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The Creator Passport Podcast

“All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.

Latest Episodes:

Episode 82: Why Your Niche Isn’t Working (and How to Fix It) May 09, 2025

Show notes

In this episode of The Creator Passport Podcast, we’re breaking down one of the most important (and most confusing) parts of growing as a content creator: nailing your niche.

Whether you’re a beginner who loves everything and doesn’t want to choose, an intermediate creator ready to pivot, or an advanced creator looking to expand your audience, we’re covering exactly how to figure out what niche makes sense for you and how to grow within (and beyond) it without confusing your audience or the algorithm.

We’re sharing:

Our own niche evolution from California road trips to international bucket list adventures
How to choose a niche you’ll actually enjoy long-term (without getting stuck or bored)
Why a niche matters for building a loyal following and landing brand deals
The difference between a pivot and a U-turn, and when it’s time to start a new account
The biggest mistakes we see creators make when picking or changing niches
How to shift your content without losing your audience
Actionable exercises to help you narrow down (or refine) your niche today

If you’ve ever felt stuck posting the same thing, worried about changing directions, or overwhelmed by “niching down” advice, this episode is your roadmap to clarity.

✨ LINKS & RESOURCES

LINKS: https://theloverspassport.myflodesk.com/tcp

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode:81: How Much It Really Costs to Become a Full-Time Content Creator in 2025 May 02, 2025

Show notes

In this episode of The Creator Passport Podcast, we’re breaking down the real cost of becoming a full-time content creator, no fluff, no BS, just the actual numbers, tools, and sacrifices it takes to build a travel creator business from the ground up.

Whether you’re just starting out and bootstrapping your journey with $30 or scaling to a six- or seven-figure brand with employees, software, and taxes galore, we’re walking you through everything we’ve spent (and what we’d do differently) so you can budget smarter and grow faster.

We're diving into:

The true startup cost of becoming a travel content creator (spoiler: it can be under $50!)
The must-have gear to start creating high-quality content, with just your phone
Our go-to editing apps, photo tools, and where to save vs. splurge
A full breakdown of the software stack we use (and which are actually worth it)
How we reinvested early income to scale our business sustainably
Hidden costs most creators don’t talk about: taxes, insurance, employee benefits & more
The mental + physical toll of full-time travel and how to set healthy expectations
Our top advice for making travel content when you can’t afford to travel yet
How we turned a $20K honeymoon into thousands in blog & YouTube revenue

Plus, we’re sharing the time commitment it really takes to build a successful creator brand, and how to know when it’s time to invest in help or go full-time.

LINKSJoin the Creator Passport Priority Waitlist to get exclusive access: https://theloverspassport.myflodesk.com/tcp

$30 Amazon Tripod: https://amzn.to/4iH8ibp

ManyChat (free month): manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=TLP&utm_content=IG

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode: 80: What no one teaches you about going viral on TikTok and Instagram Apr 25, 2025

Show notes

In this episode of The Creator Passport Podcast, we’re sharing everything no one tells you about what actually happens when your content goes viral on social media, whether it’s your first time or your tenth. From hitting millions of views overnight to navigating hate comments, crashing your inbox, and even landing in the Washington Post and Fox News, we’re breaking down the real-life aftermath of virality. More importantly, we’re giving you the exact strategies to prepare, capitalize, and protect your brand when your post takes off.

We’re diving into:

What “going viral” really means (and the 3 types of virality no one talks about)
How our first viral video gained us 30k+ followers in 24 hours
The biggest mistakes we made after going viral and how to avoid them
The power of timely CTA's, pinned posts, and optimizing your link in bio
Why having something to promote is essential BEFORE you go viral
How one viral Coachella video led to news interviews and thousands in sales
What to do when the wrong audience (or haters) starts showing up in droves
Why Manychat can both supercharge AND temporarily crash your account
The viral video that nearly tanked someone’s niche and how to prevent that from happening to you
What to do when your analytics go haywire and brand deal demographics shift
How to mentally protect your peace as a creator when hate starts pouring in

Plus, we’re sharing a checklist of the 5 things you should set up TODAY to be ready for your next viral moment.

👉 BONUS: Want our viral-ready checklist and tools?

Grab our FREE Paid to Post Blueprint to start monetizing your content, even if you’re just starting out:

https://theloverspassport.myflodesk.com/tcp

🛠️ Tools & Resources Mentioned:

ManyChat (Get your first month free): manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=TLP&utm_content=IG

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 79: I posted every day for 3 years then THIS happened Apr 11, 2025

Show notes

In this episode of The Creator Passport Podcast, we’re pulling back the curtain on what really happens when you post on Instagram every. single. day. for three years straight. Spoiler alert: it completely changed our lives—and our business. From launching The Lovers Passport to scaling to a million followers and building a 7-figure brand, we’re sharing the full journey—raw, unfiltered, and jam-packed with takeaways you can apply right now.

We’re diving into: How a 30-day posting challenge sparked three years of daily content
The growth trajectory from 30k to 1M+ followers
How daily content helped us quit our full-time jobs and go all-in
What actually went viral (and why)
The top systems that made posting daily possible
How we batch content in under 1 hour per day
Why consistency always beats talent (yes, always)
What separates the top 1% of our students from the rest
How to improve every post by just 1% and why it matters
What not to do if you want long-term growth and momentum
The truth about burnout, creative block, and taking intentional breaks

Plus, we’re giving you a step-by-step breakdown of the exact system we used to stay consistent—even while working full-time, traveling the world, and building multiple brands at once.

