Key Takeaways:

1. Hiding Your Pricing Doesn’t Make You High-End

Your prices being a mystery doesn’t make your brand more premium.
If you’re not booking, it’s likely a value issue—not a money issue.

2. Public Pricing Respects Everyone’s Time

Clients want clarity, not confusion or a sales pitch.
If someone can’t or won’t pay your rates, they’ll self-select out—and that’s a good thing.
Transparency builds trust and filters in dream clients.

3. Strong Brands Don’t Rely on Price Secrecy

Focus on building a consistent, meaningful body of work and an incredible experience.
If your business feels luxury and professional, your pricing becomes a non-issue.
Simplicity is a mark of expertise. Don’t make it complicated.

Final Thoughts:
You don’t need to hide your prices to book more clients. If anything, it may be hurting your inquiries and wasting your time. Trust in your value, simplify your client process, and let your website do some of the work for you. Yes, your pricing should be public. Period.

Resources & Links:

👉 Download my FREE Pricing Guide – Learn how to price for profit and stop second-guessing your rates.

👉 Follow me on Instagram for more mindset + business tips

👉 Join my Photography Education Facebook Group

What Is Lifestyle Newborn Photography (And Why It Matters) Jun 13, 2025

In this heartfelt episode, I’m pulling back the curtain on lifestyle newborn photography what it really means and why it’s such a powerful, safe, and natural way to photograph new babies. As a former NICU nurse turned professional photographer, I bring years of experience and deep passion to this genre. You'll learn what sets lifestyle newborn photography apart from traditional posed sessions, what baby-led posing actually looks like, and why your role as the photographer is to guide, not force. If you're craving a more meaningful and stress-free way to document the newborn season, this episode is for you.

Key Takeaways:

1. Lifestyle Newborn Photography Is Natural, Not Forced

Focuses on baby-led posing—safe, comfortable, and organic positions.
No stiff props, awkward composites, or elaborate setups.
Real moments over staged perfection.

2. You’re Still the Expert—Just with a Softer Touch

You guide the session, pose the baby naturally, and direct light and emotion.
A gentle but confident workflow still matters.
You don’t need props to create impactful images.

3. The Home Is the Heart of the Story

Sessions are done in the family’s space no studio lights, no distractions.
Photos capture personal, emotional details: the nursery, the rocking chair, those 2 a.m. memories.
Natural light and real settings create timeless images.

4. Newborns Are Perfect Just As They Are

No need to alter or manipulate connection and simplicity are key.
Lifestyle images tell the truth of the moment in a meaningful and artistic way.

Resources & Links:

👉 Download the FREE Lifestyle Newborn Posing Guide – Includes 5 of my favorite safe, baby-led poses.

👉 Follow along on Instagram for more lifestyle newborn inspiration

👉 View my lifestyle newborn portfolio

What I'd Do If I Was Starting My Photography Business From Scratch Jun 13, 2025

Starting from scratch? This one's for you. In this episode, I’m laying out the exact steps I would take if I were starting my family photography business all over again no fluff, just the real deal. Whether you’re brand new or need a reset, this episode will help you build a profitable business with confidence and clarity.

📌 What You'll Learn:

Why your mindset is the first thing that needs to change
How to niche down and stand out in a crowded market
The fastest way to build a high-quality portfolio (even without paying clients)
Why pricing for profit from day one is non-negotiable
The parts of your online presence that actually matter (hint: it’s not social media)
How to create an incredible client experience that keeps people coming back
Why you need a lead generation system ASAP (and what that can look like)
How to scale your offers smartly without burning out

💡 Final Thoughts:
You don’t need to wait to be “ready.” You need a plan, confidence, and the willingness to show up like the CEO of your business. This episode is your roadmap.

🔗 Links & Resources:

👉 Apply for the Elena S. Blair Mastermind

👉 Download the Free Photography Business Roadmap

👉 Grab the Free Pricing Guide

How Attending a Photography Conference Changed My Life Jun 13, 2025

In this deeply personal and inspiring episode, I’m sharing the true story of how saying yes to one photography conference back in 2012 completely changed the course of my life and business. From NICU nurse and exhausted mom of two, to full-time photographer, educator, and keynote speaker this is the journey that sparked it all. If you've ever wondered whether you belong in this industry or questioned what's possible for your photography career, this episode is your sign to go for it.

📌 What You'll Learn:

Why I didn’t believe photography could be a full-time career (and what changed that)
How attending WPPI opened my eyes to a new level of possibility
The power of surrounding yourself with industry peers and mentors
How in-person experiences can expand your mindset and build confidence
Why just one brave yes can change everything
What conferences I recommend for photographers (including a FREE one!)
A behind-the-scenes look at how I went from attendee to speaker

💬 My Favorite Quote From This Episode:
“You are always just one bold step away from growth.”

📝 Final Thoughts:
If you’ve been craving clarity, connection, and expansion—go to a conference. The right room will change your mindset, your business, and maybe even your entire life. Don’t wait until you feel ‘ready.’ Just say yes.

