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    Arts

    The Business of Dance

    Welcome to the ‘Business of Dance’ with your host Menina Fortunato. Tune in as we dive into insightful interviews with industry experts, sharing personal journeys and career advice for aspiring pro dancers. This podcast is your key to turning your dance dreams into reality.

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    Copyright: © MENINA FORTUNATO

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    Latest Episodes:
    142- Tanya Jane: Founder of The School of Dreams, Cher, Nick Jonas, Bad Bunny, Will Smith, Marc Anthony, and Bebe Rexha. Jul 26, 2026
    Show notes

    Interview Date: July 12th, 2026

    Episode Summary:

    In this episode, Tanya Jane shares her journey from a young professional dancer in Australia to building a thriving career in Los Angeles—and ultimately transitioning into a seven-figure success energetics coaching business. After moving to LA at just 19, she navigated visas, broke into the industry without connections, and built a decade-long career performing on some of the world’s biggest stages alongside major artists.

    Tanya opens up about the realities of the dance industry, including rejection, audition pressure, and the mental resilience required to sustain long-term success. She shares practical advice on securing representation, standing out in auditions, and creating opportunities for yourself—emphasizing the importance of persistence, preparation, and taking bold action even when the path is uncertain.

    The conversation then shifts into her transition out of dance and into entrepreneurship, where she built a 7-figure coaching business rooted in mindset and “success energetics.” Tanya breaks down how shifting internal beliefs can transform external results, offering tools to help dancers overcome rejection, reframe setbacks, and step into aligned, expansive success. The episode closes with a Q&A, where she answers questions on moving cities, building confidence, and navigating fear in the entertainment industry.

    Show Notes

    0:00 – Introduction and Tanya’s career overview

    2:30 – Early dance training and professional start

    6:05 – Moving to LA and visa challenges

    7:18 – Booking contract and preparing financially

    9:42 – First LA audition and getting signed

    11:31 – O-1 visa process and requirements

    14:41 – Securing sponsorship and staying in LA

    17:10 – Taking risks and asking for opportunities

    20:11 – Building credentials and industry positioning

    25:51 – Favorite jobs and performance experiences

    27:25 – Transition from dance to entrepreneurship

    30:00 – Mindset shift and career transformation

    34:41 – Four-step energy flip for rejection

    44:07 – Q&A: moving to a new city mindset

    53:27 – Q&A: fear, confidence, industry advice

    Biography:

    Tanya Jane is a former professional dancer turned success energetics mentor for high-achieving women ready to 10x their life, business, and income—without burnout.

    Originally from Sydney, Australia, she moved to Los Angeles at 19 to pursue her dream of becoming a professional dancer. She went on to build a decade-long career performing on some of the world’s biggest stages and television productions, working with artists including Cher, Nick Jonas, Bad Bunny, Will Smith, Marc Anthony, and Bebe Rexha.

    Today, Tanya is the founder of a 7-figure coaching business where she blends her experience of pursuing “unrealistic” dreams with scalable wealth strategies and aligned action. Through her work, she helps women break through limiting beliefs, elevate their mindset, and create extraordinary success—while fully living an extraordinary life.

    Connect on Social Media:

    Website: https://www.thetanyajane.com/so

    dInstagram: https://www.instagram.com/thetanyajane/



    141 -German Morales: Founder of MGMT Artists, iPop!, Television Academy. Jul 19, 2026
    Show notes

    Interview: July 5th, 2026

    Episode Summary:

    In this episode, German Morales—talent agent, manager, producer, and founder of MGMT Artists—shares an inside look into the entertainment industry and what it truly takes to build a sustainable career as a performer. With over 20 years of experience, German walks through his unconventional journey from aspiring actor to becoming a leading talent representative, highlighting how his background in business and passion for entertainment ultimately shaped his career path.

    German breaks down the day-to-day role of an agent, from reviewing casting breakdowns and submitting talent to negotiating contracts and developing artists long-term. He emphasizes the importance of strong branding, professional materials—especially headshots and reels—and the value of persistence when seeking representation. A key takeaway from this episode is the power of being a multi-hyphenate performer. Dancers who can also act, sing, or model significantly increase their opportunities and marketability in today’s industry.

