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    News

    The Content Mines

    We talk about content. How it’s made. Why it’s good. Why it’s very bad. Sorry in advance for the British bits.

    www.thecontentmines.com

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    Copyright: © Ryan Broderick and Luke Bailey

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    Latest Episodes:
    Were These Twitter Accounts Hijacked By NFT Scammers? Jun 16, 2022
    Show notes

    Full disclosure: We had a whole plan for this episode and then things went insanely off the rails when we discovered something kind of shocking? What it looks like has happened is that several South American E-sports players, a professional soccer player, and a Welsh arts correspondent are either all shilling random NFTs in the exact same way or all had their accounts taken over? We have a lot of questions and not a ton of answxers. But this episode is honestly an absolutely wild journey. Also, Luke talks about a really viral tweet he had.

    We have reached out to all parties mentioned in this episode for comment and haven’t heard anything back yet.

    SHOW NOTES

    Jacob Silverman’s initial tweet

    Eryl Crump’s Twitter account

    Eryl Crump’s official author page

    Marcelo Sarvas’ Twitter account

    @TheChl0e’s Twitter account

    Tweet from the Black Dragons mentioning @TheChl0e

    @blk9_r6’s Twitter account


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    TikTok’s Top Videos Are A Mix Of Ads And Gibberish Jun 10, 2022
    Show notes

    This week we finally got to play around with TikTok’s Creative Center. It’s a tool for marketers, but also has some really powerful tools for looking at what’s trending globally on the app. We spent some time this week playing around with it. What did we learn? Well, a couple weird things. TikTok users love Sundays, the top videos on the app are mostly ads, and TikTok is offering marketers a tool for replacing popular songs with royalty free stock music to use in their campaigns. That last one is pretty crazy if you ask us!

    SHOW NOTES

    Hologram queen

    Crazy Frog Elon Musk tweet

    Brian Feldman’s Crazy Frog piece

    The TikTok ad dashboard


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    Instagram Reels Are Facebook’s Last Hope — It Won’t Work Jun 02, 2022
    Show notes

    This week, we kick off the episode with a big long discussion about weird stuff European people do. The Brits are obsessed with a random restaurant near Coventry. The Swedes are feeding people who stay over for dinner. And the Finnish appear to have constructed an elaborate years-long joke about their love of buckets. But our main topic for the week is Instagram Reels. It’s Zuckerberg’s last chance at creating a genuinely exciting content ecosystem. After an hour of scrolling through it, we’re not sure it’s going to work.

    SHOW NOTES

    The Binley Mega Chippy TikTok

    The Finnish bucket thing

    “Nobody wants more crappy videos on Instagram. Too bad.”

    “Instagram is begging you to stop reposting TikToks to Reels”


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    Depp v. Heard Memes Are QAnon For Millennials May 27, 2022
    Show notes

    We’ve had a crazy week. But we’re back with a heap of upsetting updates from the world of crypto. And then we dive into our main topic of the week: What if the weirdos making memes and fancams and supercuts of the Depp v. Heard trial don’t disappear after the trial is over? What if the trial doesn’t end the way these very sad Disney adults want? What if it morphs into something like QAnon, where truthers endlessly rant and rave about this for years? What if this horrible thing just never goes away?


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    The Top Site On Facebook Is A Vietnamese Content Farm May 20, 2022
    Show notes

    It’s that time again! Facebook has new Widely Viewed Content Report and it’s just as weird and bizarre as the previous one. This time we’re talking about a Vietnamese content farm, relatable Netflix memes, and an impossibly viral Eminem video. This episode also features an exciting cameo!!


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    BONUS: Doctor Strange In The Multiverse Of Madness May 12, 2022
    Show notes

    WARNING: This episode does contain spoilers.

    This week, as a way to celebrate 100 episodes of The Content Mines, we’re sending out our bonus minisode to all our listeners for free. As long-time listeners of the show know, we love arguing about Marvel movies. So we decided to go see the new Doctor Strange and, boy, do we have lots of thoughts about it. TL;DR - Ryan really liked it at first and now isn’t so sure and Luke wasn’t so sure at first and now he really likes it. Typical.

    Thank you all for the support over the last 100 episodes. It’s a very cool milestone and we couldn’t have gotten there without you. And for those of you we may have lost in the switch from Patreon to Substack, think about subscribing! We send out a little minisode like this each week and you can check all those out by hitting the button below.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    The Biggest Crypto Crash Since The Last One May 12, 2022
    Show notes

    It’s our 100th episode! That’s crazy! In that time we’ve gone through two names for the show, three versions of our theme song, and, just, so many stories about magicians on Facebook. This week is all about the big crypto crash of May 2022. We have to call it that because there’s a very good chance that there could be more this year. Or this one ends up spiraling so far out of control that the whole thing goes to zero. Let’s talk about what happens when the line stops going up!


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    No One’s Watching Piers Morgan’s New Show May 06, 2022
    Show notes

    This week Ryan and Luke are recording from the same place! They’ve left their respective Zoom screens to sit in the same room. It’s a whole different vibe. This week’s big topic is Piers Morgan, the British tabloid journalist who tweets absolute garbage all day. He has a new show on a new channel and, according to Luke, the metrics they’re bragging about don’t make any sense. Weird, right?


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    The Facebookification Of Netflix Apr 28, 2022
    Show notes

    This week we’re talking about Netflix’s very bad week. The stock has plummeted. Employee morale has cratered. Layoffs have started. It seems like a real mess. We look into how years of relying on an algorithm led the company to start making real weird decisions that actually remind us a lot of another company… Facebook. Also, Luke talks about the greatest British art project of maybe all time.

    SHOW NOTES

    “The Netflix Bubble Is Finally Bursting”

    The Duke Smoochum Thread

    “Netflix’s Big Wake-Up Call: The Power Clash Behind the Crash”


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

    We Watched Tucker Carlson's Documentary Stuff Apr 21, 2022
    Show notes

    This week, Luke goes through the various petty beefs that he’s been following on the internet and attempts to explain why he doesn’t really care about them. Though, it kinda sounds like he cares about them. And Ryan spent some time watching Tucker Carlson’s weird — and kinda homoerotic — documentaries on the Fox Nation streaming platform. There was a surprising amount of stuff on there about aliens!

    SHOW NOTES

    The Scott Adams thread

    “Meet the woman behind Libs of TikTok, secretly fueling the right’s outrage machine”

    The horrible plane video

    The @herong thread

    The End Of Man teaser trailer


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thecontentmines.com

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