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The Designer Within – John McClain — Home & Garden
The Designer Within – John McClain

The Designer Within podcast is where creativity and business savvy collide, offering a fresh perspective for interior designers and innovative entrepreneurs.

Created by John McClain, a seasoned creative entrepreneur who’s faced the ups and downs of the industry, this show is all about sharing real, unfiltered insights. If you’re ready to channel the same creativity you use for your clients into your own business, then this podcast is for you.

Join us as we dive deep, reimagine success, and transform both your business and your life from the inside out.

Copyright: © 2024 The Designer Within

Latest Episodes:

64: How Photorealistic Renderings Can Serve Luxury Clients & Increase Your Revenue - with Mina Duque Feb 21, 2025

In this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business.

They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers.

They cover how renderings can speed up project approvals, enhance client presentations, and even act as a powerful marketing tool. Mina highlights the importance of delegating to the right people and setting clear expectations, while John shares his insights on incorporating rendering costs into design fees and making a profit.

Whether you’re new to using renderings or looking to integrate them further into your operations, this episode provides valuable strategies and tips for maximizing their potential.

00:51 Guest Introduction: Mina from Duke Renders

03:43 The Importance of Delegation in Interior Design

07:30 Benefits of Photorealistic Renderings

13:24 The Onboarding Process with Duke Renders

20:00 Customization and Unique Design Solutions

22:36 Using Renderings for Client and Trade Communication

23:37 Monetizing Rendering Services

24:35 Transparent Pricing Strategies for Designers

26:17 Incorporating Renderings into Design Fees

27:39 Identifying the Right Clients for Renderings

28:50 Maximizing Profit from Renderings

29:18 The Importance of Deliverables

29:53 Using Renderings for Client Reassurance

31:36 Renderings as Marketing Tools

34:54 Cost and Packages for Renderings

39:26 AI in the Design Industry

43:10 Final Advice and Contact Information

For more information on Mina and Duke Renders:
Instagram: https://www.instagram.com/dukerenders/
Website: https://www.dukerenders.com/interiors/home

Become a Luxury Interior Designer
Find, Service, and Profit With Luxury Design Projects
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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63: Live From Italy! How to Unlock Your TRUE Creative Potential & Unchain Your Past Feb 10, 2025

In episode 63 of The Designer Within Podcast, recorded LIVE as he walks the streets of ever-inspiring Italy, host John McClain shares his transformative experiences from a trade show in Verona to the picturesque streets of Florence, and finally, the bustling city of Milan on a solo soul finding trip through Italy.

John reflects on much-needed inspiration and offers insights on refueling creativity, maintaining originality, and setting realistic expectations in the business world. Key lessons include the importance of stepping out of routine to find inspiration, standing firm on pricing and deliverables, and balancing creative passion with business acumen.

Join John as he uncovers invaluable lessons for both personal and professional growth.

0:00 - Introduction to the episode and podcast

1:30 - Description of Italy trip and inspiration behind the episode

4:45 - Recapitulation of a challenging past year

6:00 - Initial experiences in Verona: Trade show and meeting people

7:30 - Walking through Florence and finding inspiration

10:15 - Embracing personal time and solo travel

13:20 - An epiphany by the Duomo in Florence

15:45 - Importance of soaking in moments and scenes

17:30 - Recording an unscripted episode

19:10 - Finding inspiration as a designer

22:00 - Encouragement to create unique ideas and stand firm in creativity

25:40 - Perils of social media: Copying and regurgitation

28:15 - Designing beyond clients' comfort zones

30:00 - Capturing live experiences in Italy

35:50 - Revelation about expectations and mindset

39:10 - Episode closes in Milan with more reflections on design and creativity

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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62: Mastering PR, Branding, & Marketing in the Design Industry With Jocelyn Hutt Jan 25, 2025

In episode 62 of The Designer Within Podcast, hosted by John McClain, we delve into the world of brand collaborations and PR strategies. John chats with Jocelyn Hutt, a seasoned marketing and PR expert, about effective brand partnerships, storytelling in design projects, and the importance of both regional and national PR.
Jocelyn shares invaluable tips for designers and creatives on how to elevate their projects and visibility, emphasizing the importance of high-quality photography, detailed product shots, and the power of in-person connections.
Whether you're a design professional aiming to grow your business or someone interested in better promoting your work, this episode is packed with actionable insights to help you succeed.
Tune in for a masterclass in PR and marketing!

01:19 Introduction to Today's Episode and Guest

01:40 Deep Dive into Brand Collaborations and PR Strategies

03:33 Meet Jocelyn Hutt: PR and Marketing Expert

04:49 Jocelyn's Journey in the Design Industry

11:50 The Importance of Relationships in PR

21:54 Collaborating with Brands: Tips and Benefits

29:13 The Power of In-Person Connections

29:47 Trade Shows and Grassroots Campaigns

30:40 Navigating Magazine and Media Relationships

33:43 Understanding PR Firm Costs and Benefits

36:50 Effective Social Media and Blogging Strategies

38:25 Building Designer Communities

40:05 Becoming a Publicist's Favorite Client

42:16 The Importance of Storytelling in PR

47:19 Setting Realistic Expectations with PR Firms

51:46 The Value of Regional Publications

53:49 Final Thoughts and Contact Information

For more information on The Hutt Group or to contact Jocelyn and her team directly: jocelyn@hutt.group
Website | www.hutt.group
Instagram Handle | https://www.instagram.com/jocelynhutt/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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61: How to Create A True Client-Centric Design with Michael Mitchell Jan 13, 2025

The Designer Within Podcast Episode 61: How to Create A True Client-Centric Design with Michael Mitchell
In this episode of the Designer Within podcast, host John McClain discusses the art of creating client-centric designs with Michael Mitchell. They explore Michael's approach to blending diverse styles, his extensive sourcing trips, and the importance of understanding clients' unique stories.
Michael shares insights on managing client expectations, the power of intentional mix-and-match decor, and the value of transparency in the design process. The episode also highlights Michael's philanthropic efforts and his philosophy of giving back to the community.
A must-listen for designers and homeowners alike, this episode is packed with practical advice and inspiring stories.

00:00 Introduction to Eclectic Design

00:40 Welcome to the Designer Within Podcast

01:59 Navigating Client Relationships

03:07 Los Angeles Wildfires: A Personal Note

06:20 Introducing Michael Mitchell

08:11 Michael Mitchell's Design Journey

14:28 The Art of Mixing Styles

16:16 Client-Centric Design Philosophy

18:20 Understanding Client Needs

29:30 Managing Client Expectations

31:54 Setting Expectations with Clients

32:41 Transparency in Client Communication

34:01 Handling Delays and Issues

38:26 Unique Sourcing and Design Philosophy

49:12 Philanthropy and Giving Back

57:46 Conclusion and Contact Information
For more information on Michael Mitchell:
Website: https://www.michaelmitchellinc.com/
Instagram: https://www.instagram.com/michaelmitchelldesigner/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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60: New Year = New Priorities. Saying YES to What Serves YOU in 2025! Jan 04, 2025

Designing Your Best Year: Embracing Purpose, Progress, and Peace in 2025

In this episode of the Designer Within Podcast, host John McClain explores the crucial difference between being busy and being productive. He introduces the concept of aligning tasks with one's goals through a decision filter focusing on purpose, progress, and peace.
John explains the revamped podcast format, which will now cater to interior designers, homeowners, and general listeners, offering insights for improving both personal and professional lives.
The episode emphasizes the importance of intentionality, self-care, and thoughtfully selecting commitments that truly serve one's wellbeing and objectives. John also shares practical tips for prioritizing tasks, delegating effectively, and maintaining a balanced, fulfilling life.
Join John in making 2025 a year where you say yes to what serves you and no to what doesn't.

00:00 Introduction: Busy vs. Productive

00:30 Welcome to The Designer Within Podcast

01:23 Podcast Evolution and New Format

03:29 Exciting New Content and YouTube Plans

06:05 Episode Focus: New Year, New Priorities

07:14 Decision Filter: Purpose, Progress, and Peace

17:36 Real-Life Application of the Decision Filter

22:06 Prioritizing Tasks and Avoiding Busy-ness

26:34 Self-Care and Personal Well-being

37:07 Conclusion and Final Thoughts

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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59: Building a Design Showroom, Vendor Growth, & Work/Life balance with Sara Lynn Brennan (Part 2) Dec 13, 2024

In Episode 59 of the Designer Within Podcast, host John McClain continues his insightful conversation with Sarah Lynn Brennan. They delve deeper into the creation and ongoing success of Sarah's design showroom, 'All Things Home,' located in North Carolina.
Sarah shares the unplanned journey of opening her showroom, how strategic partnerships played a vital role in its development, and the innovative business model designed to make luxury design accessible.
The discussion also covers practical advice for interior designers looking to build strong brand partnerships, understanding market needs, and creating diversified revenue streams.
Tune in for a masterclass in growing your design business and fostering meaningful industry relationships.