    The conversation also explores the current audition landscape, where self-tapes dominate, along with practical advice on how to stand out, avoid common mistakes, and leverage tools like social media and AI. German also shares insights into iPOP, a global talent showcase that connects performers with industry professionals, and how opportunities like this can accelerate exposure and career growth. The episode concludes with a live Q&A, offering real-time guidance for dancers navigating representation, submissions, and long-term career strategy.

    Show Notes

    0:00 – Introduction to German Morales and career

    2:03 – From aspiring actor to talent agent

    6:08 – Inside an agent’s daily responsibilities

    7:49 – Types of talent and notable clients

    11:31 – How to get signed by an agent

    13:33 – What iPOP is and how it works

    15:40 – Notable success stories from iPOP

    17:10 – How to apply and audition for iPOP

    20:06 – Importance of being a multi-hyphenate performer

    21:42 – How to become a talent agent

    28:00 – What makes a strong submission stand out

    33:24 – Why dancers should learn acting

    38:03 – When and how to submit to agencies

    50:07 – Self-tapes vs in-person auditions today

    53:00 – Closing

    Biography:

    German E. Morales is a talent agent, manager, producer, and founder of MGMT Artists. With more than 20 years of experience in the entertainment industry, he has helped launch and develop the careers of actors, models, singers, and performers who have appeared in major television shows, films, national commercials, and even Academy Award-nominated productions.

    He is also a managing partner of iPOP!, one of the world’s leading talent discovery events, connecting aspiring performers with top agents, managers, casting directors, and producers. A voting member of the Television Academy, German is passionate about helping the next generation of talent break into the entertainment industry and build lasting careers.

    Connect on Social Media:

    Instagram: https://www.instagram.com/german_mgmtartists_/

    Website: https://mgmtartists.com/



    140- Tina Oleff: MSA LA, MSA Education, Leader of MSA KATS Division, Alvin Ailey, and ESPN. Jul 12, 2026
    Show notes

    Interview Date: June 28th, 2026

    Episode Summary:

    In this episode, Tina Oleff, agent at MSA Talent Agency, shares her dynamic journey through the dance industry—from her early days as a competitive dancer in Ohio to building a multifaceted career across performance, production, broadcasting, and talent representation. She highlights how there is no single path to success, emphasizing the importance of adaptability, curiosity, and trusting your instincts when navigating a career in dance.

    Tina gives an inside look at what agents are truly searching for when signing dancers, breaking down the importance of professionalism, strong training, clear submissions, and authenticity. She explains that talent alone is not enough—dancers must also be reliable, coachable, and easy to work with. She also shares actionable insights on how dancers can get noticed today, whether through classes, conventions, or digital submissions.

    Throughout the episode, Tina answers questions from dancers, offering guidance on breaking into major markets, avoiding common submission mistakes, and building lasting industry relationships. Her message is clear: focus on becoming undeniable through consistency, character, and connection—because success in this industry is built on more than just talent.

    Shownotes:

    0:00 – Introduction and Tina’s career journey overview


    2:00 – Early training and starting teaching young


    4:00 – Moving to NYC and industry immersion


    6:20 – Injury leading to unexpected career pivot


    8:00 – Transition into conventions and agency work


    9:30 – Joining MSA and career breakthrough


    11:20 – How dancers get signed today


    12:00 – What makes a strong submission stand out


    13:20 – Demo reels vs single clips explained


    14:10 – Education pathways and industry exposure


    17:30 – College training vs commercial dance reality


    19:30 – Red flags agents notice immediately


    21:00 – What agents look for beyond talent


    22:00 – Importance of relationships and networking


    28:30 – Reality of training after getting signed


    41:00- Benefits of industry systems like ICDR


    43:30 – Handling negativity and industry pushback


    48:20 – Q&A: Maintaining relationships and networking authentically

    Biography:

    Tina Oleff, originally from Cleveland, Ohio, began her dance training at age six and grew up dancing competitively. She started teaching at just 16 years old before continuing her dance studies at Arizona State University.

