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    News

    The CultCast

    The CultCast covers each week’s best Apple stories, tech news, and accessories—but more importantly—we do it with pizzaz. Why listen to another dreary tech program? Tune in to the CultCast each week for a healthy dose of Apple and tech news, jokes gone wrong, and unending tangents.

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    Latest Episodes:
    CultCast #309 - iPhone X: Our top likes, our top dislikes! Nov 10, 2017
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    This week: the iPhone X may be Apple’s best phone, but it’s not perfect. Catch our first week impressions to hear what we love (and what we don’t!) about Apple’s very spicy new iPhone. Plus: our top reasons to NOT buy an iPhone X; how to use Apple Pay cash to pay your friends an fam; and catch our list of X-rated tips, aka the really useful iPhone X tips and tricks you haven’t heard about. This episode supported by Build a beautiful, responsive website quick at Squarespace.com. Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful. Speck makes some of the best looking, most protective iPhone cases in the land. Shop iPhone 8, 8 Plus, and iPhone X cases in stores or online at SpeckProducts.com/cultofmac The single-router wifi model just doesn’t work for our increasingly high-bandwidth world. The EERO distributed system will blanket your home in hyper-fast, reliable WiFi, and you can score free overnight shipping with code CULTCAST at checkout, at eero.com. CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Apple, the most personal computer https://www.youtube.com/watch?v=bHh8RmWDD9o iPhone X setup shows Apple’s core brilliance https://www.cultofmac.com/512591/easy-iphone-x-setup/
    • Automatic Setup signs you into iCloud, Keychain, iTunes, the App Store, iMessage and FaceTime using your Apple ID, according to Apple. It also takes care of device settings like language, region, network, keyboard preferences, Siri and Home and health data.
    • The setup is reminiscent of setting up a new Apple Watch, but even easier.
    DisplayMate: iPhone X Has the 'Most Innovative and High Performance' Smartphone Display Ever Tested https://www.cultofmac.com/512485/iphone-x-boasts-best-smartphone-display-ever/
    • Displaymate: iPhone X's display resolution provides "significantly higher image sharpness" than can be analyzed by a person with normal 20/20 vision at a 12-inch viewing distance. DisplayMate said this means that it's now "absolutely pointless" to increase the display resolution and pixels per inch of the iPhone any further, since there would be "no visual benefit" for users
    • "highest absolute color accuracy of any display we have ever tested," with a display that is "visually indistinguishable from perfect.”
    iPhone X could be Apple’s most fragile handset ever https://www.cultofmac.com/512369/iphone-x-apples-fragile-handset-ever/
    • Stress tests by SquareTrade Labs used a range of scientific robots to drop, bend, tumble, and dunk their new iP

    CultCast #308 - iPhone X: The Good, the bad, the ugly Nov 02, 2017
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    This week: iPhone X—the good, the bad… the ugly. The reviews are in, we’ll tell you what people love and don’t about Apple’s newest iPhone. Plus: how to speed up Face ID we’ll tell you about the clever new strategy Apple used to build massive hype for the iPhone X launch, and why it really pissed a lot of folks off. And stick around for a very weird What We’re Into, where we reveal the stuff we’ve been dong in our lives that you should try too. This episode supported by Build a beautiful, responsive website quick at Squarespace.com. Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful. CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Siri, before Siri https://www.youtube.com/watch?v=d1bmZLePhCs Massive iPhone X lines form at Apple Stores worldwide https://www.cultofmac.com/511715/iphone-x-attracts-apple-store-lines-around-world/
    • Fans have begun lining up outside Apple Stores around the world to get their hands on iPhone X.
    • The X makes its official debut on November 3. Apple has promised that units will be available for walk-in customers, but just like pre-orders, they’re expected to disappear quickly.
    • Some lines have already turned chaotic, while latecomers are offering money for precious spots near the front.
    • Scumbags camping just to sell their spots!
    Why Apple short-circuited the media machine for iPhone X reviews https://www.cultofmac.com/511357/apple-strategy-iphone-x-reviews/
    • Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.
    • By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.
    • Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.
    iPhone X meta review: Setting Apple up for the next 10 years https://www.cultofmac.com/511193/iphone-x-meta-review-setting-apple-next-10-years/ Face ID Unlocks an iPhone More Slowly Than Touch ID, but is Faster in Day-to-Day Usage https://www.macrumors.com/2017/11/01/face-id-touch-id-iphone-unlocking-comparison/
    • Mark Spoonauer of Toms

    CultCast #307 - The best iPhone X deals & our fave gadgets 🔥🚨🚒 Oct 26, 2017
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    Send us a text!