🔗 Links & Resources:

🎤 BILD Conference – June 18, 2025 in NYC (FREE to attend!)
🎟️ Get on the waitlist for the Mastermind
📩 DM me on Instagram if you have questions

Why Balance Is a Myth (Especially in Summer) and What to Do Instead Jun 13, 2025

Summer is here and if you're a photographer and a parent, you already know the rhythm of life just got turned upside down. In this episode, Elena gets real about the myth of balance, especially during summer break, and what to focus on instead. You’ll walk away with five powerful mindset and workflow shifts that will help you stay grounded, keep your business moving forward, and fully enjoy your family time without burning out or feeling like you’re failing at everything.

This is your summer survival guide for running a business while juggling camps, curfews, and quality time with your kids. Because guess what? Balance isn’t the goal presence and harmony are.

🔑 Key Takeaways:

Balance is a myth let go of the pressure to do everything perfectly all at once.
Shorten your to-do list: Focus on one meaningful task per day.
Work in short, intentional bursts: Even 90 focused minutes can be powerful.
Protect your presence: Be all-in where you are—whether that’s with your business or your family.
Revisit your summer goals: Choose realistic, smaller goals that feel achievable.
Let it be both: You can love your kids and still want space to create and work. That duality deserves to be honored.

💬 Final Thoughts:

You’re not doing it wrong just because summer feels messy. Let go of chasing balance and give yourself permission to be present instead. When you honor where you are and what you need, both your family and your business will thrive.

🔗 Links & Resources:

Fake It Till You Make It — The Real Secret to Becoming a Successful Photographer Jun 13, 2025

In this refreshingly honest solo episode, I’m sharing one of the most powerful truths behind my success as a photographer and it’s probably not what you expect. You might even laugh when you hear it, but it works. We're talking about the mindset shift that helped me grow from a brand-new photographer making $2K a year to running a thriving, multi-six-figure photography business with a fully booked calendar and a rock-solid reputation.

Spoiler alert: it all started with acting like I’d already made it.

Inside this episode, I’ll give you three practical steps to stop waiting for permission and start embodying the successful photographer you’re meant to be. If you’re stuck in that “someday” mindset, this one’s for you.

KEY TAKEAWAYS:

Success doesn’t happen by accident. If you're waiting for the “perfect time” or for someone to tell you you’re ready, you're holding yourself back.
Mindset is everything. Adopting the identity of a successful photographer before you feel like one will change how you show up and people will notice.
Take bold action before you're ready. Even if your income is tiny or your confidence is shaky, show up like a pro.
Consistency wins. The most successful photographers don’t wait for the right moment — they act, daily.
Your homework: Start acting, speaking, marketing, and shooting like you’ve already made it. Don’t wait. Decide. Do the work.

FINAL THOUGHTS:

You don’t need anyone’s permission to succeed. The only person who can decide you’re ready… is you.
So, what would you do today if you already were the most sought-after photographer in your area?

That’s your next move.

LINKS & RESOURCES:

🎓 Ready to fully embody the successful photographer within you?
The Elena S Blair Mastermind is now open for applications!
Next cohort starts July 29, 2025 — and there are only 5 spots left.
Apply here
We’ll chat face-to-face on Zoom. No pressure, just connection.

Download my photography business roadmap

🎧 Love this episode?

Hit subscribe so you don’t miss the next one.
Leave a 5-star review to help more photographers find Empowered.

Finding the Right Photography Pricing Model for You Jun 13, 2025

In this powerful episode, I’m breaking down one of the most emotionally charged and commonly misunderstood topics in the photography industry: pricing models. There’s a myth floating around that there’s only one right way to price your services—and it’s just not true. Whether you're all-inclusive, sales-based, or somewhere in between, profitability has less to do with how you price and more to do with what works for you, your time, and your ideal client. I'm walking you through the mindset shifts, real math, and client-focused strategies that help you stop guessing and start owning your pricing with confidence.

Key Takeaways:

There’s no one-size-fits-all pricing model—profitability is about knowing your numbers.
Selling digital files is not “less than.” They’re a high-value product that clients want and need.
Time is your most valuable currency if your pricing model doesn't honor it, it's not sustainable.
Your pricing structure must align with the lifestyle, needs, and expectations of your ideal client.
Before copying someone else’s model, understand your actual cost per session and profit margin.

Final Thoughts:

It’s time to ditch the pressure to price like someone else. Your pricing should reflect your strengths, your lifestyle, your client base, and your actual time investment. You don’t need a trendy model—you need a sustainable one. Remember: confident pricing leads to a thriving business.

Links & Resources:

📄 Download the FREE Pricing Worksheet to calculate your real profit per session

🎧 Listen to more episodes

💬 DM me on Instagram @elenasblair_photography to tell me what pricing model is working for you

Want More Impact? Stop Obsessing Over How It Looks Jun 13, 2025

It’s the season finale of The Empowered Photographer Podcast! In this episode, Elena wraps up Season 3 with a heartfelt message that just might change the way you approach your photography forever. If you’ve been chasing the “perfect” look the right light, the trendy edit, or the sharpest shot this episode is your reminder that the real magic lies in how your work feels, not just how it looks.