    She later relocated to New York City, where she trained at Broadway Dance Center, Steps on Broadway, and Alvin Ailey American Dance Theater. During this time, she immersed herself in the dance community—assisting faculty, building meaningful industry relationships, and teaching extensively throughout the New York metropolitan area.

    Tina holds a bachelor’s degree in Communication Arts and Marketing from Marymount Manhattan College and brings a diverse professional background spanning dance, production, and broadcast. Her experience includes working with top dance conventions and competitions, serving as an assistant to a prominent on-air sports broadcaster at ESPN, and gaining early experience within a leading dance agency. This multifaceted background gives her a unique and well-rounded perspective on the entertainment industry.

    She is currently an agent within the Talent and Education Departments at MSA Agency, where she leads the Los Angeles MSA KATS Division and MSA Education. Tina uses her expertise and network to support young artists, connect educators and choreographers with meaningful opportunities, and guide industry professionals in achieving their goals. Driven by her passion for dance and mentorship, she believes every artist has the ability to dream boldly, grow with confidence, and build an extraordinary career both in and beyond the industry.

    Connect on Social Media:Instagram : https://www.instagram.com/teenie0/

    MSA:

    https://www.instagram.com/msa_kats/

    https://www.instagram.com/msa_education/

    https://www.instagram.com/msaagency/



    139- Jeff Thacker: Emmy Nominated Executive Producer of So You Think You Can Dance, Dance Hall of Fame, Elton John, BAFTA Awards, Celine Dion, and Diana Ross. Jul 05, 2026
    Show notes

    Interview Date: June 21st , 2026

    Episode Summary:

    In this powerful and expansive conversation, Jeff Thacker—executive producer of So You Think You Can Dance—shares his journey from an untrained school dancer to one of the most influential figures in global dance entertainment. He walks through each stage of his career evolution—from performer to choreographer to producer—emphasizing that longevity in the industry comes from adaptability, curiosity, and the willingness to start over at the bottom of a new ladder.

    Jeff dives deep into the realities of the dance industry, challenging dancers to move beyond the idea of “dreams” and instead take ownership through action, discipline, and choice. He highlights the importance of being well-rounded, building strong technical foundations, and developing a distinct personal identity. Drawing from his experience casting over 60,000 dancers, he reinforces that success is not just about talent—it’s about being memorable, coachable, and aligned with opportunity.

    The episode also explores the legacy and impact of So You Think You Can Dance, the creation of the Dance Hall of Fame, and the importance of honoring dance history while creating future opportunities. Through candid Q&A with young dancers, Jeff offers practical advice on auditions, career transitions, and avoiding common mistakes. His core message is clear: dancers have the power to shape their own path—through consistency, resilience, and the choices they make every day.

    Shownotes:

    0:00 – Jeff Thacker introduction and career highlights

    3:30 – Early dance journey and late formal training

    6:00 – Transition from dancer to choreographer

    9:50 – Career evolution into production and TV

    12:30 – Building So You Think You Can Dance

    15:30 – Creating opportunities for dancers and choreographers 18:30 – Audition insights and casting perspective

    21:30 – Dance as a lifelong evolving career

    24:00 – Importance of versatility and technical foundation 27:30 – Advice for young dancers and training mindset

    30:30 – Dance Hall of Fame mission and impact

    34:30 – Industry legacy and honoring dance history

    41:30 – Q&A: career transitions and biggest mistakes

    51:30 – Navigating professional dance opportunities

    58:30 – Future of So You Think You Can Dance and final advice


    Biography:

    Jeff Thacker is recognized as one of the foremost entertainment producers in both American and British television. With a career spanning dance, choreography, and production, he has worked with some of the biggest global names in the entertainment industry.

    He began his career as a dancer with the BBC’s renowned group The Dougie Squires Second Generation, performing on a weekly live television show that built his foundation in performance and production. Transitioning into choreography, Jeff created iconic work including Robert Palmer’s Addicted to Love, which became a global phenomenon.

