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You're listening to Burnt Toast! I'm Virginia Sole-Smith. Today, my conversation is with the one and only Melani Sanders. Melani is a digital creator and the fearless founder of the We Do Not Care movement. If you are a woman in your 40s, 50s and beyond, you are very likely already in this club. Melani's viral club meeting videos, where she runs down a list of everything "We just do not care about anymore," are the kind of thing that my friends are constantly sharing and dropping in our group chats, and I'm sure it's the same for you. Melani perfectly articulates the pressures we're under, and when she names it, it feels easier to let it go. So I loved this conversation. Welcome to the Burnt Toast chapter of the We Do Not Care Club. Let's get this meeting started.If you enjoy this conversation, a paid subscription is the best way to support our work!Join Burnt Toast!🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈Episode 228 TranscriptMelaniHello and welcome to all members of the We Do Not Care Club. I started this club for all women in perimenopause, menopause and post menopause. We are putting the world on notice that we simply just do not care much anymore. This is a special body liberation edition. Yay.VirginiaI'm so thrilled to have you here. I just love your work, and I'm a huge fan. So thank you for doing this.MelaniThank you for having me. VirginiaWell, you just kind of exploded into all of our lives in the last year. Where did the We Do Not Care Club come from? What's the origin story?MelaniThis was something that happened by chance. I was at Whole Foods in the parking lot. I was waiting on Whole Foods to open up because I was out of ashwagandha. Ashwagandha has been a huge part of my perimenopause journey. It is my prerequisite to life, that and coffee and a few other things. I got to have that. It helps me to feel more stable. I realized I didn't have any more. I woke up, and I keep it on my nightstand, and I turned the bottle over to look for some. And I pulled the cotton stuff out, and I said, 'Oh, crap.' And it was about seven something in the morning. They weren't open until eight. I was in the parking lot when it opened. When I got back in the car, I popped open my ashwagandha. I took the ashwagandha, and I looked at myself in the mirror. I honestly just didn't care much anymore. I didn't comb my hair. Everything was unstructured. I had on a bra that was half the size of my boobs, and it was, it was all out of order. And I didn't care that I didn't care. And I thought, I'd been a creator for a while, for over four years. And I said, 'You know what? Maybe I could start a club called a We Do Not Care Club.' And I hit record and I asked, "Did anyone else out there feel the way that I did, and if so, join me. Join the club." And sure enough, by the time I got home from hitting that record button, my phone was blowing up. It was blowing up. The notifications: "Absolutely, I want to join, I want to join. I want to join." Yeah, I'm in it, I'm in it.And sure enough, my platform grew to maybe about 500,000. The WDNC is at 6 million now, across all platforms. VirginiaUnbelievable. MelaniI was gaining hundreds of thousands of followers per day. VirginiaOh, my God. How are you? Because that's a huge shift in your life.Melani Yes. In the beginning, I was very scared. I've freely shared emotionally what this is doing for me, mentally, all of it. I'm just openly sharing because I'm just a girl in perimenopause, and I hit record as it was happening. I didn't quite understand it, because when you get new followers, it's like, 'Oh, I got 100 new followers. Yay. That video did well.'But when you look and you're gaining hundreds of thousands of followers per day, it's like, 'What is going on?' I was trying to be sure, like, did something else come up besides this video? But then, typically, I'll post and I’ll post on several platforms at one time, and they were all going viral. They were just going. So it scared me. And honestly, in the beginning I ran because I wasn't the content creator that showed up every day doing a lot of content. Sometimes I don't post for a week or so. VirginiaYou're living your life. MelaniYeah, I'm living my life. I'm not stuck to my phone or to social media. I got very nervous, because look at me running my big mouth. I started a club and now I'm not even all there. I don't even know who I am most days. So how's this going to work out? I think I've migrated from scary to just a bit nervous. You know, this is the internet, and there are so many things that are so out of the box. It's very surreal. Very surreal.VirginiaWell, I feel like it blew up because you voiced something that so many of us are experiencing and didn't know how to voice. It's a good kind of blowing up. You're giving voice to this thing, women's experiences in our 40s and 50s and beyond are not talked about. It's not made visible at all. But I can imagine it's, yeah, coming with quite a cost to you personally. So thank