The Creative Drive

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Latest Episodes:

NASCAR Driver while serving in the NAVY - Jesse Iwujiu Mar 01, 2025

In this episode, we sit down with Jesse Iwuji, a true trailblazer in motorsports and beyond. From playing Division-1A college football to rising through the ranks as a Lieutenant Commander in the U.S. Navy Reserve, Jesse is now the only current NASCAR national-level driver serving in the military.

His journey is one of resilience, service, and breaking barriers—both in business and on the track. As a champion for diversity in NASCAR, a two-time Diverse Driver of the Year Award winner, and an advocate for giving back to those in uniform, Jesse’s story is nothing short of inspiring.

He just announced his strategic alliance with DGM Racing for the 2025 NASCAR Xfinity Series season. This partnership, formed alongside Pro Football Hall of Famer Emmitt Smith and entrepreneur Matt Casto, marks Jesse Iwuji Motorsports' return to full-time racing since 2022. With Chevrolet power and a shared vision for growth, this collaboration aims to maximize on-track performance and expand opportunities in the sport. Details here:https://www.nascar.com/news-media/2025/02/11/jesse-iwuji-motorsports-joins-forces-with-dgm-racing/

The Creative Drive is a podcast hosted by RACER's Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.

#CreativeDrive #JesseIwuji #NASCAR #Motorsports #Leadership #DiversityInRacing

An Automotive Photographer's Journey - Sean Klingelhoefer Feb 18, 2025

Sean Klingelhoefer is a commercial and editorial photographer, artist and car enthusiast. We discuss his personal journey starting out as a staff photographer for Super Street and becoming a photo journalist for Speedhunters. He has shot commercially for various automotive brands such as Porsche, Volvo, Honda/Acura, Cadillac and many more. Sean has also shot for RACER magazine.

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.
#thecreativedrive #RACERCreator #photography

The Cult of GT-R & Keys to the Empire - Ryan Zummallen Sam Mitani Feb 11, 2025

"RACER20" for 20% off at http://www.carrarabooks.com!

Ryan Zummallen is the founder and president of Carrara Books and author of The Cult of GT-R.
Sam Mitani is the former International Editor at Roa & Track and the author of the Prototype Trilogy.
The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.
#thecreativedrive #RACERCreator #gtr

How to Create Successful Motorsport Events - Jim Liaw GM of PRI Feb 04, 2025

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with a key figure in the racing world which took place at the PRI Show in Indianapolis in December of 2024.

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.

#JimLiaw #PerformanceRacingIndustry #FormulaDrift #Motorsports #RacingIndustry

Pay Dirt: Supercross Documentary - Paul Taublieb Interview Jan 28, 2025

Paul Taublieb is a multi Emmy-winning filmmaker renowned for his work in action sports and motorsports. He has directed and produced numerous feature documentaries, television series, and viral videos. His notable works include "Unchained: The Untold Story of Freestyle Motocross", "Blink of an Eye" and his latest film "Pay Dirt:The Story of Supercross" comes out in theaters in January, 2025.

"Pay Dirt: The Story of Supercross," is a documentary that delves into the world of Supercross racing. Narrated by Academy Award-nominee Josh Brolin, the film features prominent figures in the sport, such as Jeremy McGrath, Ricky Carmichael, and Brian Deegan. It premiered at the Newport Beach Film Festival on October 19, 2024.

paydirtthemovie.com
Follow @paydirtthemovie on IG and X/Twitter

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Leave your comments or feel free to email us at podcasts@racer.com.

#thecreativedrive #racerpodcasts #paydirt #supercross #monsterenergy

From Sim Racer to Real Racer: Suellio Almeida's Journey to the Track Jan 21, 2025

In this episode of The Creative Drive, we sit down with Suellio Almeida to explore his inspiring journey from sim racing to becoming a real-world race car driver, winning the 2024 Radical North America Championship and recently signing with Bryan Herta Autosport to compete in the IMSA Michelin Pilot Challenge. Suellio shares how virtual racing fueled his passion for motorsports, the challenges he faced along the way, and how he uses his platform to inspire the sim racing and motorsports communities.

