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The Creator Passport Podcast

“All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.

Latest Episodes:

Episode 137: Behind the Scenes of a Brand Trip: What It's Really Like Shooting With 40 Creators Oct 30, 2026

Show notes

Ever wonder what it's really like on a brand trip with dozens of other creators?

In this episode of The Creator Passport Podcast, we're recording from our hotel room in the middle of back-to-back brand shoots: a car brand's off-roading launch in Arkansas this week, and an airline event in Texas last week. We get asked about these trips all the time, so we're taking you behind the scenes on what actually happens, how the content gets made, and what separates the creators who get invited back from the ones who don't.

We're covering:

- What a brand trip actually looks like, hour by hour (7 AM breakfast to 10:30 PM dinners)

- Why some creators love shooting alongside 40 other creators and others get completely overwhelmed

- How we come up with concepts for a one-day shoot: start with the client's goal, pick the value type, then use a format that's already proven on our page

- The 24 to 36 hour content turnaround nobody warns you about

- Why brand deals flop when creators post something totally different from their normal content

- How we asked to skip the brand's itinerary to shoot at a state park instead, and why they said yes

- What "be the gold star creator" means, and why your reputation is doing more for your bookings than your follower count

- The #1 thing that gets you invited in the first place: post organically relevant content before the invite ever comes

If you've ever looked at a brand trip and thought "how do I get invited on these, and are they even getting paid?", this episode is for you.

🎒 LINKS & RESOURCES

🎟️ Travel Creator Con (Nov 1 to 3, live and virtual): https://go.thecreatorpassport.com/travelcreatorcon-4858

🎒 Join the TCP VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr

🎥 Subscribe to The Creator Passport on YouTube: https://linktw.in/zdDLCr

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Episode 136: The Content Flywheel That Changed Her Business (ft. Kelsey Graves) Oct 23, 2026

Show notes

What do you do when the content that built your audience is the content burning you out?

Kelsey Graves spent years creating party content before burning out and drifting into general lifestyle posts, and her following shrank from 20K down year after year. Then she ran one honest audit of her own content, saw that travel was the only thing that ever worked, and niched all the way down. Since that pivot she has grown back to nearly 70,000 followers on Instagram, built TikTok from zero to 20K, grown an email list to 4,000 subscribers, and turned her podcast, Trip Tales, into a real business, all as a mom of three running a one woman show.

We're covering:

The content audit that showed her travel was the only thing working, and why pivoting is not the same as quitting
Her content flywheel: how a short form post becomes a free guide download, an email subscriber, and a loyal podcast listener
Why she gives 90 percent of her best stuff away for free, and how every viral reel feeds her email list
Her full income stack ranked honestly, from affiliate links at the very bottom to brand deals at the top
The moment she stopped trading content for free trips, and how she negotiated a $3,000 Wyndham deal with flights, transfers, dining credits, and breakfast covered
The TikTok Go paycheck she never signed up for, and why expensive hotels are the smart play there
Creating around a school schedule as a mom of three, including her have to and hope to list system, why she pays her kids when they appear in sponsored content, and her HOPE rule: help one person every day
The one piece of advice she would give every new creator: niche down, then settle into the boring day to day work

If you are a travel creator doing a little bit of everything and growing at none of it, this is your permission slip to simplify. Kelsey's story is proof that a pivot is not starting over. It is aiming everything you have already built in one direction.

LINKS & RESOURCES

Listen to Trip Tales with Kelsey Graves: https://www.triptalespodcast.com/
Follow Kelsey on Instagram: https://www.instagram.com/kelsey_graves/
Kelsey's free guide to getting a free hotel upgrade on your next trip: https://kelsey-graves.kit.com/e1c6074077

Loved this episode? Leave us a five star review. It is the fastest way to help other travel creators find the show, and we read every single one.

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Episode 135: What We Wish We Knew Before We Launched a Digital Product Oct 16, 2026

Show notes

Building the product is the easy part.

Selling it, delivering it, and supporting the people who buy it? That is a completely different job, and nobody posts about it.