👉 BONUS: Grab our free Paid to Post Blueprint to learn how to land your first (or next) brand deal—no matter your following: https://theloverspassport.myflodesk.com/tcp

Show Notes:

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 78: Time Saving Tips Every Creator Should Know Apr 04, 2025

Show notes

In this episode of The Creator Passport Podcast, we’re sharing the exact systems we use to save time, avoid burnout, and post daily, even while running three businesses, traveling 5+ months out of the year, and still making time for real life (yes, even pickleball). Over the past four years, we’ve grown from full-time jobs and side hustles to full-time creators managing The Lovers Passport, Creator Passport, and now our newest brand, Assistynt. These time-saving hacks have helped us build a 7-figure creator business, and today, we’re giving you the inside scoop so you can do the same.

We’re diving into:

Our exact batching schedule (how we post daily with just 1 hour/day)
The pyramid system for content pillars that makes idea generation so much faster
How we trend forecast every Monday & stay ahead without losing flexibility
Why you should stop editing Reels on your phone (and what to do instead)
The productivity tools we swear by (Asana, Otter.ai, ChatGPT & more)
How to use AI to write captions, scripts, and blog outlines in your voice
The truth about burnout, hustle culture, and why taking breaks matters
When (and what) to outsource as a creator to scale your business faster
Why realistic expectations = sustainable success

Plus, we’re sharing our favorite hacks for deep work, task switching, time tracking, and Monday Hour, the tool that’s helped us take control of our schedule and finally get our time back.

👉 BONUS: Want our exact trend forecasting system? Join the waitlist for TCP 4.0 and get a free lesson: https://theloverspassport.myflodesk.com/tcp

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 77: The Reality of Working with Hotels Mar 28, 2025

Show notes

In this episode of The Creator Passport Podcast, we're pulling back the curtain on what it’s really like to work with hotels as a full-time content creator. From dreamy 5-star resorts to boutique properties around the world, we’ve collaborated with over 30 hotels, and not every experience is as glamorous as Instagram makes it look.

We’re diving into:

The real reason hotels don’t want to pay creators
Why views doesn’t always convert — and what hotels care about most
How to position your unique value as a creator (and actually prove ROI)
The difference between working with boutique hotels vs. international chains
What a typical “work” day on property actually looks like (spoiler: it's not a vacation)
How to prep for unpredictable weather, tight timelines, and packed schedules
The importance of being a five-star creator, not just a five-star guest

Plus, we’re sharing our favorite tips to make hotel collaborations smoother, more professional, and more profitable — from pitching to drone flying.

👉 BONUS: Want to start working with hotels as a creator? Grab our free 5-Day Training: Grab The Creator Passport Freebies: https://theloverspassport.myflodesk.com/tcp

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 76: How he grew over 775k followers as a Travel Creator with @travelwithdalt Mar 21, 2025

Show notes

In this episode of Unfiltered Adventures, we have Dalton from @travelwithdalt on the podcast to discuss his rise from 0 to over 775k followers on Instagram. We talk about how he developed an amazing community of creators from all around the world, how his story created the strong person he is today, and so much more. This episode is for you if you love to travel and want to become a content creator in the future

Show Notes:

Follow Dalton on Instagram: https://www.instagram.com/travelwithdalt/

Grab The Creator Passport Freebies: https://theloverspassport.myflodesk.com/tcp

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 75:Behind the Scenes with Nomadic Matt Mar 14, 2025

Show notes

In this episode of Unfiltered Adventures, we have Matthew Kepnes, the owner of one of the biggest travel blogs in the world! He has budget travelled all over the world, and just finished writing his newest book “How to Travel the World on $75 a Day” which is now available! We dove into how he got started traveling, his passion for budget travel, how to backpack around the world, and so much more! This episode is for you if you want to start traveling more on a budget!

Show Notes:

Follow Matt on Instagram here: https://www.instagram.com/nomadicmatt/

Check out his newest book How to Travel the World on $75 a Day: https://www.nomadicmatt.com/how-to-travel-the-world/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 74: How they grew over 100k followers in 1 year as Family Travel Creators with @gooutsideandexplore Mar 07, 2025

Show notes

In this episode of Unfiltered Adventures, we have Kyle and Heather from @gooutsideandexplore to talk about how they grew over 100k followers as Family Travel Creators! They have grown from 11k to over 100k in under 9 months since joining The Creator Passport, and have been able to do this while traveling with their kids and having a home base in Hawaii. We dive into how they work together as a couple, the realities of Family Travel, their strategies for growth, and so much more! This episode is for you if you are looking to become a Family Travel Creator or start traveling more with your family.

Show Notes:

Follow Heather and Kyle on Instagram: https://www.instagram.com/gooutsideandexplore/

Grab The Creator Passport Freebies: https://theloverspassport.myflodesk.com/tcp

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 73:How to Get Started as a Travel Content Creator and Successful Systems with @funsizewanderer Feb 28, 2025

Show notes

In this episode of Unfiltered Adventures, we have Sam from @funsizewanderer on to talk about how she went from 0 to over 30k followers on Instagram as a New Creator with a Full Time Job! She has done an incredible job putting systems in place and finding a content style that helped her grow rapidly! She was the winner of our Creator Passport 30 Day Challenge, and we are so excited to talk about the systems she has in place to help her succeed! This episode is for you if you are looking to get into Travel Content Creation and focus on outdoor adventures with a full-time job.

Show Notes:

Follow Sam on Instagram: https://www.instagram.com/funsizewanderer/

Grab The Creator Passport Freebies: https://theloverspassport.myflodesk.com/tcp

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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