Stay ConnectedThe only podcast designed to help driven wedding professionals elevate your wedding business, travel to amazing locations, and double your revenue even if you don’t think this is possible…yet.
Each week we talk to luxury wedding pros who have broken through & built a high-net-worth clientele. Together we share the strategies, success tips, and roadmap to follow. So you can build a lifestyle filled with powerful experiences, inspiring relationships, and long-lasting connections.
Copyright: © 2023
In this episode, we sit down with Kelsey Connely, owner and creative director of Downey Street Events, a premier wedding planning firm. Kelsey shares her fascinating journey from corporate HR to the world of luxury weddings and how she successfully took over an established event planning business. She dives into the importance of vendor relationships and how these partnerships are the backbone of her firm’s success. Kelsey also discusses the creative vision she brings to each event, shaping a unique brand aesthetic that attracts high-end clients. Wedding professionals will find her insights on leadership, team dynamics, and maintaining long-term sustainability invaluable. Whether you’re a planner, photographer, or videographer, Kelsey’s story offers a wealth of inspiration on how to excel in the luxury wedding industry.
In this episode of the Business of Luxury Weddings, we sit down with Melissa Sullivan, founder of Studio Sully, a renowned event design and production firm based in Los Angeles and New York. Melissa shares her unique journey from assistant planner to headlining her own firm—right as the pandemic hit. Tune in to hear how Melissa navigated the challenges of launching a business during unprecedented times, built invaluable vendor relationships, and found her creative voice. For wedding pros looking to make their mark, Melissa’s insights on authenticity, design inspiration from fashion, and the importance of a strong support system are gold. Get ready to be inspired by Melissa’s story and learn how she turned obstacles into opportunities.
In this captivating episode of The Business of Luxury Weddings, we’re honored to be joined by the renowned Colin Cowie, an iconic figure in the world of luxury events. With nearly 40 years of experience, Colin shares his fascinating journey from his humble beginnings with just $400 and a dream to becoming the go-to planner for Hollywood's elite. He opens up about the evolving landscape of the event industry, offering invaluable insights into navigating its cyclical nature while keeping elegance and style at the forefront.
Colin also dives deep into the power of creating a rich company culture, proactive customer service, and the importance of personalization in elevating client experiences. From tales of designing stunning events to sharing the wisdom of failure as a stepping stone to success, Colin’s stories will inspire both seasoned professionals and newcomers alike. Whether you're in the wedding industry or just passionate about luxury, this episode is brimming with actionable advice and timeless principles.
In this episode of The Business of Luxury Weddings Podcast, we sit down with Joshua Fournier, one half of the power duo behind a flourishing luxury wedding photography brand. Coming from a medical background, Joshua and Leidy share how they transitioned from physician assistant studies to photographing weddings full-time—all while balancing the demands of medicine and life as new parents. They discuss their early success, booking 19 weddings in their first year, and their consistent growth, even during the challenges of COVID. Josh opens up about the lessons learned from both the medical field and running a business, including the discipline and empathy that have shaped their approach to wedding photography. Discover how they've mastered the art of client connection, the importance of taking calculated risks, and the mindset shifts needed to break into the luxury market. If you're curious about the crossover between high-stakes careers and high-end photography, this episode offers a fascinating look into how one couple built an elite brand from the ground up.
In this episode of The Business of Luxury Weddings Podcast, James and Otto chat with Rosemary Hattenbach of Rosemary Events. Rosemary's journey started in the film industry as a line producer, where she worked with A-list directors. Now, she brings that same level of attention to detail and collaboration to luxury weddings.
Rosemary shares what it takes to succeed in high-end event planning—confidence, experience, and a solid team that’s willing to go the extra mile. She talks about how timelines are key, and how finding the right people who value the process is crucial.
Rosemary also opens up about the importance of kindness and treating your team with respect, from small gestures like snacks on the job to making sure everyone feels valued. For anyone looking to break into the luxury market, she emphasizes patience, preparation, and waiting for the right moment.
It’s a heartfelt, real conversation packed with insights for anyone aiming for excellence in the industry.
In this episode of The Business of Luxury Weddings Podcast, hosts James and Otto sit down with Sneh Diwan of Diwan by Design. Sneh opens up about her journey from studying design and merchandising at the Fashion Institute of Technology to becoming a "timekeeper" in wedding planning, where her love for watches perfectly complements her passion for crafting unforgettable events.
Sneh shares the profound emotional impact of weddings, those rare moments where all the important people in your life come together in one place. She reflects on how high-end weddings create meaningful connections, blending stunning locations with genuine relationships.
Sneh also talks about the critical role of communication and collaboration, likening wedding planning to a team sport where success depends on everyone working together. She recounts a past experience where miscommunication taught her the importance of clear expectations with vendors.
Tune in to hear Sneh’s insights and learn how industry leaders are redefining luxury weddings.
On today’s episode, hosts James and Otto are joined by Britt and Francie from 42 North, a weddings and event planning business. While much of their clientele is in New England, they also plan destination weddings for clients in New York, Chicago, and LA. Britt and Francie share what a wedding planner does, comparing wedding planning to putting on a Broadway production with no rehearsals. They discuss building their venues and creating beautiful yet functional environments, such as mitigating dust with a water truck for a desert wedding. With a crew of up to 200 people and a multi-million-dollar budget, the stakes are high, and they must make big decisions and manage real emotions from clients who have spent over a year planning their special day.
They discuss the skill set needed for making big decisions, recounting a recent wedding on tribal land in New Mexico. After 16 months of planning, a monsoon forced Britt to make a quick decision to change the reception location. They emphasize that just making a decision is better than not making one and highlight the importance of commitment and respect in their role as planners.
Britt and Francie have been in business for 10 years, with evolving roles. Britt manages clients and vendors, while Francie runs Mavinhouse. They started working together without knowing each other and developed a business partnership based on trust and complementary skills. Francie had years of experience, while Britt brought a fresh perspective and an all-in mentality.
Britt and Francie share their excitement for new ideas and the fulfillment of building a business together. Their motivation is not just about weddings but the joy of running a business and staying true to their values. They also stress genuine connections with vendors and coworkers, describing their team as a family that supports each other.
In the service industry, stepping up to serve with gratitude is essential. They trust their partners and value the months of preparation leading to the wedding day. After each wedding, they review what worked well and what can be improved, bringing in team members with complementary skills.