00:00 Introduction to The Designer Within Podcast

00:56 Recap and Introduction to Part Two with Sarah Lynn Brennan

02:07 Sarah's Journey to Opening Her Own Showroom

03:44 Building Partnerships and Overcoming Challenges

05:09 Creating Accessible Luxury Design

08:51 Balancing Full-Service and Retail Offerings

18:38 The Importance of Strategic Partnerships

23:32 Masterclass in Growing Your Business

24:22 The Power of In-Person Meetings

24:56 Offering Solutions and Building Relationships

27:26 Deliverables: Physical and Experiential

28:04 Setting Expectations and Milestones

34:57 Balancing Business and Personal Life

38:19 Final Thoughts and Gratitude
MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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58: The Power of Processes & The Journey to Design Success with Sara Lynn Brennan (Part 1) Dec 06, 2024

In this episode of the 'Designer Within' podcast, John McClain interviews Sara Lynn Brennan, a successful interior designer who transitioned from being a middle and high school science teacher to running her own multi-million dollar design business.
Sara shares her early business mistakes and emphasizes the importance of establishing structured processes and having hard conversations with clients. She discusses her journey from DIY projects to handling large-scale renovations, the evolution of identifying luxury clients, and the significance of clear, value-driven client communication.
Sara also highlights the pivotal role of social media in maintaining visibility and attracting clients. The episode includes a deep dive into Sara's business approach, client management strategies, and her perspective on authenticity and transparency in the design industry.

00:00 Welcome to The Designer Within Podcast

02:18 Reflecting on 2024 and Planning for 2025

04:01 Introducing Sara Lynn Brennan

05:09 Sarah's Journey from Teacher to Designer

07:59 The Importance of Processes in Business

16:19 Finding the Right Clients

27:32 Attracting the Right Clients

28:34 Sharing Your Story and Processes

29:16 Navigating Social Media During COVID

30:25 The Power of Authenticity

38:01 Defining Luxury Clients

41:47 Understanding Client Needs

46:26 Balancing Boldness and Sensitivity

51:17 Conclusion and Teaser for Next Episode

MORE ON SARA LYNN BRENNAN:
Website: https://saralynnbrennan.com/
Instagram: https://www.instagram.com/saralynnbrennan/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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57: How to Incorporate Curated Art Into Your Design Business With Leonardo Ledesma Nov 16, 2024

In this episode of The Designer Within podcast, host John McClain chats with Leonardo Ledesma, founder of Art Seen, an art advisory and curatorial service based in Los Angeles.
Leonardo shares his journey from studying architecture to creating a successful art advisory firm that caters to designers, architects, and collectors. They discuss the organic growth of Art Seen, the importance of engaging and personalized client relationships, the role of technology in the art business, and the evolving demands of both residential and commercial art projects.
Leonardo also offers insights into selecting art for different spaces, the significance of good lighting, and building long-term client trust. The episode wraps up with details on Art Seen's upcoming participation in SCOPE Miami and a recent collaboration with Genesis.
This conversation is full of valuable lessons and inspiration for interior design business owners looking to integrate art into their projects.

00:00 Introduction to The Designer Within Podcast

00:43 Meet Leonardo Ledesma: Founder of Art Seen

02:02 Leonardo's Journey from Architecture to Art

05:06 The Business of Art: Challenges and Triumphs

09:33 Evolution of Art Scene: From Analog to Digital

13:51 Finding and Representing Unique Artists

14:54 Collaborating with Designers and Architects

17:05 Art for Residential vs. Commercial Spaces

19:13 Advice for New Clients and Designers

20:19 Establishing Client Relationships

20:48 Addressing Budget Concerns

22:25 Building Trust with Clients

24:36 Advice for Designers

29:10 The Importance of Lighting

31:23 Handling Demanding Clients

34:05 Building Long-Lasting Client Relationships

40:55 Upcoming Events and Projects

43:42 Conclusion and Contact Information

For more on Leonardo and Art Seen:
Website | https://www.laartseen.com
Instagram Handle | https://www.instagram.com/artseenla/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Instagram
Facebook
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56: 5 Proven Strategies to Enhance & Grow Your Design Business with Jennifer Stoner Nov 01, 2024

In episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience.
She discusses the importance of continuous education, networking, and building trust with clients.
Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships.
Tune in for actionable insights on blending business acumen with creative design.

00:00 Opening Thoughts & Welcome: Always Be Educating Yourself

00:19 Welcome to The Designer Within Podcast

01:32 Introducing Jennifer Stoner

02:00 John's Trip to Italy

03:27 Jennifer Stoner's Background and Career

03:59 The Importance of Contracts and Communication

06:08 Building Trust with Clients

08:05 The Intersection of Law and Design

16:18 Starting a Retail Store

19:39 The Evolution of Design Processes

30:21 Innovative Communication Strategies

33:35 Organizing Job Sites with QR Codes

34:15 Building Trust with Clients

34:34 The Importance of Continuous Learning

36:40 Networking and Trade Shows

38:38 Experimenting and Innovating in Design

44:29 Identifying Ideal Clients

49:44 Brand Collaborations and Marketing

58:08 Concierge Services for Clients

01:03:43 Conclusion and Final Thoughts
For more information on Jennifer Stoner:

Website | https://www.jenniferstonerinteriors.com/
Instagram Handle | https://www.instagram.com/jenniferstonerinteriors
Facebook | https://www.facebook.com/jenniferstonerinteriors/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Instagram
Facebook
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LinkedIn

55: Designing Your Business Framework: Contracts, Negotiations, and Global Success with Christina Richardson Oct 19, 2024

In this episode of The Designer Within Podcast, host John McClain and interior designer Christina Richardson delve into the critical aspects of contracts and negotiations crucial for a successful design business. Christina shares her unique transition from mining to design and how her diverse background empowers her practice. They explore the importance of clear contracts covering scope, price, and liabilities, strategies to avoid scope creep, and effective negotiation techniques.
Key highlights include insights on international agreements, leveraging technology like VR and SketchUp, and the benefits of niching and networking in the industry. Tune in for actionable advice on managing client relationships, enhancing communication, and incorporating Scandinavian design principles into your portfolio.
00:00 Starting a Design Business: The Importance of Contracts

01:03 Welcome to The Designer Within Podcast

02:17 Introducing Christina Richardson: From Mining to Design

04:58 Christina's Journey: From Sweden to the US

08:39 The Business Side of Design: Contracts and Negotiations

18:19 Scandinavian Design Principles and Storytelling

28:47 Balancing Design and Financial Decisions

29:30 Advice for International Designers

30:13 Understanding the Vienna Agreement

31:40 The Importance of Contracts and Liabilities

37:48 Explaining Agreements to Clients

39:31 Starting Out in the Design Industry

42:08 Networking and Collaboration

49:50 Embracing Technology in Design

51:42 Hiring Experts and Building a Team

55:10 Final Thoughts and Contact Information

For more information on Christina Richardson:
Website:
https://christinarichardsoninteriors.com/
Instagram:
https://www.instagram.com/christinarichardsoninteriors/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
YouTube
Instagram
Facebook
Tik Tok
LinkedIn

54: Transform Your Design Business Sustainably & Profitably with Carter Averbeck Oct 04, 2024

In this episode of 'The Designer Within' podcast, host John McClain discusses sustainable practices in interior design with Carter Averbeck of Omforme Design.
Carter shares his journey to sustainability, how the industry has evolved, and practical steps for integrating eco-friendly practices into design businesses. He emphasizes transparency with clients, the growing demand from younger generations, and the innovative use of secondary markets.
The conversation also touches on the importance of historical restoration and overcoming misconceptions about sustainability. Carter offers valuable tips for designers looking to start sustainable practices, showcasing the ways smaller steps can make significant impacts.
00:00 Introduction to Sustainable Design
00:56 Welcome to The Designer Within Podcast
01:53 Interview with Carter Averbeck: Sustainability in Design
04:06 Carter's Journey into Design
10:45 The Importance of Quality in Sustainable Furniture
13:20 Client Education and Sustainable Practices
14:14 Navigating Supply Chain Issues with Sustainability
30:09 Historic Restoration and Sustainability
36:18 Exploring Sustainable Interior Design
36:54 Getting Started with Sustainability
37:35 Practical Tips for Sustainable Design
40:02 Industry Trends and Challenges
43:12 Innovative Buyback Programs
45:41 Repurposing and Reselling Strategies
56:21 The Importance of Trade Knowledge
01:02:40 Exciting New Projects and Future Plans
01:05:57 Conclusion and Final Thoughts
For more info on Carter and Omforme Design:
https://omformedesign.com/
Instagram: https://www.instagram.com/omforme_interior_design/?hl=en

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
YouTube
Instagram
Facebook
Tik Tok
LinkedIn

53: Balancing Business and Life: 3 Big Lessons I Have Learned In The Past Year Sep 20, 2024

Balancing Business and Life: Lessons Learned as an Interior Designer
Season 2, Episode 53
In this episode of 'The Designer Within' podcast, host John McClain welcomes listeners back for the second season. John discusses the importance of evaluating the profitability and time commitment of projects. He shares personal reflections on taking a summer break to recharge and cope with the loss of his dog Jax.
John emphasizes the necessity of slowing down to avoid burnout, setting personal deliverables, and ensuring life/work balance. He talks about making significant changes to his business structure, encouraging listeners to set boundaries and reassess their time management. John also highlights the value of continuous learning and personal growth within the design industry.
The episode concludes with practical advice for creating personal time blocks for reflection and planning.
00:00 Introduction and Podcast Overview
01:07 Season Two Kickoff and Personal Updates
03:00 Business Reflections and Changes
07:33 Lessons from the Past Year
07:54 The Importance of Slowing Down
21:09 Implementing Quick Hits and Aha Moments
24:59 Continuous Learning and Growth
28:47 Conclusion and Next Steps

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Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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52: How to Fully Craft Your Client Journey: Part 2 with Brittany Farinas Jul 17, 2024

How to Fully Craft Your Client Journey: Part 2 with Brittany Farinas

In the concluding episode of Season 1, John McClain celebrates the one-year anniversary of 'The Designer Within' podcast and shares exciting plans for Season 2.
John then dives into part two of his insightful interview with Brittany Farinas. Brittany emphasizes the importance of maintaining direct client communication, effective project intake processes, client expectation management, and the integration of custom furniture. They also discuss business scaling strategies, outsourcing procurement, and the critical role of client vetting to ensure the right match between designer and client. Brittany shares how she remains hands-on with initial client interactions and her philosophy on balancing systematic processes with fluid client experiences. The conversation highlights the significance of transparent communication and how to manage and delegate tasks efficiently within a design business.

