The Building Culture Podcast

https://www.linkedin.com/in/austin-tunnell-2a41894a/

CONNECT WITH BUILDING CULTURE

X: https://x.com/stevemouzon?lang=en

SPONSORS

Thank you so much to the sponsors of The Building Culture Podcast!

Sierra Pacific Windows: https://www.sierrapacificwindows.com/

One Source Windows: https://onesourcewindows.com/

#27 Steve Mouzon: Catching Up with an OG in the New Urbanist Movement Oct 31, 2024

In this episode, I sit down with OG Steve Mouzon, a well-known architect, designer and instigator of the New Urbanist movement, to explore the art of building places that truly matter. Steve shares compelling stories from his journey in urbanism, including projects like Mahogany Bay Village and Providence in Huntsville, Alabama, where he brought local materials and craftsmanship to life in unique, resilient ways. Steve makes a bold case for why "impossible" projects bring out the best in urban design, inspiring us to rethink what’s achievable. We discuss how generalist thinking, leadership, and a willingness to challenge outdated regulations are essential to creating sustainable, beautiful spaces. This conversation goes beyond theory, offering real insights on creativity, humility, and the power of community involvement in transforming our cities.

TAKEAWAYS:

Preserve Land Character Through Simplicity and Local Craftsmanship: Beautiful, sustainable spaces are achieved by honoring the land’s character and using regional materials and crafts.

Embrace a Generalist Approach for Holistic Solutions: Urbanists should adopt a broad, adaptable mindset, enabling them to see connections and address complex urban challenges creatively.

Challenge the Status Quo to Drive Innovation: Innovative urban solutions emerge when architects and planners push beyond conventional practices and embrace fresh perspectives.

Community Involvement and Intergenerational Exchange Lead to Thriving Spaces: Engaging with the community and drawing on insights across generations helps foster urban environments that truly serve their residents.

Simplicity Over Complexity in Sustainable Design: Simple, resilient designs often outperform complex systems, enhancing sustainability and adaptability in a way that prioritizes human flourishing.

CHAPTERS:

00:00 Preserving Land Character and Urbanism

02:48 Steve's Journey in Architecture

08:00 Innovative Projects and Community Building

24:06 Barriers to Building Better Places

41:15 Leadership and Overcoming Challenges

45:12 Exploring Local Patterns and Historical Insights

51:01 Building Codes and Egress Regulations

57:31 The Complexity of Urban Planning and Building Standards

01:03:27 The Importance of Generalist Thinking in Urbanism

01:10:54 The Fragility of Modern Construction Methods

01:19:21 Simplicity vs. Complexity in Sustainable Building Practices

01:30:05 The Vision of Adaptability and Simplicity

01:31:30 Competing Visions in Sustainability

01:33:54 Foundations of Sustainable Places

01:37:48 Intergenerational Exchange in Urbanism

01:40:29 Innovative Developments in Urban Design

01:47:31 Common Threads of Successful Projects

01:52:11 The Importance of Generosity and Humility

01:57:26 Lessons from Pain and Innovation

STEVE’S RECOMMENDED PLACES TO VISIT

Providence
Mahogany Bay
Carlon Landing
Wheeler
South Main, CO
Seaside, FL
Rosemary, FL
I'on
Habersham
NW Arkansas

CONTACT STEVE:

LinkedIn: https://www.linkedin.com/in/stevemouzon/

Instagram: https://www.instagram.com/the.originalgreen?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Book: The Original Green

Websites:

newurbanguild.com (New Urban Guild)

originalgreen.org (Original Green)

katrinacottages.com (Katrina Cottages)

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

CONNECT WITH BUILDING CULTURE

https://www.linkedin.com/in/dherriges/

SPONSORS

Thank you so much to the sponsors of The Building Culture Podcast!

Sierra Pacific Windows: https://www.sierrapacificwindows.com/

One Source Windows: https://onesourcewindows.com/

#26 Daniel Herriges: The Strong Towns Approach to the Housing Crisis Oct 10, 2024

In this episode I sit down with Daniel Herriges, the new Policy Director for Parking Reform, and co-author of The Housing Trap, a book he wrote alongside Strong Towns' Chuck Marohn. We delve into the complex issue of housing affordability, discussing how it goes far beyond the usual culprits of capitalism or zoning. Daniel provides great insights into the financial, legal, and cultural forces that have shaped our current housing crisis.

We discuss how housing has become a financial product intertwined with national economic stability, and explore how the suburban experiment, government mortgage programs, and zoning laws have locked many communities into unsustainable patterns of development. Daniel also shared a compelling vision for moving forward, advocating for more incremental and local solutions that empower individuals to take small steps towards improving their communities.