    Over the years, Jeff has earned numerous prestigious awards, including a BAFTA, an Emmy, multiple nominations, and international television honors. His work spans major productions with artists such as Elton John, Celine Dion, Jennifer Lopez, Cher, and Diana Ross, among many others.

    In 2005, Jeff became a Senior Producer and original judge on So You Think You Can Dance, later serving as Executive Producer for 17 seasons. He played a pivotal role in shaping the show’s global success, contributing to its 70+ Emmy nominations and international adaptations across more than 30 countries.

    Beyond television, Jeff has produced major events including the BAFTA Awards, Royal Variety Performances, and American Idol specials. Most recently, he served as Executive Producer and Showrunner for the Dance Hall of Fame, continuing his mission to elevate and honor the legacy of dance worldwide.


    Connect on Social Media:

    https://www.instagram.com/jeffthacker





    138 - Gala of The Stars: Gala of The Stars w/Menina Fortunato Anita Mann, Jeff Thacker, Robbie Blue, Jojo Siwa and more. Jun 28, 2026
    Show notes

    Interview Date: October 20th, 2025Episode Summary:This special red carpet episode of The Business of Dance Podcast takes you inside the Gala of the Stars at the Beverly Hilton, a powerful evening supporting Dancers Against Cancer. Host Menina Fortunato interviews some of the most influential names in dance and entertainment, capturing real-time insights, career advice, and heartfelt moments from industry legends, rising stars, and changemakers.Throughout the episode, guests like Debbie Gibson, Abby Lee Miller, Robbie Blue, Allison Holker, and Vincent Paterson share what it truly takes to build a sustainable career in the dance industry. From mastering your craft and showing up prepared, to understanding your value, building relationships, and thinking long-term, a common theme emerges: success in dance is as much about professionalism, mindset, and business awareness as it is about talent.Beyond career insights, the episode highlights the deep sense of community within the dance world—celebrating mentorship, friendship, philanthropy, and resilience. With emotional stories, legacy reflections, and powerful advice, this episode serves as both inspiration and a reminder that dance is not just an art form, but a vehicle for impact, connection, and purpose.Show Notes 0:00 – Red carpet kickoff at Gala of the Stars2:30 – Debbie Gibson on longevity and performer value5:45 – Advice: be early, prepared, and unique9:10 – JoJo Siwa on impact and fundraising excitement12:00 – Abby Lee Miller on professionalism and presentation16:45 – Robbie Blue on Tate McRae VMA concept20:30 – What choreographers look for in dancers25:15 – Allison Holker on vision, goals, and longevity30:40 – Julie McDonald on treating dance as a business35:20 – Vincent Paterson on podcast inspiration story40:10 – Sabrina Bryan on career longevity and adaptability45:55 – Autumn Miller & Sophia Lucia on growth and goals52:30 – Industry leaders on philanthropy and impact57:40 – Business advice: training, finances, and branding1:02:45 – Closing reflections on community and purposeConnect on Social Media:https://www.instagram.com/industrydanceawards/https://www.facebook.com/IndustryDanceAwards/https://www.instagram.com/imadanceragainstcancer/https://www.facebook.com/iadacfoundation/Websitehttp://industrydanceawards.com/http://imadanceragainstcancer.org/Connect with GuestsDebbie Gibson - https://www.instagram.com/debbiegibson/Jojo Siwa - https://www.instagram.com/itsjojosiwa/Abby Lee Miller - https://www.instagram.com/therealabbylee/Robbie Blue - https://www.instagram.com/itsrobbiesworld_/Allison Holker - https://www.instagram.com/allisonholker/Julie Macdonald- https://www.instagram.com/juliemcdonaldmsa/Vincent Paterson - https://www.instagram.com/vlpla/Sabrina Bryan https://www.instagram.com/sabrina.bryan/Sophia Lucia https://www.instagram.com/_sophialucia/Autumn Miller - https://www.instagram.com/autumnmiller/Danielle Guillermo - https://www.instagram.com/daniellestenguillermo/Lance Guillermo -https://www.instagram.com/lancefreshness/Enola Bedard - https://www.instagram.com/enola.bedard/ Anita Mann - https://www.instagram.com/anitamannprod/Jeff Thacker -https://www.instagram.com/jeffthacker/Richard Jay Alexander - https://www.instagram.com/broadwaydick/Tia Stokes - https://www.instagram.com/thetiabeestokes/Mandy Moore- https://www.instagram.com/nopenother/Michelle Webb -https://www.spotlightevents.com/about-index


