The Dirt on Flowers

Latest Episodes:

EP 259: When it is time to hire - the shift from overwhelmed farmer to CEO Mar 13, 2026

Show notes

In this episode, Lyndsay and Shannon discuss when and how to hire employees for small farms, especially flower farms. Drawing from their own journeys to six-figure businesses, they share signs it’s time to hire—like overwhelm and burnout—and explain how employees can boost capacity, consistency, and growth. They offer practical hiring tips, caution against relying on volunteers, and emphasize the importance of planning, clear communication, and starting small. The episode encourages farm owners to view hiring as a positive step toward sustainability, profitability, and personal well-being.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 258: Uncut Week 11 2026 Mar 11, 2026

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, 15-minute update on their farm lives. They discuss unpredictable Ohio weather, birdwatching with the Merlin app, and prepping purple martin houses for spring. The conversation drifts to nostalgic memories of making mix tapes and using Limewire, as well as updates on their flower crops and family life. They also talk about the challenges of selling to grocery stores and answer listener questions about early-season blooms, offering practical advice for new growers without greenhouses.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 257: Building a Mum-Obsessed Farm with Jessica Hall Mar 06, 2026

Show notes

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Jessica Hall, owner of Harmony Harvest in Virginia. Jessica shares her journey in flower farming, focusing on heirloom chrysanthemums and the unique challenges and rewards of growing and marketing specialty mums. The conversation covers propagation techniques, pest management, the importance of education, and the value of collaboration in the industry. Jessica’s passion for mums and dedication to supporting other growers shines through, offering practical advice and inspiration for both new and experienced flower farmers.

Learn more about Jessica: Website, Instagram and Facebook

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Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 256: Uncut Week 10 2026 Mar 04, 2026

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their daily farm life. They discuss starting seeds for the season despite staff challenges, changes to their CSA bouquet model, and the importance of setting boundaries for farm events. The conversation covers customer communication issues, managing property signage, and the impact of weather and labor delays. They also answer listener questions about selling short-stemmed flowers and preview an upcoming episode on growing mums, offering practical insights and relatable moments for fellow flower farmers and enthusiasts.

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Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 255: Dirtbag Coffee Club with Meghan Dudenhoeffer Feb 27, 2026

Show notes

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon launch their new “Dirt Bag Coffee Club” series with guest Meghan Dudenhoeffer of Dude Gardens in Missouri. Meg shares her journey from vegetable gardening to running a thriving flower farm while balancing her role as an art teacher. The conversation covers her business growth, sales strategies, social media experiences, and the emotional healing gardening has brought her. Listeners gain honest insights into the challenges and joys of flower farming, the importance of community, and encouragement for aspiring growers to start small and persevere.

Learn more about Meghan: @mostlymegthings Mostly Meg Flower Farm and @dudegardens!

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Did you love today's episode?

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 254: Uncut Week 9 2026 Feb 25, 2026

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo discuss the challenges of snowy weather impacting their region and utility workers, including Shannon’s partner. Shannon shares her experience with online criticism after posting about vermiculite use in seed trays. The conversation covers their seed starting schedules, balancing business and leisure reading, and Shannon’s progress learning Spanish to communicate with seasonal workers. They also talk about embracing imperfection when learning new skills, nervous system regulation techniques, and updates from their farms, including tulip growth and deer troubles in the high tunnel.

Be in the know for DirtCon 2027

Did you love today's episode?

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Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 253: Jennifer Gulizia - Pricing and Marketing your dahlias like a Boss! Feb 20, 2026

Show notes

In this episode, we sit down with dahlia expert and flower farmer Jennifer Gulitzia to talk all things pricing, positioning, and profit when it comes to selling dahlias. If you’ve ever questioned whether you’re charging enough, struggled with how to market tubers versus blooms, or wondered how to stand out in a saturated market — this episode is for you.Jennifer breaks down the mindset and strategy shifts needed to confidently price your dahlias for sustainability and growth.

Learn more about Jennifer- Website, Instagram and Facebook

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Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 252: Uncut Week 8 2026 Feb 18, 2026

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers candidly discuss the highs and lows of Valentine’s Day sales, including managing pre-orders, upselling, and handling a particularly challenging customer. They reflect on the importance of setting boundaries with both flower buyers and Airbnb guests, share stories about farm life, and compare their pricing to grocery store flowers. The conversation is honest and relatable, offering a real look at the joys and struggles of running a small flower farm and connecting with their community.Be in the know for DirtCon 2027

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 251: From DirtCon to Dirt Work: Making the Plan Stick Feb 13, 2026

Show notes

In this episode, Lyndsay and Shannon, successful flower farmers, discuss how to turn conference inspiration into actionable, sustainable plans for the farming season. They share honest insights on overcoming overwhelm, setting priorities, and focusing on small, impactful changes rather than trying to do everything at once. The conversation covers business longevity, balancing life and work, protecting personal boundaries, and the importance of implementation support. Listeners are encouraged to focus on what matters most, adapt plans to real life, and join their supportive community for ongoing guidance and encouragement.

Be in the know for DirtCon 2027

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 250: Uncut Week 7 2026 Feb 11, 2026

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid moments from their flower farming lives, covering everything from sneezing quirks and snowy travel to Florida, to teaching at an agritourism conference. They discuss managing email lists, website content, and marketing—especially reaching male customers for Valentine’s Day. The conversation blends practical advice, personal stories, and reflections on community, marketing, and the emotional impact of flowers, offering listeners both relatable insights and inspiration for running a small farm business.

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