The Cassandra McClure Show

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70. How Phenoxyethanol motivated scientist Barbara Paldus to create a clean & green skincare line Jan 03, 2020

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About Barb: She received both her Ph.D. (1998) and M.S.E.E. (1994) degrees in electrical engineering from Stanford University, and her BS (1993) in electrical engineering/applied mathematics from the University of Waterloo. About Codex: "We embrace our responsibility for environmental stewardship, and we are committed to integrating environmental practices and sustainability principles into our core business strategy. From wild harvesting of organic raw materials to green polyethylene packaging material, our goal is to have a zero carbon footprint and zero contribution of plastic into the ocean, and supporting the preservation of the arctic wilderness." Find out more at CodexBeauty.com - use our code "cleanbeauty" for 20% off at checkout

69. How to vote with your dollar, everyday with Cassandra McClure Dec 23, 2019

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—— Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure Order a custom Clean Beauty Kit: cleanbeautykit.com Official website: CassandraMcClure.com wear lashes? this is for you: LashBinder.com code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US! Connect on: Instagram.com/CassandraMcClure www.facebook.com/cassandraleemcclure youtube.com/q1ure For PR unboxing, product reviews + or to ask a question, E-MAIL cassandraleemcclure@gmail.com FTC DISCLAIMER: All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly. As always, I appreciate your support! Thanks for listening!

68. Cassandra's Top 10 clean and green beauty gifts of 2019 Dec 17, 2019

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67. Greenwashing plays heavy role in commercial skincare products. detecting misleading marketing Dec 16, 2019

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Yin Yin was born and raised in a traditional Chinese family in the South of China, where traditional herbs were an integral part of her family’s health and well-being. At the age of 13 the family moved to Hong Kong. Several years later they migrated to the United States, where Yin Yin pursued her degree in Mechanical Engineering at San Francisco State University. For more than 10 years, she built a professional career in energy efficiency and sustainability. “Greenwashing” products were the motivation for Yin Yin to create organic skin care. Back in 2015 she came across a moisturizer that was marketed as a natural product. After using the moisturizer for about a month, she noticed her skin became dryer and more sensitive. Yin Yin researched the ingredient list and found out that many ingredients were, for the most part, petrochemicals and highly irritating preservatives. In some ways, finding this out made her feel cheated and upset. At that moment she set up her goal to create an authentic natural skin care brand. Yin Yin doesn’t have a chemistry degree, but she learned skin care formulation in a very practical way by researching and studying natural ingredients. Fortunately a lot of what her grandmother and mother taught her about herbs I was able to apply it to better understand and select the ingredients in her formulations. Yin Yin took various natural skin care formulation courses, as well as the Skin Care Ingredients for Cosmetic Professionals course at the University of California at Los Angeles (UCLA). After four years of research and development, the organic skin care brand Laloirelle (pronounced /la-lôr-ræl/) was launched in early 2019. Laloirelle is taking natural skin care to the next level by formulating its products using over 50 organic herbal ingredients, innovative plant stem cells and a maximum hyaluronic acid formulation dosage. Many of Laloirelle’s skin care products contain a minimum of 95% USDA Organic Certified ingredients. Laloirelle's cutting edge products may be used for a variety of skin concerns and conditions. Laloirelle is devoted to using only sustainable, quality ingredients, which are transparently and ethically sourced. They are happy to maintain a list of banned ingredients on their official website, making sure none of these harmful and toxic chemicals make it into what they offer to their valued customers. Find out more at Laloirelle.com

65. The O.G. of haircare, Olivia Garden created the first eco-friendly bamboo brush line in 2006 Nov 25, 2019

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The Eco Friendly hair brushes earned 13 awards from prestigious magazines such as Better Homes & Gardens, InStyle, Beauty Launchpad & more. OLIVIA GARDEN was created in 1967 by Jean & Micheline Rennette in Liège, Belgium. It was founded on the principles of providing hairdressers with high quality, innovative, beautiful & cutting-edge salon tools. Today, Olivia Garden enjoys a position as market leader & has earned over 55 patents making its products widely popular with hairdressers in more than 102 countries. Olivia Garden tools are also used backstage at New York Fashion Week as well as often spotted on TV shows, on movie sets & used by celebrity stylists worldwide. Find OG at Ulta, Amazon and OliviaGarden.com Special thanks to Jaclyn at Create + Cultivate for making this interview happen! Sponsored by LashBinder.com | CleanBeautyPodcast.com

64. Conscious consumerism & driving change with purchase power with Vanessa Bruce, COO at Dough Nov 21, 2019

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**COMPANY HAS SINCE BEEN SOLD** Vanessa Bruce is an award-winning, patent holding, designer, operator, and founder. She’s passionate about conscious consumerism and the ability to drive change with our purchase power. Her work has been featured in Fortune, Bustle, and the New York Times as well as recognized by the Stevie Awards, Adobe Creative Jams and W3 – just to name a few. Before Dough, Vanessa was a co-founder and partner at Six Things - an award winning, female owned plus operated, brand studio. She has worked with 50+ clients including JetBlue, Disney, and Jada Pinkett Smith. Sign up at joindough.com to discover one woman-owned product everyday. Watch the interview in video form here. —— Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure Order a custom Clean Beauty Kit: cleanbeautykit.com Official website: CassandraMcClure.com wear lashes? this is for you: LashBinder.com code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US! Connect on: Instagram.com/CassandraMcClure www.facebook.com/cassandraleemcclure youtube.com/q1ure For PR unboxing, product reviews + or to ask a question, E-MAIL cassandraleemcclure@gmail.com FTC DISCLAIMER: All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly. As always, I appreciate your support! Thanks for listening!

