The Cassandra McClure Show

Latest Episodes:

128. How Element Brooklyn Is Making Luxury Sustainable & Affordable with Andrew Nichol Dec 05, 2024

Show notes

In the latest installment of the Founder Series, Kat is sitting down with Andrew Nicol, the mastermind behind Element Brooklyn. In this conversation, they discuss the brand's mission to provide sustainable & more affordable refills for the luxury home items we all know and love and reduce plastic waste. They’ll also get into the importance of eco-friendly practices in the personal care industry and Andrew’s own personal journey in sustainability and business.

Takeaways

How the idea for Element Brooklyn began
Why refill
How you can keep & refill your bougie soaps and candles for less!
The importance of supporting refill stores
Andrew’s journey from law to entrepreneurship
Andrew’s take on sustainability & the one thing you can do today to be more sustainable

Shop Element Brooklyn HERE.

Follow Element on Instagram and TikTok.

Learn about how you can win a $5000 grant to be featured at our next event!

Cassandramcclure.com/grant

127. How to tackle sustainability at scale: Sarah Potempa, CEO and inventor of Beachwaver Nov 28, 2024

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In the latest installment of the Founder Series, we're chatting live with Sarah Potempa, the CEO and inventor of the Beachwaver on how they tackle sustainability at scale. Since the viral curling iron launched 14 years ago, they've been able to reduce packaging by 50% all the while continuing to grow the brand. We'll also chat with Sarah about how she views sustainability in both business and at home.

Shop the BEACHWAVER.

Follow Sarah on Instagram and TikTok.

Connect with Glo Eco HERE.

Connect with Kat HERE.

126. Regenerative + Heart Led Business with Suzy Batiz Nov 27, 2024

Show notes

Get ready for a mini masterclass on creating the life of your dreams, leading from a heart-centered space, and building regenerative businesses that make a real difference in the world with Suzy Batiz! Suzy is such an inspirational speaker and business leader. She's the founder of multiple brands including PooPourri & Supernatural. In this live episode recorded at Foundermade in LA I got to chat with Suzy on all things regenerative business and I can't wait for you all to hear this inspiring conversation. Key Takeaways: Leading from a heart-centered space in business How Regenerative business goes beyond sustainability to create positive impact. Creating clean products that work better than toxic alternatives is crucial. Why personal development is key to creating success in both life and business challenges and transformations Sustainable living should be about gaining benefits, not sacrificing quality. Co

125. Natural and botanical products for skin, hair, body, and home – Introducing FABLERUNE Sep 20, 2024

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The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes, knowledge, rituals, and traditions.

Both founders, Jeriel and Bobbie, share a passion for skincare, and I’m excited to talk to them today about the story behind their business.

124. Get Inspired: Clean Skincare Brand SIMPLY THIS Aug 27, 2024

Show notes

Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experience at Unilever, she became passionate about skincare. This passion and a personal need for effective products led to the founding of SIMPLY THIS. She partnered with her husband and focused on creating high-quality, sustainable skincare products. The brand, emphasizing efficacy and natural ingredients, gained traction in China and recently expanded to the United States to become a significant player in the global clean beauty market.

Check out Elaine's Clean Living Magazine feature: https://us.readly.com/products/magazine/clean-living-magazine

123. Breaking Down PR in Beauty: What Does a Strategic Marketing Consultant Really Do? Aug 23, 2024

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Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past?

In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world.

Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and securing interviews to event promotion and creating buzz, Cassandra breaks down the tailored strategies that can elevate your brand to new heights.

Whether you're just starting out or ready to scale, this episode will help you understand the critical role an experienced strategic marketing expert plays and how to maximize the impact of your PR efforts in the beauty space.

Tune in to get insider tips and learn how to make PR work for you!

https://Www.Cassandramcclure.com

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#PR #marketingstrategy

122. Expert Steps to Strategically Plan & Execute a Successful $100k Luxury Launch Event with $10K Aug 02, 2024

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In this episode of the Clean Living Show, host Cassandra McClure shares the exciting journey of helping a local female entrepreneur launch her luxury spa and salon business in Menlo Park. Learn how Cassandra strategically planned and executed a successful launch party in just two weeks, securing over 100 RSVPs. Discover the power of networking, leveraging connections at Clean Living Media, and using Cassandramcclure.com to book top-notch vendors, talent, and arrange unforgettable experiences. Tune in to find out how Cassandra’s expertise in event planning and styling can help other business owners save $50,000 to $100,000 on materials, venues, VIP gifts, celebrity attendance, and media buzz. If you’re a beauty or wellness brand owner looking for professional event planning and marketing strategies, this episode is a must-listen! To learn more or book goto: Cassandramcclure.com #EventPlanning #BeautyBrands #Networking #MediaConnections #CleanLivingShow #CassandraMcClure #WellnessEvent #BusinessStrategy

121. Mastering Budget-Friendly Content for Your Brand & Products with Bay Area Styled Shoots Aug 01, 2024

Show notes

Welcome to the Clean Living Show! In today’s episode, we’re diving into the world of styled shoots and how they can help you create budget-friendly content for your brand and products. Join host Cassandra McClure as she and Natalie Zmeu, Bay Area’s award-winning fashion and branding photographer, share their expertise on planning and executing stunning styled shoots. Discover how they’ve produced 100,000 days with under $10,000 budgets. You’ll learn how to save money, time, and resources by participating in collaborative shoots, gain insights into the planning process, and discover tips for finding and booking the perfect shoot. We’ll also cover why sending physical products to a shoot is a breeze for CPG brands and break down the typical costs involved. Whether you’re a small business owner or a creative professional, this episode is packed with actionable advice to help you elevate your brand’s visual content. Tune in and master the art of budget-friendly brand shoots with us! Learn about Bay Area Styled Shoots: https://www.natvisualz.com/bayareastyledshoots/ CassandraMcClure.com #StyledShoots #BrandPhotography #BudgetFriendly #ContentCreation #SmallBusinessTips #CreativeCollaboration #CPGBrands #VisualContent #PhotographyTips #MarketingStrategy

120. Pure Conversations: The Essential Link Between Clean Water and Health Jul 17, 2024

Show notes

When Jane Emma started her career journey, she certainly didn’t think she would end up in water filtration. But she was happy that she did. She got her foot in the door through her husband’s company, which had already installed many water filtration systems. Being pregnant then, she was hyper-focused on improving every aspect of her and her family’s life and making it as clean as possible. So she started her research about water and went down a rabbit hole that she’s never been able to come out of since. She became very passionate about two things: clean water and transparent and easy-to-manage water systems.

119. Inventing Brilliance: A Conversation with Cherie Monson, inventor of CLM Creations Jun 28, 2024

Show notes

Cherie Monson is a breast cancer survivor and invented with her brand CLM Creations, a volumizing diffuser hairbrush designed to help our customers achieve professional-looking results with minimal hair damage. After spending more than 20 years in a white-collar sales position, it took a cancer diagnosis to take a step back, heal, and find a new purpose to help herself and others.

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