Whether you’re feeling stuck, burned out, or disconnected from your work, Elena shares a mindset shift that will reignite your passion and set your business apart: focus on the emotion behind the image. She also leaves you with a powerful, game-changing challenge to take into your next session.

Key Takeaways:

A beautiful photo isn’t just technically strong it makes people feel something.
Stop obsessing over your style and editing; start tuning into how it feels to create your images.
If you feel something when you shoot, chances are your viewer will too.
Consistency in your brand comes from emotional clarity, not just a uniform aesthetic.
Homework: Choose 3 emotions you want your work to evoke and bring those into your next session.
Emotionally resonant work leads to a more meaningful and sustainable business.

Final Thoughts:

Photography is more than a visual art, it’s a feeling. When you create with emotion at the center, you not only connect with your clients in a deeper way, but you also protect yourself from creative burnout. So next time you shoot, pause and ask yourself: How do I want this to feel?

🔗 Links & Resources:

Apply for The Mastermind (next cohort starts July 29, 2025)
👉 Click here to apply

Free Posing Guide for Photographers
👉 Grab your free guide

📣 Don’t Forget:

If you loved this season, please leave a 5-star review — it helps more photographers like you find the show and feel empowered in their journey.

The Real Reason You're Burnt Out (It's Not What You Think) Apr 04, 2025

Episode Summary:

Burnout is a buzzword that shows up every year as busy season approaches—but what if burnout isn’t about doing too much? In this episode, Elena shares a powerful reframe that may change everything for you: burnout isn’t from overworking; it’s from doing too many things that don’t light you up. She’ll walk you through how she structures her business, her schedule, and even her personal life to stay energized, creative, and obsessed with what she’s building. This is your reminder to check your alignment, not your to-do list.

What You’ll Learn in This Episode:

Why burnout isn’t about how much you’re doing
How to audit your schedule for alignment
What it looks like to build a business that energizes you, not drains you
Why saying yes to the right things is the key to long-term sustainability

Links & Resources:

Apply for my Mastermind Program

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If this episode gave you a new perspective, share it with a friend and leave a review. It helps this community grow and reminds you that you’re not alone on this journey. 💛

How to Raise Your Prices Without Losing Clients Apr 04, 2025

Episode Summary:

In this short and powerful episode, Elena breaks down the exact pricing strategy she uses to grow her photography business while keeping her loyal clients. You'll learn how to raise your rates with confidence, maintain client trust, and move toward profitability, without overthinking it.

What You’ll Learn in This Episode:

Why incremental pricing increases are more effective
A simple email strategy to retain loyal clients during price changes
How to create pricing goals based on your business, not someone else’s

Links & Resources:

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Redefining "Full-Time" Success in Your Photography Business Apr 04, 2025

Episode Summary:

In this empowering episode, we’re flipping the script on what it means to be “full-time” or “successful” in your photography business. Elena invites you to consider that six figures and leaving your day job aren’t the only ways to define legitimacy or passion. Whether you’re a parent who wants to work just a few sessions a month, or someone with a day job they love, your business is valid and you deserve to treat it seriously.

What You’ll Learn in This Episode:

Why “six figures” isn’t the only measure of success
How to define your own version of a full-time photography business
The importance of building professional systems no matter your income goals

Links & Resources:

Apply for the Mastermind

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

How to Make Mini Sessions Actually Work for You Apr 04, 2025

Episode Summary:
Mini sessions: love them or hate them, they’re one of the most debated topics in the photography industry. In this episode, I’m breaking down why I don’t hate mini sessions and exactly how I structure mine to sell out every time and bring in serious profit. Whether you’ve tried minis before or you’re considering them for the first time, this bite-sized episode will help you avoid common mistakes and use mini sessions to grow your business and your email list.

What You’ll Learn in This Episode:

Why mini sessions should never be a regular part of your pricing page
How to create scarcity and structure mini session events for maximum success
My personal strategies for selling out sessions and boosting your email list in the process

Links & Resources:

Download my Simple Pricing Worksheet!

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Is It Time to Step Into Education as a Photographer? Apr 03, 2025

Episode Summary:
Have you been wondering if you're ready to step into the educator or influencer space within the photography industry? In this episode, I'm sharing why expanding into education could be the next profitable and aligned step for your business especially if you're looking to scale without taking on more sessions. I’ll share my own journey from photographer to educator, the impact it's had, and how you can begin exploring this new revenue stream with confidence and integrity.

What You’ll Learn in This Episode:

When it might be the right time to step into education
My exact income growth path from photography-only to education and consulting
How to scale your business without taking on more clients

Links & Resources:
Apply to my Photography Mastermind

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

You Don't Need to Be on Every Social Media Platform Apr 03, 2025

Episode Summary:
Feeling pressure to show up everywhere online? Let’s take that weight off your shoulders. In this episode, I’m sharing my honest take on why you don’t need to be on every social media platform to have a thriving photography business and what to focus on instead to grow with more purpose and less burnout.