you for your service on behalf of all of us.MelaniWell, thank you. The one thing I do want to add is that I feel as time has gone on, I've felt like I was meant to do this, if that makes sense. As I cry openly. I cut my computer off for a while. I really just examined everything that was going on in the sisterhood, all of the comments like, what do they see? What do they hear? And to your point, just being able to say things out loud. I'm getting stronger in that. But before this happened, balance was something that I really, really, really tried to master, if that makes sense. And just paying attention to Melani and what it is I need. I was on this journey before WDNC started. So now that I'm here, it's like I can apply all of those things that I have been trying to do to make my life better. I'm able to take that and put it into WDNC.VirginiaOne of the themes of your content that resonates with me really deeply, and I think with the Burnt Toast listeners, something we're always talking about is how to let go of perfectionism and these expectations that are put on us as women, as moms, especially around cooking and other domestic labor. One of my favorite entries on the list recently was 'We do not care if we said we were cooking dinner this morning. That was this morning's energy, and this afternoon is different.' And I was like, yes, that is how I feel today. Thank you. MelaniAbsolutely. That was when the coffee was hot.VirginiaDoes naming these specific things that you want to let go of, does that actually help you let go of those expectations for yourself?MelaniYes. The announcements are comprised of me and my thoughts, but also the sisterhood. I take a lot of the content from that. So collectively, if our sisters don't care about that, then we don't care about it either. And yes, it definitely does. What really helps is just we are all high fiving each other, and it's like, like you just said about the kitchen and cooking and all of that. Yeah, it feels good to know I'm not the only one.VirginiaWe're all not cooking dinner tonight.MelaniIf you're hungry, the kitchen's not locked. Figure it out. Figure it out. We got stuff to figure out.VirginiaThe main thing at Burnt Toast that we don't care about is diet culture. We are trying to make peace with the bodies we have now. We are trying not to keep chasing the dreams of the bodies we maybe used to have, or never had, but thought we should have. What are some of your favorite body related things to stop caring about?MelaniOne, and I speak about this in the book, in The Official We Do Not Care Club Handbook, is my arms. It's one thing that I have been so… I've kept my arms covered up, no tank tops, for years. I have a 24 year old, and when I when I got pregnant with him, my body stretched out a lot, and I got a ton of stretch marks on my arms, and then I ended up having surgery some years later, under my arm, so I just felt like it just looked bad. And I covered it up for a very long time. And after starting the We Do Not Care Club, I really just started to take inventory to be sure that I'm living up to what I'm saying. And I said, 'You know what? I'm about to go put on one of them tank tops, and I'm going to go to TJ Maxx.' And so I walked into TJ Maxx with my tank top on, and I looked around, and I'm trying to figure out who you know. I know they're looking, they're judging, and nobody really gave a damn about my arms. I'm the one that cared so much. So now it is what it is, darling.VirginiaEverybody deserves to not be hot and sweaty. Tank tops are great. MelaniEspecially in midlife, tank tops are life. You look at how many years--my son is, 24 years old, and I went through all of this time, and it was in that moment where it's like, 'Girl, don't nobody care. You better show your arms.'VirginiaYou have a right to show your arms. It’s just a body. MelaniIt sounds so easy, but mentally for many of us, it's not. We know we will judge ourselves. We're waiting to be judged. We're comparing ourselves, and it's like the hell with all of that. VirginiaIt's true that there are times body things do get commented on. One of mine is the way I gain weight. I get mistaken for pregnant quite often. I carry my weight in my midsection and it's this awkward moment that for years, I was like, 'Oh God, am I going to look pregnant in this dress? Someone's going to say something. It's going to be this weird conversation.' And then I was like, 'Well, that's on them for saying the rude thing to talk about.' If they feel uncomfortable in that moment that is not my problem to worry about. They're the ones commenting on someone's body when they shouldn't be. And that really turned that around for me.MelaniYeah, exactly. The one thing that I really focus on now as I study the sisterhood is empathy. I have this saying, and the saying is, 'If our sister's coochie is dry, then we all have dry coochie.' And it pretty much means that her story is our story, and not everyone has that quick confidence or that ability to just turn it off. You know how