Mira Kaddoura is a feminist advocate, creative master-mind and the founder of Red & Co.: a female and minority owned boutique consultancy that helps brands make a meaningful impact on society. A staunch advocate of female leadership, gender equality and Diversity, Equity and Inclusion, Mira is passionate about harnessing creative campaigns to help build a more equitable world for all.
Join us as Mira talks about her experience leading one of the world’s only woman-owned advertising agencies, her drive to challenge inequitable status quos through creative media, the importance of centering diverse voices and talent, and the imprint she’s left on our cultural landscape through campaigns for Google, Netflix and more.
Highlights
- How a college art project about media influence and free-thinking landed Mira her first job at one of the world’s top creative agencies, Wieden+Kennedy
- Mira’s experience with the gendered wage gap in the professional world
- How Red & Co. is disrupting ad industry and cultural norms through innovative campaigns, like:
- “Made With Code,” a gender diversification campaign for Google that got 5 million girls into coding
- Reinventing Netflix’s brand strategy to center diversity, equity and inclusion in a way that revolutionized Hollywood streaming
- Mira’s thoughts on how the advertising, branding and marketing space can do better to be more inclusive and equitable – and how she practices this work in her professional and philanthropic endeavors
Connect
Website: www.redandcoagency.com
Instagram/Twitter: @MiraKaddoura | @redandcoagency
Bio
Mira Kaddoura is founder of Red & Co.: a female and minority owned boutique consultancy that helps brands make a larger, more meaningful impact on society. Red & Co. created “Made with Code,” one of Google’s most important initiatives to diversify the tech industry and Netflix’s lauded brand campaign, “Make Room,” which positioned Netflix as a champion of Diversity, Equity & Inclusion.
Mira got started at Wieden+Kennedy, Nike’s long-time advertising agency, creating award-winning campaigns for Nike, The Girl Effect & Travel Oregon. As a staunch advocate of female leadership, gender equity, and Diversity, Equity and Inclusion, her work has been featured on Good Morning America, in the New York Times, Fast Company and other prominent media platforms. Most recently, she hosted a TEDx Talk called “How women can change the world by asking ‘Why not me?” In 2019, Mira was awarded Ad Age’s “Women to Watch" and Adweek’s “Creative 100” and Portland Advertising Federation’s “Ad Person of the Year.” Her work has also won Cannes Lions, TED’s Ads Worth Spreading, D&AD Pencils, Effies, Clios, Communications Arts and Webbys.
Mira is known for her conceptual interactive art projects that challenge rigid cultural assumptions around feminism and biology. Her philanthropic efforts include sitting on the board of Portland Institute of Contemporary Art, Dubai Institute of Design & Innovation and 600 & Rising: a non-profit & advocacy group whose mission is to dismantle systemic racism & advocate for Black talent in advertising and public relations.
Mira is an Egyptian-born Lebanese Palestinian fluent in Arabic, French and English. Her passions are her family, her mindful practices and learning to cook her mamas love-filled food. She sees nature as her greatest teacher. She is proud to be raising three multicultural, multiracial and multilingual daughters.
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