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    Arts

    The Busy Creator Podcast with Prescott Perez-Fox

    Conversations on creative culture, workflow, and productivity. The Busy Creator is for you, the creative professional working in arts, design, and media. You’ll hear direct from industry pros and learn the tools, techniques, and habits they’re using in their practice. We discuss strategies and pro tips you can use to be your most creative, productive self and excel in business.

    Past guests include designer and entrepreneur Armin Vit, design firm owner and professor Debbie Millman, Pentagram Partner Michael Bierut, author/speaker Todd Henry, and writer Jeff Goins, to name a few.

    Advertise
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    Latest Episodes:
    The Busy Creator 26 w/guest Christine Blackburne Oct 06, 2014
    Show notes

    The Busy Creator Podcast, episode 26 with Still Life Photographer Christine Blackburne

    Christine Blackburne is a commercial still life photographer based in New York. She works primarily in the fashion, cosmetics, and jewelry sectors, bringing her stylish use of colour and light to her images.

    This conversation moves from Christine’s origins as an assistant photographer, to how she sets up her still life shoots, and a bit about working with an agent and managing workflow.

    Click through to the full blog post to see a few of Christine’s images, and check out her site, christineblackburne.com, to see even more.

    00:00 00:00

    Perfume bottles still life

    Watches still life

    Christine occasionally shoots things that move

    Show Notes & Links
    • Christine’s studio is located in the South Street Seaport area of Manhattan
    • Southwark, London
    • Christine shoots most things that don’t move like cosmetics, jewelry
    • Christine went to Rochester Institute of Technology, spent time with objects
    • Most fashion photographers are extroverted
    • Many photographers lately have no fixed location. Rented gear, hired location.
    • Make-up and jewelry is very reflective. Bright. Shiny. Objects.
    • Fashion photography “is more about finding a photograph rather than creating one”
    • Editorial is more free than commercial shoots
    • Word of Mouth is the best way to get clients
    • Make-up doesn’t always cooperate, so it’s nice to have freedom
    • Christine’s water-splash series
    • Dexter’s roll of knives
    • Bill Wadman’s episode on The Busy Creator Podcast
    • MacGuyver-ing — mad science involved in still-life work
    • “Snot”, the rubbery glue used in commercial printing
    • “Word-of-Mouth Nirvana” where clients call you.
    • We can’t all be Saul Colt, previous podcast guest
    • Merge Left, Christine’s Agents
    • Christine’s popsicle images
    • The Narcissism of Minor Differences
    • “Your ability in life is like a stove with four burners: health, friends, work, family. When you turn off one, more gas will flow to the others.”
    • Energy management vs. time management, a recurring theme on The Busy Creator Podcast
    • Seasons, another recurring theme (as mentioned by Blake Stratton and Todd Henry)
    • “There time to reap and a time to plant.” Prescott paraphrasing Todd Henry paraphrasing Ecclesiastes 3:2
    Tools
    • Fuji GX680, nearly extinct (available on eBay)
    • Profoto & Broncolor lights
    • Underlit soft box
    • Acetate
    • Knives and Palette Knives
    • Forceps
    • Armature
    Techniques
    • Stay away from client-created sketches or sketches you are showing to the client, which can be unrealistic in terms of dimensions or scale
    • Do as much in-camera as humanly possible
    • Let your agents play “bad cop”
    • Aim for a portfolio featuring about 20-30 final images
    • Bring a printed portfolio for your main work, but use your iPad for the case studies and deeper cuts
    • “Don’t get an agent until you’re so busy you need that extra set of hands.” ← Click to tweet
    Habits
    • Calibrate your monitor bi-weekly
    • Be flexible (No routine! Not really.)
    • Keep one day per week for your own personal work, or office housekeeping

    The Busy Creator 25 w/guest Bill Doran Sep 29, 2014
    Show notes

    Bill Doran (@Chinbeard) is a replica props and model builder based in Seattle. He has turned his hobbies — playing video games and attending conventions — into his profession by serving a niche community who need high quality props and weapons as an part of their cosplay.

    This conversation focuses on how Bill creates his pieces using very hands-on techniques and tools, and how built his online customer base from mostly in-person interactions.

