The Create! Podcast

Latest Episodes:

How to Price Your Art for Art Fairs and Sell More Work with Alex Mitow of Superfair Sep 24, 2026

Show notes

Thinking about showing your work at an art fair but not sure where to start? In Part 1 of this two-part series, Kat sits down with Alex Mitow of Superfair to go back to the basics of selling your art in person.

Alex has helped more than 5,000 artists show their work across 40+ fairs. He shares how to choose your first art fair, why your hometown is often the best place to begin, and how to price your artwork so new collectors can say yes. You will also learn how Key Performance Indicators (KPIs) give artists clear, doable goals that lead to sales, like meaningful conversations and new email subscribers.

In this episode, you will learn:

How to choose your first art fair with confidence
Why a local, low-stress first show sets you up for success
What KPIs are and how artists can use them to grow sales
How to price your booth with a mix of small, medium, and large original works
Why accessible entry points help you build a loyal collector base over time

Get $250 off your Superfair booth Superfair is expanding to Philadelphia and Boston and now offers multi-fair bundles to help you plan your year. Book a call with the Superfair team to find the right fair for your practice, and mention Create! Magazine on your survey and discovery call to receive $250 off your booth. Book your call: https://calendly.com/d/cqt2-fkf-54v/15-minute-discovery-meeting

Keep learning on Substack Pricing inspired one of our most popular Substack posts, and we continue the conversation there. Subscribe to join our creative community and get more resources for your art career: https://createmagazine.substack.com

Coming up in Part 2: Alex returns to talk about curating your booth, starting meaningful conversations with buyers, and more insider tips for art fair success.

Art Is Abundance: A New Way to Think About Art and Money Sep 17, 2026

Show notes

If you have been feeling hopeless or down about your art career, you are not alone. This episode comes straight from the heart, and it is an invitation to rekindle even the tiniest spark of hope that incredible things are ahead, no matter where you are right now.

As I reflect on 10 years of Create! Magazine and 10 years of working for myself, I keep coming back to basics. Expecting support before I know how it will arrive. Noticing the opportunities I do have, even when things are not perfect. And paying attention to the whole picture, because just like in nature, something is always growing even when other things look like they are dying.

I share my own recent season of negativity, the moment a friend lovingly told me I give up too quickly, and the small, unglamorous example of a HYROX race that reminded me how cause and effect really works. When you show up, even imperfectly, even for 10 minutes, results follow.

This one includes a little tough love. If you are ready to come out of a fearful cycle and start showing up for yourself again, I hope it helps.

In this episode

Why our brains have a negative bias, and how the news and art market reports feed it
Delete, generalize, distort: why "no one is buying art" is never the whole truth
The law of cause and effect and taking responsibility for your success
What a HYROX race taught me about showing up when it is not your top priority
The friend who told me to stop giving up so quickly
What follow-through looks like in a real art practice: the sketchbook, the newsletter, the pitch, the reel
How catastrophizing keeps you from ever giving your work a fair chance
Why micro habits beat marathons
Allowing opportunities to find you, even in a slower economy
Stopping three feet from gold, and honoring the months left in 2026
Why art is abundance: wellness, connection, self-trust, and income
Daisy Fancourt's research on art and health (check out her book, Art Cure, and her episode on the show)
Emotional regulation as the foundation of any selling strategy
An introduction to my new program, Art Is Abundance

Join Art Is Abundance

Art Is Abundance is my new six-week live program for visual artists who want more abundance in their lives, both financially and in confidence. We cover the mindset and emotional regulation that make showing up possible, plus practical strategy for monetizing your work and getting seen by the right people, whether you want to work with galleries, run an independent practice, or build a hybrid career like mine.

Six live Zoom calls, Fridays at 12pm ET, October 2 to November 6, 2026, with lifetime access to the recordings. Join this month and save $300.

Join here: https://espopova.com/art-is-abundance-course

Questions? Email me at info@createmagazine.com

From "Practical" Career to Full-Time Artist and Coach: Lacie Martinez on Motherhood, Grief, and Going For It Sep 14, 2026

Show notes

How do you find the courage to step off the "practical" path and fully commit to your creative calling?

In this episode of the Create! Podcast, Kat talks with painter and coach Lacie Martinez about coming back to her creative voice. Lacie shares how her background in apparel design and kinesiology shapes her vibrant, richly textured figurative paintings.

