The Chairish Podcast

Latest Episodes:

Rise of the Regionals Jul 08, 2020

Show notes

Even in the age of social media, print retains its power. But with fewer national shelter magazines, how can designers get their work published and attract new clients? Fortunately, regional publications have come to the rescue. Regional shelter magazines are better than ever, reach a wider range of readers, and have more impact than they ever did. Three top editors, Pamela Jaccarino of Luxe Interiors+Design, Kendell Cronstrom of New York and Hamptons Cottages and Gardens, and Clinton Smith of New England Home, share their insights on the state of regional media today and their advice on how designers can access its potential to promote their work.

In this episode, our guests discuss:

How regional magazines find their projects and which types of interior design work they are seeking
What’s coming next for regional publishing
The immediate response of being published in smaller local publications
Which types of projects will and won’t get selected for publication
Why they enjoy working with up-and-coming designers
How editors determine which products they choose to include and what readers will respond to

Additional resources:

Luxe Interiors+Design
New York Cottages and Gardens
Hamptons Cottages and Gardens
New England Home
How regional design magazines are sparking a print revolution on Business of Home
How To Get A Project Published on Elle Decor

Connect with Chairish and our guests on Instagram:

Chairish: @chairishco
Michael Boodro: @michaelboodro
Kendall Cronstrom: @kcronstrom
Cottages & Gardens: @cottagesgardens
Pamela Jaccarino: @pamelajaccarino
Luxe Magazine: @luxemagazine
Clint Smith: @mrclintsmith
New England Home Magazine: @nehomemagazine

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

What's Next For The American Home? Jun 24, 2020

Show notes

After being confined to our homes for months, we’ve all become intimately acquainted with what works in our homes—and what doesn’t. The new demands imposed by the Coronavirus-crisis are prompting changes, and we’ve all become aware of shortcomings in the way our homes function. So what does this mean for design in the future? In this episode Sarah Ramsey, a partner at the firm Cullman and Kravis, and Tom Kligerman, a founder of the architectural firm Ike Kligerman Barkley, explore how even the most traditional of American homes are likely to adapt, with innovations from layouts that allow greater flexibility to more home office space to "Cotsco closets" and more.

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

The Greater Outdoors Jun 10, 2020

Show notes

One result of the coronavirus quarantine is an increased appreciation for the great outdoors. Parks, beaches, and hiking trails are packed, and sales at plant nurseries are booming. What does this mean long term for America’s homes and backyards? In this episode, renowned interior designer Suzanne Kasler and landscape architect Janice Parker talk about all things garden—from elaborate outdoor kitchens for entertaining, the new popularity of loggias, chicken coops and firepits, why the sudden the rage for raising vegetables and the best ways to make the connection between indoors and out closer and more seamless than ever.

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

The Sisterhood of Fashion and Home May 27, 2020

Show notes

No two people exemplify the connection between fashion and interior design better than Tonne and Wendy Goodman. From their positions at Vogue and New York Magazine, respectively, they have chronicled and shaped the course of American style. In this episode, the sisters discuss the evolution of American design in fashion and the home, the growth of celebrity culture from Madonna to today, the importance of visual storytelling, and what’s next for fashion, interiors, and the media after the corona crisis.

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

What's Ahead for Small Makers May 13, 2020

Show notes

More often than not, it is the work of a craftsman or artisan that brings the ultimate touch of style and distinction to a room. But during times of crisis or financial uncertainty, they are the ones likely to suffer the most drastic setbacks. On this episode, interior designer Brad Ford, who founded the high style crafts fair Field + Supply, and Analisse Taft-Gersten, whose ALT for Living showrooms feature works by numerous talented makers, weigh in on how we can sustain artisans and small makers through the pandemic and ensure that we don’t lose their skills or their unique sensibilities and style.