TAKEAWAYS

1. Housing Affordability is Complex: The housing crisis can't be blamed solely on capitalism or zoning—it's the result of a mix of financial, legal, and cultural factors that have developed over decades.

2. Housing as a Financial Product: Housing in the U.S. has evolved into a financial asset tied to the national economy, creating a system where prices must remain high to avoid financial collapse, even if that means homes are unaffordable.

3. The Suburban Experiment's Impact: Post-WWII suburban development, backed by government mortgage policies, has locked us into a system where housing is separated by strict zoning laws, limiting organic neighborhood growth and adaptability.

4. Zoning Laws as a Barrier: Outdated zoning regulations make it nearly impossible to build affordable housing in many desirable areas, restricting supply and pushing up prices.

5. The Need for Incremental Development: Instead of massive top-down solutions, Daniel advocates for smaller, local infill projects like backyard cottages or duplexes that can quickly and affordably add housing in existing neighborhoods.

6. Cultural Shift is Key: Beyond policy changes, there must be a cultural shift where communities accept neighborhood evolution and recognize the value in incremental, human-scale development over rigid, large-scale planning.

CHAPTERS

00:00 Understanding the Housing Crisis

04:10 Historical Context of Housing Affordability

09:14 The Complexity of Housing Affordability

11:07 The Suburban Experiment and Its Impact

17:50 The Financialization of Housing

33:30 Legal and Regulatory Challenges in Housing

34:00 Cultural Shifts in Housing Perception

44:26 Planning for Permanence in Neighborhoods

45:55 The Impact of Zoning and Redlining

49:41 The Decline of Affordable Housing Strategies

51:34 Understanding the Role of Capitalism in Housing

52:53 The Future of Suburban Developments

56:05 The Importance of Incremental Development

01:00:20 Building Culture and Community Engagement

01:06:12 Escaping the Housing Trap: A Cultural Shift

01:17:03 The Future of Housing Policy and Community Development

CONTACT DANIEL

housingtrap.org

Email: herrigas@gmail.com

Book: Escaping the Housing Trap

Parking Reform: https://parkingreform.org/2024/04/03/meet-our-new-policy-director/

https://x.com/dpherriges

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

CONNECT WITH BUILDING CULTURE

www.storefrontmastery.com

SPONSORS

Thank you so much to the sponsors of The Building Culture Podcast!

Sierra Pacific Windows: https://www.sierrapacificwindows.com/

One Source Windows: https://onesourcewindows.com/

#25 Jaime Izurieta: Reviving Main Street - Designing Authentic Experiences with “The Storefront Guy” Sep 26, 2024

I sit down with Jaime Izurieta, founder of Storefront Mastery, to explore the transformation of local businesses into powerful engines for community engagement and downtown revitalization. Drawing on his diverse background in architecture, urban planning, and retail design, Jaime shares how he helps small businesses reinvent themselves by focusing on experience and authenticity. We dive into the importance of local businesses as cultural stakeholders, how Main Streets can compete in today’s convenience-driven world, and the role of design in shaping customer experiences. Jaime also discusses the evolution of Main Streets into destinations, not just transactional spaces, while providing insights from his book Main Street Mavericks.

TAKEAWAYS

The Experience Economy Shift: Jaime highlights the importance of local businesses evolving from transactional models to creating rich, memorable experiences that attract foot traffic and build community loyalty.
Small Businesses as Cultural Anchors: Local businesses have a critical role in shaping the identity and resilience of a downtown area by contributing to economic, social, and civic value.
Designing for Feelings: Successful design is not just about aesthetics, but about how it makes people feel. Jaime shares his approach to designing customer interactions and creating meaningful experiences within spaces.
Unreasonable Hospitality: Inspired by Will Guidara’s concept of unreasonable hospitality, Jaime encourages businesses to go above and beyond to make customers feel valued and special, turning ordinary transactions into transformative moments.
Downtowns as Destinations: Austin and Jaime discuss how downtowns should be reimagined as events—places people go to for an experience, rather than a collection of shops for convenience. Downtowns need to embrace walkability and human-scale design to thrive.
Decentralization and Community Building: Jaime offers a hopeful vision for the future, where decentralized communities and individuals create localized impact, fostering stronger, more vibrant neighborhoods.