    Bill’s work can be seen on his website, Punished Props, and onhis YouTube Channel.00:00

    An example of Bill’s YouTube videos, where he brings some how-to direct to your screen.

    Show Notes & Links
    • Bill’s job title is “Intergalactic Arms Dealer”, specialises in video game weaponry
    • Bill is not the traditional Hollywood-style prop maker
    • Bat’leth
    • Cosplay
    • Bill is more of a commissioned artist, working B-to-C
    • DragonCon and Pax Prime, two of the bigger costuming conventions
    • Master Chief Armor, plus a Rocket Launcher
    • Wizards of The Coast in Seattle commissioned some gauntlet trophies
    • Bill is very practical in his approach to building, but studiedCAD/CAM surface modeling
    • Almost everything Bill does is “Mixed Media”
    • Cloud Sword from Final Fantasy VII
    • Unobtainium
    • Absurdist Japanese Cartoons
    • Bill’s video channel on YouTube, discusses techniques and Cosplay/Maker Communities
    • “Networking events” take on a different meaning for Bill. Everyone is in a big crazy costume!
    • “Networking should just be called ‘meeting people’ ” ← Click to tweet
    • Black Framed Glasses are the costume of the graphic design profession
    • Mass Effect, and its guns
    • Destiny, features very ornate guns
    • Dr. Pizza
    • Halo, and the rifle
    • A Beginner’s Guide to Making Mind Blowing Props by Bill Doran
    • Historical Costumed Adventure Hikes
    • The Slight Edge by Jeff Olson
    Tools
    • Scroll Saw
    • Band Saw
    • Lathe
    • Laser Cutter, basically a fancy scroll saw
    • 3D Printers, but not the half-million-dollar ones
    • Clay
    • PVC tubes
    • Bondo
    • Adhesives and Epoxies
    • Foam, a lightweight replacement for metal
    • Google Spreadsheet
    • Inkscape
    • Adobe Illustrator
    • Maya
    • OmniFocus
    Techniques
    • Artistic Effects like washes, glazes, patinas
    • Go to conventions to meet people (aka network). Costumes attract attention and start conversations
    • Be systematic about your schedule. Fill your commissions and book your upcoming time.
    • Get reference numerous images for your projects before starting
    • Do business with real names, not internet aliases
    Habits
    • Work out every day
    • Use mornings for productivity
    • Check email at lunch
    • Work until the wife gets home (then have dinner and relax)
    • Always take the advice that comes from a seasoned expert (at least try the recommendations)

    The Busy Creator 24 w/guest Saul Colt Sep 22, 2014
    Show notes

    The Busy Creator Podcast, episode 24 with Word-of-Mouth Marketing Guru Saul Colt

    2014.09.22 by Prescott Perez-Fox | Edit »

    The Busy Creator Podcast, episode 24 with Word-of-Mouth Marketing Guru Saul Colt

    Saul Colt (@SaulColt) is one of the world’s leaders in word-of-mouth marketing. Over the years, he’s bolstered the reputations of his companies and clients by connecting audiences with brands, and by making people think, laugh, and cry. A well-known and well-liked figure across North America, Saul has built a network of creative pros and in turn those relationships have help build his own reputation.

    In this discussion, we hear how Saul became a connector, how he spent his character-building years as a comic book writer, and how he still struggles (surprisingly) with his own shyness and fear of rejection.

    Video shows Saul’s skywriting stunt, mentioned in the episode.

    Saul is now Chief Evangelist at Xero, a small business online accounting software company. Catch up with him on his blog,Saul.is.