    137- Julian Mireles: Founder of BodyTech Method,Flexibility and Strengthening Educator, Biomechanics Specialist, and Entrepreneur. Jun 21, 2026
    Show notes

    Interview Date: June 14th, 2026


    Episode Summary:

    In this episode, Julian Mireles shares his unconventional journey into dance, beginning with a background in martial arts and overcoming early physical limitations. Starting later than most, Julian developed a deep curiosity for movement, leading him to study anatomy, biomechanics, and performance science to accelerate his growth and prevent injury.

    Julian breaks down how his personal struggles shaped the creation of the BodyTech Method—a system built on the belief that strength must come before flexibility. He dives into the gaps within traditional dance training, emphasizing the importance of stability, alignment, and long-term dancer health. Through trial, rejection, and persistence, he transformed his knowledge into a globally recognized training system used by dancers and athletes worldwide.

    Beyond technique, the conversation explores entrepreneurship, scaling a business, and building authority in a competitive industry. Julian shares insights on mindset, resilience, and creating opportunities, leaving dancers with actionable advice on how to build sustainable, long-term careers both on and off the stage.

    Shownotes:

    0:01 – Introduction and unconventional start in dance
    3:28 – Starting late and accelerating development
    5:34 – Learning anatomy to improve performance
    6:14 – Pandemic pivot to online training platform
    7:41 – Turning setbacks into scalable opportunities
    9:00 – Building a business independently
    11:33 – Facing rejection and proving credibility
    14:20 – Leveraging relationships for growth
    19:27 – Developing long-term vision and mindset
    24:45 – Positioning within the dance industry
    30:05 – Gaps in traditional dancer training
    36:15 – Shifting from dancer to entrepreneur
    42:10 – Building authority and industry trust
    48:50 – Systems for sustainable growth
    1:02:45 – Final reflections on discipline and success


    Biography:

    Julian Mireles is a flexibility, strength, and biomechanics specialist, entrepreneur, and educator, best known as the founder of Bodybreaker Corp and creator of the BodyTech Method. With over 20 years of experience in dance and athletic training, he has built a global reputation for redefining flexibility through strength, stability, and functional movement.

    His method integrates anatomy, physiology, biomechanics, and injury prevention to help dancers and athletes improve performance safely. Developed through years of research and experience, his system includes over 1,700 exercises targeting flexibility, mobility, turnout, jump mechanics, and overall body control.

    Through private coaching, studio intensives, teacher education, and online platforms, Julian has trained thousands of dancers worldwide. His students have earned top scholarships, titles, and industry recognition. Rooted in his philosophy, “strength creates safe flexibility,” his work focuses on longevity, measurable progress, and building resilient, high-performing bodies.

    Based in Miami, he continues to expand the BodyTech Method globally while educating the next generation of dancers and athletes.


    Connect on Social Media:

    Instagram: https://www.instagram.com/bodytechmethod/?hl=en


    136 - Sienna Morris: Netflix’s Star Search, BalletRED, Halsey, Free People Movement, GAP, and Business of Dance Alumni. Jun 14, 2026
    Show notes

    Interview Date: June 7th, 2026

    Episode Summary:

    This episode dives into Sienna Morris’s journey from a dedicated young dancer to a working professional in Los Angeles, highlighting the mindset, preparation, and initiative required to succeed in today’s dance industry. From choosing dance over gymnastics at an early age to navigating a short-lived opportunity in Monaco, Sienna demonstrates the importance of trusting your instincts and making bold decisions that align with your long-term goals. Her transition into the LA scene, including joining Ballet Red, marked a pivotal shift into the professional world and set the foundation for her evolving career.