01:22 Celebrating One Year of Podcasting

01:55 Season Two Announcements

04:01 Part Two of the Interview with Brittany Farinas

04:25 Maintaining Client Communication

05:56 Handling Project Hiccups

09:40 Balancing Systematic and Fluid Processes

12:25 Customizing Client Experiences

17:35 Team Dynamics and Client Matching

20:34 Finding the Right Clients

23:24 Client Communication and Delegation

23:41 Hiring and Team Strengths

24:24 Procurement Process and Outsourcing

26:57 Financial Management in Procurement

33:22 Business Perception and Social Media

35:46 Future Plans & Custom Furniture

41:40 Finding & Working with Vendors

More On Brittany:
House of 1 Website: https://www.houseof1.com/
House of 1 Instagram: https://www.instagram.com/houseofone_/
Brittany Farinas Instagram: https://www.instagram.com/brittanyalexa_/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Instagram
Facebook
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51: Brand Perception, Authenticity and Strategy: Part 1 with with Brittany Farinas Jul 10, 2024

In this engaging episode (Part 1 of 2) of the Designer Within Podcast, host John McClain welcomes Brittany Farinas, CEO, and Creative Director of House of One, to discuss her journey in the interior design world. Together, they delve into Brittany's early career challenges, the importance of professional branding, and key business strategies that have propelled her to success. Highlights include insights into Brittany's investment in PR, the dual role of personal and professional life in her brand, and practical tips on custom furniture, client onboarding, and much more. Get ready for an inspiring conversation about merging passion with business acumen.

00:00 I'll see you in Las Vegas Market!

01:16 Introduction to Today's Episode

02:00 Welcome to The Designer Within Podcast

03:12 Interview begins with Brittany Farinas: Part 1

06:50 Brittany's Journey into Interior Design

11:37 Building a Brand and Business

17:56 The Importance of Professional Image

30:41 Balancing Personal and Professional Life

35:43 Conclusion and Teaser for Part 2

36:26 Final Thoughts and Resources

House of 1 Website: https://www.houseof1.com/
House of 1 Instagram: https://www.instagram.com/houseofone_/
Brittany Farinas Instagram: https://www.instagram.com/brittanyalexa_/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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50: 7 Words To Avoid In All Business Conversations & What To Use Instead Jun 25, 2024

Can the words you choose truly shape your business success? Discover the transformative power of language in our 50th milestone episode of the Designer Within Podcast. I'll unveil how the words you use can either build bridges or create barriers in your professional relationships. Learn how to replace phrases like "cheap" and "budget" with more positive alternatives such as "less expensive" and "investment expectations" to foster confidence and professionalism. This episode is packed with insights on refining your vocabulary to enhance client interactions and elevate your business communication skills.
In this special episode, we also explore the art of choosing positive language, offering practical tips for incorporating solutions-focused phrasing into your daily conversations. Avoiding negative connotations can make a significant difference in how clients perceive your capabilities. Additionally, we delve into the importance of mindful listening, effective communication techniques, and the value of seeking feedback to build trust and rapport with clients. Tune in for personal anecdotes and actionable advice that will help you master the subtleties of client communication and achieve greater professional success.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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49: The Intersection of Luxury Design & Entrepreneurship: Jamie Gasparovic on Pricing, Clients, & Confidence Jun 17, 2024

What if you could turn your passion into a thriving career? This week, I sit down with Jamie Gasparovic, the visionary founder and principal designer of Studio Gaspo, to uncover the secrets behind her meteoric rise from a marketing professional to a celebrated interior designer. Jamie takes us through her journey of launching her own firm at just 27, without traditional mentorship, and how sheer determination and self-reliance fueled her success.
Jamie generously shares hard-earned wisdom on valuing your work, setting appropriate pricing, and overcoming the guilt often associated with making money in creative fields. From listing out all deliverables to understanding business expenses, Jamie details practical strategies for setting and communicating prices that reflect the true value of your work. We also discuss client investment expectations, evolving business models, and how to handle the financial transition from salary jobs to self-employment, making this episode a treasure trove of advice for new and seasoned designers alike.
But that's not all; Jamie delves into the softer skills that are crucial for thriving in the design industry. We explore the importance of building confidence, refining your design style, and nurturing essential vendor relationships. Jamie emphasizes the power of education and community, encouraging designers to share their knowledge to elevate the industry collectively. Whether you're just starting out or looking to refine your existing practice, this episode offers actionable insights and inspiration to help you unleash the designer within you.
Find Jamie on Instagram: https://www.instagram.com/studiogaspo
Find Jamie on her website: https://studiogaspo.com/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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48: How To Combine Excellent Client Communication & Creative Risks For Ultimate Success with Sarah Wilson Jun 10, 2024

Ever wondered how a background in IT could transform the world of interior design? This episode of The Designer Within Podcast with John McClain promises an engaging exploration of career transitions with our inspiring guest, Sarah Wilson, the owner and principal designer of Chansaerae Designs. Sarah’s incredible journey from the structured environment of IT to the creative realm of interior design is a must-hear.
She openly shares her experiences of returning to design school as an adult, leveraging her technical skills to streamline her business operations, and taking bold creative risks that set her apart in the industry. We explore how she aligns with clients to bring their wildest design dreams to life while staying true to their personal identity.
Our conversation dives into the unexpected ways previous career skills can enhance new ventures. Sarah’s story is a testament to leveraging past experiences for success in interior design, offering a unique perspective on the importance of formal education, practical industry knowledge, and the value of attending market events. Together, John McClain and Sarah discuss the significant influence of personal and cultural backgrounds on design aesthetics, enriching the creative process with distinctive styles.
The latter part of our episode tackles the often tricky subject of pricing transparency and client communication in the design industry. We share candid insights on managing client expectations, the importance of clear communication, and building trust through unique design solutions.
This episode is a treasure trove of actionable insights and inspiring stories for designers and creative entrepreneurs eager to push boundaries and exceed client expectations.
Join us and get inspired to create extraordinary designs that leave a lasting impact with Sarah Wilson of Chansaerae Designs.
More on Sarah Wilson:
Website: https://chansaeraedesigns.com/
Instagram: https://www.instagram.com/chansaeraedesigns/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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47: Turning Consultations Into Sales: Ten Steps for Mastering the Interior Design Consultation May 31, 2024

Can you imagine transforming every client consultation into a surefire sales opportunity? That's exactly what you'll learn in this episode of the Designer Within Podcast with me, John McClain. We explore the essential strategies for mastering successful consultations in sales-driven businesses, especially for creative entrepreneurs. By embracing consultations as crucial sales calls, you’ll discover ten actionable steps that have driven my own business success. From setting clear legal expectations and leveraging online scheduling systems to delivering valuable insights during the meeting, this episode will empower you to turn consultations into a powerful tool for winning clients and closing deals.
Come along as we uncover the best practices for design consultations. Learn how to use comprehensive design questionnaires to extract deeper insights into your clients' preferences and aspirations, ensuring every meeting is as informative as it is effective. I share personal anecdotes on how specific questions can reveal crucial information, ensuring you understand and meet your clients' needs. Setting clear expectations, providing printed materials, and creating a structured consultation process are key takeaways that will leave a lasting positive impression and foster successful client relationships. Elevate your consultation skills and boost your business in just 20 minutes!
Download your free Interior Design Consultation Questionnaire: https://john.myflodesk.com/consultquestionnaire

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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46: Creating Harmonious Homes: Ethical and Vegan Interior Design with Deborah Dimare May 17, 2024

Imagine transforming your home into a sanctuary that not only soothes your soul but also stands as a testament to ethical living. Join me, John McClain, and pioneer Deborah Dimare as we navigate the intersection of interior design and moral responsibility, ensuring that every piece of furniture and fabric honors both your well-being and the planet's. Our lively discussion explores my journey to creating healthful living spaces, and Deborah's transition from traditional design to championing animal rights and sustainability within the industry.
This episode isn't just about aesthetics; it's a deep dive into the heart of vegan and cruelty-free design practices. Delve into the world of non-toxic materials with us as we inspect the challenges designers face in sourcing ethical products, such as the elusive featherless sofa, and how bedroom environments can be revitalized with GOTS-certified organic materials. We share practical tips for those yearning to create a nurturing home environment—one that is family-friendly, durable, and free of harmful toxins.
Whether you're a seasoned professional or a curious novice, there's a wealth of knowledge to be gained as we craft spaces that not only look good but do good, fostering healthier communities one room at a time.
Learn more about Deborah:
www.dimaredesign.com Use Code: The Designer Within to save 40% off of her kids and babies room design course: https://dimaredesign.com/online-babies-and-kids-room-design-course/
Deborah Instagram: https://www.instagram.com/deborahdimare/
Deborah's Facebook: https://www.facebook.com/groups/987654061723239
Deborah's Youtube: https://www.youtube.com/c/HealthyHumaneDesign,