    This week:
    • How to get the best deal on your iPhone X, save yourself some serious buckets
    • Why Woz says the iPhone X will be the first iPhone he won’t buy day one
    • Would you let your delivery man enter your house when you’re not home? We discuss Amazon key!
    • Plus we’ll tell what we like and don’t about the gadgets we’re reviewing in an all-new Under Review
    This episode supported by CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Woz: iPhone X will be the first iPhone I haven’t bought on day one https://www.cultofmac.com/509875/woz-iphone-x-will-first-iphone-havent-bought-day-one/
    • Apple co-founder Steve Wozniak says the iPhone X is the first iPhone he doesn’t plan to buy on “day one.”
    • “I’d rather wait and watch that one,” Wozniak said during an interview at the Money 20/20 conference. “I’m happy with my iPhone 8 — which is the same as the iPhone 7, which is the same as the iPhone 6, to me. " will, so I’ll be close enough to see it.”
    How to get the best deal on the iPhone X https://www.cultofmac.com/510141/get-best-deal-iphone-x/
    • $500 off with Xfinity Triple Play
    • $350 off at Sprint
    • Up to $300 off on Verizon
    • T-Mobile gives $300 off
    • Nothing yet at
    iPhone X will be available to walk-in customers on launch day https://www.cultofmac.com/509959/iphone-x-will-available-walk-customers-launch-day/
    • Apple has promised that iPhone X will be available to walk-in customers on launch day.
    • You will also be able to purchase iPhone X from Apple Stores beginning Friday, November 3 at 8 a.m. local time. “Stores will have iPhone X available for walk-in customers, who are encouraged to arrive early,” Apple says.
    Amazon Key opens your home for indoor deliveries https://www.engadget.com/2017/10/25/amazon-key-service-delivery-access-unlock-door/
    • Would you be cool with your delivery person opening your front door when you’re away to drop off your package?
    • Amazon Key, uses a smart lock and connected camera. When a delivery is made the courier scans the package's barcode which sends an access request to Amazon's cloud. When it grants permission, the camera starts recording, the courier swipes a prompt on their app and then your door unlocks. They leave the package by the door and relock it on their way out. You'll get a notification that the delivery has been made, along with a video of the drop-off to reassure you everything was done above board.
    • Amazon has designed the service with deliveries in mind, but Key has a bunch of other uses, too. For example, you can use

    CultCast #306 - The iPhone X pre-order strategies you need to know about! Oct 20, 2017
    Show notes

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    This week: you’ll have mere seconds to lock down your iPhone X pre-order on October 27th, and if you’re not ready, you’ll be waiting months! We’ve got the strategies you’ll need to employ to have your order placed seconds after the X goes live. Plus: Steve Wozniak just launched his first new product in years, and it’s actually pretty cool; the really dumb Mac accessory you’ll definitely want; Apple taps one of Hollywood’s best for a new TV series; and stick around for Leander’s new $10,000 bike, Buster’s new affordable action camera, and a new movie service you’ve GOT to try in an all-new Under Review. This episode supported by CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Foxconn is reportedly pumping out iPhone X’s on schedule https://www.cultofmac.com/508843/iphone-x-component-suppliers-beat-teething-troubles/
    • According to a new report, Foxconn has sent out 46,500 units from its facilities in Zhengzhou and Shanghai, headed for the Netherlands and United Arab Emirates
    • After running into multiple problems building its next-gen iPhone X, Apple’s suppliers have reportedly achieved more stable yield rates for troublesome components.
    • Foxconn has managed to ramp up its output of the iPhone X from 100,000 to 400,000 units a week
    • Digitimes says "shipments of the device have increased gradually and will meet Apple’s demand ahead of the Christmas and New Year’s holidays, the sources indicated.”
    • But even though production has ramped up, no one is quite sure how big demand will be. Will this be the most popular iPhone ever?
    • KGI Securities analyst Ming-Chi Kuo, iPhone X preorders could exceed 40 million, and may even hit 50 million. However, Kuo has also noted right from the start that supply of the new device is likely to be constrained through the first half of 2018
    Chrome Auto Refresh plug-in https://chrome.google.com/webstore/detail/auto-refresh/ifooldnmmcmlbdennkpdnlnbgbmfalko The candle that makes your house smell like a Mac is back https://www.cultofmac.com/508933/candle-makes-house-smell-like-mac-back/
    • Mac and iPhone accessory maker TwelveSouth is bringing back its Mac-scented candle that flew off store shelves last year. The all-new Inspire candle still smells like a new Mac but comes with some big updates to its design that are sure to delight Apple fans.
    • TwelveSouth updated the Inspire candle this year with a new fragrance formula that’s supposed to remind you of opening up a new Mac. The scent is created by blending bergamot and armoise with hints of lemon, tarragon, amber and musk.
    Steve Wozniak announces tech education platform Woz U