    Throughout the conversation, Sienna emphasizes the power of self-advocacy, networking, and consistency. She shares how introducing herself in rooms, building genuine relationships, and staying visible have directly led to opportunities. A standout mindset she lives by is her “24-hour rule” for handling rejection—allowing herself time to process before moving forward with clarity and focus. She also speaks on the importance of versatility, expanding into acting and performance, and developing multiple skill sets to remain competitive in a fast-paced industry.

    The episode also explores preparation and personal branding. Sienna discusses how having strong materials—reels, a professional website, and a clear online presence—helped her enter the LA market with confidence. She reflects on mentorship through Business of Dance, landing brand deals, and learning to confidently negotiate her worth. Ultimately, her story reinforces that success in dance goes beyond talent—it requires ownership, resilience, and strong relationships. Her message is clear: the dancers who take initiative and build connections are the ones who create lasting careers.

    Shownotes:

    0:01 – Introduction and Sienna Morris full-circle journey

    2:57 – Mentorship experience and early career reflections

    4:05 – Early training and choosing dance path

    6:37 – Monaco opportunity and trusting your instincts

    9:42 – Moving to LA and Ballet Red experience

    10:22 – Networking, visibility, and self-advocacy

    14:12 – Handling rejection with “24-hour rule”

    17:45 – Building versatility across dance and acting

    18:48 – College path versus going professional early

    23:00 – Preparing materials before entering LA market

    26:44 – Business of Dance impact on branding

    30:00 – First brand deal and negotiating value

    32:20 – Social media strategy and consistency

    41:34 – Agents vs self-submissions and ownership

    49:55 – Relationships matter: contacts equal contracts

    Biography:

    Sienna Morris is an LA-based dancer, actor, model, choreographer, and educator whose work blends contemporary ballet with the versatility of today’s entertainment industry. Known for combining the control of classical ballet with the musicality and storytelling of contemporary movement, she moves seamlessly between concert dance, commercial performance, film, and live entertainment.

    Her credits include work with Halsey, Evanescence, Derek Hough, and Mark Ballas, as well as collaborations with leading creatives such as Marguerite Derricks, Kyle Hanagami, and Chris Scott. She has appeared in campaigns for FP Movement, Gap, and Jo+Jax.

    A defining milestone in her career was her appearance on the Star Search, expanding her reach to an international audience. Most recently, she served as associate choreographer on My Boyfriend Is a Demon, continuing to grow her work in choreography, movement direction, and film.

    Alongside performing, Sienna teaches, choreographs, and mentors the next generation while building a career centered on proving that contemporary ballet can thrive within commercial entertainment and mainstream media.Connect on Social Media

    Website: www.Sienna-morris.com

    Instagram: https://www.instagram.com/sisimorris/



    135 - Alison Stroming: Alberta Ballet, Kendrick Lamar, Jennifer Lopez, Aretha Franklin, Dance Theatre of Harlem, and founder of AS Dancewear. Jun 07, 2026
    Show notes

    Interview Date: May 31st, 2026

    Episode Summary:
    In this episode, Alison Stroming shares her inspiring journey from classical ballet training to building a dynamic career across concert dance, commercial work, teaching, choreography, and entrepreneurship. She reflects on her early training at the School of American Ballet and American Ballet Theatre’s JKO School, the challenges of rejection, and the career-defining opportunities that led her to dance with Alberta Ballet, Ballet San Jose, and Dance Theatre of Harlem.

    Alison opens up about transitioning from ballet into the commercial dance world, including her move to Los Angeles and booking major opportunities with artists such as Jennifer Lopez, Mariah Carey, Kendrick Lamar, Brent Faiyaz, Kanye West, and more. She highlights the importance of versatility, visibility, resilience, and trusting your instincts while navigating the dance industry.

    Beyond performing, Alison discusses the launch of A.S. Dancewear and what it takes to build a business while remaining connected to the dance community. She shares how the pandemic shifted her priorities and pushed her to redefine success on her own terms. Her story is a powerful reminder that a dance career does not have to follow one path, and that persistence, adaptability, and strong relationships can open doors in many different directions.