    00:00 00:00 Show Notes & Links
    • “Do you know Saul?” is the question; not a Breaking Badreference.
    • Saul describes himself as “North America’s best word-of-mouth marketer”
    • Creative Mornings
    • Tina Roth Eisenberg, aka Swiss Miss
    • “I do more listening than talking.”
    • Debbie Millman’s appearance on The Busy Creator Podcast
    • The Crying Indian in those “Do Not Pollute” ads
    • Design Matters, Debbie’s long-running podcast
    • Saul grew up in a family business; came up writing comic books
    • Malcolm Gladwell talks about The Connectors in The Tipping Point
    • The Cult of Saul
    • “I want to be known for my accomplishments, not just for being the life of the party.”
    • America’s Funniest Home Videos
    • Saul spoke at 38 conferences in one year
    • “People shouldn’t try to fail. They should try to be as awesome as possible.”
    • Jen Mussari is also not a fan of failure on purpose.
    • “There’s a fine line between boldness and foolishness.”
    • Microsoft’s $900 million flop
    • Saul coordinated a skywriting stunt for Xero
    • “If you get those ideas that are worth being fired over, you have to do those ideas.”
    • Saul did an Evel Knievel stunt (mainly just to wear the jumpsuit)

    • “Everything has been done already. To think you have any original ideas is ridiculous.”
    • Laugh-Think-Cry: Saul’s formula to include humour, insight, and emotion in any event or stunt.
    • Be “crazy with a purpose”
    • “Not everything measurable is great and not everything great is measurable.”
    • Snapple’s giant popsicle stunt … that failed.
    • Likemind or Meetup to connect with people
    • Prescott has a very personal workflow for podcasts and audiobooks involving the now-retired iPod Classic and several iTunes plugins
    • Every Which Way But Loose
    Tools
    • Xero
    • LinkedIn and Facebook, for planning lunches and events in different cities
    • Notebooks (and presumably pens/pencils)
    Techniques
    • Do more listening than talking
    • Fearless execution. Don’t be frightened by crazy ideas or blow-back.
    • Let others get credit, but also list your own accomplishments
    • Tell first-hand stories, it has a greater impact
    • Pick an end-goal first and work backwards
    • Pick a unifying icon or reference that can resonate with everyone
    • Vet an idea against “Laugh-Think-Cry”
    • Use your network to meet cool, interesting people
    • Always try to be home on weekends, and don’t ask people to hang (because they might say no?)
    Habits
    • Carry a notebook; allow yourself to be inspired by anything
    • Email your people to get together in different cities
    • Look for odd street art and museums; treat each visit to a city as if it’s the last time you’ll be there
    • Arrive in town early and ask people if they want to hang out. Use passive aggression if necessary.
    • Exercise every day.
    • Watch a movie every day. (perhaps while exercising)
    • Wake up before 7; don’t check email in bed.
    • Scan RSS feeds, read about 1/3 of articles
    Get The Episode
    • Download The Busy Creator Podcast, episode 24(MP3, 51:39, 74.5 MB)
    • Download The Busy Creator Podcast, episode 24(OGG, 51:39, 47.3 MB)


    The Busy Creator 23 Building a Business While Traveling The World, w/guest Christina Canters Sep 15, 2014
    Show notes

    The Busy Creator Podcast ep. 23, Building a Business While Traveling The World, w/guest Christina Canters

    Christina Canters (@cjcanters) is an architect-turned-entrepreneur who left her native Melbourne, Australia to travel the world as she builds her new consulting and teaching business, Design Draw Speak.

    This conversation focuses on travel, as well as the mindset and preparation required to build a new business on the road. Christina and Prescott share their war stories — and fond memories — from travels and studies abroad, and commiserate about the prices of certain goods in different places. Keep up with Christina and her travels via her blog,Kips and Kale.