Before wrapping up, Britt and Francie share how they started a blog called “Caramel O’Clock,” where they write to each other once a week, reminiscing about their experiences. The blog, named after their office caramel breaks, reflects their fun and quirky dynamic.
Timestamps:
0:30 - Introduction of guests, Britt and Francie from 42 North. 1:54 - What does a wedding planner do? 6:58 - What is the skill set for making those big decisions in the moment? 11:57 - How do you both work together? 17:09 - In the very beginning, what did you all see in each other? 25:35 - When one of you has an epiphany, does the other go with it or is there back and forth? 35:38 - How does it impact your job when you’re in a more tense vs a more inclusive environment? 45:58 - What are you doing to celebrate each other after 10 years? 49:03 - Thanks to Britt and Francie for joining us today
Links: Learn more about 42 North, Mavinhouse, and Caramel O’Clock.
On today’s episode, hosts James and Otto are joined by Alison and Bryan from Alison Bryan Destinations. The couple has an impressive portfolio, which includes work around the globe, including Morrocco, Spain, and Greece, Italy and Mexico, just to name a few. Many people use “experience” as a buzzword, but with Alison and Bryan, it is a fundamental part of their ethos.
Kicking things off, Alison and Bryan share their business, which started 16 years ago in Seattle, moved through Michigan and California before going global. Alison explains that their passion for hospitality naturally evolved into a love for event planning, which wasn’t initially planned. The company typically works with around 50-60 guests, allowing them to manage every detail of the guest experience. Their events are more than just weddings; they are like extended vacations, often lasting four days to a week.
Alison and Bryan emphasize the importance of finding the right fit with their clients and ensuring goals and values are aligned before agreeing to work with someone. The core of Alison and Bryan’s business is a client-centered approach. They aim to provide personalized service that makes every guest feel taken care of, regardless of their background. They believe true luxury means catering to everyone’s needs and ensuring all guests feel at home. Their clients, often philanthropists, appreciate the way their events focus on the guests’ experience.
Our guests explain that mastering the craft goes beyond these fundamentals to understanding the language of luxury and, more importantly, focusing on how people feel. The true goal is to create an atmosphere that elicits a deep emotional response, which is more significant than the visual appeal alone. For affluent clients, where financial means are not an issue, the challenge is to offer something beyond material extravagance. The real value lies in authenticity and genuine connections. Another important aspect of event planning is building trust with clients, allowing them to relinquish control and fully enjoy their event.
Alison and Bryan acknowledge the intense workload that comes with their commitment to excellence. The demanding nature of their projects requires long hours and dedication, often involving early mornings and extended days. This level of commitment underscores the importance of each project being special and meaningful. They also highlight the importance of having a cohesive team and happy, well-trained staff, especially for destination events. They stress the need for venues to provide exceptional service that reflects the character of the region.
Before wrapping up Alison and Bryan explain that their business model always prioritizes quality over quantity. They turn down many potential clients to maintain their high standards and personal touch. This selective approach ensures they can provide exceptional service and stay true to their ethos. Don’t miss their advice for aspiring luxury event planners: success comes from choosing the right jobs that align with your business and recognizing one’s own talent. They also acknowledge past misconceptions about high-end clients and emphasize how many of their clients, including billionaires, are incredible people.
Timestamps:
0:30 – Introduction of guests, Alison and Bryan.
1:21 – Allison and Bryan give an overview of their business, Alison and Bryan Destinations.
4:46 – The importance of finding the right clients.
9:29 – Connecting hospitality and philanthropy.
13:52 – Understanding client needs and experiences
26:03 – Being selective and embracing unique opportunities.
27:19 – The commitment to excellence.
34:27 – The importance of happy and well trained staff.
40:24 – Quality over quantity.
42:52 – Advice for other luxury event planners.
53:29 – Thanks to Alison and Bryan for joining us today.
Guest Bio
Established in 2008, Alison Bryan Destinations is an event planning, design and travel firm producing five and six-star weddings and elevated guest experiences globally. Their specialty: joyous, hospitality-centric multi-day celebrations that feel like a vacation; immersing guests in the most unique and remarkable of settings.
Learn more about Alison and Bryan Destinations on their website or say hi over on their Instagram.
As photographers and business owners, continuous growth is the name of the game. What gets in the way of this growth are the blindspots we all have. If we’re not booking the weddings we want or showing up the way we want to, curiosity and radical self-honesty are the only way to initiate the change we need.
It’s really hard to assess ourselves, and often that process is brought on by a huge life event. Nothing makes us self-reflect more than a moment of transition in our lives, like the end of a relationship.
For Erik Clausen, the last 18 months have been a season of reflection, growth and transformation and his business has benefitted. How did photography go from hobby, to artform and then to a business? How does the process of self-reflection benefit us as business owners? How do you shine a light on your blindspots?
In this episode, Erik shares the story behind his personal growth and why it’s made him better at what he does.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Guest Bio
The original ‘Mom with a camera’, Erik shot his first wedding in 2007 and has been traveling the world shooting them since. An artist and a storyteller he lives a creative life, seeking to see everything in a new way as often as possible, using light as his muse and relationships the gateway. For more information, go to www.erikclausen.com and follow @erikclausen on Instagram and find him on Facebook.
Unique experiences, powerful emotions, beauty, family, love and legacy…these are some of the words planners use to describe the service they provide. It’s very rare to hear a planner talk about wellbeing and happiness being the leading drivers of what they do.
At the highest level of wedding planning, the concept of caring for people can get lost in the luxurious logistics. What sets the best apart isn’t being really good at the job because everyone’s good. What makes the difference is caring about the client as a human being, being their rock throughout the process and having a real heart of service.
How do you weave client wellbeing and happiness into your process? Why is it important to set big goals for ourselves for business owners? How do you get out of your own bubble as a planner?
In this episode, we’re joined by CEO of Mae&Co Creative and Mae&Co Monthly, Manda Worthington. She shares the secret to her success, what she wants to accomplish and what it takes to be an exceptional planner.