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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45: Essential Productivity Hacks For Designers That You Can Do Today From Amber De La Garza May 04, 2024

If you have ever felt behind schedule before you even opened up your laptop or found yourself chasing the clock to get something done by a deadline. Well, you're not alone.
We have ALL been there my friend, but guess what? There are solutions to your productivity problems and Amber De La Garza is the productivity expert and she's HERE on the podcast today!
She has created a very detailed list of ways that we (as creatives) can be more productive in our days. (Trust me, I know it's hard)!
Get your notepad out. This one is for sure you'll want to recall later and implement!
Here are some of the topics Amber and I cover in this episode:
* What is YOUR definition of productivity?
* Time blocking: Breaking it down step by step
* Amber's 4 "Buckets" of Productivity & how to fill them
* Delegation made easy
* How to merge Amber's 2 time blocking strategies to work for you
Amber also has a great quiz for you to take for free on her website that will give you your very own productivity playlist: CLICK HERE for that: https://amberdelagarza.com/QUIZ/
Now, get going and be productive and download this episode now. You will want to relisten to it for sure!!
For more information on Amber:
Website: https://amberdelagarza.com/
Podcast: https://amberdelagarza.com/podcast/
Social Media: Instagram: https://www.instagram.com/amber_delagarza/
Facebook: https://www.facebook.com/theproductivityspecialist

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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44: How To Diversify Your Design Talents For Success With Christopher Todd Apr 25, 2024

I love having talented and successful friends on the podcast and Christopher Todd Hall is that and so much more!
Christopher not only is a successful 30 year veteran of the design industry, but also has lots of exciting ventures within his company that allow him to spread his creative talents while increasing revenue.
In this fun and very enlightening convo, you will learn:
* How Christopher markets himself in his own very unique way
* The trip across the country that led to the Academy Awards for Christopher
* The retail showroom journey, its ups and downs and lessons for anyone considering starting their own retail showroom
* His Vanessa Williams transition: from fan to friend to business partner
* Insights from an expert on the future of the design industry you won't want to miss.
I adore Christopher. His true down-to-earth honesty and candor and I know you will too. Listen to this episode and consider where you are in your own business and design journey and if there are lessons that can apply to you too.
Spoiler Alert: There will be!
Enjoy!
For more on Christopher Todd:
Website: https://www.christophertodddesign.com/
Instagram: https://www.instagram.com/ctdesignlv/
Shop Christopher Todd Home Store online: https://www.shopchristophertodd.com/
Vanessa Williams candles: https://www.shopchristophertodd.com/vanessa-williams/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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43: Burnout and Boundaries: Embracing Mindfulness in the World of Design with Lori Miller Apr 16, 2024

Have you ever felt the wear and tear of burnout creeping into your life, inching its way into your creative soul? I know I have, and it's time to talk about the lifeline that boundaries are in our industry. Today's episode of the Designer Within brings in Lori Miller, an interior designer with a unique twist—her expertise in mental health counseling. We peel back the layers of how psychological principles can shape the spaces we live in, affecting our overall well-being. I get personal with my own brushes with burnout and share the pivotal steps I've taken to keep my mental health on track amidst the demands of our bustling field.
Navigating the emotional labyrinth of client relationships and the pressures of home renovations can be a daunting task for designers, but it's one we dissect with care. We discuss striking the right chords with our clients, understanding their deeper motivations, and the undeniable impact that the COVID-19 pandemic has had on all of us within the design industry. Lori sheds light on the subtle but potent signals of burnout, and we contemplate strategies to manage stress before it overtakes us.
I wrap things up with a heart-to-heart on the sacredness of Sundays, the power of a pause, and the transformative nature of mindfulness practices in our daily routines. If you're looking for a nudge towards self-care, a reminder to breathe, or practical tips on keeping your professional balance without tipping over, this is your sign.
Highlights of our convo:
* The signs of burnout and how to notice them
* How to avoid burnout altogether using tools you already have
* Psychology tactics to work with clients from the very beginning
* How boundaries and expectations are key
I hope you take the time to TRULY listen to this episode and I hope if you need help you seek it. Notice the signs of burnout as it reveals itself to you and take care of it now. You are worth it.
For more information on Lori Miller:
Website: www.lgcinteriordesign.com
Instagram: https://www.instagram.com/lgc.interiordesign
And for those yearning to delve deeper into the business side of interior design, my Design Success Academy is just a click away. Join me as we embrace the art of thriving, not just

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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42: Live Seminar! Essential Systems & Processes from High Point Market Apr 07, 2024

As I head to High Point Market Spring 2024, I thought I would play some of a seminar that I taught LIVE at the fabulous Universal Furniture Learning Center about a year and a half ago. The information STILL stands trust me. It's all about Essential Systems and Processes, what those are and how to set them up.
It's actually a portion of a course that I teach within my Design Success Academy! So you're getting a bit of a course for free! We all need processes defined, but do we really take the time do so? I'm here to help with an easy 3 step process for you!
In this teaching episode you will learn:
* How To Create Your Processes
* The Actual Processes I Use In My Company
* Why They Work
* How To Use Processes With Our Trades & Vendors
* How To Use Processes With Our Internal Team
* How To Use Processes With Our Clients
If you are interested in the download mentioned, you can grab it HERE: https://members.designsuccessacademy.com/freesystemsdownload

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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41: Vendors & Trades: Insider Secrets Every Designer Needs To Know Mar 31, 2024

Let's talk about finding specific ways to find success with our trades and vendors!
Welcome to the episode my lead designer, Heather Rau. In this episode, Heather and I discuss the backbone of a design project that involves any sort of labor and materials: your trades and vendors.
The delicate dance of finding both trades/vendors that align with your values, meet your company and client needs, and also represent you and your brand can sometimes be difficult.
This episode has detailed, actionable ways to:
* Find your own company values in order to know who you should be working with
* Specific ways to find trades and vendors when you have none
* How to retain quality vendors and trades persons
* How to "give back" to vendors and trades
* What good trades and vendors can do for you
This episode will help you grow your relationship with your trades and vendors no matter if you are new to the design industry or a veteran designer. It's a must listen for sure.
Enjoy!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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40: The Keys To Big Design Business Success In A Small Town With Nicole Roe Mar 24, 2024

Welcome Nicole Roe of R. Nickson Interiors to this episode of The Designer Within podcast! Nicole is the founder of R. Nickson Interiors and has over 10 years of experience in the design field. With a degree in construction, Nicole has interned with a luxury developer building and spent time working for a team of construction companies heading up their business development & marketing. To say that Nicole recognizes the full scope of a design project would be an understatement. With hands-on experience in construction, renovations & interior design - Nicole has done it all.
In this episode Nicole and I have a great conversation about how she has found huge success in a small town setting.
Here are just some of the highlights of this fabulous interview:
- How Nicole switched education paths (and geographic locations) mid-stream to find her true calling
- How Nicole uses her Construction Management degree to her advantage in her very small town.
- The marketing methods Nicole finds helpful.
- The unique way Nicole decided to take control of receiving her products
- Nicole's message of collaboration over competition even in a tiny town.
- How Nicole sources from great vendors when there are no design centers around her.
I KNOW you will find so many great insights into ways you can grow your own business when listening to my interview with Nicole. Now, sit back and enjoy this open hearted convo with Nicole Roe of R. Nickson Interiors.
Find Nicole on her website:
https://rnicksoninteriors.com/
Fine Nicole on Instagram: https://rnicksoninteriors.com/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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39: How To Bring Your Past Skills Into Your Current Business Mar 16, 2024

They say "you don't know what you don't know," but I'm here to flip the script and remind you that you "DO know what you DO know!" And that's a lot!
It's time we take pride in our past and value our skills and accomplishments. Bettering ourselves is great, but also let's remember to take stock of what we already bring to the table!
In this uplifting episode you'll learn:
*What is your "sliding scale of skills"
* How to take count of the past successes that are a part of you now
* How to notice successes that occur TODAY
* When you might want to consider opportunities for learning and growth and how to best choose those growth opportunities.
* How the people you surround yourself with are a link in the chain of your success.
Now, get comfortable and pat yourself on the back! You're here and there's a lot to be proud of for what you DO KNOW!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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38: Difficult Clients & Difficult Conversations with Valerie Darden Mar 09, 2024

Welcome to an interview episode of The Designer Within with Valerie Darden.
Valerie founded Brexton Cole Interiors in 2014. As the founder, Valerie named her company after her two sons Brexton and Cole. Brexton Cole Interiors have completed multiple residential and commercial design projects all over the US.
Ya'll know me and I love to find out the nitty gritty of the BTS of business operations and the thought process of design, and Valerie delivers!
In this very insightful and informative episode we discuss:
* Client Red Flags: How to notice them and how to deal with them
* Valerie's not-so-great situations with some clients and how her business procedures saved the day
* Valerie and I chat about the importance of transparency and when it perhaps might be "too much" for clients
* Valerie has a brand new book out this fall called "Beautiful Living" and we will talk all about they what, why, and how of her book publishing journey.
Welcome to the podcast, Valerie Darden of Brexton Cole Interiors!
For more on Valerie:
Instagram: https://www.instagram.com/brextoncoleinteriors/
Website: https://brextoncoleinteriors.com/
Tik Tok: https://www.tiktok.com/@brextoncoleinteriors
Pre-Order Her Book: https://amzn.to/43eds8S