    Show Notes & Links
    • Christina is on the road, speaking from Austin, TX. As of publishing, she’s in Thailand.
    • Podcast Movement
    • Design Draw Speak, helps architects become better communicators
    • Christina is a former architect
    • Design Draw Speak started as a podcast, and has branched out to coaching and teaching
    • Social Media Marketing World
    • Tropical MBA Podcast
    • Cost of living for cities around the world
    • “Your job is a Horcrux; you’re dividing your soul.”
    • How are you going to pay the bills on day one?
    • Melbourne is 12% cheaper than in New York City, according to Expatistan
    • Transportation of goods over land and their costs, as discussed in The Wealth of Nations
    • Couchsurfing
    • Prescott watches a lot of HGTV and DIY Network
    • How to repair a crack in the drywall, on YouTube
    • The Australian Diaspora, mostly in the EU, UK, and US
    • Meetup.com
    • Spirit Airlines, the worst according to The Consumerist
    Tools
    • Evernote
    • Dropbox
    • Skype Call Recorder
    • Logitech HD Webcam C310
    Techniques
    • Before you leave for a trip, transfer stuff to cloud storage and get rid of a lot of your crap
    • Travel light. Literally, and spiritually.
    • Don’t mind the clunky video edits
    • Go to lots of events, especially in a new city
    Habits
    • Wake up early, before the world is up
    • Celebrate what you got done by mid-day
    • Eat right and exercise, even from the road
    • Build a workflow you can torture-test. Print receipts, save a PDF, keep backups. Save multiple copies and don’t rely on a single point of failure.
    Get The Episode
    • Download The Busy Creator Podcast, episode 23(MP3, 39:18, 38.2 MB)
    • Download The Busy Creator Podcast, episode 23(OGG, 39:18, 36.4 MB)

    Subscribe to The Busy Creator Podcast on iTunes

    Something to add? Leave a comment below to participate in the conversation.


    The Busy Creator 22 w/guest Brandy Shea Sep 08, 2014
    Show notes

    The Busy Creator Podcast, episode 22 with Designer and Entrepreneur Brandy Shea

    Brandy Shea (@MileOneCreative) is the founder of Mile One Creative, an independent design practice serving entrepreneurs and small business owners with brand development and marketing design. In addition to her design services, Brandy recently created the Quality Thrives project, an online video series and forthcoming book showcasing ordinary, hardworking business owners who provide craft and quality in their professional offerings.

    00:00 00:00

    


    Here’s a teaser of the Quality Thrives project, which begins in earnest October 10, 2014. (Press release) Check out the full show notes to get all the contact details.

    Show Notes & Links
    • Branding Branding, a website where the branding industry can define itself (or not)
    • Job Titles can change perspective, e.g. “I’m not a freelancer; I’m self-employed”
    • Kenneth Badgett, founder of Up My Average
    • Brandy and Kenneth work well together as a designer/sales team
    • Brandy studied behavioural science, entered marketing through an interest in consumer psychology
    • Prescott was a computer geek with an artistic background, discovered Photoshop in 1997
    • Mile One takes everything from brochure projects to websites
    • Entrepreneur on Fire, designed largely by Brandy and Mile One
    • More online these days, less print
    • The RGB world is kind of the default; print has become a speciality
    • node.js
    • “Jill of All Trades”
    • “Defining a brand needs organization.”
    • GTD Methodology — take a complicated task and break it down to obvious steps, especially at the start.
    • Brandy gained some “training” in organizational behaviour working as a waitress
    • United We Brand by Mike Moser
    • Startups/Entrepreneurs debate how much time they should spend on brand development
    • Prescott’s definition of “startup” is a new, small, rapidly growing company … not just internet/software
    • “[Entrepreneurs] may see the need for a lawyer, but they don’t see the need for a designer.”
    • “A CEO wouldn’t dress like he’s homeless.”
    • 99Designs and Fivver, websites we don’t recommend for brand identity design
    • Quality Thrives, a new project from Brandy to instill a sense of appreciation for quality work over the bargain-basement offerings and sheer quatity
    • “Plumber-in-a-Can”, a metaphor for the attack on the traditional design industry
    • LegalZoom reminds us that it is not a law firm, but instead offers the work-product of expertise
    • Michele Harding, video editing intern
    • Annette Wong, social media marketing intern
    • “Snackable” content. (A word stolen from the junk food industry)
    • Grammar Girl
    • Todd Henry and Blake Stratton, former guests on The Busy Creator Podcast
    • Quality Thrives on Twitter, on YouTube, on Facebook, and onQualityThrives.org
    Tools
    • Interns
    • LegalZoom
    • Plain notebooks for checklists
    • Teux Deux
    Techniques
    • If you’re an introvert, team up with someone who is a natural salesman
    • Use the exercises in United We Brand — Core Values, Core Brand Message, Brand Personality, Brand Icons
    • Present a case study to clients where they can easily see the strength of good design
    • Consider replacing the To-Do list with the Done list, so you don’t beat yourself up
    Habits
    • Build a routine with steady wake-up times
    • Something active 3x per week
    • Use your to-do list (but don’t freak out)