In this episode, we are pulling back the curtain on our own launches and sharing the six lessons we wish someone had told us before we launched our first digital product. Since 2021 we have sold everything from a photography ebook and travel guides to a low ticket membership and our high ticket coaching program, The Creator Passport, and we have made just about every mistake on this list ourselves.

In this episode, we cover:

Announcing is not selling. Why your launch does not end at the announcement, and why you have to go find your buyers in the DMs, on Stories, and everywhere else, even when it feels uncomfortable.
The sale is the starting line. The fulfillment, onboarding, and quick first win your buyers need, plus the support work nobody warns you about (including the classic .con instead of .com email typo).
Cheap tech costs you more. How our custom-built website crashed in the middle of our second launch, and how a frozen webinar chat quietly killed our sales energy.
Rehearse your tech like it is already launch day. Test purchases, test mode traps, ManyChat run-throughs, and tracking every link before you promote anything.
Coaching is a different job than creating. Why most client problems are not tactical, and how to guide people to the answer instead of just giving it.
Low ticket means high volume. What it actually takes to sell a low priced product, why high ticket is a proximity game, and why we are glad we started small.

This episode is brought to you by GoHighLevel, the all-in-one platform we recommend to every one of our students. Landing pages, email, checkout, messaging, and follow-ups all live in one place, and their AI builder can build a landing page in minutes. Use the link in these show notes to get 30 days completely free, more than enough time to set up your sales page, your freebie, and your emails for your first launch. Our tip: watch their onboarding videos and book one of their free specialist calls so you never feel overwhelmed.

LINKS:
Start your free 30-day GoHighLevel trial: http://gohighlevel.com/thecreatorpassport

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Episode 134: You Know What to Do. So Why Won't You Do It? (ft. Brad Bizjack) Oct 09, 2026

Show notes

Brad Bizjack is back, one of our closest friends, a mindset coach who's helped nearly 100,000 people over 13 years, and the person we send every creator to when strategy isn't the problem.

We're drowning in information but starving for wisdom. AI can hand you answers in seconds, yet creators have never felt more stuck. In this episode, Brad breaks down what's actually happening beneath the surface: why you outsource your decisions to a robot, why your brain treats a viral video like a threat, and why "self-sabotage" isn't real.

We're covering:

The speed-to-action test: one sentence that tells you whether you're procrastinating or actually missing strategy
The combination lock of success — strategy, belief systems, and energy — and why most creators only ever fix one of the three
Why your nervous system freezes when a post pops off or a brand asks for your rates (Giselle shares the story of our first viral video)
The question that unlocked dozens of transformations in our community: what would you go after with 3x the courage and 3x the energy?
Fear vs. faith, and why the most beautiful parts of your life all came from the other side of uncertainty
Where to actually start with the deeper work (hint: it's not hunting for everything that's wrong with you)

Plus: Brad's free 5-day Success Accelerator kicks off October 19th. We've done it two years in a row 11/10 recommend. Details in the links below.

LINKS & RESOURCES

Join Brad's free Success Accelerator (starts Oct 19): http://www.bradbizjack.com/a/2148328314/8jTKLM2q
Follow Brad: https://www.instagram.com/bradbizjack/

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Episode 133: From Invisible to In Demand: The Two Problems Every Creator Must Solve Sep 25, 2026

Show notes

You're posting consistently but it feels like nobody is seeing it. Or your views are climbing but the money isn't following. Those are the two problems every creator has to solve, and most people only know about the first one.

In this episode of The Creator Passport Podcast, we're breaking down both problems and exactly what changed for us at each stage. It took us 9 months to hit our first 1,000 followers, and even after we figured out growth, we had to learn that followers don't automatically turn into income.