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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37: 7 Pieces of Technology I Can't Work Without Mar 01, 2024

Tech has become a huge part of my business success. It's actually like it's another employee in my firm! From scheduling appointments to signing agreements, technology has fully been embraced in John McClain Design, and for the better!
If you have not gotten on the tech bandwagon for fear of it being too complicated, well fear no more! I'm going to share my top 7 pieces of technology that I can't work without AND that are easy to install and use.
Here are the tech I will discuss today:

⚙️Showit Website Design: CLICK HERE for free month of Showit https://account.showit.com/r/vp5kkwgm

Website Adjacent: Tonic Template Shop: CLICK HERE to save 15% with code JOHN15 https://tonicsiteshop.com/?ref=john

⚙️ Canva: Graphic Design Software. https://www.canva.com/

⚙️ Scheduling Software (Calendly or Acuity) Calendar Scheduling

⚙️ Snipping Tool Image and Video Clipping

⚙️ Google Drive Online Storage

⚙️Whereby Video Conferencing

⚙️ Slack Team Communication

Good luck on your tech journey! Let me know what you think!
John

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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36: That Time A Client Sued Me Feb 24, 2024

On this episode, well over half a year after launching this podcast, I decided to pull out my very first episode to help explain my "why." If you have not listened to this episode, it's a must listen. If you have listened to it, well, maybe it's time for a cautionary tale refresher! Either way, here's the WHY for this episode:
🤔 Why did I start this podcast?
🤔 Why did I start a learning program for designers?
🤔 Why did I decide to overhaul my entire design business?
🤔 Why do I operate my design business as a business?
🤔 Why do I place such stringent policies and processes in place for my clients (and me) to follow?
Well this episode will explain my why in all it's gory detail! 😬
This episode talks about my lowest point in life and career. And boy was it low!
The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Grab a strong drink, and sit back and listen to the most pivotal moment in my life and career.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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35: Actionable Ways To Increase Your Press & Marketing TODAY Feb 16, 2024

After Market... Marketing. What in the world am I talking about? Well it's actually simple! After Market Marketing is a technique I use to create more awareness around a piece of press or any marketing exposure you have received for yourself or your business.
In this episode, I will discuss WHY you need to initiate a plan for After Market Marketing and 3 easy techniques you can implement right now for marketing your marketing.
I will discuss using :
1) Social Media
2) Blog Posts & Newsletter
3) Thank You's to those who gave you the press.
Don't miss the action-oriented episode on how to REALLY Market your Marketing while also increasing the Top of Mind Awareness for you, your company, and the brands that you partner with.
Download my Free One Page Guide to After Market Marketing HERE: https://john.myflodesk.com/aftermarketmarketing

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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34: The Audacity of Authenticity with Joshua Smith Feb 08, 2024

Let's go deeper. Let's go beyond the fabrics, the wallcovering, and even the paycheck.
On this episode of The Designer Within Podcast, Joshua Smith and I have a heartfelt conversation around so many of the events that occur in our lives: business and personal. Joshua has such an open spirit and heart and he's sharing his thoughts on how he handled the ups and downs that many of us also endure.
In this episode, Joshua and I discuss:
* His personal journey into interior design and how his non-traditional path has led to his success
* The "aha moments" that Josh had in 2023 around pricing his services, choosing his clients, and marketing his business
* How Josh and I relate to the illusion of "too busy" or "too successful" that the general public sometimes have
* The way that Josh starts his day and how it sets him off on the right foot for anything that happens during the day
Sit back, settle in, and enjoy this in-depth conversation with the always interesting and enlightening Joshua Smith.
To find more on Joshua Smith Inc:
Website: https://www.joshuasmithinc.com/
Instagram: https://www.instagram.com/joshuasmithinc/?hl=en

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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33: The Personal Side Of Interior Design With Amala Raj Swenson Feb 02, 2024

I'm so delighted to bring on fellow designer and friend, Amala Raj Swenson to the podcast today. Amala is the Principal Designer & Founder of Amala Raj Interiors based in San Diego, California.
We cover so much in this fun and information filled episode! Here's just some of the topics we will cover:
⭐ The unique way Amala blends her business and personal life
⭐ How Amala's "secret sauce" leads to more and better clients
⭐ The simple yet effective organizational software Amala uses to keep her company running
⭐ How we both feel about using Artificial Intelligence in the design industry
⭐ Amala's advice to new comers to our industry.
This episode is fun, informative, and full of great advice. See you inside!
For more on Amala visit her website at: https://www.amalaraj.com/
Or on Instagram at: https://www.instagram.com/amalarajinteriors/

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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32: How Many Unpaid Jobs Do You Have? Jan 26, 2024

They say when you become an entrepreneur, you trade your 8 hour day for an 18 hour day, which, is kind of true in some ways. BUT.... what about all of the time that you allow to become a part of your workday?
You know? Those unpaid jobs that you keep doing out of obligation to clients and friends and family..
Well I would like to hit this problem head on today and figure out exactly how to eliminate some of those unpaid jobs that you have!
In this unfiltered episode, I will discuss:
🛑 How to recognize the jobs you are working for free
🛑 How to combat the urge to keep saying yes (and learning to say no) to both clients AND friends)
🛑 How to FINALLY get paid for those unpaid jobs
🛑 How to feel great about all of this!
Hate me or love me, I'm speaking the truth to you and it's all for your benefit. Now put those earbuds in and let's get started!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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31: How Relationships Can Grow Your Business Inside & Out With Susan Hayward Interiors Jan 19, 2024

In this episode, I welcome Susan Hayward and Jillian Hayward Schaible. They are are the mother and daughter design team behind the successful firm, Susan Hayward Interiors in Milton Massachusetts.
In this episode, Susan and Jillian share their interesting insights on how their internal relationship has worked to build a very successful design firm with lots of repeat and long term clients.
We also discuss:
* How working together actually WORKS for them
* How interior design is not the first career of either designer
* The marketing method that brings in constant business for their firm
* How Susan & Jillian have set themselves apart from other designers in their area
* The transparency method of business operations that they swear by
* How their love of residential design morphed into a successful commercial design division for their company.
I know you'll enjoy this fun and very insightful episode with Susan and Jillian of Susan Hayward Interiors.
For more information about Susan Hayward Interiors, visit them at:
https://www.susanhaywardinteriors.com/
or on Instagram at https://www.instagram.com/suhayinteriors/?hl=en

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
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30: How To Overcome The Fear of Pricing Your Services For Your Value Jan 12, 2024

Hi Friends! Can I celebrate episode 30 with you for a moment?! That's 30 weeks of podcasts in your earbuds from me, & I'm so thankful that you take this journey of learning with me every week.
Today's episode is another BTS episode! I'm sharing an actual PRIVATE member podcast episode that I created for my program, Design Success Academy.
Here's what you will learn in this note-taking, head nodding episode:
Key Points:

How to deal with the reluctance to discount yourself and the need to recognize the value of your services.
The significance of setting boundaries and not compromising on pricing.
Overcoming the fear of hearing "no."
Embracing discomfort and making incremental progress in pricing confidence.
The positive aspects of people-pleasing when within agreed boundaries.
How to overcome the fear of presenting prices and suggests strategies to confidently communicate pricing to clients.
Can a gatekeeper help you in managing pricing conversations?
Scope Creep and the importance of a detailed scope of work in the agreement.

Enjoy and I'll see you next week!
xo
John

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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29: Don't Price Another Project Before Listening To This Episode! Jan 04, 2024

And I mean that! :)
In this short but powerful episode, I am sharing with you some insights that I shared during a coaching session recently with a student of mine. The student was having issues with clients trying to dictate the investment amount of projects and even my student's design fees!
As you can tell, this doesn't bode well with me, but the blame is on us as business owners to educate our future clients on how operate our companies, particularly how we price our products and services.
In this episode you will learn:
💲How to discuss investment amounts with clients so that everyone is happy
💲How to choose a service category for every client
💲Why you need a set of deliverables for each type of service you offer
💲The BEST time to create your services (hint: it's not when you think)
💲How to TRULY serve your full service design clients
This episode might be short but it's PACKED full of juice! Now, grab a pen and paper and settle in for your own private coaching session with me!
Enjoy!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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28: The Good, Bad, & Ugly of My 2023 & 3 Easy Steps For You To Plan Your Own Year Dec 29, 2023

Ok friends, I'm being even more open and vulnerable today than ever.
I'm sharing with you my own year end review and the results of that. I took a deep dive into my own 2023 and found out the good, the bad, and the ugly of this past year. I found areas that went well....and then some that did not go so well.
But the beauty of a good year end review is that you learn from the past and make a new path for the upcoming year and that's what I'm doing for you today. Now, trust me, there were LOTS of good moments and I'm sharing those too, because those "wins" are just as valuable.
In this SUPER detailed episode, I'm going to share with you:
*The Good, Bad, & Ugly of My 2023
*The lessons learned and what I'm planning for 2024
* A simple 3 step model for evaluating your own year (I mean it, it's EASY)
*TONS of actionable advice for you to implement right now in your own business
I hope this episode is helpful for you to see the ups and downs of the roller coaster ride of life and business; and mostly I want you to take the time to review your own life and business with this simple model.
Head to www.johnmcclain.co for the free download exercise to plan your own year with 3 simple steps.
HAPPY NEW YEAR!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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27: From the Vault: Discovering & Blending Your Authentic Self With Your Business Dec 22, 2023