    The Busy Creator 21 w/guest Walé Ogundipe Sep 01, 2014
    Show notes

    The Busy Creator Podcast, episode 21 with User Experience Designer Walé Ogundipe

    Walé Ogundipe (@kopasetik) is a user experience designer who has worked in a variety of creative professions including the music industry, broadcasting, marketing, film & video, and now online and mobile application development. Lately, he’s been involved in several hackathons and embraced the philosophies if fast iteration and design sprints towards building apps for web and mobile.

    In this conversation, we discuss how Walé arrived in User Experience, the point of view that a UX design takes when approaching a problem, and some books that we should all read for a better understanding of business and design.

    00:00 00:00 Show Notes & Links
    • Experience Design
    • Service Design
    • Zaks Building Blocks; Not Lego
    • “The Radio Voice”
    • Walé worked at Mapflix
    • Walé learned about distributed teams from co-workers who move frequently
    • TechCrunch Disrupt Hackathon
    • The Busy Creator Podcast Bonus Episode (July 2014)
    • Hi-fi Lighter (née Keyoto), currently a Chrome extension
    • The Evernote API
    • API, a definition
    • Uses for Hi-Fi Lighter include journalists, academics, etc.
    • Bibliography formatting: MLA style, APA style, etc.
    • BuzzFeed fires writer for improper attribution
    • C.Y.A.
    • Andreesen Horowitz
    • Origin of the phrase “Barbarians at The Gate”
    • Sharks must keep moving to stay alive
    • General Assembly
    • Small Biz Dev Hackathon in Chicago
    • The Wealth of Nations by Adam Smith
    • The Art of War by Sun Tzu
    • Marcus Aurelius, the Philosopher-Emporer
    • The Invisible Hand
    • Baratunde Thurston
    • Bono
    • “Bite-size project”, aka Design Sprints, can be healthy within the design industry.
    • The Lean Startup by Eric Ries
    • Fast Company on Hackathons
    • Blake Stratton on The Busy Creator Podcast
    • The 7 Habits of Highly Effective People by Steven Covey
    • Sears Hackathon
    • The Onion
    Tools
    • Hi-Fi Lighter
    • OmniFocus
    • Evernote
    • Google Keep
    • Action Method notebooks & methodology
    • GitHub
    Techniques
    • Keep snippets of code/markup for yourself in Google Keep
    • Keep your grocery list in Google Keep
    • Only work with committed people
    • Appreciate the busy season, and recover after
    • Create an “idea box” from an empty tissue box
    • Miniature check-ins with yourself (30min intervals) and with your team (120min intervals)
    Habits
    • Be in constant motion
    • Put first things first
    • Take a “cheat day” for other aspects of your life. Have time to relax.

    The Busy Creator 20, Building and Growing a Small Design Firm, w/guest Josh Miles Aug 25, 2014
    Show notes

    The Busy Creator Podcast, episode 20, Building and Growing a Small Design Firm, w/guest Josh Miles

    Josh Miles (@JoshMiles) founded Miles Design, an independent graphic design firm in Indianapolis, Indiana, after organically growing his freelance practice. Following some hi-profile work in a narrow sector, he’s grown his team to nine employees, taking care to build a healthy workplace culture along the way.

    Josh and his team at Miles Design

    In this discussion, Josh shares some of the challenges for growing and maintaining a design business, as well as some of the tools and tactics he uses to keep the team in sync and doing great work.

