The Colin and Samir Show

Latest Episodes:

Why Most Celebrity YouTube Channels Fail (And The Ones That Don't) Sep 18, 2026

Show notes

This week we brought our team in to rank celebrity YouTube channels in a head to head bracket to figure out who's actually cracked the code.

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11 Marketing Rules every Creator needs to know: Kate Tolo Sep 09, 2026

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Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands.

Check out Shopify: https://www.shopify.com/colinandsamir

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Inside YouTube's New View Count, Monetization Rules, and Netflix Fight Sep 03, 2026

Show notes

Let's talk about the recent YouTube updates

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The New Rules of YouTube (2027) Aug 19, 2026

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Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing.

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The Viral Russian MrBeast TikTok & The True Value of Views Aug 12, 2026

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In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about.

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The Cancellation of Hank Green & Why Gen Z Hates Ai Aug 06, 2026

Show notes

Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the generational divide nobody's naming, and three principles we landed on for creators using AI.

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9 Lessons From TBPN's $100M+ Exit Jul 28, 2026

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"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell.

Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years ago they were building a daily live show from scratch. Now they've sold it to OpenAI for nine figures, and they're breaking down exactly how they got there.

We get into:

Why they chose to nichemaxx in a world full of view-maximizers
The importance of having a “golden retriever” mindset
Why they never tried to sell the company, and how that gave them leverage
What their role at OpenAI actually is

It's a candid look at how staying disciplined about who you're serving can be worth more than chasing scale.

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4 Ways Creators are Making Money in 2026 Jul 22, 2026

Show notes

Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today:

As distribution for brand reach.

As talent for native likeness.

As directors and creatives using platform expertise.

As consultants bridging the gap between major corporations and internet culture.

Lastly we review some of our favorite creator ads on YouTube with our story produce Conor.

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Tom Segura and Fox Creator Studios: Inside Hollywood's New Business Model Jul 09, 2026

Show notes

Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them.

What you’ll get in this episode:

The Deal Breakdown: Inside the co-ownership structure of the brand-new Fox and YMH slate.
The Creator-CEO Blueprint: How Tom Segura built an arena-selling infrastructure entirely direct-to-consumer.
The Scale Formula: Why protecting creative momentum and building your own distribution engine is the ultimate leverage in media today.

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CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty Jun 24, 2026

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We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth.

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