If you're passionate about sim racing, motorsports, or making your dreams a reality, this is an episode you won't want to miss!

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.

#thecreativedrive #racerpodcasts #suellio #simracing

Masterclass on Motorsports and Media with Bobby Akin Jan 14, 2025

In this episode, host Taro Koki interviews Bobby Akin, a seasoned television and content marketing executive with deep roots in motorsports. Bobby’s multifaceted career spans professional racing, media ventures, and contributions to the motorsports community.

Growing up as the son of legendary racer Bob Akin, Bobby shares how his upbringing influenced his path from the track to a successful career in media. He delves into the creation of Mechanical Rabbit Productions and notable projects like the Back on Track docuseries, offering a unique behind-the-scenes perspective. Bobby also reflects on his racing achievements, including iconic events like the Rolex 24 at Daytona and Watkins Glen, while providing valuable insights into brand collaborations, the evolving creator economy, and RACER’s new initiatives. Additionally, he shares his thoughts on current motorsports trends and his experiences working with stars like Patrick Dempsey and Keanu Reeves. This episode is a masterclass in blending passion, creativity, and business within the motorsports and media landscape.

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.

#thecreativedrive #racerpodcasts

Porsche Outlaws Stuttgart Hodrods - Michael Alan Ross Jan 07, 2025

Michael Alan Ross is an automotive author, photographer and filmmaker. His recent book Porsche Outlaws Stuttgart Hot Rods is a visually captivating book that dives into the subculture of Porsche enthusiasts who defy convention. The book celebrates the creativity and individuality of those who modify classic Porsche cars, turning them into unique "outlaws." Featuring stunning photography by Ross and stories of these passionate builders, the book explores the craftsmanship, innovation, and rebellious spirit that define this niche of automotive culture. It showcases a range of customized Porsches, from subtly enhanced to radically reimagined, offering readers an intimate look at the artistry and engineering behind these iconic machines.

#porsche #outlaw #hotrod #CarCulture

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.

#thecreativedrive #racerpodcasts

How HondaPro Jason Became the Ultimate Honda Advocate Dec 24, 2024

Join us as we chat with HondaPro Jason, the ultimate Honda enthusiast and advocate! From his passion for Honda culture to insider knowledge of the brand’s latest innovations, discover what drives his love for all things Honda.

#HondaProJason #HondaLife #CarCultureThe Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.

#thecreativedrive #racerpodcasts #sema #hondaprojason #honda

How is GRIDLIFE Redefining Motorsports? - Chris Stewart Dec 17, 2024

In this podcast interview, we dive deep into the mind of Chris Stewart, the visionary founder of GRIDLIFE, the one-of-a-kind motorsports and music festival. From its grassroots beginnings in 2013 to becoming a cultural phenomenon, GRIDLIFE has redefined what it means to experience racing, music, and community.

Chris's upbringing and the inspiration behind creating GRIDLIFE. The unique blend of motorsports and music — where Time Attack meets EDM.The philosophy behind GRIDLIFE and its focus on sportsmanship. How GRIDLIFE engages a diverse audience of motorsports enthusiasts and music fans. Chris’s vision for the future of GRIDLIFE and its lasting impact on motorsports culture.

Whether you're a car enthusiast, a music lover, or someone curious about the intersection of these two vibrant worlds, this conversation offers an inside look at how GRIDLIFE is breaking boundaries and creating a movement.

👉 Follow GRIDLIFE:
Website: grid.life
Instagram: @gridlifeofficial
YouTube: GRIDLIFE

Make sure you subscribe and like this video and follow us on Instagram @Racermag too!
Leave your comments or feel free to email us at podcasts@racer.com.