    00:00 00:00 Show Notes & Links
    • Prescott met Josh at the Brand New Conference in San Francisco, 2011
    • Josh began as a freelancer, working with clients such asPurdue University
    • Josh knew he’d eventually be an independent designer
    • The selling side of graphic design isn’t told much in school
    • Win Without Pitching by Blair Enns
    • David C. Baker, Recourses
    • Miles Design is a nine-person design firm in Indianapolis, focusing on Professional Services (architecture, engineering, interior design, etc.)
    • The award-winning website for Ratio Architects
    • After about 1 year in, Josh realised the company would succeed. He needed help getting the design work done.
    • Josh is the geek within the agency
    • Tug McTighe on being a creative director
    • Failure in graphic design isn’t “failure” as such. The end of the sentence is the end of the conversation.
    • AIGA Indy Kickball League
    • “No one is immune from psychology. Especially psychologists.”
    • Bold Brand by Josh Miles
    • Miles Design allowed a client to reap 7x return on investment for a new website design
    • Josh is equal parts introvert and extrovert
    • The Cult of Overwork
    • Previous Busy Creator interview with Debbie Millman
    • Pronunciation of “nitch” vs. “neesh”
    • Miles Design on Dribbble
    Tools
    • Workamajig, total agency software for project management
    • Harvest, for time-tracking
    • Slack, for intra-office chat
- GTD Methodology
    • Scrum meetings
    • OmniFocus
    Techniques
    • Bring in people who are better than you
    • Put workplace culture first, especially if you feel it’s missing. Maybe start over.
    • Give your team permission to fail. Allow them to present their work, come what may.
    • Invent company rituals. Celebrate small stuff.
    • Test new workflows and tools
    • Follow up with clients after 3 or 6 months to track results
    • Be known for one thing and be good at it
    Habits
    • Arrive in the office early. Get stuff done before the gang arrives.
    • Head out early on Fridays as a team. Decompress together.
    • Take a few hours to work solo and clear things

    The Busy Creator 19 w/guest Shannon Morse Aug 18, 2014
    Show notes

    The Busy Creator Podcast, episode 19 with Online Video Host & Producer Shannon Morse

    Shannon Morse (@Snubs) is a producer and host of several online video shows such as Tekzilla and Hak5. Following early training in theatrical performance and hotel/restaurant management, she transitioned into new media. Across her many projects, she’s responsible for all research, writing, and production. Read more about Shannon on her site, snubsie.com

    In this episode, we discuss Shannon’s origins in film/video production, the struggle of working for multiple employers with multiple studio workflows, and some of her outside (geeky) pursuits.

    00:00 00:00 Show Notes & Links
    • Tekzilla
    • Hak5
    • TWiT Network, Before You Buy, Coding 101
    • Shannon worked at Domino’s Pizza
    • Producer duties include “making sure everyone is having a good day.”
    • “The Producer Mentality”, not always a great thing
    • Sheryl Sandberg and her problem with the word “bossy”
    • “I don’t like anything built on a base layer of chaos.”
    • Shannon has a background in theatre and choir, rather than tv/media production
    • “How the sausage gets made” aka “The recipe” for podcasting
    • Ham Radio
    • Prescott is obsessed with DIY Network and HGTV
    • National Weather Service
    • Garage/Hacker Mentality
    • Shannon’s dad was a nerd and early computer guy
    • Star Trek
    • X-Files
    • Previous episode with Ashley Milne-Tyte
    • BBC Radio 4
    • When Gmail is down
    • The Slash Generation
    • En-tre-pren-eur, hard for Shannon to pronounce
    • Shannon is obsessed with Anime
    • Sailor Moon
    • Shannon is a coupon maven, who recently donated a cache of grooming products
    • Hoarding, a pathology that might affect Prescott’s parents
    • Zombie Apocalypse planning
    • Prescott created a “Lucifer’s Hammer” wish list on Amazon
    • Lucifer’s Hammer by Jerry Pournelle and Larry Niven
    • Hurricane Sandy
    • LED Candle
    • 1Password episode of Mac Power Users
    • On a call with the cable company
    • Weddings are hard, even for producers
    Tools
    • Google Apps
    • Slate board
    • Google Hangouts, for remote conversations
    • Trello
    • HTML format
    • UpWrite Desk
    • Keepass
    • Lastpass
    • 1Password for Mac and iOS
    • info.xhead (RIP) from xhead software
    • Wallet (RIP) after their founders were acqui-hired by Facebook
    Techniques
    • Divide duties and responsibilities to prevent overlap, chaos
    • Write as if you’re speaking it. Practice until you get it.
    • Record multiple takes into multiple cameras.
    • Know yourself, and what type of employment best suits you.
    Habits
    • Keep the editors in mind when shooting video. Think of other people when you’re working.
    • Make annotations and notes, even if they’re only for yourself
    • Record all your passwords and other info in a password manager; back up the data file to an external drive (don’t trust the cloud only)
    • Use 2-factor authentication for all your sites
    • Wake up at a consistent time every morning
    • Always have cereal!
    • Dedicate certain days to specific aspects of your business, eg. recording day, editing day