    CultCast #305 - How HomeKit got SUPERCHARGED in iOS 11 💪🏼 Oct 13, 2017
    Show notes

    Send us a text!

    This week: live in the home of the future, today! We’ll tell you how with iOS 11’s huge improvements in the Home app and HomeKit. Plus: there’s a new Apple ID phishing scam you need to know about; there’s been a disappointing development with Apple’s AR glasses; we have to talk about the hundreds of new emoji coming at you in iOS 11.1; and we’ve got a svelte iPhone 8 case, a MacBook Pro sleeve made from real sheep, and a new power brick that’ll charge your MacBook, iPhone, Nintendo Switch—EVERYTHING—in an all new under review. This episode supported by CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @lewiswallace / @lkahney 9 beautifully minimalist cases for your iPhone 8 & 8 Plus (and 7/7Plus) https://www.youtube.com/watch?v=QhsoKFLYBuw Why you shouldn’t trust Apple ID prompts in third-party apps https://www.cultofmac.com/507863/beware-apple-id-prompts-appear-third-party-apps/
    • A savvy developer named Felix Krause has discovered it is shockingly easy for an iOS app developer to phish your Apple ID and password with a fake authentication prompt that looks exactly the a real one.
    • He posted pictures of a real and fake prompt this week and they look identical.
    • Worse, developers can add this code after their app has been approved by Apple.
    • How to tell the difference:
      • The app will close and the popup will disappear with it. This means it was a phishing attempt.
      • The app and popup remain on screen. This means it is a genuine system dialog and can be trusted.
    Apple is now selling its latest MacBook Pro at a discount https://www.cultofmac.com/507865/apple-now-selling-latest-macbook-pro-discount/
    • Apple has updated its online Apple store to start offering refurbished 15-inch MacBook Pro models with Touch Bar, marking the first time this year’s Touch Bar-equipped models have been available to buy refurbished.
    • Apple typically sells refurbished models for around 15 percent off the full retail price
    Apple CEO Tim Cook: Technology Doesn't Exist to do AR Smart Glasses 'In a Quality Way’ https://www.macrumors.com/2017/10/10/tim-cook-on-augmented-reality-smart-glasses/
    • Apple CEO Tim Cook recently sat down for a wide ranging interview with The Independent
    • When questioned about the topic, he said the technology to create a pair of augmented reality smart glasses "in a quality way" does not exist today.
    • "But today I can tell you the technology itself doesn't exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face - there's huge challenges with that.<

    CultCast #304 - Steve Job’s greatest product Oct 06, 2017
    Show notes

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    This week: a company unlike any other, some say Steve Job’s greatest product was Apple itself, but how have they fared in the 6 years since his passing? Leander shares the cold hard facts. Plus: Leander’s long soliloquy about his new love, the 4K Apple TV; an iOS 11 software trick doubles your iPhone storage; and we’ll wrap up our favorite minimalist cases for your iPhone 7, 8, and X. This episode supported by Build a beautiful, responsive website quick at Squarespace.com. Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful. CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Photos and videos shot in iOS 11's HEIF/HEVC format are literally now half the size they were in iOS10’s JPG/H.264 formats

    CultCast #303 - Face ID is a Triumph of Machine Learning Sep 29, 2017
    Show notes