    Shownotes:
    00:02 – Introduction to Alison Stroming’s journey
    03:18 – Early training and dance family background
    04:30 – Nutcracker performance sparks ballet passion
    05:44 – Transitioning from competition to ballet
    06:45 – Rejection leads to first contract
    08:18 – Navigating companies and finding alignment
    09:30 – Touring internationally expands artistic growth
    11:19 – Moving to LA for commercial dance
    12:10 – First major job with Jennifer Lopez
    13:30 – Pandemic forces major career pivot
    13:54 – Launching A.S. Dancewear brand
    15:29 – Shifting business focus and priorities
    17:21 – Setting long-term Broadway career goals
    25:28 – Versatility essential across dance styles
    42:43 – Balancing entrepreneurship with dance career

    Biography:
    Alison Stroming is a professional dancer, model, teacher, choreographer, and entrepreneur. Born in Recife, Brazil and raised in New York City, she began her formal ballet training at age nine at the School of American Ballet before continuing on full scholarship at the Jacqueline Kennedy Onassis School at American Ballet Theatre. She later joined ABT Studio Company before beginning her professional career with Alberta Ballet.

    Alison has performed with Alberta Ballet, Ballet San Jose, and Dance Theatre of Harlem, where she danced principal roles and toured internationally. She has also performed with Aretha Franklin at the Kennedy Center Honors and toured with Sarah McLachlan during the Hope Rising! Canadian Tour.

    As a commercial dancer and model, Alison has appeared in campaigns for Tumi, Canon, Under Armour, Free People Movement, Adidas, McDonald’s, and American Eagle. She has also worked on projects for Jennifer Lopez, India Arie, Mariah Carey, Kendrick Lamar, Brent Faiyaz, and Kanye West.

    In 2018, Alison launched A.S. Dancewear, a brand focused on mentorship, empowerment, and supporting dancers. She continues to perform, teach, choreograph, and inspire dancers around the world.

    Connect with Alison:
    Website: https://www.alisonstroming.com
    A.S. Dancewear: https://www.asdancewear.com
    Instagram: https://www.instagram.com/alisonstroming
    Facebook: https://www.facebook.com/AlisonStroming


    134 - Kelly Sweeney: Disney’s Descendants: The Rise of Red, Zombies, SYTYCD, DWTS, Laker Girls, JLO. May 24, 2026
    Show notes

    Interview Date: August 4th, 2025


    Episode Summary:

    In this episode of The Business of Dance Podcast, Kelly Sweeney shares her journey from starting dance at age 10 to becoming one of the busiest teachers, choreographers, and creatives in Los Angeles. Originally from Mexico and raised in LA, Kelly talks about growing up bilingual, moving quickly through the competition world, and making an early shift into commercial dance and hip-hop training. She reflects on getting signed young, building her teaching career from the ground up by renting her own studio space, and using social media intentionally to create visibility for both her choreography and her students. Her story is a strong example of how consistency, self-belief, and a clear understanding of your strengths can build a sustainable career in dance.

    Kelly also opens up about pivotal career moments, including choreographing for Shakira, creating the viral Descendants “Red” dance, working with Disney again for Zombies 4, and stepping into the convention circuit with Press Play. She speaks candidly about the sacrifices that come with an unpredictable dance career, the importance of finding balance, and why comparison can be one of the biggest traps for dancers. Throughout the conversation, she emphasizes confidence, cleanliness, performance quality, leadership, and health, while reminding dancers to stop chasing someone else’s lane and instead build a career around what makes them unique.

    Show Notes

    1. Kelly started dance later than most

    2. Competition dance quickly became serious training

    3. Hip-hop training shifted her career path

    4. Renting her own studio built momentum

    5. Student videos helped grow her platform

    6. Shakira was her first big choreography break

    7. Red became a major viral moment

    8. Press Play marks a new chapter

    9. Comparison can block your growth

    10. Health and balance sustain longevity

    Biography:

    Kelly Sweeney is a dynamic choreographer, educator, and creative force with a diverse career across television, film, live entertainment, theater, and professional sports. Born in Mexico and raised in Los Angeles, Kelly began choreographing in her early teens, launching her professional choreography career at just 18 years old.