In this episode, our guests tackle:

How Brad and Analisse source for new, talented makers and artisans as partners
The direction of the future of design in terms of crafts and handmade things
The impact of COVID-19 on projects, workrooms and studios
The parallels between 9/11 and the coronavirus pandemic’s repercussions on the design industry
Ways to sustain artisans and makers during a crisis
Suggestions on how to deliver information to clients so they feel supported and come up with a plan for the future

Additional resources:

Don’t Miss This Maker’s Amazing Story via Chairish
Makers Meet The Modern Age via Business of Home
“A Maker Movement” Is a New Way to Virtually Discover Artisans and Makers via House Beautiful
Local Custom Furniture Maker Pivots to Design Homeschool Desks for Kids via 5280

Connect with Chairish and our guests on Instagram:

Chairish: @chairishco
Michael Boodro: @michaelboodro
Analisse Taft-Gertsen: @altforliving
Brad Ford: @brad_ford_id

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

Is there a Future for Custom Design? Apr 29, 2020

Show notes

At a time when it was already becoming difficult to get clients to wait 12 to 16 weeks for custom pieces, how do you convince them to be patient in light of artisan slowdowns, shipping disruptions, and the shut-down of entire countries due to the Coronavirus crisis? Is the best worth the time and effort? How do you keep your artisans and workrooms busy and engaged? And what are the alternatives? Host Michael Boodro is joined by interior designers Madeline Stuart, Robert Stilin and Thad Hayes.

In this episode, our guests tackle:

The importance and value of custom made and one-of-a-kind pieces to create a truly unique space
How to educate and encourage clients to wait for well made and high quality pieces
Their concerns for the design industry, artisans, makers and vendors in the time of COVID-19
Suggestions on how to manage client’s expectations as COVID-19 causes delays and cancellations that directly impact projects
The takeaways and silver linings of a pandemic

Additional resources:

Playing Favorites with Robert Stilin via Chairish
Custom Art is Helping Homeowners Paint a Clearer Picture via Wall Street Journal
7 Ways the Coronavirus Will Change How We Design, Style, and Live in Our Homes via Better Homes & Gardens

Connect with Chairish and our guests on Instagram

Chairish: @chairishco
Michael Boodro: @michaelboodro
Madeline Stuart: @madelinedstuart
Robert Stilin: @robertstilin
Thad Hayes: @thadhayesinc

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

Design from a Distance: Working Remotely Apr 15, 2020

Show notes

How can design proceed now that every detail—from presentations to orders to installations—needs to be done from a distance? How do you motivate your staff, reassure clients, and stay on top of your workrooms and artisans to make sure your workflow is flowing? Three top talents weigh in on what has worked for them in the past, the tools and processes they use, and how they have adapted to the new “remote” world: Atlanta designer Tish Mills, Courtney Coleman of Brockschmidt and Colman, with offices in New York and New Orleans, and New York-based fabric and interior designer Katie Leede.

In this episode, our guests tackle:

How technology has changed the way we work, both at the office and at home
Operating remotely, exploring different technologies and how to best connect with your team while working from home
Ways to stay on top of your workrooms and artisans to make sure your workflow is flowing smoothly
Suggestions about how to lead your team remotely through a crisis and adjust to stress of the unknown
The impact of COVID-19 on projects both in-progress and coming down the pipeline
The importance of home, now that we’re spending so much more time in them

Additional resources:

The WFH Edit via Chairish
Virtual Reality: Top Designers’ Tips for Working Now via Chairish
Three Warning Signs That Your Remote Employees Are Starting To Crack Under The Stress Of Working From Home via Forbes

Connect with Chairish and our guests on Instagram:

Chairish: @chairishco
Michael Boodro: @michaelboodro
Courtney Coleman: @brockschmidtandcoleman
Katie Leede: @katie.leede @katieleedeandco
Tish Mills: @tishmills

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

Creativity During the Crisis Apr 01, 2020

Show notes

On this episode of the Chairish Podcast, Anna Brockway, co-founder of Chairish; entrepreneur Peter Sallick, founder of the Design Leadership Network; and acclaimed designer Celerie Kemble join host Michael Boodro in discussing ways for design firms to navigate the coronavirus crisis, and how, by joining forces, the design world can survive the pandemic—and thrive in its aftermath.

