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Crafting the New Columbus Brand Jul 31, 2024

Show notes

Columbus, Ohio has been stacking up impressive accolades for some time. The city is home to some of the country's top attractions, world-class sports, a great restaurant and bar scene, and a growing and diversifying population that's significantly younger than the statewide average.

Recently, Experience Columbus – the destination marketing organization for Columbus – launched a new campaign to bring attention to the great things Columbus has and is. Its "yes, Columbus" campaign has set its sights on sharing the city's greatness with potential visitors and residents and draws on findings from a communitywide perception study from 2023 that showed that while those who know Columbus are positive, familiarity with Ohio's capital city is low outside of Ohio.

What is the new campaign and what will its reach be? What is the Columbus brand? Columbus has long sought to shape a unique identity that's appealing, aspirational, and authentic to who we are and what we want to become. Can we?

Featuring:

Yohannan "Yogi" Terrell, CEO, Warhol & WALL ST., and Director, Columbus Fashion Initiative

Sarah Townes, Chief Marketing and Innovation Officer, Experience Columbus

Stephanie Spicer, President, Luquire

Steve Susi, Senior Director, Brand Strategy, Northwestern Mutual

The moderator is Jennifer Walton, Chief Brand Officer, Sky Nile Consulting

The livestream presenting sponsor was The Center for Human Kindness at the Columbus Foundation.

The livestream partner was The Columbus Dispatch.

It was supported by The Ellis.

This forum was recorded at The Ellis in Columbus Ohio's historic Italian Village on July 31, 2024.

Ohio Mayors Address Challenges Together Jul 24, 2024

Show notes

More than 1.5 million Ohioans – over 13% of the state's population – lives in the cities governed by our three July 24 forum panelists. We welcome the current mayors of Cincinnati, Columbus, and Cleveland, Ohio for an extraordinary program as these three dynamic leaders discuss the unique challenges and opportunities facing their 21st century cities. We'll hear their strategies for economic growth, urban development, transit, community engagement, and much more. Join us for this rare opportunity to hear firsthand from the mayors shaping the future of Ohio's three largest cities.

Featuring: Andrew Ginther, Mayor, City of Columbus Justin Bibb, Mayor, City of Cleveland And Aftab Pureval, Mayor, City of Cincinnati

The moderator is Yolanda Harris, News Anchor, WBNS-10TV

This forum was sponsored by Bricker Graydon, The Columbus Region, The Ohio Mayors Alliance, and Spectrum. The livestream presenting sponsor was The Center for Human Kindness at the Columbus Foundation. The livestream partner was The Columbus Dispatch. It was supported by The Ellis. This forum was recorded at The Ellis in Columbus, Ohio's historic Italian Village on July 24, 2024.