We talk about the vulnerability behind her debut exhibition, which celebrated the unfiltered, deeply connective realities of motherhood, and how she turned personal loss into a calling to hold space for other women. Lacie opens up about taking the leap into full-time art and how she now helps others move past limiting beliefs and live in full alignment.

Key Topics Discussed:

Reclaiming her identity as a painter after years on a "practical" career path
Finding her way back to the canvas and working through the fear of not being "good enough"
The story behind her debut exhibition and the connective threads of motherhood
Turning grief into purpose by hosting retreats and creating safe, uplifting spaces for women
Navigating the transition into full-time art and helping others build their dream lives through coaching

Programs & Community

Art Is Abundance Live Coaching Program

If you love what you make and you're ready for your work to support your life, this six-week live program is for you. Together we'll work through money mindset, preparing your work for sale, selling your originals, getting seen by the right people, and building multiple income streams, then turn it all into a clear action plan. Founding pricing is open through September 30.

Join us this October: https://espopova.com/art-is-abundance-course

Create! Substack Subscribe for more interviews, artist stories, and reflections: https://createmagazine.substack.com/

Connect with Lacie Martinez

Website: https://www.laciemartinez.com/
Camp Conqueror Summer 2027 Retreat: https://www.laciemartinez.com/campconquerorawomensretreat
Conquer & Crush 3 Month Challenge: https://www.laciemartinez.com/conquer-crush-3-month-challenge
Substack: https://substack.com/@laciemartinez
She Who Conquers Podcast: https://podcasts.apple.com/us/podcast/she-who-conquers/id1805457551
Art Instagram: https://www.instagram.com/laciemartinez.art
Main Instagram: https://www.instagram.com/_laciemartinez_
Podcast Instagram: https://www.instagram.com/lacie_shewhoconquers/

Intuition as Knowledge: Mastering Oil Painting to Bring Your Ideas to Life with Alonsa Guevara Sep 07, 2026

Show notes

A lot of us went to art school and never actually learned how to paint. We were told to go make something and figure it out, which is great, but it often leaves us limited by our ability to bring our ideas to life. If that's you, you're not alone, and this episode is a permission slip to learn something new if you feel stuck.

My guest today is Alonsa Guevara, a Chilean American artist whose work has been exhibited internationally and featured in Forbes, Time Out New York, and VICE. I had the privilege of working with Alonsa and learning more organized ways to mix paint, organize color temperature, and more.

On this episode, we talk about her evolution from conceptual work to more realism in her paintings, and she also announces her new course, Alive Nature, here for the first time. Focusing on florals, botanicals, and fruit, it spans seven modules and is built so a complete beginner can follow along.

The waitlist gets first access and a discount. Doors open September 16 and close September 20. Links to join are below, and yes, I'm on that waitlist myself!

Come find us on the Create! Magazine Substack too. That's where I share essays on galleries, pricing, and building a creative career you love. createmagazine.substack.com

🔗 Links & Mentions

Join the Alive Nature Course Waitlist: waitlistcourse.com/alonsaguevara
Follow Alonsa Guevara: @alonsaguevara on Instagram
Visit Alonsa's Website: https://www.alonsaguevara.com

💡 Episode Highlights

The Reality of Art School: Why many traditional and contemporary programs focus heavily on conceptual thinking rather than the technical craft of painting.
The Power of Observation: How practicing through careful study and copying helps build an internal visual library for future original work.
Decoding Color Temperature: Understanding how subtle shifts in temperature can make a painting feel alive rather than flat.
Intuition as Knowledge: Redefining intuition not as random luck, but as accumulated technical knowledge and experience.
Inside Alive Nature: A breakdown of Alonsa's brand new online course designed for all skill levels, with step by step guidance on botanical and fruit painting.

Laurén Gerig: Painting Place, Memory, and a Sustainable Studio Practice Aug 31, 2026

Show notes

How do you translate the memory of a landscape into a rich, tactile painting? And how do you sustain a meaningful studio practice when life and work get demanding?

In this episode of the Create! Podcast, Kat sits down with Lansing, Michigan-based visual artist and educator Laurén Gerig. Laurén shares her thoughts on place attachment, building expressive paint surfaces, and using poetry to set the stage for intuitive studio sessions. We also dive into the realities of balancing a demanding day job in academia with an active exhibition schedule, and how small micro-moments in the studio can help you overcome creative fatigue and keep momentum alive.