What You’ll Learn in This Episode:

Why less is more when it comes to social media
How to choose the right platform to focus your energy on
The real key to growth and connection online

Links & Resources:
Join my 3 Day Marketing Challenge!

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

The Instagram Algorithm Dip: Why I'm Not Worried (And What You Can Do Instead) Apr 03, 2025

Episode Summary:
Noticing a dip in Instagram engagement? You’re not alone, but I’m here to tell you why I’m not freaking out about it, and why you don’t need to either. In this short but powerful episode, I walk you through the mindset and marketing shift that will carry your business long-term, no matter what the algorithm is doing.

What You’ll Learn in This Episode:

Why engagement dips are normal and not a reason to panic
What to focus on instead of obsessing over likes or saves
How consistency and connection on social media will always win

Links & Resources:
Download my Simple Guide to Start your Email List

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Should You Go All-Inclusive or Sales-Based? Let's Break It Down Apr 03, 2025

Episode Summary:
Are you stuck between choosing an all-inclusive pricing model or a sales-based package structure for your photography business? In this episode, I walk you through how to figure out what works best for you no industry pressure, no “right” way. Just profitability, practicality, and sustainability. Let’s dive into how to align your pricing with your time, goals, and the clients you truly want to serve.

What You’ll Learn in This Episode:

Why profitability isn’t about your pricing style it’s about how much you’re actually making per hour
The real cost of time in both all-inclusive and sales-based models
How to choose a pricing model based on your lifestyle, business structure, and client experience

Links & Resources:
📄 Download the Simple Pricing Calculator Worksheet

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Community Over Competition: A Story Every New Photographer Needs to Hear Apr 03, 2025

Episode Summary:
In this heartfelt episode, I’m sharing a personal story from the early days of my photography journey, a moment that almost made me quit before I really began. It’s a reminder of why the community you choose matters deeply and how the right support can uplift you, while the wrong energy can defeat you. If you’ve ever felt lost, judged, or unsupported as a new photographer, this one’s for you.

What You’ll Learn in This Episode:

Why finding the right community is essential to your growth as a photographer
How cruelty and gatekeeping in online groups can shake your confidence
Why community over competition isn’t just a slogan — it’s a mindset and business model

Links & Resources:
Get my Free Simple Pricing Guide

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Why So Many Mothers Start Photography Businesses After Having a Baby Apr 02, 2025

Episode Summary:
Have you ever felt a creative fire ignite after becoming a mother? You’re not alone, and there’s research to back it up. In today’s heartfelt episode, I explore the common (and powerful) phenomenon of women starting creative careers, especially photography, after giving birth. I share my own journey of launching and growing my photography business alongside raising babies, and why motherhood can be the catalyst for deep transformation and entrepreneurial purpose.

What You’ll Learn in This Episode:

Why motherhood often inspires women to start creative businesses
How schedule freedom and creative autonomy motivate moms to pursue photography
The beautiful link between birth, creativity, and becoming a new version of yourself

Links & Resources:
Check out my Photography Business Roadmap

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

What to Do When a Client Doesn't Sign Your Model Release Apr 02, 2025

Episode Summary:
Let’s talk about a topic that can stir up big opinions: model releases. What should you do when a client refuses to sign one? In this episode, I share my personal boundaries around privacy, the legal and ethical truth about client image rights, and how to gracefully navigate situations where your client opts out of a release. Whether you're building your portfolio or running a high-volume photography business, this conversation will help you move forward with clarity and respect.

What You’ll Learn in This Episode:

Why clients have every right not to sign your model release
How to approach portfolio building when releases aren’t signed
How to use modified releases and protect client privacy while still marketing your business

Links & Resources:
Check out my Photography Business Roadmap

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Why Word-of-Mouth Marketing Isn't Enough (Hot Take!) Apr 02, 2025

Episode Summary:
Word of mouth is often hyped as the “best” kind of marketing, but in this episode, I’m flipping the script. After 14 years in business, I’m here to share why I believe word-of-mouth marketing is not the most reliable way to grow your photography business. I’ll explain what to focus on instead, where to put your energy for long-term success, and how to take control of your marketing strategy without depending on referrals.

What You’ll Learn in This Episode:

Why word-of-mouth marketing isn’t as effective as it’s made out to be
The importance of client experience over referral codes
Where to focus your energy for long-term, sustainable growth

Links & Resources:
Join my 3 day marketing challenge!

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Choosing the Right Pricing Model: All-Inclusive vs. Sales-Based Apr 02, 2025

Episode Summary:
In this episode of Empowered, we're digging into one of the most debated topics in the photography industry—pricing models. Should you go all-inclusive or sales-based? Host [Your Name] (you can update this with your name if you'd like) shares a no-nonsense, empowering perspective rooted in over a decade of experience. Learn how to evaluate your time, client needs, and profit goals to choose the right model for YOU—not what a course or educator says is “right.” Whether you’re new to business or revamping your pricing, this episode offers clarity and encouragement to build a profitable and sustainable model your way.