Guest Bio
Manda Worthington, the founder and CEO of Mae&Co Creative and Mae&Co Monthly. Manda started her journey in 2015, fueled by her passion for business, marketing, and leadership. She transformed her relentless dedication into Mae&Co Creative; an award-winning agency renowned for creating luxury events across the globe. Beyond her event planning expertise, Manda founded Mae&Co Monthly, a resource-rich education program designed to empower fellow industry professionals to build the business of their dreams. For more information, go to www.maeandcocreative.com and www.maeandcomonthly.com.
Luxury weddings involve so many great things like travel, amazing experiences and glamorous events. Because all these facets are so fun and exciting, it’s easy to fall into the trap of treating the job like a hobby.
In order to build something that sustains you, you have to treat it like a business. Yes, the job is fun, but it’s also our livelihood so we have to handle it accordingly. In an industry where the barrier gets lower everyday, the people who have staying power are the ones who think like CEOs, and build solid structures that support what we do.
How did Brooke Keegan come to this realization and what did she change after it dawned on her? How did she shift from flat fee to percentage-based pricing?
What other structures did she put in place to truly start treating it like a business? In this episode, Brooke talks about the epiphany that changed her business, and what it took to get to where she is today.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Guest Bio
Brooke has more than 21 years of experience designing, planning, and producing spectacular events for some of the world’s most ambitious and exacting clients. Named a top wedding planner by Harper’s Bazaar, she has established a reputation of excellence and consistency for producing unique, beautiful, and innovative events that leave a lasting impression. With her outstanding organizational skills and love of design, she has established a reputation of excellence in event management, flawless execution and visually stunning events. Brooke’s clients can trust with confidence that they will experience an exceptional planning process whilst exceeding their expectations. She has solid relationships with premier creative partners both nationally and internationally, ensuring that anyone she refers to is at the top of their respected field. Her past events are testaments of the quality, detail and experience that make her successful. A Division 1 volleyball player at San Diego State University, Brooke graduated with dual degrees in Marketing and Management. Prior to running her own business, she pursued a professional career in the restaurant and hospitality industry, a combination that gives her an edge when producing top-notch events for world-class clients. For more information go to https://brookekeegan.com/ and follow @brookekeegan.
Most wedding professionals are taught to grow by way of digital marketing, but there’s something with a much higher ROI - relationship marketing. When you compare what you get out of fostering industry relationships with digital marketing, it’s not even close. The former will always win.
One ad can bring in a single wedding. One industry collaboration can bring you hundreds of weddings throughout your lifetime. That’s the kind of ROI marketing dollars will never buy! It doesn’t matter what level you’re at - entry level, high-end or ultra-luxury, investing in relationships will always create the most value.
How do you grow your business and even level up in your clientele without digital marketing? Could introverts actually have an advantage when it comes to networking? How can one industry relationship turn into a lifetime of business?
In this special on-site episode in Venice, Italy, we’re joined by husband and wife duo Cherish and Lindsey Conklin. The co-founders of Le Rêve Films talk about their business, networking and how they grew an ultra-luxury wedding business without paying for a single ad.
Guest Bio
This husband-wife duo launched Le Rêve Films in 2010 from their shared passion for traveling the world and transforming the magical memories from a couple’s nuptials into a visual tapestry that showcases their love story for a lifetime. Le Rêve takes pride in focusing on capturing the beauty, emotion and all the details in between from a couple’s wedding weekend, all the while, always portraying real, authentic love.
Le Rêve Films’ reputation and award-winning work has been featured in Vogue, People, BRIDES, Martha Stewart Weddings, iHeart Radio, and has earned them a spot among Harper’s BAZAAR’s list of The Top Wedding Videographers in the World. They have had the privilege of capturing events for clients like Naomi Biden, Sean McVay, DJ Tiesto, and other high-profile celebrities, musicians and athletes. Go to https://lerevefilms.com/ for more information. Get Le Rêve’s custom LUTS here and follow @lerevefilms on Instagram.
When you work in the fast-paced, demanding world of luxury weddings, it’s easy to run on reactivity - to act first and then think later.
Running on intentionality, being thoughtful first and then taking action is a completely different approach. Living by intention touches every facet of your life, and of course impacts how you run your business and serve your clients.
For Lea Stafford, being intentional means slowing down to think more clearly, identifying what allows her to be her best and making that the foundation of everything she does.
What practices allow Lea to be a more intentional individual, and how does that impact her business? How does connecting with clients at a deeper level make for more meaningful moments?
How do you create events that tug on all the senses? In this episode, we’re joined by the founder of Stafford Creative + Co and Seven-Eight Living. Lea talks about intentionality and what it takes to produce events that have a soul.
Guest Bio
Lea Stafford is the founder of Stafford Creative + Co and Seven-Eight Living. SC+Co. is a highly desired creative brand coveted for its expertise in delivering soulful multi-day events and celebrations globally. Collaborating with discerning clients who appreciate the subtle nuance with a touch of audacity is where SC+Co. thrives. Their enthusiasm revolves around venturing to culturally vibrant destinations and joining forces with conscientious artisans who embrace sustainability and ethics in their craftsmanship. For more information, go to https://staffordcreativeco.com/ and follow @staffordcreative_co and @seveneightliving on Instagram.
A special event is made up of 3 types of experiences - the atmospheric, the tangible and the organic pieces of what’s happening in the moment. Wedding planners are tasked with weaving all these things together and adding connection to the recipe. When this takes place in the context of a destination - local or abroad - there also has to be a story component centered on the place.
From the fluttering fun of initial planning to the gratification of the culminating moment, everything has to be about designing this experience. Then the experience has to connect to the couple, the guests and the location. How do you craft a defining experience and then connect people to it?
Why does our guest take a bespoke approach to assembling the team of vendors? In this episode, Augusta Cole talks about her journey, the beautiful roots of her approach to weddings, and the process of starting her own business after working with Easton Events.
Guest Bio
With over a decade of extensive experience in producing events across the world, Augusta Cole is widely trusted and respected for her discretion as well as her intuitive creative design, innate eye for detail, and seamless planning process. Based in New York, NY and Charleston, SC, with a global presence, Augusta excels in producing one-of-a-kind occasions of all shapes and sizes, ranging from multiple-day destination weddings and high-caliber corporate programs to intimate dinner parties. Her emphasis on customizing experiences and empowering a team of creative talent allows each event to reflect her client’s vision, personality, and style. Throughout her career, Augusta has project-managed a diverse portfolio of highly detailed, logistically complicated events, which has developed her invaluable bank of industry knowledge. Augusta’s fresh perspective and drive to provide dedicated, enthusiastic planning and design aims to surpass client expectations on every level. Go to https://www.augustacole.com/ and follow @augustacole on Instagram.