In this episode, we talk about:

Capturing the psychological bonds we create with landscapes and nature
The tactile joy of thick mark-making, paint accumulation, and surface texture
Using poetry as a studio ritual to transition into making work
Navigating life as both a practicing artist and a university gallery director
Making room for low-pressure, small-scale work like 20-minute charcoal drawings
How running and stepping away from the easel can serve as the ultimate creative reset

Connect with Laurén Gerig:

Website: www.laurengerigart.com
Instagram: @laurengerigart

Stay connected with Create! Magazine:

Subscribe to the Create! Substack for more artist stories and reflections: www.createmagazine.substack.com
Submit your work for an upcoming issue of Create! Magazine: www.createmagazine.co/call-for-art

The Art of Letting Go: Ceramics, Sculpture, and Art as Life with Rebecca Casement Aug 21, 2026

Show notes

Imagine pouring your heart into a massive sculpture, only to watch it crash to the floor. What if that disaster was exactly what your practice needed?

In this episode of The Create! Podcast, host Ekaterina Popova talks with multimedia visual artist, curator, and educator Rebecca Casement. Based in Michigan, Rebecca creates affective, abstract sculptures and installations using ceramics, mixed media, sound, and textiles. This conversation explores her practice of pushing materials to their breaking point and why building instability into artwork mirrors life's unpredictability.

Episode Highlights:

The Beauty of Instability — why Rebecca intentionally builds heavy, precarious clay sculpture with a high likelihood of breaking in the kiln
A Shift in Perspective — the story of a shattered personal sculpture that changed her entire artistic mindset
Art as a Lifestyle — how to ditch the burned-out artist trope, protect your physical energy, and bring joy back into a daily studio practice
Carried Together — inside her new collaborative project featuring 14 women artists exploring community and care

About Rebecca Casement: Rebecca Casement is a multimedia visual artist, curator, and educator who creates affective abstract sculptures and installations. Raised in rural Michigan, she developed a habit of creative experimentation with materials that carries into her studio practice today. Focused on material language and history, her work is both emotive and honest. Rebecca holds an MFA in Studio Art and a Certification in College Teaching from Michigan State University.

Connect with Rebecca: https://www.rebeccacasement.com/

Community & Opportunities: Join our Substack for fresh articles, longer-form insights, and community conversation. Submit your work to our current open call, The Artist's World, juried by Marina Press Granger, at createmagazine.com/call-for-art.

Creative Flow as Medicine: Art for Self-Care and Discovery with Leah Guzman Aug 17, 2026

Show notes

In this episode of the Create! Podcast, Kat sits down with artist, author, and board-certified art therapist Leah Guzman to explore how creativity can serve as a sanctuary for healing, emotional expression, and personal evolution. Together, they unpack the pressure artists put on themselves, navigating creative burnout, taking intentional breaks from exhibiting, and why the physical act of making art is proven to lower stress and regulate the nervous system. Leah shares practical, low-friction habits to help you reconnect with your art practice without judgment or attachment to the final result. In this episode, we chat about:

How art functions as emotional expression and healing during major life transitions.
The neuroscience behind art therapy and lowering cortisol levels.
Letting go of high-pressure exhibition timelines and career perfectionism.
Simple studio hacks to eliminate friction and build a daily creative habit.
Leah's upcoming Creative Soul Retreat and using body mapping, animal guides, and focus wheels to clear mental fog.

Connect with Leah Guzman & Resources:

Stay Connected with Create! Magazine:

Subscribe to the Substack: https://createmagazine.substack.com
Official Website: https://www.createmagazine.com

Embracing Play, Shattering Art Rules, and Finding Creative Joy with Brandi Hofer Aug 10, 2026

Show notes

In this episode, Ekaterina Popova welcomes back artist, muralist, author, podcaster, and educator Brandi Hofer to discuss the evolution of her multifaceted creative life. They dive into the realities of being a working artist and mother, why it is essential to embrace play without judgment, and how to quiet the self-doubt often picked up in traditional academic spaces. Brandi shares the story behind her viral, accessible portrait techniques, her monumental 3,082 square foot Truth and Reconciliation mural project, and her upcoming creative retreat in Portugal scheduled for June 2027. This conversation is an honest, approachable, and inspiring reminder to trust your gut and make space for genuine creative joy. Key Topics Covered

Multifaceted Creativity: Embracing the seasons of your life and allowing your artistic interests to evolve.
Shattering Art School Myths: Why tools like projectors are just another way to create, and how to let go of perfectionism.
The Power of Play: Returning to your art practice without judgment and rediscovering the childlike wonder of making.
Big Projects & Manifestation: Insights into Brandi's massive community murals and her upcoming 2027 creative retreat in Portugal.
Balancing Motherhood and Art: Navigating family life, community building, and carving out space for your passions.