What You’ll Learn in This Episode:

Why profitability is more important than pricing structure
How to assess your time investment per client session
Why your business model needs to align with your ideal client experience

Links & Resources:

Simple Pricing Worksheet Download ←

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

The Energetics of Goal Setting: Why the Process Matters Apr 02, 2025

Episode Summary:
In this empowering episode of Empowered, we’re diving deep into the energy behind goal setting, what makes it healthy, what makes it toxic, and how to approach your goals in a way that actually supports your growth as an artist and business owner. I’m sharing my personal reflections, including how using a phrase or word to guide your year can be just as powerful as setting a traditional goal. Whether you’re chasing six figures or simply trying to show up more consistently, this episode will help you reframe your goals and embrace the process.

What You’ll Learn in This Episode:

Why attaching your self-worth to your goals can become toxic
How to shift your focus from the outcome to the process
A powerful practice to guide your year with intention

Links & Resources:
Check out my Simple Pricing Worksheet

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

What I'd Do First If I Were Starting My Photography Business Today Mar 31, 2025

Episode Summary:
Feeling overwhelmed by all the things you think you “should” be doing to grow your photography business? This episode is your permission slip to stop spiraling and start focusing. Elena shares exactly what she would do if she were starting her business from scratch today from where to spend your money to what tools are actually worth it in the early stages. Spoiler: It’s not a CRM, and it’s definitely not a $6K custom website.

Whether you're in the beginning stages or feel like you're spinning your wheels, this episode will help you cut the fluff and take real, actionable steps toward building a legit, professional photography business that actually books clients.

What You’ll Learn:

The #1 investment to make when starting out (hint: it’s not gear or ads)
Why a website is essential to taking yourself seriously
How to keep your proofing process professional even when you’re low volume
What you don’t need yet (seriously, don’t waste your money)
The most important mindset shift that will light a fire under you

Links & Resources:

Check out my free simple pricing worksheet!

Connect With Me:
Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Debunking the Myths Holding Your Photography Business Back Mar 31, 2025

Episode Summary:

In this episode, we're diving deep into the common myths that sabotage photographers before they even get started. From the “oversaturated market” excuse to the idea that you don’t have enough time or hate marketing, Elena is calling out the limiting beliefs keeping you small. This is the pep talk you didn’t know you needed. It's time to get honest, take ownership, and move forward with confidence and clarity.

What You’ll Learn in This Episode:

Why “saturation” is not the reason you’re struggling to book clients
How to shift your mindset around marketing and social media
The real cost of comparing yourself to underpriced photographers
How to stop using time as an excuse and start prioritizing growth

Links & Resources:

Get my Simple Pricing Worksheet

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

You Are the Face of Your Brand, Not Your Kids Mar 31, 2025

Episode Summary:

In this honest and empowering episode, we explore a hot topic in the photography world: your children do not need to be the face of your brand. You’ll hear why personal storytelling doesn’t have to mean sacrificing your family’s privacy, and how you can still be relatable, vulnerable, and magnetic online without live streaming your kids' lives. This is your permission to show up fully as you and build a powerful photography business that stands on your story, not theirs.

What You’ll Learn in This Episode:

Why protecting your children’s privacy is not only okay it’s powerful
How to market your brand authentically without oversharing
What it looks like to be the face of your business without hiding behind motherhood

Links & Resources:

Join my 3 day Marketing Challenge!

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Stop Chasing Vanity Metrics, Build a Brand That Lasts! Mar 31, 2025

Episode Summary:

In this episode of Empowered, we’re breaking up with the follower count obsession and leaning into what really matters: building a trusted, reliable, legacy brand. Whether you’re just starting or years in, this is your reminder that you don’t need to go viral, you need to show up consistently, serve your clients exceptionally, and think long term. You’ll learn how to shift your focus from visibility to value and why one great client can be worth more than thousands of followers.

What You’ll Learn in This Episode:

Why vanity metrics like likes and follower count don’t equal bookings
How to build a trusted, legacy photography brand that grows organically
What repeat clients can mean for your long-term revenue and peace of mind

Links & Resources:

Get my Photography Business Roadmap!

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Want a Six-Figure Photography Business? Start Acting Like It Mar 31, 2025

Episode Summary:

Everyone talks about building a six-figure photography business—but are you bringing six-figure energy? In this bold and motivating episode of Empowered, I’m sharing what it really takes to create a full-time income through photography, and why excuses, mindset blocks, and poor boundaries are often what stand in the way. If you're serious about growth (whether your version of success is $40k or $100k+), this episode is your loving nudge to stop dabbling and start showing up with focus, clarity, and drive.