Offer a discount, drop your rates, or put more into the package - this is what most people will do when they want to get more business. The problem is, in doing this, you’re devaluing yourself in the eyes of the client, which works against you in luxury.
The secret to raising your rates is actually refining your brand and elevating your proposal which means eliminating elements. Instead of incentivizing clients by lowering your price or stuffing your offering, you get them to spend by valuing yourself more.
What are some of the things we need to refine or even eliminate? How can you make big leaps in business through small increments? What are the secrets to getting more luxury clients? In this episode, we’re joined by Colorado photographer, John Moler. He shares how he tripled his price tag by simplifying everything he does.
Guest Bio
John Moler is a Colorado wedding photographer with a timeless, true-to-life style. He approaches each wedding with a sense of calm curiosity, noticing and capturing details people will remember forever. Go to https://johnmoler.com/ and follow @johnmolerphoto on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
As luxury shifts from conspicuous consumption to conscious consumption, we have to change how we think about the services we provide. It’s not that people are spending less money, they are just choosing to spend smarter, and putting more meaning behind every buying choice.
In the luxury travel space, crafting a great experience shouldn’t start with the location, it starts with the feeling people are seeking. It’s about focusing on the ingredients of the experience rather than the deliverable. What they want, not where they want.
This is especially true in the destination wedding space - where travel intersects with celebration, meaning, and connection. How do we deliver experiences driven by meaning, not money? What is the secret to building relationships with luxury vendors? Where is luxury travel headed and what does it mean for weddings?
In today’s episode, we’re joined by travel industry icon and founder and partner of EMBARK Beyond, Jack Ezon. He shares his journey, what sets his team apart, and why travel matters. He also shares luxury trends in the wedding industry and beyond.
Guest Bio
Jack Ezon is a travel industry icon and founder and partner of EMBARK Beyond. More than a travel agency, EMBARK Beyond is a luxury travel advisory dedicated to creating thoughtfully designed experiences that go beyond a destination. Jack was the longtime president of one of the largest and most successful luxury travel companies in the United States. Over his 15 years as president, he found explosive growth in the business (100x growth in annual sales), and made close connections with global industry leaders. Together with Founding Partners Eli Ashear and Julie Danziger, Jack recognized the need to evolve as our clients’ demands and industry trends did. Thus sparking the idea for EMBARK Beyond! Focused first on client needs, they have built relationships with the world’s most sought-after lifestyle and fashion brands to open the world - beyond imagination - to their clients. The EMBARK Beyond team is comprised of some of the most respected names in the travel industry. Their closest friends include the world’s top hotel owners, general managers, global sales directors, tour operators, airline leaders, and cruise directors.
Go to https://www.embarkbeyond.com/ for more information and follow @embarkbeyond on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Every human being has moments where inspiration strikes them, but not everyone will chase it. A great creative concept, collaboration, or business idea can fade because you’re scared to put it out there.
Not for Sofia Crokos.
She goes down every avenue of creativity from fashion and weddings to food and flowers. Her secret: manifesting, chasing beauty, and acting on inspiration without limitation. Instead of saying ‘no’ or ‘not now’ to an idea she engages with it and goes after it.
Because of this, her pursuits aren’t just successful - they also fulfill her and pull her to the next incredible idea. How does she stay inspired as she gets pulled in different directions? Why is the pursuit of beauty the thing that drives her life and business?
In this episode, we’re excited to be joined by the luxury event planner, restaurateur, and founder of Sofia Crokos Events & Lifestyle. Sofia shares how she went from fashion to weddings, how her restaurant came about, and all the incredible ways she chases beauty and inspiration in everything she does.
Guest Bio
Sofia Crokos is a luxury event planner, restaurateur, and founder of Sofia Crokos Events & Lifestyle. She’s also a connector, a collaborator, a creator; qualities that turn her clients’ great expectations into luxurious, elevated realities. Sofia Crokos Events & Lifestyle has perfected the art of entertaining. Since 1998, Crokos and her agency have offered unparalleled style and service, luxurious design, and expertly orchestrated events to the most discerning clientele. Internationally renowned for their personalized philosophy, impeccable eye for detail, boundless creativity, and infectious positivity, Sofia Crokos Events & Lifestyle champions a hands-on approach to every aspect of a celebration, no matter the size. This exceptional insight into the world of luxury events, paired with relationships with the most prestigious vendors around the globe, allows every client to experience these unforgettable moments with a sense of ease and levity, while also earning Sofia Crokos Events & Lifestyle recognition as one of the premiere event agencies in the industry. For more information, go to https://www.sofiacrokos.com/ and follow @sofiacrokosevents on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
When your successful planning business has a thriving floral arm, why would you shut it down? To make room for more creativity and collaboration! Most people wouldn’t dream of ending something that’s doing so well, but that could be keeping us from what we really want.
If a business is just chugging along, it’s easier to keep going as is. Shaking things up is actually so much harder than staying the same, but as entrepreneurs, we often have to let go to level up. We have to close down something good to make room for something exceptional.
This is what By Bello’s Lindsey Morgan realized, so she made the decision and took the leap. How did she come to the realization that she had to close her floral business? What new awesomeness has this created space for? What are the keys to her business growth and success?
In this episode, she talks about her journey, the power of taking action, and how she has created multiple streams of income in her business.
Guest Bio
Lindsey Morgan is the owner and creative director of By Bello and Bespoke by Bello. Passionate about marrying natural landscapes with distinctive event design, Lindsey has been nationally recognized for her inspired approach, building memorable parties from the ground up. Alongside her masterful team, Lindsey provides each client with a highly personalized experience, leaving both the celebrated and celebrating with an event they’ll remember for a lifetime. For more information, head to https://bybelloevents.com/.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
When it comes to branding and approach, most photographers are focused on themselves. It’s all about their aesthetic and getting clients to fit into it. We make ourselves the thing our clients should aspire to. That was our approach for years…until we realized that it wouldn’t allow us to sustain real success in luxury.