    Her credits span some of the industry’s most recognized stages and screens. Kelly served as a choreographer for NBC’s Dancing with Myself, featuring Shakira and Nick Jonas, and has assisted on major dance television productions including So You Think You Can Dance and Dancing with the Stars. Most recently, she contributed to Disney’s Descendants: The Rise of Red, further expanding her work in film and commercial entertainment.

    Kelly is also currently choreographing for top NBA entertainment teams, including the Laker Girls and the Knicks City Dancers, while continuing to collaborate with emerging music artists on live performances, creative direction, and music videos. Her recent work also includes choreography for Eurovision finalist and performer Silia Kapsis.

    With roots in musical theater, Kelly brings a strong storytelling foundation to her work. She has choreographed productions including Seussical and Joseph and the Amazing Technicolor Dreamcoat for Sierra Madre Playhouse, blending technical excellence, performance quality, and emotional expression.

    Known for her versatility, creativity, and ability to bring out the best in dancers, Kelly continues to make her mark as a sought-after choreographer and educator across the entertainment industry.

    Connect on Social Media:

    https://www.instagram.com/kellysweeney1/



    133- George Jones JR: JLO, Nicki Minaj, Britney Spears and Choreographer for Sacramento Kings & Dallas Cowboys May 17, 2026
    Show notes


    Episode Summary

    In this episode of The Business of Dance Podcast, George Jones Jr. shares his unconventional path into the dance industry, from starting dance at 17 to building a successful commercial career working with artists like Britney Spears, Jennifer Lopez, Nicki Minaj, and Usher. He opens up about coming from a musical theater foundation, teaching himself hip-hop through culture and observation, and learning how to navigate the industry by staying adaptable, observant, and open to unexpected opportunities. His story is a powerful reminder that there is no single timeline in dance, and that success often comes from taking a different road than the one you originally imagined.

    George also dives deep into the realities of the professional dance world, including how relationships can shape your career more than money, why strategy matters in auditions, and how dancers must learn to identify their lane while still building versatility. He speaks candidly about moving from New York to Los Angeles, booking major opportunities through submissions and connections, and eventually transitioning from performer to choreographer and mentor. Throughout the conversation, he emphasizes collaboration, self-awareness, resilience, and the importance of building a career that reflects who you truly are, not just what the industry expects from you.

    Top 10 Show Notes

    1. 3:47 — George started dancing at 17

    2. 6:31 — College scholarship launched his dance path

    3. 8:55 — He found his lane in dance

    4. 10:46 — Rhapsody James changed his commercial career

    5. 15:22 — New York built grit and artistic layers

    6. 18:56 — LA became the next career move

    7. 26:09 — Skeleton crew work led to bigger jobs

    8. 31:00 — Britney tour came through visibility and submissions

    9. 41:00 — He built his own lane as choreographer

    10. 1:08:19 — Auditions require strategy, not just talent

    Biography:

    George Jones Jr. is an accomplished choreographer, educator, and performer with extensive experience across commercial dance, live performance, and elite team choreography. His career launched working with Britney Spears and has since included collaborations with Jennifer Lopez, Nicki Minaj, and Usher, along with appearances on major television shows, award stages, and international tours.

    A graduate of Marymount Manhattan College, George combines strong technical training with a foundation in production and visual design, bringing a well-rounded creative approach to his work. Which ranges from a flashy Jazz and Jazz Funk Technique, to a hard hitting and visually impactful Hip Hop technique.

    He has choreographed for professional teams including the Dallas Cowboys Rhythm & Blue Dancers and Sacramento Kings Dancers, and has spent over a decade working with Varsity Spirit, developing and training dancers at a national level.

    Currently represented by MSA Agency, George continues to teach and choreograph internationally while focusing on creating high-impact work for collegiate and professional dance teams.

    Connect on Social Media:

    Instagram: https://www.instagram.com/mrgeorgejonesjr/



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