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    This week: why iPhone X's Face ID is an astounding accomplishment! Plus: the new and notable features in macOS High Sierra; Bill Gates finally ditches his Windows Phone; Leander’s writing a new Tim Cook book; Erfon talks about the best 4K television money can buy; and we’ll tell you what we like and don’t about the gadgets we’re reviewing in an all-new under review! This episode supported by Audible, the home of over 150,000 audio books from practically every genre in existence. Grab Leander's book, Jony Ive: The Genius Behind Apple's Greatest Products, for FREE with a 30-day Audible trial. The book is yours to keep even if you decide not to keep your Audible subscription. Get started at audible.com/cultcast. CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Catch our CultCast live show on Monday, Oct 2nd at 12PM! https://www.youtube.com/watch?v=RweyyksGEqQ Bill Gates ditches Windows Mobile, but not for iPhone 8 https://www.cultofmac.com/505353/bill-gates-drops-windows-android-still-wont-use-iphone/
    • Bill Gates just got himself a brand new smartphone, and it isn’t an iPhone 8.
    • The Microsoft co-founder has ditched Windows Mobile for Android. Despite getting closer to Steve Jobs before he died in 2011, Gates still has no interest in using iOS.
    • further pressed about the possibility of using iOS instead, Gates responded, “Nope. No iPhone.”
    Apple TV is finally back on Amazon buster https://www.cultofmac.com/505375/apple-tv-finally-back-amazon/
    • Getting your hands on the new Apple TV 4K though Amazon won’t be easy though. The page for Apple’s newest set-top box shows that there are no units in stock. It appears that Amazon is only offering the 64GB model priced at $199.
    • Putting Apple TV back on its digital shelves is a bit unexpected but is likely related to Apple TV finally gaining an Amazon Prime Video app. The service still hasn’t launched on Apple TV yet but is expected to debut at some point this fall.
    Apple's Face ID is a Triumph of Machine Learning Technology https://blog.andplus.com/apples-faceid-tech-machine-learning
    • Data scientist Abdul Dremali is leading research & development in Artificial Intelligence, Machine Learning and Big Data at the AndPlus Innovation Lab, and he’s very impressed with Face ID.
    macOS High Sierra is now available to the public buster https://www.cultofmac.com/505135/macos-high-sier

    CultCast #302 - Why you should get the iPhone 8 (but probably won’t) Sep 22, 2017
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    This week: iPhone 8 reviews are in! We’ll tell you what everyone loves Apple’s newest phone, and why you should get one (but probably won’t). Plus: we round up the reviews for Apple Watch series 3, and argue over which model is best. And stick around for what we don’t like about iPhone X; Apple’s A11 chip hits a surprising benchmark; tests show iPhone 8 wireless charging is abysmally slow; Apple quietly hikes their iDevice prices; and we’ll tell you all the best AR apps you need to try. This episode supported by Build a beautiful, responsive website quick at Squarespace.com. Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful. CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Historical first? New iPhones fail to sell out - leander https://www.cultofmac.com/503060/iphone-8-apple-watch-3-still-surprisingly-easy-get-hold/
    • For the first time since the launch of the iPhone in 2007, the company’s latest models failed to immediately sell out.
    • More than 12 hours after pre-orders opened this morning, the iPhone 8 and iPhone 8 Plus remain generally available for pickup at Apple stores next Friday,
    • Shipping time is currently 3 business days
    iPhone X’s Face ID will only recognize one person - buster https://www.cultofmac.com/502958/face-id-will-support-just-one-user-iphone-x-makes-debut/
    • When the new biometric security features makes its debut this November, it will support just one user, Apple has confirmed. If anyone else uses your device, they’ll have to enter the passcode.
    Apple silently raises iPad Pro prices https://www.cultofmac.com/502688/apple-quietly-raises-ipad-pro-prices-no-reason/
    • Changes made to the online Apple store show that the 10.5-inch iPad Pro models with WiFi only are now $50 more expensive each. Before yesterday’s keynote, the 256GB and 512GB units cost $749 and $949. Now they’re priced at $799 and $999.
    • iPhone prices have also been hiked up.
    • The cellular models for the 10.5-inch iPad Pro also got a price increase
    • Nothing has changed about the products.
    • iPhone prices have also been hiked
      • iPhone 7 32GB - $649
      • iPhone 7 Plus 32GB - $769
      • iPhone 8 64GB - $699
      • iPhone 8 Plus 64GB - $799
    Adding wireless charging to your AirPods will cost $69 https://www.cultofmac.com/502858/adding-wireless-charging-airpods-will-cost-69/
    • Apple’s new Wireless Charging Case for AirPods will go on sale this December, according to a report out of

