The Confidence Project Podcast

Latest Episodes:

[Biz 004] Fix This Social Media Mistake + Tips for a Better Social Media Approach Jul 10, 2019

Show notes

Love it or hate it, social media isn't going anywhere. While it can be time consuming, frustrating, and sometimes feel like you're screaming into the abyss, social media bridges the gap between "stranger" to "client." Social media has offered me so many wonderful connections and relationships- from colleagues, to peers, friendships, and of course- clients. But there's a lot of ways this can go south. I see a lot of women using social media as their personal diary while trying to build a business- which is when you have to make a few decisions: are you going to run your business as a personal brand under your name or are you going to create a new entity? Personally, personal brands are my JAM- but it definitely changes how and what you post. Questions you can ask yourself before you post on social media: -Is this helpful? Am I teaching something to my ideal client? Is there a lesson here or am I just posting to receive praise or pity? -Am I being relatable to my ideal client? -How can I build the know, like, and trust factor? -Do I want my client to know this about me? If yes, post it. If not.... don't post it ;) Is it relevant? Helpful? Educational? Inspiring? If yes, post it. If not, maybe don't post it. We take a deep dive into this inside today's episode!

147: "I'm going to eat a smaller lunch"- primal hunger, binge eating, and how eating less doesn't usually help Jul 09, 2019

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"I'm gaining weight... so, I'm going to start eating a smaller lunch." Woof. We lose a lot of common sense when we start chasing weight loss. In this episode, I talk about the idea of thinking we need to eat a smaller lunch, or smaller breakfast and how it's likely problematic. Other topics covered in this episode are: -primal hunger, what is it? -what animals in the wild can teach us about hunger -losing consciousness over what we're eating, which is a typical symptom of dieting or not eating enough -moving away from binge eating

[Biz 003] Email Marketing- Because You Don't Own Social Media Jul 03, 2019

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The least sexy topic in online business? Email marketing. But, whether you like it or not, you need an email list. We don't own social media. Yet, most online biz owners obsess over vanity metrics like how many followers and likes they have on social media. But, does it matter? Does it impact the viability of your business? Social media is now pay to play, which is annoying and expensive- and all the more reason why you need an email list! In this episode you'll hear exactly how to use an email list and exactly why you need one!

146: What Clients Need to Know: chasing "good workouts", exercise programming, managing expectations, and the hardest part about being a legit personal trainer Jul 03, 2019

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What does it take to be a legit personal trainer? Does having a personal trainer certification really mean anything these days? Unfortunately, not really. it's super easy to get certified- and you could be employed as a certified personal trainer by the end of this week...no, really, you could. The problem is, as consumers of the fitness industry, we don't know what we don't know. So, what do you need to know as a client? What do you need to be aware of? My job is inherently light-hearted and fun. But there's a lot that goes into being a LEGIT movement professional. This episode will give you some things you need to consider when it comes to working out- specifically, what to look for when you've decided to invest in a coach- what makes one legit vs. one who isn't? And what makes my job stressful? There's a lot to consider and there's a lot that goes into it!

[Biz: 002] Marketing & Niching Down: if you're speaking to everyone, you're speaking to no one Jun 26, 2019

Show notes

I call it Vanilla Marketing- where you're so afraid to niche down that you speak to no one specifically. I used to think this way too- "if I narrow down my marketing message, I'm going to leave people behind!" That's super base level thinking when it comes to being an entrepreneur. The most successful companies know exactly who they're speaking to and aren't afraid of "leaving customers behind." Why? Because they know one simple marketing principal: if you speak to everyone, you speak to no one. Not sure how or even why you should niche down? This one's for you!