What You’ll Learn in This Episode:

What “six-figure energy” actually means (and how to embody it right now)
Why treating your business like a job—not a hobby—changes everything
How to overcome common excuses around time, money, and skill gaps

Links & Resources:

Get my Free Simple Pricing Worksheet

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:

If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Struggling to Find Clients? Ask Yourself These 4 Hard Truths Mar 31, 2025

Episode Summary:
If you’re feeling stuck or discouraged about finding photography clients right now, this episode is for you. In today’s Empowered, I’m sharing four honest questions you need to ask yourself when things aren’t working. These aren’t trendy quick fixes they’re real, grounded mindset and strategy shifts that will help you refocus and make real progress. Whether it’s your portfolio, your marketing, or your confidence holding you back, let’s uncover what’s really going on so you can finish the year strong (or start the next one even stronger).

What You’ll Learn in This Episode:

Why a professional, consistent portfolio is still your most powerful sales tool
The danger of relying only on social media and how to market smarter
How obsessing over your competition is draining your energy (and what to do instead)
The real importance of believing in yourself and your business

Links & Resources:

Connect With Me:

Follow me on Instagram
Join my Facebook Community
Visit my Website for More!

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

How to Choose the Right Photography Mentor (Without Getting Burned) Mar 31, 2025

Episode Summary:
In this episode of Empowered, I’m diving into something that feels more important than ever in today’s coaching saturated world: how to choose the right mentor or photography coach. With so many courses, masterminds, and mentorships out there, it’s crucial to know what to look for, and what to avoid. I’m sharing honest, heartfelt advice based on my own experiences as both a mentor and a student, so you can invest with clarity, confidence, and alignment.

What You’ll Learn in This Episode:

The most important quality to look for in a mentor (hint: it’s not their income)
Why “guaranteed results” are a red flag in the coaching world
How to tell if a mentor has real experience or is just good at marketing

Links & Resources:

Connect With Me:

Instagram
Facebook Community
Website

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Mindfulness for Photographers: Why It Matters & How to Begin Mar 31, 2025

Episode Summary:
Mindfulness may be trending, but in this episode of Empowered, we’re talking about why it’s truly essential especially for photographers. I share how practicing mindfulness has helped me stay grounded, focused, and connected to my work in more meaningful ways, and why it’s not just about meditation. Whether you’re deep in the busy season or navigating creative burnout, this episode offers encouragement and simple tools to care for the artist behind the camera: you.

What You’ll Learn in This Episode:

What mindfulness really is (beyond the buzzword)
How mindfulness can improve your creativity, reduce stress, and prevent burnout
Simple ways to start a mindfulness practice that actually fits into your life

Links & Resources:

Get my Free Photography Business Roadmap!

Connect With Me:

Instagram
Facebook
Website

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

When It's Hard, It Doesn't Mean You're Doing It Wrong Mar 31, 2025

Episode Summary:
In this episode of Empowered, we’re getting real about the often-glossed-over parts of building a photography business. There’s a lot of talk about ease and alignment and while that’s the goal, the road to get there isn’t always smooth. I’m breaking down why it’s okay for things to feel hard, how toxic positivity in the entrepreneurial world can be misleading, and why you shouldn’t let early challenges make you question your path. This is your reminder that growth takes time, and hard doesn’t mean wrong.

What You’ll Learn in This Episode:

Why hustle isn’t always bad—and how it shows up differently at every stage
The danger of unrealistic advice in the photography education space
How to use mistakes and hard moments as fuel for learning and growth

Links & Resources:

Get my FREE Pricing Guide

Connect With Me:

Instagram
Facebook
Website

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Let's Talk About "Shoot and Burn": Profitability, Digital Files & Respect in the Industry Mar 31, 2025

Episode Summary:
In today’s episode of Empowered, I’m unpacking the phrase “shoot and burn” and why it’s time we let it go. If you’ve ever felt judged for offering digital files or running an all-inclusive photography business, this one’s for you. I’ll share why profitability isn’t about how you sell—it’s about how much time and value you’re creating per session. This is a call for community over competition, and a reminder that there’s more than one right way to run a successful photography business.

What You’ll Learn in This Episode:

Why the term “shoot and burn” is outdated and unhelpful
How digital files can be the highest value item in your business
The real metric that matters: time-efficient, sustainable profit

Links & Resources:

Connect With Me:

Instagram
Facebook
Website

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

How One Photographer Tripled Her Income (And Booked Out Her Calendar) Mar 31, 2025

Episode Summary:
In this episode of Empowered, I’m sharing the story of one of my Mastermind students who went from overwhelmed and underpaid to fully booked and thriving with a baby on the way. This isn't just a feel-good story (though it is that too); it's a real example of how clarity, confidence, and systems can completely transform your photography business. Tune in to hear exactly what she did, and how you can apply the same steps to your own growth.

What You’ll Learn in This Episode:

How a clear brand, website, and portfolio can boost confidence and visibility
The power of an email list and a single message that added 20 clients to her calendar
Why simplifying pricing and adding systems leads to more profit and more freedom

Links & Resources:

Connect With Me:

Instagram
Facebook
Website

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

How Motherhood Became My Superpower in Business Mar 31, 2025

Episode Summary:
In this deeply personal episode of Empowered, I’m sharing how becoming a mother didn’t hold me back from building a successful photography business—it fueled it. From the first photos of my newborn to leaving my nursing job and building a multi-six-figure business, motherhood has been the foundation of my creativity and drive. This episode is a love letter to moms with big dreams—reminding you that you don’t have to choose between being present for your children and pursuing a life that lights you up.