    The Busy Creator 18 w/guest Debbie Millman Aug 11, 2014
    Show notes

    The Busy Creator Podcast, episode 18 with Design Firm President, Author, Podcast Host, and Professor Debbie Millman

    Debbie Millman (@DebbieMillman) is a design and branding industry impresario. She will, at any given moment, be involved in a multitude of projects and roles across the profession. For nearly 20 years, she’s been the President ofSterling Brands, a design and brand strategy firm based in New York, Los Angeles, and San Francisco. Since 2005, she’s hosted Design Matters, one of the most successful radio shows (now podcasts) about design and creativity. She also founded and chairs the Master’s in Branding course at theSchool of Visual Arts in New York, and has authored numerous books.

    In this episode, Debbie speaks about the structure and workflow of Sterling — now a corporate agency, how she stays energized across her many endeavors, and how she’s still working to overcome awkwardness in her life and career. We also get to hear the story of how Debbie and Prescott first met.

    00:00 00:00 Show Notes & Links
    • Prescott discovered Design Matters while working a crappy job working for a startup marketing firm.
    • Helvetica, by Gary Hustwit
    • Prescott is standing on the shoulders of giants with his podcast
    • Debbie describes herself as a brand consultant, wannabe artist, and chair of the MFA Master’s in Branding at SVA
    • Debbie and her partners at Sterling sold to the businessOmnicom in 2008
    • Sterling defines itself as a Brand Consultancy with three disciplines – Design, Strategy, and Innovation
    • DeeDee Gordon runs Innovation from Los Angeles; Austin McGhie runs Strategy from San Francisco
    • Sterling acquired Philippe Becker in San Francisco, joining that to their studio.
    • Simon Lince is Sterling’s Chief Creative Officer in New York, with four Creative Directors under him. Same with Philippe Becker in SF.
    • Sterling consciously went to the traditional advertising agency model, rather than a “bullpen” model, with lots of cross-disciplinary work. It was “less deliberate”.
    • “Institutional knowledge” is important for growth within an agency. Helps to serve clients year-on-year.
    • Design strategy entails asking questions: What is the brand? What is the criteria for success? What is the “whitespace” we want to uncover? Can we own that space? What is the dynamic for change within an organization? etc.
    • “Common vocabulary does not always equate to common behavior.”
    • “The only people that really like brand design changes are brand designers.” (joking/not joking)
    • “Ambiguity is never seen positively.” (e.g., ambiguous emails)
    • Package design is a “very specific language.” One must know the grammar of a language, but not necessarily all the dialects, which are learned on the job.
    • Design Matters is a cultural force, whether Debbie thinks it or no.
    • Cooper Hewitt National Design Award, 2011
    • Bill Drentell
    • Tina Roth Eisenberg (@swissmiss), Swiss Miss
    • Maria Popova (@Brainpicker), Brainpickings
    • Debbie does “an exhausting amount of research” for Design Matters interviews
    • 20-50 pages of notes for each guest, reduced to 5 pages of questions
    • Lining Up a Shot
    • Design Matters on SoundCloud
    • “I don’t even know that I was a fully formed human being when I was 30.”
    • All The Wrong People Have Self-Esteem by Laurie Roselwald
    • Adult Onset Awkward
    • “Getting your first job out of college is like starting kindergarten all over.”
    • “We are what we repeatedly do. Excellent, then, is not an act but a habit.” –Aristotle
    • Babson College
    • Omnicom University
    • Nancy Kane, from Harvard Business School
    • Information Recreation
    • Design Observer
    • Brand New (and all the UnderConsideration blogs)
    • Design*Sponge
    • HOW and Print
    • The New York Times
    • CNN
    • The Wall St. Journal
    • The New Yorker
    • Vogue
    • Harper’s Bazaar
    • Scientific American / SciAm Mind on airplanes, where it’s quiet(?)
    • “Multitasking is the enemy of focused creativity”
    • Debbie is now ashamed of her past pride as a multi-tasker
    • “When the going gets tough, we go to Facebook.”
    • Multi-tasking is usually “rapid-switching”
    • Lisa Grant, Debbie’s better half at Sterling
    • J’aime Cohen, original SVA dir. of operations
    • Mark Dudlik, current SVA partner in crime
    • Curtis Fox, producer for Design Matters
    • Energy management is more important than time management.
    Tools
    • SWOT analysis for brands
    • Facebook (the default distraction; internet background noise)
    • Twitter
    • Instagram
    • To-do lists (for things with deadlines)
    Techniques
    • Copy the habits of small studios and create “in-house studios” within the larger agency
    • Allow strong personality to exist and thrive in a company; build a culture as such
    • Prepare strategy and challenges during proposal/pitch stage. Don’t wait until you’ve won it.
    • Want something done? Ask a busy person — they have less time to procrastinate.
    • Learn what you’re good at. Production/details? Coming up with ideas?
    Habits
    • Celebrate small victories, such as winning a new project or client
    • Sleep a lot. 8 hours at least.
    • Eat better. (better than soda, candy, cigarettes, that is.)
    • Read constantly.