some things just come so easy to some people, and it's like, it sounds so good, but then it's discouraging, because it's like, 'Damn, why can't I just let go of these insecurities?'I'm okay with being vulnerable. I'm okay with it. It's fine, although I still do have my insecurities, such as showing my arms. But I think together, just being able to share this stuff, we get stronger together. You know what I was going to do, and I might still do it. I think I'm going to go live and I'm just going to sit up there and show my arms, my under arms. VirginiaI love that. MelaniYou think? Well, seriously, I think I'm going to do that, and then, or maybe I can start a challenge or something, and it's like, post what you're most embarrassed about? And then I'm normalized, yeah, let's not, let's normalize it. How about it? Yeah, wow. I had coffee earlier, so I'll probably just wear out in a little while. But the inspiration is there now. No, seriously.VirginiaWe're recording at 9 A.M. There are a lot of big dreams.MelaniYeah, by 5 P.M., it's like, 'No, not doing it. Get out my face.'VirginiaDon't want to show the internet my arms today. MelaniThat's dumb.VirginiaBut I love the intention behind it. And you're right. I think it's making space for 'we are allowed to show these parts of our bodies and not feel shame' and not downplaying actually how difficult that is in a world that's been throwing us these messages our whole lives. You didn't think of the idea that you should feel bad about your arms, that's a society wide message that you've been fed since you were a little girl. So it is really hard work to stand up against that, and not every day is a day to challenge the patriarchy in that way.MelaniYeah, exactly. No. I was joking, but I do think I am going to do that. I think I'm going to start a challenge, and I think that that's going to be good.VirginiaI think it's a great idea. So you mentioned the book, The Official We Do Not Care Club Handbook. Would love to hear a little more about this. The main thing I know is that the dedication is to the asshole who told you you had a computer box booty. So I read that and was like, 'Okay, well, I'm ordering it for everyone I know.'MelaniYeah, that was the intention behind it, for sure. And I wanted to preface it with that, we can have some words in it, but it's a bit of fun. It's what Melani is, and what I'm comprised of is there's a very humorous side to me, there's a very serious side to me, and then there's this educational part to it. So I think that we have to be sure, as we're going through this stage of life, in perimenopause and beyond that we can definitely say what we don't care about, but then we also need to have intention about what we do care about. Let's have fun with it. Let's have fun with it and talk about why we do not care what the back of our hair looks like. It's the front that matters. That's what we can see, and being able to be okay with that. But then, we have to still just kind of pay attention to how that affects us mentally. Like, we do not care if our room is junky, but at some point we want to be able to clean up that room and to dive into it a little bit. So it's just bits and pieces of some fun. Some pieces where it's like, 'Come on, girl, let's get up girlfriend.'And I'm sharing this through my own personal journey, from childhood to where I am now, and how I put over the years, a lot of expectations on myself, and now that I've reached midlife, it's like, as we said, the kitchen is not locked. That was a priority when I was raising a family and trying to be that perfect wife and make sure things are together. Now, it's like, 'Baby, I'm in survival mode. I don't give a damn about what y'all have going on over there right now.'Reprioritizing is where we have to be, and be okay with it. We're at capacity. We're at capacity. Don't add anything else to our plate. If anything, take something off. So that is the gist of The We Do Not Care Club Handbook. VirginiaI think a lot of what you're articulating is this larger inequity. I don't see a man launching a We Do Not Care Club. I don't think they need it in the same way. I don't expect a midlife dad to because he's been getting to say 'we do not care' his whole life.MelaniSince birth.VirginiaRight. He's been allowed to not care. And I think what I love about what you're saying there is, like, we're allowed to say we do not care about these expectations. But we can care about ourselves. We can care about our own values. And it'll benefit us to clean up the room at some point. But doing it because people are coming over and they're going to judge us, that's a different conversation.MelaniThat is exactly what the We Do Not Care Club is. Because we just have to come to a reality, you know, and be honest with ourselves. Because the pressure is real. Nine times out of 10, most things that we're doing in life is like, we do it because of what it looks like or feels like to others versus how it looks or feels to o…
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