At this time of the year, it's important to reflect on the past year, but also to reflect on ourselves, as human beings on this planet. With that thought in mind, I'm pulling out an episode from the archives about that very subject.
As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.
In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:
1) Define Your Core Values
2) Love Who You Are
3) Tell Your Story
4) Build Real Customer Connections
5) Work In The Transparency Model
6) Lead Your Team
7) Be Authentic on Social Media
8) Love What You Do/Believe What You Sell
9) Stay True To Your Purpose
10) Embody Consistency

If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!
FREE DOWNLOAD: Discovering Your Personal & Company Values Workbook

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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26: Use This Filter To Answer Every Question - Forever Dec 15, 2023

I'm back with another "Take a Walk With John" episode! You all seemed to like the last one, and I felt inspired on a recent walk through my neighborhood, so out came my phone and I hit record.
In this walking episode, I'm talking about when and how to say no. It's a hard thing to do sometimes, and we, as people pleasers, tend to feel we have to overexplain the reasoning behind it. And when saying YES to everything, you are forgetting the things that really matter to you, i.e. your own values and priorities.
I want to show you the filter that I use for every opportunity and every decision in my life and business and how this one filter can give you an answer faster than one of those shakable Magic 8 Balls!
Here's what we talk about in this episode:
* How to define your "Golden Thread Of Values" and how it weaves its way into all aspects of your life
* What traits in yourself and in others help to define your values
* Are you stealing from your family and yourself to give to others?!
* Create a How I Work Document for YOU!
* The hot take for this episode and how you can instantly start to implement my method.
The time is now my friend! I know you're a busy bee, so why are you saying yes to things that don't light you up and are not a fit for your values. It's time to realize that NO is a complete and total sentence and that your values will always back you up with that statement.
Now, I want you to say YES to listening to this episode! See you inside! I just know you will love it!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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25: Lessons Learned From a TV/Film Industry Design Legend Dec 07, 2023

You're in for a real treat in this episode!
My talented friend Beth Kushnick is here and we are diving deep into her 30+ year career as a set decorator. Beth has honed her design chops starting with the original production of Little Shop Of Horrors on Broadway to TV shows and movies that I know that you have all seen today.
In this fun, enlightening episode we will discuss:

The immediate parallels between set decorating and designing for residential clients.
Beth's process for set decorating
Why (and How) Beth lives by the mantra of always saying "yes" to everything!
Fads: Friends or Foe? Beth and I weigh in
Beth's high/low set decorating tips that you can implement in home design
How pivoting is essential as a business owner and Beth's method of pivoting after the writer's strike and actor's strike

I KNOW you will love hearing this side of our industry and the ups and downs of set decorating and will see a lot of your own business model in this episode. After we're done, you'll also be recognizing her sets from all of your favorite tv shows and movies.

Find more about Beth here:
Website: https://www.bethkushnick.com/
Instagram: https://www.instagram.com/bethkushnick/
Beth's Podcast: Decorating the Set: From Hollywood to Your Home with Beth Kushnick: https://podcasts.apple.com/us/podcast/decorating-the-set-from-hollywood-to-your-home-with/id1519062454

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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24: How To Create Your Own Social Network Dec 01, 2023

Welcome to Episode 24 of The Designer Within Podcast! Can you believe it's already December? Time flies!
Today's episode is a bit different—it's a broadcast of a segment from a recent online presentation I did for designers. The topic? How to "social media-proof" your company.
In the original hour-long presentation, I covered various aspects, but I've condensed it to about 25 minutes for you.
I'll discuss why social media shouldn't be your sole marketing platform, the good and bad sides of social media, and the importance of creating your own social network.
We'll explore the drawbacks of relying solely on social media, such as the risk of diluting your target audience and the potential costliness of boosting posts. Then, we'll delve into the positive aspects, like developing your unique voice, fostering empathy through sharing, and the quick and easy implementation of social media content.
The key takeaway? Imagine a world without social media. What would you do if it all disappeared? My solution: create your own social network. I'll guide you through the concept and highlight the benefits. You'll have a community of like-minded individuals, be in control of your content, and enjoy unlimited growth potential.
We'll explore one of my favorite ways to develop your own social network: in-person interactions. These opportunities provide a chance to connect with your target audience, nurture relationships with vendors, and position yourself as an industry expert.
Remember, your social network extends beyond social media platforms. It's a powerful tool that you can shape and grow. So, grab your notepad, whether you're on a walk or doing household chores, and let's dive into this note-taking episode. I hope you find valuable insights on social media-proofing your company!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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23: Your Year End Review: 3 Easy Steps To Reflect Nov 23, 2023

I can guarantee you one of two things: either this year has flown by for you or dragged by at a glacial pace (bonus points if you know that reference). Either way, it's time to stop, pause, reflect, and look back on what actually occurred over the last 12 months. Good, bad, and indifferent.
This is a practice I started years ago and continue to this day, and I encourage you to do the same so you can grow as a person and a business owner.
In this short and sweet episode, I'm going to share 3 simple steps to follow to perform your own year end review. Don't make this more complicated than it is!
I even have one very easy way to collect your wins from last year right from your phone..
Are you ready? Hindsight is 20/20 they say, so let's get some clarity!
Also, don't forget to download my FREE YEAR END REVIEW WORKBOOK to help you perform your own review with ease! https://john.myflodesk.com/yearendreview

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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22: Need Revenue Before The End Of The Year? Listen Up! Nov 16, 2023

Whether this has been a blockbuster year for you or just so-so, you still might have revenue goals for your business that you want/need to reach before 2023 bids us farewell. Well, I have some ideas for you!
I'm going to share 4 ways to bring in revenue (and brand awareness) now and even in the years ahead.
In this episode, I will discuss relatively quick methods of adding revenue streams to your design business right this minute centering around:
* The Real Estate Market
* Making Space for Past Clients
* My "Would You Like Fries With That?" model
* Revising Your Pricing Model
I want you to hit those 2023 (and beyond) goals with my simple but effective tips!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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21: How To Value Yourself As Much As You Value Your Clients Nov 09, 2023

You, my designer friend, are your best and most important client. Everything that makes your business what it is starts with you!
Why, then, do we always put the issues of others ahead of our own needs?
Why do we think that a client's feelings are more important than our own?
If your foundation is not secure, you are of no use to anyone, especially those in your business.
In essence, just like they say on the plane....
put your own mask on first, then take care of everyone else.
I KNOW this is hard to do! I have struggled with it too! But in this episode, I am going to give you 4 ways to become your own best client and serve your family, your business, your vendors, your trades, and anyone else around you in the most optimal manner.
Come with me on my morning walk on this episode! I am shooting from the hip with no script, just my thoughts and a plan of action for you.
Here's the 4 methods to learn to be your best client that I will discuss in this episode:
1) Prioritizing Your Own Time
2) Prioritizing Your Own Finances
3) Prioritizing Your Own Mental Health
4) Setting Your Values to Align With All Of The Things Above
I hope you enjoy this episode and take it to heart to apply to your own business and start the journey to treat yourself as the VIP client that you are!
Let me know if you like (or don't like) this off-the-cuff walking episode as well!
Here's the download to start to define your own values: https://john.myflodesk.com/defineyourvalues
(or find it in the LINKS in my Instagram bio).

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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20: Do This One Thing Today To Get New Clients Nov 02, 2023

Did that episode title get your attention?! I hope so, because it should!
I bet you are working hard to market your business and bring in new clients, but are you doing ALL that can you can?
Well, we're going to find out today when we discuss Call To Actions or CTA's. CTA's might just be the superpower that you have been missing in your marketing efforts. They're easy, impactful, and even fun to do! Listen to this episode closely and you might even want to take some notes (or listen twice) because it's full of action items.
Here's what we will be chatting about today:
~ What the heck is a CTA anyway?
~ Where can you use a CTA in your business?
~ How to create a powerful and effective CTA
~ My top tips for making a CTA work for you (and bring in new customers)
~ 15 FREE CTA's for YOU to download!
I hope you enjoy this episode of get-it-done action items around your CTA!
🔥Also, notice my new segment: 🔥HOT TAKE! In this segment, I will give a HOT TAKE (or 2) after each episode for you to put into effect!
Also if you still want to join the BETA Launch of my new program, Design Success Academy, you must do so before Nov 19, 2023 to get the 50% discount.
Enrollment is limited.
https://designsuccessacademy.thedesignerwithin.co/
USE CODE: BETA23 for 50% only through 11/19/23
HERE IS THE FREE DOWNLOAD FOR YOU: 15 Call To Action Topics For You To Write About: hhttps://john.myflodesk.com/15ctas
Check out Flodesk HERE and get 50% off with my LINK: https://flodesk.com/c/9M15WA

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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19: Handling Confrontation With Communication & Body Language Oct 25, 2023

Communication is essential to anyone in life, but especially important to business owners or anyone who serves others. Inevitably, confrontations will also occur in our business lives and we need to know what communication methods can best diffuse and ultimately resolve a confrontation. That's what I'm discussing in today's episode.
Here are the topics for this episode:
1) My specific steps for handling confrontations
2) How to better your communication methods for the best outcome
3) Client Consultations and the importance of quality communication
4) How to bring empathy into your communication
5) How to dig deeper to find out the WHY behind a client's request
6) My #1 technique for solving communication issues
7) Being a chameleon of communicating
8) Non-verbal communication methods & how to understand them
So listen up! It's time to talk about effective communication methods!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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18: My BRAND NEW Learning Program Created For Interior Designers Oct 19, 2023