CHAPTERS

00:00 The Essence of Hospitality in Business

02:20 Jamie Izurieta: A Journey Through Design and Community

08:04 The Experience Economy: Redefining Local Business Success

12:25 Local Businesses as Community Stakeholders

17:08 Transforming Downtowns: The Role of Local Businesses

21:56 Creating Memorable Experiences: The Power of Hospitality

28:14 Lessons from Bookstore Design: User Experience Matters

34:05 Redefining the Closing Process: A Journey of Experience

39:15 Unreasonable Hospitality: Going Above and Beyond

43:05 Building Community Through Local Businesses

49:14 The Importance of Place in Urban Design

55:16 Decentralization: A Hopeful Future for Communities

CONNECT WITH JAIME

Recommended Books:

The Experience Economy
Unreasonable Hospitality
The Network State

Contact

https://x.com/izurietavarea

https://www.linkedin.com/in/izurietavarea/

https://www.instagram.com/storefrontmastery/

https://www.facebook.com/public/Jaime-Izurieta/

Book: Mainstreet Mavericks

Storefront Renaissance League

Great Urban Places to Visit

Savannah, GA
South Beach, Miami
Laguna Beach, CA
Seattle, WA
NYC
Istanbul

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

https://x.com/NestedUrbanism

SPONSORS

Sierra Pacific Windows: https://www.sierrapacificwindows.com/

One Source Windows: https://onesourcewindows.com/

#24 Thomas Dougherty: Designing a One Acre Infill Townhome Neighborhood & Good Suburban Development Sep 05, 2024

I invited Thomas Dougherty, or lead urban designer, back on the Podcast to discuss real life lessons behind several of our current projects at Building Culture. We discuss Townsend, a 1+ acre infill site with 19 townhomes, a couple live/works and 10,000 SF of boutique commercial, that we are nearing approvals on. We get into some really practical stuff we’ve learned, such as how we are parking it, dealing with trash, utilities, and balancing privacy with connection. We also discuss an 80-acre master plan we are working on and how we are taking a slightly different approach than many current TNDs. And of course, we bring it back to the human experience, and how we can serve people through building and architecture!

If you are reading this, I'd greatly appreciate it if you took a moment to leave us a 5 star review! Enjoy.

TAKEAWAYS

Innerblock development creates human-scale spaces within blocks, allowing for the creation of vibrant and intimate urban environments.
Centers and courtyards are essential elements of innerblock development, providing identifiable and delineated spaces for human interaction.
Utilities and fire safety are important considerations in innerblock development, and creative solutions such as geothermal HVAC systems and land condos can address these challenges.
Balancing public and private spaces is crucial in creating a cohesive and livable urban environment.
Thoughtful design and attention to detail, such as trash management and parking solutions, can enhance the overall experience of innerblock development. Public spaces play a crucial role in fostering community and building relationships.
Missing middle building types and diverse housing options are essential for creating inclusive and attainable communities.
The design of a community should be responsive to the topography and natural surroundings.
The layout of streets and the integration of nature can enhance the pedestrian experience and create a sense of place.

CHAPTERS

00:00 Introduction and Overview

02:51 Creating Human-Scale Spaces: The Concept of Interblock Development

12:53 The Value of Centers and Courtyards in Urban Design

25:02 Addressing Utilities and Fire Safety in Innerblock Development

35:02 Innovative Solutions: Geothermal HVAC and Land Condos

38:45 Balancing Public and Private Spaces in Urban Environments

45:07 Enhancing the Urban Experience: Attention to Detail in Innerblock Development

52:46 The Importance of Missing Middle Building Types

58:06 Designing with Topography and Nature in Mind

01:05:16 Enhancing the Pedestrian Experience through Street Design

CONNECT WITH TOM

https://www.instagram.com/innerblock/

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

SPONSORS

Sierra Pacific Windows: https://www.sierrapacificwindows.com/

One Source Windows: https://onesourcewindows.com/

Welcome to The Building Culture Podcast Sep 02, 2024

Inspiring and equipping architects, developers, and anyone working in the built environment to craft a more beautiful and resilient world for people.

#23 Sara Bega: Las Catalinas - Building a Stunning Car-Free, Kid-Friendly, Multi-Generational Town Aug 22, 2024

Las Catalinas might be the most beautiful town built in the 21st century. And my guest today, Sara Bega, has stewarded its evolution as Town Architect for a decade. Las Catalinas is a car-free, kid-friendly, multi-generational community in Costa Rica. Their goal is to create a pedestrian-first environment that maximizes kid freedom and allows for independent exploration and discovery. The town is built on 20% of the 1200-acre site, with a mix of houses, flats, hotels, and shops.

We discuss Sara’s professional journey, and the principles and practices behind developing such a stunningly beautiful and human neighborhood that serves as an inspiration and example for what is possible today.