So we switched to this: focusing on our clients; and instead of pigeonholing them, shifting our approach according to their needs. Many photographers would consider that selling out - why would we let clients dictate what we do, we’re the creatives after all.
Well, if we want to move up to premium and luxury, we have to deliver a lot more than creative talent. We have to craft an experience, and we can’t do that if we don’t take a client-focused approach.
How do we shift from ourselves to our clients? How does this approach allow us to build and sustain real success?
In this episode, we talk about the value of curating our brand around serving others instead of ourselves.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Get to know your client and match yourself up to that. That’s the format of traditional marketing we’re taught to use. What if we could accomplish more by going about it in a completely different way? In luxury, cost isn’t the biggest factor in the decision making process - desire is. If we make people want our service, they will buy it.
Creating desire instantly makes us more sought-after, especially in a market segment where exclusivity and uniqueness are the currency of buying choices. From the way we book client calls, to the photos we post on social media, we can use desire to increase the demand for our photography.
What steps can we take to make our services more desirable? How do we raise our prices and tap into a higher market segment? How can we build sustainable businesses while also having room to actually live our lives?
In this episode, we’re joined by the CEO and Founder of Photographer's Edit and host of the Bokeh podcast, Nathan Holritz. We talk about simple and practical steps we can take to make our services pull in the buyers we want.
Guest Bio
Nathan Holritz is the CEO and Founder of Photographer's Edit and Cheezoo. He’s also the host of the Bokeh podcast. Starting in professional photography over 20 years ago, Nathan helped bring a modern style of premium wedding photography to the Chattanooga market via Holritz Photography.
While helping run Holritz Photography, Nathan saw both a personal and industry need for a company that could handle the post-processing of the thousands of images photographed at weddings. He created Photographer's Edit, a company geared toward providing a solution for professional photographers to outsource this post-processing following weddings and large events. The company was launched in 2008, and has since processed millions and millions of images for wedding, portrait, and commercial photographers. Head to https://www.photographersedit.com/ to find out more.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn how to entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
For many photographers, weddings are a highly intimidating niche. The idea of shooting a once in a lifetime event, at the highest spectrum of emotions can be daunting.
And that’s before you add a luxury component to it.
Shooting that level of event and having that caliber of client comes with a lot, but the biggest thing is a shift in our own mindset.
To break into luxury and command those rates, you’re basically creating value overnight and that can understandably be a real challenge psychologically. We have to shake off the middle class mentality and start to think of events the way the ultra-wealthy do - it’s not about cost, it’s about want.
How do we start to occupy the luxury mindset? What are the key skills we need to have at this level? In this episode, we’re joined by photographers and co-hosts of the B&H Photography Podcast, Allan Weitz and Jill Waterman. We talk about luxury weddings, how to build a successful business in that space and the skills that take you to that next level.
Guest Bio
Allan Weitz is a Photographer, Writer and host of the B&H Photography Podcast.
Jill Waterman is a Photographer, Writer, Storyteller and co-host of the B&H Photography Podcast.
At the luxury level of weddings, it’s easy to think you have to live in an epicenter city and have a ton of notoriety to succeed. The whole world has to know you if you want your business to grow. But bigger, famous and splashier isn’t the only route to visibility, success can happen without notoriety.
You can thrive while being the best kept secret. It’s possible to create these gravitas “goosebump moment” events, and still live your life. A planner can create dreamy destination weddings without living in New York, Miami or LA.
For Alicia Fritz, fulfillment doesn’t come from being known by the whole world, it comes from connecting with clients and carrying their vision. Why is remaining grounded so important to her? How did she carve out her niche? What do weddings mean to her?
In this episode, the founder of A Day in May Events talks about her story, her process and what she attributes her success to.
Guest Bio
A native of Traverse City, Michigan, Alicia Fritz is the founder and Principal Designer of A Day in May Events, a nationally recognized event production firm sought after for mastering the art of entertaining. Alicia’s appreciation for hospitality is rooted in her company’s ethos; to architect milestone celebrations that embody the taste and priorities of her clients, accentuated by a strong sense of place and purpose in every detail. With a mission to preserve the unique history and life experiences of her clients and their families, Alicia and her team have been entrusted as strategic partners for their private, legacy clients for close to two decades.
Since 2007, Alicia has built a dedicated staff of event specialists and creative thinkers who operate with a methodical and intuitive system that prioritizes collaboration with their clients, respectful partnership with their creative teams and an unwavering commitment to a flawless event. Harmonizing an architect’s mindset with the imaginative and artistic touch of a great host, Alicia has been recognized as one of the country’s top event planners by VOGUE and Martha Stewart Weddings to name a few. From the serene, idyllic coastline of Northern Michigan, to the exquisite landscape of the South of France, and far flung locales likeMustique, Alicia and her team rarely create in the same place twice and welcome the challenge of producing these exceptional moments for beloved clients in unchartered territory.
For more information, head to https://www.adayinmayevents.com/ follow @adayinmayevents on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Creating a magical wedding is a dance of balancing contradictions. You have to saturate the senses without over-producing, steep the event with individual details that become seamless, pace a fast-moving day, and counter the emotional crescendos with much needed lulls.
The planners responsible for this do multiple events a year, but they still have to make that particular event authentic to who’s being celebrated.
The ultimate litmus test and sign you’ve succeeded? When someone can’t pinpoint what exactly made the day so magical because the components are so harmonious.
How do you set yourself up for this from your first moments with the client? What steps can you take to understand the client and the guest’s journey throughout the day? In this episode, we’re joined by leading wedding planner, Jennifer Zabinski. She shares how she makes her events so magical, and the thinking behind her approach.
Guest Bio
Though she’s now known as one of the country’s leading wedding planners—named best of the best by both Harper’s Bazaar and Martha Stewart Weddings—Jennifer Zabinski didn’t always know she wanted to be an event planner. After graduating from Cornell University’s prestigious School of Hotel Administration, she headed west to California, working for some of the biggest names in the hospitality business. She quickly worked her way up the ranks at The Ritz-Carlton and the Four Seasons Hotels and Resorts, becoming one of the youngest senior members on both staffs to spearhead events. It was there that Jennifer realized her knack for bringing people together and making sure their every need was met could translate to a new line of work in the wedding industry.