In this episode, our guests tackle:

How the design industry can evolve as we face this crisis together
Thinking about what this means for teams, including those within firms and also the artisans, tradesmen and partners that work closely together on projects
How to elevate your design business and advance into the future
Operating remotely, exploring different technologies and how to best connect with your team while working from home
Communicating with vendors and clients so you can continue to develop projects, even though times are uncertain
The impact of postponement and cancellation of design and industry events
How Chairish is supporting the design community, brands and partners through the launch of the first-ever online Virtual Preview and featuring The Dealers of High Point
Breaking down short term, medium term and long term strategies when thinking about your business

Additional resources:

The WFH Edit via Chairish

10 Ways Remote Workers Can Improve Communication Skills via US News and Report

How Interior Designers Work With Clients In The Time Of Corona Virus Mandated Social Distancing via Forbes

Connect with Chairish and our guests on Instagram:

Chairish: @chairishco
Michael Boodro: @michaelboodro
Anna Brockway @annabrockway
Peter Sallick @petersallick
Celerie Kemble @celerie

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

The Designer's Guide to Social Media Mar 18, 2020

Show notes

Get to know our social media savvy guests:

Experienced designer Alyssa Kapito launched her design firm using Instagram. Kapito is known for restrained but sumptuous apartments, lofts, and beach houses, where she mixes classic vintage pieces, subdued palettes, and luxurious textures, and her work has been featured in numerous publications including Architectural Digest, Elle Decor, and Vogue. She also has more than 150K followers on Instagram.

For the past 23 years, Cara Woodhouse has been creating interiors with bold contemporary furnishings, texture-rich rugs, and colorful accents, bringing a sense of fun and energy to family living. Along with designing, she is also a brand ambassador for various companies and a social media influencer. She has more than 200K followers on Instagram.

Skylar Frederick is the social media manager at Chairish, which has about 300K followers on Instagram.

In this episode, our guests tackle:

How Instagram benefits designers through product lines, clients, and more
The importance of high-quality visuals on Instagram
Creating social media goals
Quality over quantity in posting
The value of cohesive and compelling branding
Using Pinterest to communicate with clients about style
Crafting authenticity on social media
Incorporating video into social media practice
Agreed-upon rates for collaborations / partnerships on Instagram
Advice for young designers launching their firms on Instagram

Additional resources:

Social Media Tools You Should Be Using via Chairish
How to Create a Social Media Marketing Strategy in 8 Easy Steps via Hootsuite
How to Build Your Social Media Marketing Strategy for 2020 via Sprout Social

Connect with Chairish and our guests on Instagram:

Chairish: @chairishco
Michael Boodro: @michaelboodro
Alyssa Kapito: @alyssakapitointeriors
Cara Woodhouse: @carawoodhouseinteriors
Skylar Frederick: @skylar_allen

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

Does PR Still Have an Impact? Mar 04, 2020

Show notes

In today’s changing-by-the-minute media landscape, how do you get your firm’s projects published, viewed, and talked about? Does public relations still have an impact in this age of social media? Three veterans Elizabeth Blitzer, Sarah Boyd and Lauren Urband discuss the ins and out of PR, what they can do for a designer’s career—and when it might not be worth the investment.

In this episode, we dive into:

How to expand PR opportunities beyond print magazines
The limitations of Instagram
Working with influencers
The value of regional publications
Exclusivity agreements
How to leverage projects on various fronts
The career point at which to hire a designer
Advice for young / newer designers
Choosing goals with clients

Check out these resources for more information:

An intro to what publicists do via Elle Decor
Lauren Urband’s webinar on how to generate buzz about your design business via Chairish
An interview with Elizabeth Blitzer via the Lifestyle Edit

Connect with Chairish and our guests on Instagram:

Chairish: @chairishco
Michael Boodro: @michaelboodro
Lauren Urband: @lurband22
Sarah Boyd: @sarahmcboyd
Blitzer & Company: @blitzer_co

Produced by Hangar Studios

Hosted on Acast. See acast.com/privacy for more information.

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