I'm SO excited about this episode of The Designer Within podcast! It's chock-full of big news that I can't wait to share with you!
My Design Success Academy is now open for it's Beta Launch! This has truly been a labor of love for me to revise my online education programs in a way to make them even more effective and easier to implement than ever!
If you're not sure what a Beta Launch is, it's my way of getting even more feedback from you to make the official course launch in January 2024, that much better. In exchange for the feedback, I'm offering 100 students the chance to enroll in the Beta launch for 50% off by using the code: BETA23.
Here's what you'll learn in this episode:
- My High Point Market review
- Why I revised the course to help you learn more and easier
- How I specifically changed the course for you to learn and complete in 6 weeks
- What's included in the course and for less cost to you
- Promise Pods and other learning tools that will make your experience even better
- A special announcement about LuAnn Live and someone that you know (ME!) will be there too!
Thanks for indulging me on this episode, it's truly a way for me to explain in detail the Beta launch of my new learning program to make you and your business successful using my proven techniques.
And don't worry, if you don't want to be a part of the Beta launch, I'll have much more info on the Public launch next Jan!
I'm here for you my friend and I thank you for your trust!
Also, I'll be at LuAnn Live Nov 5-8, 2023 in Orlando, so join us there!
REGISTER FOR LUANN LIVE: www.luannlive.com
REGISTER FOR MY BETA LAUNCH OF DESIGN SUCCESS ACADEMY: www.designsuccessacademy.com

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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17: How To Best Serve A Luxury Design Client Oct 12, 2023

Luxury...it means something different to everyone, but a lot of the definitions simply come down to the fact that someone is getting their heart's desires & wishes. In this shorty episode, I'm sharing some simple tips to follow when searching for and closing a luxury interior design client.
You will learn:
- How to move your own mindset out of the way to best serve your client
- What luxury clients are looking for in a designer
- How to service a luxury client AFTER the end of a project
- Your checkbook is not your client's checkbook
Enjoy this short and to-the-point podcast episode all about working with that sometimes elusive luxury client.
Enjoy!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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16: High Point Market & Design Industry Insider Info You Need To Know! Oct 05, 2023

Hey ya'll! Today, I welcome my friend and colleague in the design industry, Courtney Porter. In this super duper detailed episode, Courtney and I dish about SO many things in our industry, but all centering around High Point Furniture Market.
Here are the fun topics we discuss in this episode:
- What is the "new" luxury design market and how are designers & manufacturers addressing it?
- What Courtney & I both love AND hate about High Point ;)
- How our industry has changed with less arrogance and more "down-to-earthness" with designers
- The many educational opportunities that High Point Market gives to you
- The qualities to look for & questions to ask when considering working with a new vendor
- Courtney and I share our top tips on how to navigate the mammoth High Point Market with ease and accomplish what you came for (while having fun!)
Courtney is not only the Editor in Chief of DecorNewsNow.com but is also the co-author of Green Interior Design with Lori Dennis. She combines a deep understanding of luxury design, business development, and the tech media landscape to deliver insights in a voice respected throughout the industry. Interior designers, architects, showrooms and retail brands have relied on Porter's consultations to move their businesses upmarket and into the modern age. She also hosts the Disruptive Design video podcast series.
Enjoy this episode with the always informative Courtney Porter.
For more information on Courtney & Decor News Now:
Instagram: https://www.instagram.com/courtneyporteroninsta
Website: https://decornewsnow.com/
For a list of all of the speaking engagements where you can find Courtney at Fall High Point Market 2023: https://decornewsnow.com/decor-news-nows-fall-high-point-2023-schedule/
John McClain Speaking Engagements Fall High Point Market 2023: https://johnmcclain.thedesignerwithin.co/highpoint

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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15: How To Use Storytelling To Grow Your Business Sep 28, 2023

Today we welcome Jude Charles as our guest on The Designer Within podcast! Jude is a author, filmmaker, and consultant, but more so he is a powerful storyteller who especially loves partnering with us Interior Designers (thankfully!)
Jude helps entrepreneurs make money by using the power of storytelling. I truly loved this conversation because I too understand and value the power of a story.
I first heard of Jude after he created a beautiful docuseries for my friend, LuAnn Nigara. Check that out if you haven't yet, it's really really well done and insightful.
In this episode, Jude share SO much value for all of us.
Here's a bit of what you will hear in this fun and insightful episode:

Jude's powerful story of how HE started in his career (hint: teachers rock!)
How one AHA moment of near desperation changed the way he valued his work
What's a story "hook" and how I'm going to add one to my simple Insta stories
How to create your own story board (and a free download for you)
After-Market Marketing: What it is and why you should do it
The importance of your story and why it's crucial to your success
How to overcome the fear of being on camera and sharing your story
Specific places to place your videos for all the eyeballs to see (some might surprise you)

I promise you, you will leave this episode inspired and energized to develop and share your own story!

MORE ABOUT JUDE:
Instagram: https://www.instagram.com/judecharles/
Website: http://JudeCharles.co
Download Jude's Freebie: 10 Storytelling Prompts for Interior Designers:
https://judecharles.co/lead
Jude's Book, Dramatic Demonstration: http://JudeCharles.co/book

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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14: Listen To Your Heart: The Power of Being Original Sep 21, 2023

In this podcast episode, I am talking about listening to your heart. 💓
This could apply to all aspects of life, but for the purpose of this podcast, I am taking a sample of the first chapter of my book, The Designer Within, and diving deeper into Chapter 1 (also aptly called "Listen To Your Heart."💓💓
This episode is for both homeowners (clients) AND designers, so I want EVERYONE to listen up!💓💓💓
The first chapter of my book is my own home and I truly did listen to my heart when I was designing it, but this episode is much more than just a recap of the chapter, we also dive into some "taboo" topics that some are timid to discuss.
Here is what you will learn in this episode:
❣️ Why It's Important To Listen To Your Heart When Designing Your Home
❣️ Specific Ways That I Listened To My Own Heart In My Home
❣️ The Responsibilities of Both Designers & Clients When Designing
❣️ Why I'm Over "Copy Cat" Design
❣️ A Story of "Copy Cat" Design That I Experienced
❣️ The Real Reason Interior Designers Do What We Do
So grab a cup of something (or shake that cocktail shaker) and settle in as we talk about listening to that important voice that's in your heart. 💓💓💓

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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13: Finding & Growing Your Brand With Jess Ponce Sep 14, 2023

Well, it's here! My first episode with a guest! And this one is special.
Today's guest is Jess Ponce, Jess is not only a great speaker, author, & brand coach, but he's also a friend with a direct connection to my book! Listen in to find out how. Here's what you will learn in this action packed episode FULL of good brand advice for a business of any size:

What is your brand and how do you define it?
The difference between large and small brands
How to be confident when speaking about your brand
How social media can help grow your brand
How to properly partner with larger brands
How body language affects your public persona
How Jess defines the "A-Factor"
The celebrity that Jess admires for her body language openness
Everyone is a celebrity according to Jess and he will tell you why
What 3 points you should always have in mind when presenting your brand
My own AHA moment of the interview and it centers around niching down

DOWNLOAD: Discovering Your Company's Values (Branding Step 1)

Renowned globally for his brand communication expertise, Jess Ponce III is a media coach for anyone promoting a brand.
Industry giants who seek Jess for his custom coaching have included Lucasfilm, Disney, LinkedIn, Ritz Carlton, and BNP Paribas. Armed with deep media experience that includes production and programming for ABC, Warner Bros., MTV, and more, Jess is the creator of the trademarked A-Factor, a brand empowerment process that teaches the Art of Authentic Self Promotion.
A gifted speaker and a nationally known commentator on body language and celebrity culture, Jess is the president of JP3 Global Media, where he empowers business leaders and subject matter experts to project brand influence with confidence and authenticity on-air and in-person.
Jess Ponce's website: https://www.jp3globalmedia.com
Instagram: @jessponce
Jess's Books:
1. "Everyday Celebrity," A Personal Branding Guide from a Hollywood Media Coach
2. "A.W.E.S.O.M.E." 7 Keys to Unlock The Speaker Within

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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12: Celebrating My Book & Revealing My Design Process! Sep 07, 2023

Happy Bookiversary to Me!
It's the one year anniversary of my book, The Designer Within, but for this anniversary, the gifts are for YOU!
On this podcast episode, I am pulling back the curtain to why I wrote my book, what's inside it, and diving deep into the first portion of my book, which is my actual design process!
In this episode, you will learn:

My Detailed 6 Step Design Process
How To Determine Your Own Design Style
The One Component You Can Never Leave Out of a Design Plan
How I Wrote My Book & Who Inspired Me To Do So
How You Can Win Your Own Free Copy of My Book!