#thecreativedrive #racerpodcasts #sema #GRIDLIFE #musicfestival

Rutledge Wood NASCAR Pit Reporting to Top Gear Dec 10, 2024

Host Taro Koki welcomes NASCAR pit reporter, former Top Gear USA, Floor is Lava host and overall awesome car guy, Rutledge Wood to The Creative Drive podcast. This recording took place during the 2024 SEMA Show where Rutledge was part of the unveiling of several project cars for Toyota. They touch on the Supra Bird which was inspired by Richard Petty, the Toyota Drift Truck and many other vehicles which were on display at the largest aftermarket show in the world. They also talk about the Toyota Celebrity Race at the Long Beach Grand Prix where Rutledge first got to race over a decade ago. Taro and Rutledge also get into how Top Gear USA came about and deep dive into the art of pit lane reporting like you've never heard before! This is one episode you will not want to miss!

Make sure you subscribe and like this video and follow us on Instagram @Racermag too! Leave your comments or feel free to email us at podcasts@racer.com.

#thecreativedrive #racerpodcasts #rutledgewood #topgearusa #toyota #SEMA #Nascar

Built By Legends Japanese Classic Restomod Dec 03, 2024

Meet the founders of Built By Legends, the groundbreaking restomod project that's redefining iconic Japanese tuner cars from the '80s and '90s. Masa Kuji and Katsu Takahashi, two lifelong car enthusiasts with a shared passion for Japanese automotive culture.

Raised overseas (Masa in Canada and Katsu in the UK and Australia), they bring a unique global perspective to their mission of restoring and reimagining Japan's most legendary cars. From their early days at co-founding GTChannel and Best Motoring International with RACER's Creative Drive host Taro Koki, to founding Built By Legends, their journey is fueled by a love for cars, a dedication to craftsmanship, and a vision to bridge Japan’s rich tuning heritage with the rest of the world.

Join us to listen to their incredible story on how they’re bringing Japanese classics to life for a new generation of enthusiasts.

#thecreativedrive #racerpodcasts #skylinegtr #builtbylegends #mines #skyline

Tanner Foust's Most Memorable Races and Stunts Nov 25, 2024

In this special SEMA episode of The Creative Drive, host Taro Koki sits down with Tanner Foust—professional racing driver, stunt performer, and TV host—to explore his incredible career in motorsports and beyond.

From his early days on the track to becoming a household name in drifting, rallycross, and stunt driving, Tanner shares behind-the-scenes stories from iconic projects like the Hot Wheels stunts, going up against his idols in the Race of Champions and working on stunts for blockbuster movies like John Wick 4.

Learn how he balances his passions for racing and storytelling, the lessons he's learned along the way, and his insights into having a creative mind to sell your brand.

How to Define A Motorsport Brand - George Tamayo Racer Studio Creative Director Nov 21, 2024

In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. George shares his perspective on redefining the Racer brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate.

With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field—where it’s headed and its potential role in brand development.

George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape.

Will Buxton on F1, Drive to Survive and Gran Prix An Illustrated History of Formula 1 Nov 14, 2024

We dive into the world of Drive to Survive with Will Buxton as Taro Koki sits down to discuss the hit series that’s transformed Formula 1's global appeal. They touch on everything from how Will got started with Drive to Survive, the nuances of filming F1 drivers, and the challenges of balancing new fan expectations with traditional F1 culture.

We cover the surprising travel hotspots on the F1 circuit, and what it’s like interacting with drivers after highlighting their moments on screen. The good and bad of social media, the nuances of connecting with both US and global fans, and Will's unique journey that inspired the New York Times bestselling book GRAND PRIX: An Illustrated History of Formula 1.

Plus, Taro and Will dive into the latest on the racing scene: Does Lando have a shot at unseating Max? Could Lewis return to the top? And who’s looking promising as the next big name in F1? Tune in for an insider’s take on the creative process, life on the F1 circuit, and the evolution of Formula 1 fandom worldwide.

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