What You’ll Learn in This Episode:

Why motherhood is not a limitation but a catalyst for growth and ambition
How each child’s birth inspired a new chapter in my photography business
The importance of holding onto yourself while raising children

Links & Resources:

The Awakening by Kate Chopin (mentioned in the episode)
Get my FREE Photography Business Roadmap

Connect With Me:

Instagram
Facebook
Website

Subscribe & Review:
If you loved this episode, make sure to subscribe and leave a review! Your support helps the podcast reach more photographers like you. 💛

Time-Saving Tips for Your Photography Business Mar 31, 2025

Episode summary: Hey friends! Today, we’re diving into time saving tips that will help you run your photography business more efficiently so you can get back to what you love taking photos and enjoying life! Running a photography business can feel overwhelming, but with the right systems in place, you can free up your time and reduce stress.

Mentioned in This Episode:

Creating email templates to streamline communication
The power of batch working for efficiency
Improving your editing workflow or outsourcing editing
Using scheduling tools for social media and blog content
Getting the household help you need to take your business seriously

Links & Resources:

HoneyBook – Studio management software for automating emails, get 25% of monthly for the 1st year
Later.com– Social media scheduling tool
Imagen AI – Outsourced editing service, get 1500 FREE edits!
Check out my Free Pricing Guide!

If you enjoyed this episode, share it with your photographer friends! Let’s build a strong community together.

Let’s connect on Instagram

Thanks for tuning in, and remember, you’ve got this!

Subscribe & Review:
If you loved this episode, please subscribe and leave a review! Your support helps me continue creating valuable content for you. 💛

How to Market Your Photography Business Without Social Media Mar 31, 2025

Episode Summary: Are you frustrated with social media engagement and feeling like it's harder than ever to reach your ideal clients? You’re not alone! In today’s episode, I’m sharing three powerful marketing strategies that will help you grow your photography business without relying on Instagram or Facebook. Social media can be a great tool, but it shouldn’t be your main strategy. Instead, focus on these proven methods to build a sustainable and thriving business.

What You’ll Learn in This Episode:

Why social media is "rented real estate" and why you shouldn’t rely on it
The #1 strategy I use to book out my calendar a year in advance
How to create high-quality content that attracts your ideal clients
The importance of SEO and how to make Google work for you

Key Takeaways:

Build and Utilize an Email List
Email marketing gives you direct access to potential clients without the unpredictability of social media algorithms.
Every time I send an email about session openings, I book clients—100% of the time.
Grab my free guide on how to start your email list (linked below)!
Create High-Quality Content on Your Website
Your website is content you OWN, unlike social media where you have no control.
A strong website should include a portfolio, a great homepage, an about page, and a blog.
Blogging about topics your clients care about (e.g., what to wear, how to prepare for a session) establishes your expertise and attracts new clients.
Optimize Your Website for Search Engines (SEO)
SEO helps your website rank on Google so clients can find you organically.
Good SEO means more high-quality traffic to your site—people actively searching for photographers like you.
Pair SEO with valuable blog content to maximize your reach.

Final Thoughts: Most of us waste time scrolling on social media, hoping it will magically bring in clients. But likes and followers don’t pay the bills. Instead, focus on these three powerful marketing strategies to build a sustainable and thriving photography business. Want to get started with email marketing? Download my free guide below!

Resources & Links:

📩 Download My Free Guide: How to Start Your Email List

🌐 Visit My Website

📷 Follow Me on Instagram (For those who still enjoy social media!)

3 Simple Tips to Become a More Confident Photographer Mar 31, 2025

Episode Summary: Confidence is one of the biggest struggles for photographers at all levels. In this episode, we dive into three simple yet powerful ways to strengthen your confidence as a photographer. Confidence isn't something you're simply born with—it's a muscle that needs to be worked on consistently. Whether you're just starting out or have been in business for years, these tips will help you trust your unique vision, gain experience, and invest in your craft so you can show up as the best version of yourself.

What You'll Learn in This Episode:

Why confidence is essential for success in photography
How to trust your unique creative vision and lean into your individuality
The importance of consistent practice and shooting in different lighting and environments
Why investing in education and workshops can fast-track your growth and confidence
How to navigate the comparison trap and focus on your own journey.

Links & Resources:

Let’s Connect! If this episode resonated with you, screenshot it and share it on Instagram! Tag me and let me know your biggest takeaway.

And if you’re loving the podcast, I’d so appreciate it if you could leave a quick rating and review. It helps more photographers find the show and build their confidence, too!

Thanks for tuning in, and remember: You have a place at this table. I’m so glad you’re here!