63. Live from Beautycon: MŌDA® Renew™ brushes are eco friendly and sustainable! Nov 18, 2019

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The mission in developing MŌDA® Renew™ is to create brushes that are as eco-friendly as they are beautiful. This set also includes a cotton, canvas brush pouch! Royal & Langnickel® has been manufacturing superior artist brushes for seven decades. "We strive to develop the ultimate makeup brushes by thinking boldly and having unmatched quality and design. Our passion, dedication, experience, and unequaled control of our brushes, from start to finish, is what makes us special. Our team's initiative is to improve on the classic brush while predicting the newest trends." As seen in: Cosmo, Seventeen, Allure and Glamour to name a few! Episode sponsored by LashBinder.com —— Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure Order a custom Clean Beauty Kit: cleanbeautykit.com Official website: CassandraMcClure.com wear lashes? this is for you: LashBinder.com code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US! Connect on: Instagram.com/CassandraMcClure www.facebook.com/cassandraleemcclure youtube.com/q1ure For PR unboxing, product reviews + or to ask a question, E-MAIL cassandraleemcclure@gmail.com FTC DISCLAIMER: All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly. As always, I appreciate your support! Thanks for listening!

62. Living Proof solves tough beauty challenges w/ science, patented technology originating from MIT Nov 11, 2019

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The founders are hair stylists who were fed up with the limitations of conventional products and biotech scientists who didn't have any preconceived notions of what could or couldn't be done in beauty. And together, they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, they have countless love letters thanking them for changing lives in both big ways and small. They are the science. You are the Living Proof®. Interview Sponsored by: LashBinder.com Video of this interview can be found at: CleanBeautyPodcast.com Special thanks to press passes from The Create & Cultivate Team!

61. Missy Mackintosh is setting out to change the way you think about natural beauty. Nov 04, 2019

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You might have seen her work featuring Cosmopolitan, Huffington Post, or Daily Mail. Over the years Missy fell head over heels in love with the integrity and values behind clean cosmetics. However found that some natural Cosmetics did not hold up to her Professional Standards. Missy decided to take matters into our own hands and created MisMacK Clean Cosmetics. Her line pushes the technology and performance of clean Cosmetics to new heights with both consumer and pro artist in mind. Episode Sponsored by LashBinder.com —— Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure Order a custom Clean Beauty Kit: cleanbeautykit.com Official website: CassandraMcClure.com wear lashes? this is for you: LashBinder.com code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US! Connect on: Instagram.com/CassandraMcClure www.facebook.com/cassandraleemcclure youtube.com/q1ure For PR unboxing, product reviews + or to ask a question, E-MAIL cassandraleemcclure@gmail.com FTC DISCLAIMER: All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly. As always, I appreciate your support! Thanks for listening!

60. The Purest Organic Skincare Products with Karen Benkhe, founder of Juice Beauty in California Oct 28, 2019

Show notes

It all started when Karen, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40. Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry. Years after her second child was born, Karen subsequently bought the name “Juice Beauty” in 2004 and launched the company from scratch in 2005. Karen set out to do the impossible: to create organic and natural formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Over 5 years, Karen’s team worked with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than petroleum derivatives or added water, and combining it with powerful skincare ingredients, it could yield equal or better results than conventional or natural products. Multiple clinical testing proved her right. The company really started growing when the GREEN APPLE® Peel – now patented – escalated to fame through celebrity favorite mentions and media awards. Today, Juice Beauty offers award winning (InStyle, ELLE, Allure, Glamour, EWG) skincare and makeup products that meet rigorous USA organic regulations supported by solid eco-values that include purchasing many ingredients locally from West Coast certified organic farmers and manufacturing strictly in the USA, often with solar & wind power, utilizing sustainable containers and printing with soy ink. Juice Beauty is committed to providing continual support to its non profit friends, Breast Cancer Prevention Partners and EWG / Environmental Working Group. Watch this video interview with Cassandra and Karen at CleanBeautyPodcast.com Episode Sponsored by LashBinder.com —— Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure Order a custom Clean Beauty Kit: cleanbeautykit.com Official website: CassandraMcClure.com wear lashes? this is for you: LashBinder.com code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US! Connect on: Instagram.com/CassandraMcClure www.facebook.com/cassandraleemcclure youtube.com/q1ure For PR unboxing, product reviews + or to ask a question, E-MAIL cassandraleemcclure@gmail.com FTC DISCLAIMER: All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly. As always, I appreciate your support! Thanks for listening!

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