Marrying her business acumen to her talent as a creative and strategic thinker, Jennifer moved back to New York and became the partner at The Wedding Library, a bridal design and retail shop, where she led the planning and events division for a decade. She struck out on her own in 2011 with the launch of JZ Events. Combining a methodical, collaborative approach with an innovative spirit, Jennifer has planned, designed, and executed hundreds of events in some of the most exciting stunning locales around the world (Necker Island, St. Barts, Ravello, Cap Ferrat, Amalfi Coast, Aspen, Paris, Florence, and San Francisco, to name just a few). Throughout that time, she has fostered close relationships with top vendors, including award- winning caterers, floral designers, and photographers, all of which means she knows just the right pro to carry out your vision.
“Most people don’t come to me wanting to replicate someone else’s event,” says Jennifer. “They want to do something that’s never been done before, whether that’s a new spin on a classic venue, finding a far-flung location to host a weekend-long celebration, or dreaming up a novel theme.” At the end of the day, she says, everyone wants to create something that’s utterly unique. Achieving that goal for clients is the difference between a good planner and a great one.
Jennifer’s work has been recognized in the pages of Vogue, Harper’s Bazaar, Martha Stewart Weddings, Grace Ormonde Wedding Style, Brides, Glamour, The Knot, among many other magazines, blogs, and websites. She lives in New York City with her husband, two children, and dog, Gunner.
For more information, head to https://jzevents.com/ and follow @jzevents on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn how to entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
In this business, the biggest leaps don’t come from adding bells and whistles to our approach. They come from stripping what we do down to the clearest, most actionable and exceptional basics. Going an inch wide and a mile deep produces more profound results than going a mile wide, an inch deep.
When you really think about it, we spend 10% of our time in the business behind the camera. What moves the needle is what we do with that 90%. There’s hundreds of things we could be doing. Success comes from distilling the process down and focusing on the pieces that matter.
Why are relationships and refining the client experience so crucial to our success? How do we separate what truly moves the needle from the bells and whistles?
Why do we turn vendor relationships into a collaborative body that serves the client?
In this episode, we’re joined by destination wedding photographer and hospitality coach, Steph Kadlicko. She shares what she attributes her big leaps in business to - simplicity.
Guest Bio
Forever guided by old-world Europe, Steph is a destination wedding photographer and hospitality consultant inspired by artful living. Hospitality, deep connection, and creating spaces of beauty make up who she is and how she serves. Her work has been featured in international publications and is distinguished by its composition and color. A traveler, lover of neutrals (and Negronis), Steph captures delightful moments to satisfy the present and timeless moments longed for in decades ahead. In her coaching, Steph works with creatives on building their brand strategy for a converting client experience.
For more information, head to https://stephkad.com/
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
A simple, kind and meaningful act can have a powerful ripple effect, like giving a haircut to someone in need. Not only does it create doorways to connection. It can open up entire portals that break the typical pattern of how we interact with the community around us.
Through one simple compassionate act, we can create moments that matter - moments that can start to break through layers of hardship and make people feel seen after feeling invisible.
How did the decision to give a haircut become a powerful movement for kindness and a doorway for a deeper connection? How can we show up differently in our own communities?
In this episode, we’re joined by the founder of #DoSomethingForNothing, Joshua Coombes. He shares how one haircut changed everything, and the powerful movement he built from it.
Guest Bio
Joshua Coombes is a British hairstylist and founder of #DoSomethingForNothing, a movement encouraging people to connect their skills and time to those who need it. For more information, follow @joshacoombes on Instagram and buy the book Do Something For Nothing here.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Interior design and wedding design have always had a natural synergy. Inspiration from interiors has always trickled into events. Now that there’s a huge movement to make weddings feel residential, interiors aren’t just inspiring events, they are informing them. People want the big day to feel authentic, and not just like another decorated ballroom. The big day is an extension of how they’d host people in their homes.
It makes sense then for a wedding designer to also have a firm footing in interiors, which is what Lynden Lane Co. have done.
Weddings might be more emotional and condensed than an interior design project, but for a creative mind, they work the same muscle. Whether it’s a big reveal of a room or a big reveal of the reception space, it’s big decisions and small details.
How did Lynden Lane Co. come to be, and how does a team of a mother and her daughters work so well together? How do you bring a client’s vision to life? In this episode, we’re joined by one-third of the Lynden Layne team, Barbi Walters. She shares how they built the company, and the cross pollination between weddings and interiors.
Guest Bio
Barbi Walters is the co-founder and principal designer at Lynden Lane Co., a company she runs with her 2 daughters, Lyndsey and Layne. Lynden Lane Co. is sought after for architecting transformative events and designing interior spaces. Go to https://lyndenlane.com/ and follow @lyndenlane on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Just like dress trends and decor trends, weddings and how they are planned have gone through a huge evolution of their own.
How the special day was crafted used to be formulaic and predictable. There were traditions that had to be met and boxes the event had to check.
Today, there’s plenty of room for the unexpected, the whimsical and the meaningful. What people include in that day is more about intention, not because it’s what they have to do.
Wedding days have become wedding weekends. Venues have become more non-traditional, and wedding planners have so much more flexibility to be creative.
What’s driving these shifts in the wedding experience? What is quiet luxury and why is it quickly becoming a staple in the industry? In today’s episode, we’re joined by 1/5th of the amazing team at Gather Events, Sarah Tivel.
She shares how weddings have changed over the years, and all the special ways clients get to put their own stamp on their special day because of this shift.
Guest Bio
Sarah Tivel is the co-founder and creative director at GATHER Events. GATHER Events was built on a love of bringing people together. They are incredibly proud to be a team of highly experienced wedding planners and event designers who thrive on creating the most memorable weddings and social events locally and around the world. With an increasing amount of guests traveling for weddings, close to home and abroad, GATHER’s local and destination presence allows them to provide expert support on the ground in the US and globally. They value collaboration and believe that their creative industry is stronger and more inspired when we work together.
For more information, head to https://www.gatherevents.com/ and follow @gatherevents on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn how to entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Among the many superpowers of a luxury wedding planner, is the ability to turn 18 months of planning into a timelined, well-executed event with hundreds of moving parts.
The secret: there is absolutely no room for indecisiveness. The clients hire you to guide them and make decisions. If you’re still thinking “I wonder if we should…” on the day, it’s not a business you’re built for.