    CultCast #301 - Our iPhone X event reactions! Sep 12, 2017
    Show notes

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    This week: we react to everything announced at Apple's iPhone X press event! Plus, we’ll tell you everything we now know about iPhone X, iPhone 8, the new Apple TV 4K, Apple Watch Series 3, the AirPods update, and the new AirPower charging mat. It’s a packed show. Better hit play, fam! This episode supported by Casper’s American-made mattresses have just the right amount of sink and bounce, and people everywhere love them. Learn why at Casper.com/cultcast,and get $50 towards any mattress with code CultCast at checkout. CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Erfon’s Twitch stream on Faceshift, the technology powering Star Wars animations and now iPhone X Animoji https://www.twitch.tv/videos/173683607 iPhone 8 brings awesome new features at a cheaper price https://www.cultofmac.com/501936/iphone-8-gives-awesome-new-features-cheaper-price/ iPhone cameras just got a whole lot smarter https://www.cultofmac.com/502376/iphone-cameras-just-got-whole-lot-smarter/ Watch all of Apple’s new iPhone videos right here https://www.cultofmac.com/502420/watch-apples-new-iphone-videos-right/ 7 ways Apple surprised us at the iPhone X event https://www.cultofmac.com/502416/iphone-x-event-surprises/ Apple releases iOS 11 GM (the right way) https://www.cultofmac.com/502432/apple-releases-ios-11-gm-right-way/ iPhone X vs. iPhone 8: Should you wait longer and pay more? https://www.cultofmac.com/502462/iphone-x-worth-wait-heres-compares-iphone-8/ Everything Apple unveiled at its iPhone X keynote https://www.cultofmac.com/502280/everything-apple-unveiled-iphone-x-keynote/

    CultCast #300 - Incredible extravagance of the Steve Jobs Theater Sep 08, 2017
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    This week: a look inside the new Steve Jobs Theater, a beautiful spectacle of technology and architecture, a physical manifestationof the Apple ethos, and a true and fitting monumen.. And like any Apple product, it packs some features that will delight you. Plus: why it will probably be damn near impossible to purchase an iPhone 8, and we’ll pitch you our favorite gadgets then vote on which is best in an all new Faves ’N Raves! This episode supported by Build a beautiful, responsive website quick at Squarespace.com. Enter offer code CultCast at checkout to get 10% off. Squarespace—Build it Beautiful. CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can use code CULTCAST to score a free CleanCloth with any order at CultCloth.co. The Cult of Mac watch store has the best straps in the biz! Save 20% off any order with code CultCast at checkout. Thanks to Kevin MacLeod at incompetech.com for the great music you hear on today's show. On the show this week @erfon / @bst3r / @lkahney Pre-Orders for iPhone 8 Likely to Start on September 15, Shipments on September 22 https://www.macrumors.com/2017/09/06/iphone-8-preorders-september-15/ Drone flyover shows off a bustling Steve Jobs Theater https://www.cultofmac.com/500740/drone-flyover-shows-off-bustling-steve-jobs-theater/ Steve Jobs Theater is as special as any other Apple product https://www.cultofmac.com/500790/steve-jobs-theater-special-apple-product/
    • On Tuesday, September 12th, according to Bloomberg, will unveil not only its latest batch of products, but also give us all a first glimpse of its brand new campus
    • The Steve Jobs Theater is as obsessively perfect as you’d expect a building named after Apple’s co-founder and former CEO should be.
    • The entrance to the venue sits underneath a silver disc, which which sits 20 feet in the air, supported by gigantic glass panels.
    • The auditorium itself occupies four underground stories, and to get there, journalists will descend a staircase spiraling down alongside the walls.
    • In order to gain access to the subterranean theater, attendees can either descend via a spiral staircase or using two custom elevators. These elevators rotate as they descend, so that passengers enter and exit through the same door, even though they do so from different directions.
    • The theater also sports a retracting wall, which opens to reveal a hidden product testing area.
    • Given the theater's 1,000-person capacity, one engineer said back in March that the building's budget meant each leather seat had cost Apple the equivalent of $14,000 apiece.
    • It’s a touching eponym, isn’t it? Steve Jobs theater? It will be a beautiful spectacle of technology and architecture, a true and fitting monument. A metaphor for Steve

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