10 lucky winners will receive a signed copy of my book, The Designer Within, and one grand prize winner will receive The Designer Within Grand Prize Box! Giveaway runs 9/7/23-11/3/23.
CLICK HERE & FOLLOW THESE STEPS TO ENTER THE GIVEAWAY!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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11: How To Create A "How We Work" Document For Your Business Aug 31, 2023

Transparency and Clarity are the building blocks for a successful working relationship between creatives and clients, and the "How We Work" document is a crucial component. Today, I want to share with you my exact How We Work document and the components inside it that create a better working relationship with our clients and my team.
In this episode, we will discuss:

What a How We Work document is
Why You Need A How We Work Document
What You Should Include in Yours
What I Include In Mine

Here are categories you could consider including in your document:
Overview of Your Design Process
Project Timeline
Project Budget/Fees/Procurement/Payment Methods
Communication (Methods and Timeliness)
Revisions & Scope/Scope Creep
Collaboration Methods
Contractual Information
Here are the categories I include in my How We Work document:
Welcome Page
Design Phases Page
Detailed Design Process (Project Journey) Page
Headings:
Communication (How & When)
Project Management System
Project Timeline
The Emotional Design Coaster page (detailing the emotional ups and downs of a project)
Thank you Page
Whatever categories you include, use this as your opportunity to say what you might be apprehensive to say in person and set the tone for each and every client relationship.
Start today and create your own "How We Work" document and set your projects off on the right path with super clear communication and mutual understanding between your clients and you!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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10: How Dreaming Big In Your Business Brings Big Rewards Aug 24, 2023

Dreaming is crucial to the success of any entrepreneur. It is not lazy, on the contrary, it is actually proactive...but proactive in a very special way. In almost an autopilot kind of way.
Dreaming has been a huge part of the success of many business owners and public figures in the course of history, including me. Today, I'm going to share with you how making time to dream is a crucial part of your daily, weekly, monthly, and yearly goal setting. I will also share some specific ways in which dreaming has led to successful outcomes for me personally.
In this episode you will learn:
☁️What are the benefits of allowing your mind to dream without interruptions?
☁️What is the difference between dreaming and brainstorming?
☁️How to effectively dream on a regular basis
☁️How dreaming fuels your passions
☁️How changing my own title within John McClain Design has allowed me to dream more
☁️How to turn your dreams into goals
Now relax my friend. You have full permission...FULL permission to find that special space and dream big.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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9: How To Take A Vacation (While Your Business Still Operates) Aug 17, 2023

Sounds simple enough, right? Book a trip...Take a trip...
Not so easy when you are a business owner!
There are so many things to consider: current clients, potential clients, vendors, trades, existing orders, new orders, and so much more.
Well fret no more my friend. It's time to finally take that vacation and avoid burnout before you burn totally out.
In this episode you will learn:
🌴The fact that you're probably hearing this episode while I'm on a cruise in Spain ;) and how that's happening
🌴The importance of setting up Standard Operating Procedures
🌴Technology is your friend when it comes to time away from your company
🌴How to properly delegate your tasks while you are out of the office
🌴The best timing to let your clients and colleagues know you will be on vacation.

You deserve time away from work! It will allow you to dream bigger and your company to flourish when you return. Inspiration abounds when you free your mind. Now exhale and start planning that getaway!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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8: Setting Expectations Around Timelines & Responsibilities Aug 10, 2023

Today we're delving into a crucial aspect of interior design projects that can make or break the entire experience: setting clear expectations around timelines and responsibilities for all parties involved, from the inception of an idea to the final reveal.
The timeline is truly the heartbeat of a quality interior design project, without a realistic timeline, nothing gets accomplished.
In this episode, you will learn:

The exact point in a project journey to begin setting timeline expectations
When and how to establish each party's responsibilities of a project
Communication and its relationship to timeline expectations
The very last step you need to do in your timeline expectation setting planning

My goal is for you to gain a deeper understanding of the pivotal role that setting expectations around timelines and responsibilities plays in the world of interior design. Remember, it's more than just creating beautiful spaces; it's about orchestrating a symphony of creativity, collaboration, and effective communication.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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7: How To Set Pricing Expectations With Your Clients Aug 02, 2023

Pricing is not always the most fun topic in any discussion, but we are running a business, so it's 100% necessary! The easiest way to prevent issues around pricing conversations is to set very clear expectations for your clients.
In this episode Setting Pricing Expectations, which is Part 2 in my 3 Part series on Setting Expectations, I'm spilling the tea on all the specific ways that I set expectations around pricing for my own clients and how they have helped my business grow.
In this episode you will learn:
💲The exact point of when you should start conversations about price
💲Specific ways to introduce pricing into your everyday business activities to make it easier for your client and you to avoid misunderstandings
💲How I use my own Designer Calculator to effectively calculate design fees
💲What I include in my Menu of Services and Investment Guide
💲How I structure my presentations for complete clarity in pricing
💲Simple ways to overcome your fear of discussing price

Put that fear of pricing aside and learn these easy to begin techniques to start setting your client's expectations for price right away! You'll gain a more profitable business and more trusting, long lasting clients.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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6: The Importance Of Setting Expectations In Your Business Jul 27, 2023

Expectations can make or break a business. More specifically, CLEAR and OBTAINABLE expectations lay the groundwork for client, vendor, and overall business success.
In this episode, we begin PART 1 in a 3 PART SERIES: "The Importance of Setting Expectations."
This episode will lay the foundation for better understanding the what and why of clear expectation setting, why we are sometimes fearful of setting expectations, and a definitive roadmap to start setting expectations TODAY.
In this episode you will learn:

How to recognize the difference between Realistic Expectations and Unrealistic Expectations
How to recognize the fears we have around setting expectations and how to overcome those
Specific ways to set expectations as Interior Designers & Creatives

Enjoy this first episode in a three part series on setting expectations, and come back for the next two episodes as we continue to dive deeper into setting expectations around pricing and timeframe and the responsibilities surrounding both.

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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5: How To Create YOUR OWN Success Path Jul 20, 2023

SUCCESS! Not a long word, but possibly a long definition. In this episode, we will discuss YOUR definition of success and how to break free from what society tells you success should be. It could be a tough question to answer, but I'm going to give you a guide map to follow to set your goals to achieve true success catered just for you. I'll share my own journey to personal success and how I too redefined my own success.
Here's the highlights of this episode:

How to begin defining your own definition of success and climb your own ladder
How to recognize unhealthy comparisons with society's "success"
The S.M.A.R.T. Method of goal setting
How do your values and principles play a role in your success?
When to pivot and adjust your ladder of success

Now get started and build that success ladder on your own terms!

Free Workbook: Defining Your Own Success: DOWNLOAD HERE: https://tinyurl.com/3r7c3hjz

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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4: My Top 5 Marketing & Sales Tips For Any Business Jul 13, 2023

I. LOVE. MARKETING! (It's more powerful if read in your best Oprah voice). But the fact is true! I DO love marketing and sales, but only on my terms. How is that even possible you ask? Well let me tell you.
In this episode of The Designer Within, I have whittled down my favorite Marketing & Sales methods and techniques to my top 5 tips. By using these simple and easy to follow methods, you too can market and sell like second nature.
Let's face it, everything we do is sales and marketing in some way or another, so why not embrace it and enjoy it?!
In this episode you will learn:

How to believe in yourself and what you are marketing
Why and how to separate your ego from sales and marketing
The value in knowing who you are marketing and selling to
The importance of staying up to date on the latest marketing techniques
My specific favorite marketing methods that always work for me
What Dolly Parton says about marketing ;)

Now get out there and spread the good word about yourself and your company!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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3: Discovering & Blending Your Authentic Self With Your Business Jul 06, 2023

As entrepreneurs or anyone working in a client facing business, we often find ourselves balancing our personal and business lives, and authenticity is the key to success in both areas. Authenticity is about being true to yourself and your values, expressing your genuine thoughts and emotions, and aligning your actions with your beliefs, motives, and personality. In the context of business, it means presenting your brand, products, and services in a clear and transparent manner, while selectively infusing your personal values.
In this podcast, we will discuss more about what authenticity is and what is is not, and my 10 steps to become more authentic in your personal and professional life:
1) Define Your Core Values
2) Love Who You Are
3) Tell Your Story
4) Build Real Customer Connections
5) Work In The Transparency Model
6) Lead Your Team
7) Be Authentic on Social Media
8) Love What You Do/Believe What You Sell
9) Stay True To Your Purpose
10) Embody Consistency

If you struggle with clearly defining your authentic self and showing it to the world, this episode is for you!
FREE DOWNLOAD: Discovering Your Personal & Company Values Workbook

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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2: The Power of The Process Jun 29, 2023

Processes are Powerful! Before your eyes glaze over, hear me out! Detailed systems and processes literally saved my business (and my sanity) from extinction. In this VERY detailed episode, I discuss why I implemented processes into my company, how YOU can do it in 3 easy steps, and the huge benefits for your professional and personal life. Grab a pen, grab a coffee, and let's get the PROCESS started!
CLICK HERE to download my free Systems and Processes Guidebook
Software mentioned in this episode:
Asana
Monday.com
My Doma
Houzz Pro
Vimeo
Loom
Zoom
Whereby

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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1: The Most Pivotal Moment In My Life & Career Jun 22, 2023

Welcome to the first episode of The Designer Within Business podcast! All of the episodes are designed to help you along your journey as an interior designer and business owner.
Today's episode is the "why." Why do I operate my design business as a business? Why do I place such stringent policies and processes in place for my clients (and me) to follow? Why did I want to share all of this information with you and the rest of the world? Well, hang on to your architectural ruler, this episode talks about my lowest point in life and career. And boy was it low!
The very moment when I knew I had to make a choice to either slither away and lose everything or make big changes and begin the rest of my design career the right way. At this point, you know what my choice was, but let me tell you how I came to that decision and the steps I took to get there. Sit back and listen to the most pivotal moment in my life and career. I'm so happy you're here! Welcome to The Designer Within Business Podcast!

Support the show

🌟 For all things John: www.johnmcclain.co

To Join the Luxury Design Business Blueprint course, CLICK HERE: https://designsuccessacademy.com/luxury-design-blueprint
📝 For more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/
📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZ
Connect With John!
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Facebook
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