How to Make $10K/Month in Your Photography Business Mar 31, 2025

Episode Summary: In this episode of Empowered, I'm breaking down exactly what I would do if I needed to ensure $10K/month for the last three months of the year in my photography business. The final quarter isn't a time to slow down—it's a time to push forward and create massive changes in your income! I'll walk you through my step-by-step strategy for filling your calendar, streamlining your booking process, and leveraging past clients to hit your financial goals before the year ends.

What You'll Learn:

✔ Why crunching the numbers is the FIRST step to reaching your income goals ✔ How to streamline your booking system for effortless client scheduling

✔ The power of reconnecting with past clients to fill your calendar

✔ Why leveraging scarcity in your marketing can drive last-minute bookings

✔ How to plan a highly profitable mini session event to generate fast cash

✔ The mindset shift needed to take swift, consistent action in your business

Resources and Links:

HoneyBook – My go-to client booking and management tool
Get my FREE Pricing Guide

Let’s Connect!

📸 Follow me on Instagram

💡 Join my photography education community

🎧 Subscribe to Empowered so you never miss an episode!

If this episode was helpful, take a screenshot, share it on Instagram, and tag me! Let’s finish the year strong together. 💪

The Truth About Your Ideal Client & Pricing with Confidence Mar 31, 2025

Episode Summary: In this episode, we’re diving into a crucial mindset shift for photographers: pricing with confidence and identifying your true ideal client. Many photographers worry about pricing themselves out of reach, but the reality is that your ideal client values your work and is willing to invest in it. If someone isn’t willing to pay your prices, they are not your ideal client. Instead of focusing on affordability, shift your perspective to the value you provide and how to communicate it effectively. Tune in to learn how to position yourself as a high-value photographer and attract clients who appreciate and invest in your artistry.

Key Takeaways:

Your ideal client is someone who values your work and is willing to pay for it.
Pricing should be based on the value you provide, not fear of losing clients.
People invest in what they truly value—your job is to position your photography as a valuable and meaningful experience.
Creating a seamless, high-end experience adds value beyond just the images you deliver.
Legacy clients stay with you through price increases because they see the worth of your service.
Raising prices may mean losing some clients, but it creates space for new clients who align with your business values.
Shifting from a scarcity mindset to an abundance mindset will empower you to build a profitable and sustainable photography business.

Links & Resources:

Join the Community – Connect with other photographers who are building sustainable businesses.
Free Pricing Guide – Learn how to price your photography for profitability.
Follow on Instagram – Daily tips, motivation, and behind-the-scenes insights.

Thank You for Listening! If you enjoyed this episode, please leave a review and share it with a fellow photographer who needs this message. Don’t forget to subscribe so you never miss an episode!

Owning Your Worth Mar 31, 2025

🎙 Episode Summary:
In this episode, we dive deep into what it truly means to be an empowered photographer. Beyond business tactics, the biggest challenge photographers face is feeling worthy of success. Many start photography for personal reasons, making it difficult to charge what they’re worth and confidently receive compensation.

💡 Key Takeaways:
✔️ Self-Worth & Pricing – When you undervalue yourself, you create a business model that leads to burnout.
✔️ The Power of Receiving – Charging what you’re worth allows you to show up fully for your clients.
✔️ Mindset Shift – You are not just a photographer; you are providing a luxury service capturing life’s most valuable moments.
✔️ The Cost of Playing Small – When you charge less, you feel less pressure—but it also limits your success.
✔️ "When people pay, they pay attention." The more your clients invest, the more they value your work.

✨ Action Step:
Think about one way you can step into empowerment today—whether it’s raising your prices, setting boundaries, or confidently marketing your work.

📩 Connect & Continue the Conversation:

Follow me on Instagram for more inspiration!
Join my photography business Facebook community for deeper discussions.
Share your thoughts on this episode—DM me your biggest takeaway!

Welcome to The Empowered Photographer Podcast! Mar 29, 2025

🎙 Episode Summary:
In this episode, we dive deep into what it truly means to be an empowered photographer. Beyond business tactics, the biggest challenge photographers face is feeling worthy of success. Many start photography for personal reasons, making it difficult to charge what they’re worth and confidently receive compensation.

💡 Key Takeaways:
✔️ Self-Worth & Pricing – When you undervalue yourself, you create a business model that leads to burnout.
✔️ The Power of Receiving – Charging what you’re worth allows you to show up fully for your clients.
✔️ Mindset Shift – You are not just a photographer; you are providing a luxury service capturing life’s most valuable moments.
✔️ The Cost of Playing Small – When you charge less, you feel less pressure but it also limits your success.
✔️ "When people pay, they pay attention." The more your clients invest, the more they value your work.

✨ Action Step:
Think about one way you can step into empowerment today, whether it’s raising your prices, setting boundaries, or confidently marketing your work.

📩 Connect & Continue the Conversation:

Follow me on Instagram for more inspiration!
Join my photography business community for deeper discussions.
Share your thoughts on this episode—DM me your biggest takeaway!
Get started with my FREE Photography Business Roadmap!

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