144: What's Height Got To Do With It? 6'0" & 4'9" weigh in on what it's like being tall and short in the world Jun 25, 2019

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What's it like being marginalized in height? Christina and Emily weigh in on the parallels (and the contrasts) of being 4'9" and 6"0 tall. The IG post that inspired this episode can be found here: https://www.instagram.com/p/Bxl76VenG29/ Find Emily: IG: emilygoughcoach Room to Grow Podcast

145: Tips for Better Movement: Take Your Shoes Off and Don't Wear Gloves Jun 24, 2019

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The developed world is interesting- it provides so many wonderful opportunities and advancements for quality of life increases- but what about movement? Humans were born to move- to move well and often. What we've done is developed things like cushiony shoes. While protecting our feet from the elements is important, our feet are actually meant to be just about as free as our hands. Think about how odd your hands would feel if you had mittens on them almost all day long for decades- weird, right? What about gloves for lifting weights? I actually don't let any of my members at IPSC wear gloves, and you can almost always find us taking our shoes off. In this episode, I'll explain why you should start easing your way into being barefoot more often and start transitioning away from wearing gloves during your workouts.

143: Fat Nike Mannequin Controversy- if you're going to be concerned about your fat friends' health, then you need to also be concerned about your thin friends' health Jun 20, 2019

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The Nike store in London debuted their plus sized mannequin. This story should end right here- but it doesn't- because the entire world is steeped in fat-phobia and it sucks. So, what's the issue? All of it. People have spoken out that this mannequin undoes all of the work put into "the war against obesity" and promotes unhealthiness. This episode stands as a big F-you to the ideologies that support this thinking- and I'm inviting you all to think differently, too. This stuff matters & we have to keep talking about it.

[Biz: 001] So, you want to start business... Jun 19, 2019

Show notes

I promised myself I'd never do this. But as more and more questions poured in over the past year or so, and as entrepreneurship has taken a front seat on social media (at least for me!) and from my point of view, is being totally misrepresented, we're doing it. Just like within the fitness and dieting industry, I see all the bullshit- and, in typical Christina fashion, I've got a lot to say about all the ridiculous ways that things are (mis)represented. Women set out to start a business- whether they house that business underneath a big box gym, or as a contractor renting space, or as they venture out into the wild wild west of delivering services or imparting wisdom online- there's a lot of crap to weed through. Some of the questions I've received over the past several months are: how do you start a business? When you do know when it's time to leave your job? How should I leverage social media to get clients? How do you make money online? How do I raise my prices? How should I even price my services!? How do put boundaries in place with my clients? And the list goes on and on. While I don't claim to know it all, and probably never will, I've built two businesses from the ground up- with no financial help (this isn't the "right" way, by the way, it's just what I have chosen to do), no investors, no loans- just a lot of hard work, grit, and rooting myself in a mission and vision that was bigger than myself. Here's how I see it: if I can help other women entrepreneurs get their messages out, build their business to work with as many clients as possible to deliver messages that are life changing & full of integrity- then we've got an army that is ready to change the world and set souls on fire in the best way possible. I realized long ago that I cannot create massive change in the industry all by myself. These business episodes [biz] are meant for women who have a message to share, for women who have a vision that they want to get out to the world. No, I will not help you build your inherent fat loss business- I'm out to eradicate that entirely. Want to build your fat loss business? Call someone else. Want to change lives radically and don't know where or how to start? You're in right place <3

142: "I have to lose weight for health reasons" - nope, you still don't need to pursue dieting or intentional weight loss- even for your health Jun 18, 2019

Show notes

I hear this a lot. "I have to lose weight for medical reasons." Nope. Hate to break it to you, but doctors are the biggest perpetuators of intentional weight loss. Here's the thing: you can pursue health and still not dive into intentional weight loss. Here's the other thing: sometimes, yes, pursuing health leads to weight loss- but it is NOT THE WEIGHT LOSS that causes the health benefits. This is not an argument against weight loss inherently- in many cases, yes, you will lose weight once you get your shit together. But in a lot of cases, you may not. We cannot point at the fat and say "this is the problem!"- that is lazy medical advice if we want to call it advice at all. We're going to cover two different medical cases today- hypothyroidism and type 2 diabetes- the two most popular reasons why doctors begin to pedal weight loss. I bet you can find a thin person with type 2 diabetes and I bet you can find a fat person without it- this is an issue of representation and correlation vs. causation. Ready to get your socks blown off? Tune in for more.

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