Wendy Jacobs Hampton has this and so many other superpowers that make her perfect for this job. Growing up in a party family. Being a highly-motivated ski bum, who purchased a business for $2000, and planned weddings for the likes of the Lauren and Bush families. A confident professional who relates well to the clientele. A beautiful balance of command and care.
How did she end up in Telluride and ultimately play a huge role in building the luxury industry there? Why is it so important to remember the fun aspect of this job? In this episode, the owner of Soirée Telluride, tells her story, and what she attributes her success to.
Guest Bio
Building a company from the ground up — and skyrocketing it to success — requires unshakable confidence and a healthy willingness to take risks. Wendy has both. Melded with her matchless creativity, innovation and enviable cool under pressure, Wendy has what it takes to be a sought-after event producer and the architect behind some of Colorado's most prestigious weddings. And indeed she is.
Wendy grew up in New York, but fell in love with Telluride as a child when her family began visiting for regular ski trips in the early 80s. She became a permanent Telluride resident in 1994. Wendy has been embedded in the community ever since, always keeping her finger on the ski town’s pulse. After producing the wedding of Lauren Bush and David Lauren in 2011, Wendy’s world-class work established Telluride as a premiere event destination — and Soirée Telluride as an event-production company that draws national and international clients.
When she’s not coordinating scores of vendors or thriving on day-of event execution, Wendy enjoys skiing with her husband, Zach, whom she met in Telluride, and their school-age daughters, Breton and Zoe (who call themselves the Soirée Sisters). She serves as board president of the Telluride Academy and is deeply committed to local education causes.
For more information, go to https://www.telluridesoiree.com/ and follow @soireetelluride on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Luxury is the ability to surprise, delight, anticipate, and deliver. In the wedding space, it's ultimately the difference between planning an event and creating an experience. Our clients are incredibly discerning individuals, so we have to be discerning too.
The job is going above and beyond “what we have in the warehouse” to actually bring about a well-executed vision.
In this high stress environment, not breaking a sweat while pulling off these feats of creativity is part of the job.
How do we elevate an event into an unforgettable experience? What does it take to stay unflappable as we carry the vision and experience of our clients?
In this episode, we’re joined by the incomparable, David Beahm. He shares his story - going from choir director to the incredible career he’s had.
Guest Bio
David Beahm, founder and president of David Beahm Experiences, is known as one of New York’s top event designers. A favorite of celebrities, socialites, corporate and the fashion worlds, David has a broad-based background in the arts; thus, he views event design as a combination of theater and art. Emphasizing style, quality and originality, his creations combine cutting-edge ideas with timeless tradition.
Go to www.davidbeahm.com for more information and follow @davidbeahm @davidbeahmtoo.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
In the realm of ultra-luxury event design, the pressure to exceed the client’s high expectations comes with the territory. Creatively speaking, it’s hard to say no to the vision, and that requires us to constantly push the boundaries of what’s possible. The work of designers is incredibly detailed and precise, and that can be a heavy energy expenditure to whoever’s at the helm of that vision.
The designer’s job is to push, cultivate and curate everyone around them to elevate to the level of that vision. That’s something Rishi Patel does extremely well.
How do you create flexibility in a process that often requires set timelines and plans? How do you craft designs where everything serves a purpose instead of just stuffing rooms with details?
In this episode, the CEO and CCO of HMR Designs joins us to share how he went from finance to event design, and the process behind the work he delivers.
Guest Bio
Rishi Patel is the CEO and CHIEF CREATIVE OFFICER of HMR Designs. Named one of the top Wedding and Event Designers in the world by Harper’s Bazaar, VOGUE, Brides and Martha Stewart Weddings, along with being recognized as Top 40 under 40, Rishi remains one of the most highly coveted event designers among discerning clientele and notable figures alike. An advocate for fully transformative design, he specializes in celebrations of all kinds – all while adhering to the firm belief that service and guest experience are the cornerstone to great events and the definition of true luxury. From galas, to weddings, to milestone celebrations, any event is in his wheelhouse. An educational background in Finance and an MBA from Indiana University has afforded him the ability to lead the HMR team from a fiscal perspective – though it’s his artistic passion that allows him to design the fantastical events he is known for. As much of a creative visionary as an astute business leader, Rishi’s insistence on unconventionality has continuously transformed the landscape of event design while granting him the honor of designing events for some of the most notable figures, families and organizations in the world.
A loyal Chicago native and avid traveler, Rishi regularly seeks inspiration from whatever cultural landscape he can find himself in. The destination event and wedding world has allowed Rishi and the HMR team to embrace so many incredible regions and pockets of the world to create spectacular events. Regardless of the marvelous adventures in design that await him, Rishi will always consider himself an artist at heart. For more information, head to https://hmrdesigns.com/.
In an industry like wedding photography, “there are as many opinions as there are planners”. It's easy to get caught up in groupthink and herd mentality. People parrot information about running our businesses and what it takes to succeed like it’s universal truth when it’s one perspective.
All information and advice is meaningless if it’s not filtered through what works best for us. Sometimes, the most profitable decision we can make is stepping away from the herd.
That was the case for Sarah Bradshaw. She detached from groupthink, tore her business down to the studs and rebuilt it better. Because of that, she was able to shift from what seems important in growing our businesses to what actually moves the needle.
What were the key mindset shifts in this journey? Why is outreach truly the job? In this episode, Sarah talks about her business, her decisions and her approach to selling.
Guest Bio
Since 2008, Sarah Bradshaw has been known for creating iconic wedding day photographs. Drawing inspiration from classical architecture, vintage fashion, and modern interior design, she uses her well-honed skills as a storyteller to create heirloom images full of warmth, light, and palpable emotion. Her enduring purpose, that guides everything she does, is to inspire a vision of intentional, generational love and connection through timeless and authentic imagery.
For more information, head to https://sarahbradshaw.com/ and follow @sarahbradshawphoto on Instagram.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Obsessive craftsmanship, storytelling, collaboration. If we could sum up wedding photography, it would be in these 4 words. It’s not just about taking a pretty picture, and it’s definitely not just about the technical stuff.
At some point focus, light, and composition become so deeply ingrained in us we have to reach for something more. We have to learn the art of earning the photo - both from our experience, and also our ability to truly capture the moment. A camera isn’t just a way to capture an image, it’s a way to access the individual, and in a wedding, that’s a huge responsibility.