We're covering:

• Why posting more isn't fixing your growth, and the 9 month to 1,000 follower story that taught us that
• The 4 systems that changed everything: understanding your target audience, hooks, repeatable formats, and a weekly content review process
• How to read your analytics without the emotion: skip rate, watch time, and retention
• The outlier video trap, and why you shouldn't double down on random viral posts
• Why a creator with 50,000 followers can make bank while someone with 200,000 barely cracks six figures
• The pitch that went unanswered for 6 months and turned into two $20,000 to $50,000 expeditions
• The mindset and personal growth work Giselle wishes she had started years earlier

If you feel invisible right now, grab our free 5 part Creator Success Training at the link below. And if you're growing but not earning, next week's episode is the one for you. We're going deep on exactly what to do when brands don't reply, ahead of our free Don't Get Ghosted by Brands challenge.

If you enjoyed this episode, leave us a five star review on Spotify or Apple Podcasts.

Want to be first to know when we open doors to our next cohort of The Creator Passport? Join the VIP priority waitlist at the link below and get two free lessons from our coaching program the moment you sign up: https://theloverspassport.myflodesk.com/r0le4nksrr

🎯 LINKS & RESOURCES

Get the free 5 part Creator Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f
Join the TCP VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr
Watch on YouTube: https://linktw.in/zdDLCr
Join the Viral Content Vault: https://checkout.theloverspassport.com/viral-content-vault/?ref=podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 132: The 7 Invisible Bottlenecks Holding Back Your Growth Sep 18, 2026

Show notes

You have the strategy. You've watched the tutorials, saved the hooks, and you know what to post. So why aren't you growing?

In this episode, we break down the seven invisible bottlenecks we see holding creators back over and over again. These aren't strategy problems. They run deeper than that, and they might be the real reason you haven't made the leap yet.

Here's what we cover:

Perfectionism disguised as high standards
Creating for other creators instead of your audience
Operating from a disorganized hard drive
Believing nobody can do it as well as you
Treating everything as equally important
Reinventing the process every single time
Hiding in content creation instead of running the business

If any of these hit close to home, this episode will show you exactly where you're stuck and what to do about it.

If you enjoyed this episode, leave us a five star review on Spotify or Apple Podcasts.

https://theloverspassport.myflodesk.com/r0le4nksrr

See you next Friday.

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Episode 131: If I Had to Start My Digital Product Business From Scratch, Here's Exactly What I'd Do Sep 11, 2026

Show notes

What would you do if you lost everything tomorrow and had to restart your digital product business from zero? In this episode of The Creator Passport Podcast, we're answering exactly that. We're walking you through the 6-step framework we'd follow to go from idea to income, including the biggest mistakes we made along the way (like spending a full year filming 300 lessons for the Creator Passport before we ever launched it).

We launched our very first digital product, a photography ebook, with fewer than 10,000 followers and made $10,000 in the first three months. And we'd do it even faster today. Whether you have no idea what you'd sell or you're sitting on a finished product you're scared to launch, this episode is your roadmap.

We're covering:
• How to validate your product idea before you build anything
• Why selling before it's perfect (beta launches) beats perfectionism every time
• The mistake that keeps creators building products nobody buys
• Why you should go all in on ONE product instead of a dozen tiny ones
• How to simplify your tech stack so you're not paying for 10 subscriptions
• How to turn your launch into an event people actually get excited about
• How to make your product evergreen so it keeps selling while you sleep
• Why you don't have to become an "Instagram coach" to sell digital products

If you've been sitting on a digital product idea telling yourself you'll launch it "someday," this is your sign. The creators making real money from digital products aren't the ones with the biggest audiences. They're the ones who implement the fastest.

🎯 LINKS & RESOURCES
Try GoHighLevel free for 30 days: http://gohighlevel.com/thecreatorpassport
Join the Viral Content Vault: https://checkout.theloverspassport.com/viral-content-vault/?ref=podcast
Join the TCP VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr
Watch on YouTube: https://linktw.in/zdDLCr

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 130: How to Build a Creator Career That Survives Algorithm Changes Aug 21, 2026

Show notes

What happens when a three-month trip turns into an entirely new life and eventually, two full-time careers?