Connect with Brandi Hofer

Join the Retreat

Portrait Class

Website: https://www.brandihofer.ca
Instagram: https://www.instagram.com/brandihoferstudios

Own Your Sales, Own Your Story: Economics of Art Fairs, Hidden Gallery Costs, and Bet-on-Yourself Career Strategies with Sharone Halevy & Alex Mitow Aug 04, 2026

Show notes

What does it really cost to "get chosen" in the art world, and when does it make more sense to bypass the gatekeepers and bet on yourself?

In this episode, we welcome back Sharone Halevy and Alex Mitow from The Superfair for an honest, unfiltered conversation about what art fairs actually are and why they matter for artists in 2026 and beyond.

We strip away the smoke and mirrors of traditional gallery representation to talk about the financial realities nobody likes to admit out loud. From spending $6,000 on shipping for a dream international show only to surrender a 50% commission and fund your own travel, to Alex's story of sleeping in a Paris basement for three weeks while losing thousands on an exhibition that looked incredible on paper, we get real about the true price of "exposure".

We also unpack why an art fair is one of the most powerful, concentrated feedback engines an artist can access, where a sale is just one small piece of the long-term value. We break down how to overcome the fear of representing yourself in a booth, how to turn casual visitors into loyal collectors, and why owning your narrative, your collector relationships, and your proceeds is worth more than waiting for permission. Plus, Sharone and Alex share an exciting look at what is next for The Superfair, including new fairs launching across the country.

In This Episode:

The Core of an Art Fair: What an art fair really is and the evolving role it plays for independent artists today.
Beyond the Sale: Why real-time, in-person feedback at a fair is one of the most valuable career assets you can build.
The Unspoken Costs of Gallery Shows: The reality of shipping fees, 50% commission cuts, and self-funded travel for international exhibitions.
When to Be Paid vs. When to Invest:
- Be Paid: When a commercial business (like a restaurant, hotel, TV placement, or corporate collection) uses your artwork to enhance its own brand or revenue.
- Invest: When you are actively building your own collector community, retaining buyer contact information, and keeping 100% of your proceeds.
Booth Strategy: Practical ways to overcome self-representation anxiety and turn casual passersby into long-term collectors.
Dismantling Art World Gatekeeping: Why nobody "knows everything" about art, and why owning your story matters more than traditional validation.
What's Next for The Superfair: Upcoming national launches and how artists can get involved this year.

Listener Perk:

Save $250 on Your Booth: Mention Create when applying or booking to receive $250 off any booth with The Superfair.

Connect & Resources:

Website: www.thesuperfair.com
Book a Free Discovery Call: Schedule a 15-Minute Meeting with The Superfair
Subscribe to Our Substack: Create! Magazine on Substack

Turning Creativity Into Wealth: Bonnie Christine on Pattern Design and Living Your Passion Jul 27, 2026

Show notes

In this episode, I'm (host Ekaterina Popova) joined by Bonnie Christine, fabric designer, artist, and founder of a multi-seven-figure surface pattern design education business. We talk about what it actually takes to turn a creative gift into real income, how to get started in pattern design even with zero experience, why she believes we have a responsibility to pass on what we know to others, and how she's built her life around her passion rather than the other way around. Bonnie shares the full story, starting in her mom's quilt shop, teaching herself Adobe Illustrator with no design background, and working up the courage to cold call art directors until a company offered her a contract.

In this episode:

Turning a creative gift into real, sustainable income
How to get started in surface pattern design, even with no prior experience
Why passing on what you know is part of the creative journey, not separate from it
Designing a life around your passion instead of the other way around
Why she believes it only takes 10 seconds of courage to change everything
Her "one thing a day" philosophy and the power of daily consistency
What she's building now with Pattern+, Pattern Magazine, and Flowerie

Connect with Bonnie Christine: Website: https://www.bonniechristine.com Podcast: The Professional Creative

Stay connected with Create!:

Join our Substack for weekly stories, resources, and behind the scenes updates: https://createmagazine.substack.com

Visit https://www.createmagazine.co for artist opportunities, open calls, and more

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