The Creative Penn Podcast For Writers

Latest Episodes:

Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn Aug 11, 2025

Show notes

What marketing principles remain true regardless of the tools you use? What are the different ways you can market your book, whatever your genre? In this episode, I share two chapters from my audiobook, Successful Self-Publishing, Fourth Edition. In the intro, Pricing strategies on The Biz Book Broadcast; What to do Three Years Before your […]

The post Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn first appeared on The Creative Penn.

Researching And Writing Family History Or Genealogy With TL Whalan Aug 04, 2025

Show notes

Are you curious about the lives of your ancestors? What secrets might be hiding in your family tree, and where would you even begin to look for them? How do you turn dusty records and vague family stories into a compelling book for others to read? T.L. Whalan shares how she researched and wrote a […]

The post Researching And Writing Family History Or Genealogy With TL Whalan first appeared on The Creative Penn.

Writing And Directing Audio Drama And The Constant Creator Mindset With Alison Haselden Jul 28, 2025

Show notes

How do you turn a big-budget TV show idea into an audio drama you can produce yourself? What does it take to create a 10-hour, 30-actor historical drama? And how can guerrilla marketing in airport bookstores help find your audience? Alison Haselden shares her experience of writing and directing Wicked Dames. In the intro, David […]

The post Writing And Directing Audio Drama And The Constant Creator Mindset With Alison Haselden first appeared on The Creative Penn.

The Artisan Author With Johnny B Truant Jul 21, 2025

Show notes

Are you feeling overwhelmed by the pressure to constantly release new books and battle algorithms? Do you wonder if there’s a more sustainable, low-stress path to a successful author career? Is it possible to focus on art, build a loyal fanbase, and escape the publishing rat race? In this episode, Johnny B. Truant discusses the […]

The post The Artisan Author With Johnny B Truant first appeared on The Creative Penn.

How To Get More Book Reviews With Joe Walters Jul 14, 2025

Show notes

Are you struggling to get reviews for your book? Wondering how to navigate the different types of reviews, from customer feedback to professional blurbs? Joe Walters from IndependentBookReview.com gives his tips. In the intro, how important is ‘truth’ in memoir? The Observer on Raynor Winn’s The Salt Path; Raynor’s statement; Memoir controversies [The Guardian]; Tips […]

The post How To Get More Book Reviews With Joe Walters first appeared on The Creative Penn.

Crafting Stories, Finding Readers And Selling Direct With Ines Johnson Jul 07, 2025

Show notes

Have you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today’s fast-changing industry? Ines Johnson shares her journey and the secrets to her success. In the intro, 5 phases of an author business […]

The post Crafting Stories, Finding Readers And Selling Direct With Ines Johnson first appeared on The Creative Penn.

Writing For Audio First With Jules Horne Jun 30, 2025

Show notes

How is the rise of AI changing the world of audiobooks for authors and narrators? Can a synthetic voice ever capture the nuance of human performance, and what does it mean to write for the ear, not just the eye? Jules Horne talks about the seismic shifts in the audiobook industry and how you can […]

The post Writing For Audio First With Jules Horne first appeared on The Creative Penn.

How To Pitch Podcasts And Be A Great Podcast Guest With Matty Dalrymple Jun 23, 2025

Show notes

Are you looking for new ways to connect with readers and market your books? Have you considered using podcasts but aren’t sure where to start, or if they’re even effective anymore? How can you turn a simple podcast interview into a powerful tool for building your author career? Matty Dalrymple talks about how to leverage […]

The post How To Pitch Podcasts And Be A Great Podcast Guest With Matty Dalrymple first appeared on The Creative Penn.

Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner Jun 16, 2025

Show notes

How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of […]

The post Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner first appeared on The Creative Penn.

Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. Jun 13, 2025

Show notes

How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this […]

The post Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. first appeared on The Creative Penn.

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