In this episode of the Creator Passport Podcast, we sit down with Katie and Ben, the husband-and-wife team behind Two Wandering Soles. After quitting their jobs in 2014, they traveled through South America, taught English in South Korea, embraced van life, and built a travel blog that grew to more than 500,000 monthly page views.

Katie and Ben share how they turned that early passion project into a sustainable creator business, what it’s really like working with your spouse, and how they’re continuing to travel and create while raising two young daughters.

We also explore why they shifted their attention from blogging to Instagram, how niching down helped them gain roughly 35,000 followers, and how greater confidence in pitching and negotiation helped them generate more than four times their Creator Passport investment through brand deals.

In this conversation, we cover:

Turning a travel blog into two full-time careers
Adapting when algorithms and creator income streams change
Balancing a website, social media, email marketing, and family life
Growing on Instagram through consistency, clear content pillars, and information-rich posts
Negotiating brand deals and confidently charging what your work is worth
Deciding when to accept, negotiate, or walk away from an opportunity
Building genuine community as a creator
Traveling adventurously with young children
Katie and Ben’s advice for anyone starting as a creator today

Whether you’re building a travel brand, working alongside your partner, navigating a changing creator economy, or wondering how parenthood fits into an adventurous life, this episode is packed with honest lessons and practical advice.

Links and resources:

Visit Two Wandering Soles
Follow Katie and Ben on Instagram
Watch Katie and Ben’s Creator Passport case study

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Episode 129: She Quit Her Six-Figure Job and Grew her Instagram in 7 Months Aug 14, 2026

Show notes

What does it actually look like to quit a six-figure corporate job and bet on yourself as a creator?

In this episode of The Creator Passport Podcast, we sit down with Erika from Adventurehoods Abroad, who went from starting a brand-new account in January 2026 to growing an audience of more than 25,000 followers in just seven months. Along the way, she’s landed affiliate partnerships, started working with brands, launched her first digital product, and built a growing travel business centered around exploring the world with her three-year-old son.
We dive into what it really took to make that leap, including the financial planning behind leaving her job, how she balances motherhood and content creation, why posting less actually helped her grow faster, and the batching systems that made creating content feel sustainable. Erica also opens up about mom guilt, filming with a toddler, monetizing as a newer creator, and learning to see herself as someone qualified to educate her audience.
If you’ve been waiting for the “right time” to start creating, wondering whether it’s too late, or trying to figure out how to build a creator business around an already busy life, this episode is for you.

🚨 LINKS & RESOURCES

Follow Erica: @adventurehoods.abroad

🎒 Download our FREE Start From Scratch Guide

New episodes of The Creator Passport Podcast every Friday.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 128: They Quit Their Jobs With 0 Followers Now They Live Their Dream Life Aug 07, 2026

Show notes

What does it actually take to quit your jobs, start a creator business from zero, and grow an audience of more than 370,000 followers?

In today’s episode, we’re joined by Logan and Audrey of Ultimate Vacation. After years of working long hours in the service industry, they decided to take a chance on themselves, book their first content trip, and go all in on becoming full-time travel creators even though they had zero followers on Instagram when they quit their jobs.

We’re talking about how they grew so quickly, the consistency required to post every single day, and how they strategically use Trial Reels and repost their best-performing content to reach new audiences.

We also dive into:

• How they built a creator business together as a couple
• Why reposting your best content will not annoy most of your audience
• How they handle hate comments and online criticism
• The reality of working 12-hour days as full-time creators
• What they’ve learned about pitching, pricing, and negotiating brand deals
• Why creators need to track their results and demonstrate ROI
• How confidence is built by taking action—not waiting until you feel ready
• What they would do during their first 30 days if they had to start over today

Whether you’re struggling to publish your first post, trying to break through a growth plateau, or learning how to turn your audience into a real business, this episode will remind you that success comes from committing, experimenting, and continuing to show up.

🔗 LINKS MENTIONED IN THIS EPISODE:

Follow Ultimate Vacation on Instagram: HERE

Visit Logan and Audrey’s website: HERE

Follow The Creator Passport: HERE

YouTube: HERE

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