    The Busy Creator 17, Music Streaming Apps & Websites, w/guest Charles Penn Aug 04, 2014
    Show notes

    Charles Penn is a musician and music producer based in New Jersey. Together with Prescott they discuss the state of music on the Internet, including listening, buying, sharing, and the potential to collaborating world-wide. The conversation moves to music promotion and tactics for artists starting out. Check out Charles’s music on his website, The Sounds of The Underground.

    00:00 00:00 Show Notes & Links
    • First episode recorded face-to-face. Skype is awesome, but it’s nice to see people in real life.
    • Coverville
    • In The Groove, Jazz and Beyond
    • YouTube (yes, for music)
    • Prescott [still uses] an iPod Classic
    • Bob Marley on iTunes
    • Google Music
    • Juicy, by Notorious B.I.G. on iTunes
    • Pandora, for streaming
    • Music Genome Project
    • Sade on iTunes
    • Beats Music Service
    • Services are too associated with Social Media (Rdio and Spotify, especially)
    • Drake, Nicki Minaj, Lil’ Wayne — all artists which Prescott has never heard of
    • Daley
    • Robin Thicke
    • 45 Record Singles
    • Beatles-a-Rama
    • Apple Records
    • iTunes v12 coming soon (to your Mac)
    • Google is Skynet
    • DRM
    • .Mac and iDrive (c. 2001)
    • CD Quality is 16-bit 44.1Khz Stereo PCM
    • Justin Bieber, discovered on YouTube
    • Gabrielle Aplin, has been playing her videos from her bedroom for years and is now a big star
    • Points on the back-end
    • Finding Llweyn Davis
    Tools
    • Rhapsody
    • Spotify
    • Rdio
    • Shazam
    • Pandora
    • iTunes internet radio
    • ACB Radio for the Blind
    • The Halls of Ivy (every episode available for download)
    • Amazon Music
    • Google Wallet
    • YouTube, for sharing your music
    • Weebly, for website templates
    • ReverbNation
    • SoundCloud, for home-grown artists
    Techniques
    • For Pandora, only vote songs down. Otherwise, you’ll hear the exact same song again and again.
    • Search for stations on the Internet Radio stream. Discover something unexpected.
    • Exchange features with other up-and-coming artists, then cross-promote for each other
    Habits
    • Search randomly. Don’t “plan” your music.
    • Give away your music to build a fan base. The money will come.
    Get The Episode
    • Download The Busy Creator Podcast, episode 17(MP3, 57:36, 55.7 MB)
    • Download The Busy Creator Podcast, episode 17(OGG, 57:36, 54.7 MB)

    Subscribe to The Busy Creator Podcast on iTunes

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