When we combine all these things into one seamless process, we deliver the magical but authentic moments people will treasure. How has our craft developed, and what do we consider our craft today?
In this episode, we talk about our evolution as artists behind the camera, and every intangible that goes into what we do, and why we love it.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
“Your vision is safe with me.” That’s what a planner needs to say and deliver to their clients. When you’re at the helm of a magical moment where every detail matters, how things look isn’t your first consideration. You have to go 30,000 ft up, take what they want to see and steep it in reality, while still maintaining the magic.
To do this effectively, confidence, competence, and kindness are required. For Michelle Rago, these things come easy, and it shows in the experiences she creates.
How did she get started? What’s her process for making sure an event has the client's fingerprint? How can we shift our mindset around sales?
In this episode, the world famous planner shares her story, her process and her mindset around what she does.
Guest Bio
Michelle Rago is an event planner, and founder of Michelle Rago Destinations, a full service boutique event planning firm based in New York.Michelle and her team have produced and designed events as far-flung as New Delhi and the Cote d’Azur, and of course, from coast to coast on the continental United States. Team Rago will oversee and execute every aspect of your event to not only ensure it unfolds smoothly, but to allow you to be carefree and fully engaged at your own wedding or event. For more information, head to https://michelleragodestinations.com/.
Connect with Michelle on Instagram @michellerago
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn how to entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
If you’re good at the craft, raising your rates isn’t a question of skill. It’s more about doing the mindset work so you can confidently elevate how you show up in the marketplace. Your work has to be good - that’s a given, but you’ll hit a ceiling if you only focus on that. To grow our revenue, we have to raise what we think our work is worth - and that has a lot to do with branding.
The shift to a higher rate starts internally. Believing it for ourselves first makes the pricing and marketing work easier. If we don’t feel worthy, we’ll never have the confidence to ask for more, even if we’re exceptional photographers.
Sidonie Vidal went from charging €2.5k to €11k. That leap is more about mentality than methodology. How did the mindset piece play into her 4X rate increase? What were the small shifts that stacked up over time and allowed her to grow her business?
In this episode, Sidonie shares her story of how she changed her mindset and elevated her brand to increase her earnings and level up from the middle market.
Guest Bio
Sidonie Vidal is a photographer from the South of France – the picture book country full of sun, beautiful villages, and lavender fields. She wants to recreate this southern French feeling with her images and bring warmth, connection, and passion to every project she photographs. Sidonie works with couples from all over the world to create bespoke experiences and capture the essence of their special day on camera. She allows her clients to relax knowing her editorial photography allows the unadulterated emotions between them and their loved ones to shine through in every image. For more information, head to https://sidonievidalphotographe.com/
Instagram – @sidonievidalphotography
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Luxury wedding or not, we’re in the business of serving our clients and pulling off a once-in-a-lifetime fairytale for them. Of course, we have to be exceptionally talented, but there’s also a whole strategic process of unglamorous, behind-the-scenes work to make it look seamless and luxurious.
All wedding vendors are in the unique position of not being guests, but having such a pivotal role on a very important day. Ultimately, we’re privileged service providers who work together to make magic happen. The better we get at reading the room and collaborating, the more elevated the experiences become, and the more people want to work with us.
How can photographers and videographers work well together? What’s our guest’s process for creating a seamless, luxurious experience both behind and in front of the camera? Why is this industry so special to us?
In this episode, we’re delighted to be joined by top wedding filmmaker, Peyton Frank. She shares the process that allows her to deliver perfection over and over again.
Guest Bio
Peyton Frank is a Destination Wedding Filmmaker who creates heirloom wedding videos to be cherished for a lifetime. She has an obsession for beautiful stories, events, and experiences, and a passion for making films and creating magic through moving images, light, and sound. Peyton has been named One of The Top Wedding Filmmakers in the World by Harper’s BAZAAR.
For more information, follow @peytonfrank on Instagram. For mentorship sessions & general inquiries, send an email to hello@peytonfrankfilms.com. To inquire about the 2024 Certified Drone Pilot Guide email concierge@peytonfrankfilms.com.
An emotion-provoking image that speaks to the planner, not a wasteful unsolicited gift.
Steady, quiet persistence, not annoying pushiness. Understanding the cues that say ultra-luxury, and nothing less.
That’s how you get on the radar of an elite ultra-luxury planner, and get hired again and again. In the high stakes, high-touch and high detail world of elite wedding planning, photographers are the most important vendors on game day.
Planners want collaborators who understand their role and how to bring the ultra-luxury experience from start to finish, with minimal hand-holding.
What sets ultra-luxury weddings apart in the level of service vendors have to bring? How do you get your first ultra-luxury job and keep getting called back for more weddings?
In this episode, elite planner Lynn Easton shares the layers of luxury that make up the best of the best in weddings. She also shares how to make a connection with an elite planner, and the pet peeves photographers and videographers must avoid if they want to impress.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
Guest Bio
Lynn Easton is a leader in the world of event planning, sought-after speaker, and founder of Easton Events. Easton is a full-service wedding and event design and planning company founded in 1998. With offices in Charleston, South Carolina, and Charlottesville, Virginia, Easton is dedicated to guiding their clients with a steady balance of head and heart through their weddings and milestone events. Easton has received national acclaim from top industry publications, including VOGUE, Harper's BAZAAR, Martha Stewart Weddings, Town & Country Weddings, The Knot, BizBash, among others. For more information, head to eastonevents.com or go to eastoneducation.com to find out about her courses.
“If only I was just better at the craft....”
If you’re a creative in the wedding industry struggling to get those next level weddings, you’ve probably said this to yourself. It’s easy to think getting better at what you do is the missing link.
The truth is: digging into and putting an emphasis on the business side is the solution. Most creatives feel like artists who happen to run a business. We have to shift to business owners who happen to be creative.
In order to grow on the business side and find inspiration, you have to push past what’s gotten you to where you are today. You’ll need new insights, data and perspectives, and that comes in the form of other people’s knowledge and experience.
That’s how we went from charging $500 per wedding to a 7-figure ultra-luxury wedding business. How did the journey begin? What lessons have we learned along the way? In this episode, we welcome you to The Business of Luxury Weddings, share the vision of this podcast, and what to expect.
Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.
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