If you do anything today, just click on this link so you can see the town. It stands as a testament to the beauty humans can cultivate when they set their mind to it: Beach Town in Guanacaste, Costa Rica | Las Catalinas (lascatalinascr.com)

TAKEAWAYS

Creating a car-free, kid-friendly community allows for independent exploration and fosters curiosity and connection with nature.
A pedestrian-first environment benefits not only children but also adults and families, creating a sense of community and connection.
Las Catalinas is a successful example of a car-free community, with a mix of houses, flats, hotels, and shops built on a 1200-acre site.
The community achieves car-free living through walkability, valet services, and emergency vehicle access.
The town architect's role is to oversee the design and planning of the community, ensuring a balance between privacy, walkability, and optimized views. Creating a sustainable and adaptable community requires prioritizing human experience and connection.
Designing a walkable town with a mix of residential and commercial spaces fosters a sense of community.
The legal structure of a town should allow for flexibility and adaptability over time.
Trust in human intelligence and the ability to solve problems is crucial for the success of a community.
Creating a sense of place involves considering the local climate, using natural materials, and designing for the long term.

CHAPTERS

00:00 Introduction to Las Catalinas

09:46 Creating a Kid-Friendly Community

27:56 Shifting Conversations and Culture

39:48 Solving for Walkability, Privacy, and Optimized Views

42:16 Reversing and Backing into Codes and Legal Structure

45:17 Creating a Clear Legal Structure for Ownership and Responsibility

50:10 Treating a Town as a Town

55:38 Balancing Prevention and Allowing the Best to Happen

01:00:37 Guiding a Town's Growth and Adaptation

01:06:21 Allowing a Town to Grow and Change

01:10:56 Creating Timeless and Sustainable Architecture

01:19:19 Approaching Life with Courage

CONNECT WITH SARA & SHOW RESOURCES

Instagram: https://www.instagram.com/begadesignstudio/
LinkedIn: https://www.linkedin.com/in/sarabega/
Las Catalinas: https://www.lascatalinascr.com/
Notre Dame School of Architecture: https://architecture.nd.edu/

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

https://www.instagram.com/studiooneeleven/

SPONSORS

Sierra Pacific Windows: https://www.sierrapacificwindows.com/

One Source Windows: https://onesourcewindows.com/

#22 Alan Pullman: Creating Meaningful, Mixed-Use Infill Projects that Make Our Cities Better. Aug 08, 2024

Today I get to speak with Alan Pullman, founder of Studio One Eleven, an architecture, urban design and landscape architecture practice focused on human scaled, mixed-use infill projects. They have a truly impressive portfolio of work. I love their “practice themes” which I think will resonate with many of you: housing for all, building community + place, renewing the public realm, 21st century mobility, and equitable practice.

I was truly inspired by this conversation with Alan, particularly around the community integration and engagement they cultivate in their office. He intentionally moved the practice out of their “ivory tower” and down into the heart of the community, sharing their office space with artists and facilitating all kinds of community-wide events and workshops. It’s given me vision for how I want Building Culture to evolve.

Alan and his team work closely with developers around the country looking to do difficult and messy – but meaningful – infill projects. They relish the mess. And, between running a sizeable practice and doing some of their own development projects, I was extremely impressed with Alan’s practical approach (you know, understanding that the economics have to work to do the project!). They strike the right balance between idealism + pragmatism to actually pull off incredible projects, and keep people at the center of what they do and why they do it.

I hope you find this episode as inspiring as I did!

TAKEAWAYS

Reinvesting in cities and putting people at the center of architecture and urban design is crucial for creating meaningful and impactful spaces.
Studio One Eleven specializes in infill development, mixed-use projects, and adaptive reuse, focusing on creating places for people and collaborating with developers and public-private partnerships.

Affordable housing development is complex and requires specialized knowledge and collaboration with various funding sources, such as state, city, and federal programs.
Collaboration and agility are essential in the design process, allowing for co-creation with clients and the ability to adapt to changing needs and circumstances. Studio One Eleven focuses on incremental development and creating human-scale cities.

The firm has transformed their own office into a community space, hosting events, workshops, and an artist-in-residence program.

They are passionate about creating places for people and breaking away from the traditional, car-centric approach to city planning

CHAPTERS

00:00 Introduction

00:57 Studio One Eleven: Focusing on Infill Development and Community Impact

06:04 The Evolution of Studio Eleven: From Large Retail Projects to Community Impact

19:14 Challenges and Opportunities in Affordable Housing Development

32:41 Collaboration and Agility: Keys to Successful Design and Development

37:29 Incremental Development and Human-Scale Cities

38:56 The Financialization of Architecture and Cities

39:23 Curating the Right Mix of Tenants

43:10 Transforming Their Office into a Community Space

48:36 Building Connections and Social Capital

53:28 Creating Places for People

01:05:33 Optimism for the Future and Opportunities for Progress

CONTACT ALAN & STUDIO ONE ELEVEN

Website: https://studio-111.com/

https://www.linkedin.com/in/alan-pullman-06197159

https://www.linkedin.com/company/studio-one-eleven

https://www.facebook.com/studioneleven/

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

https://www.tailorbird.com/

PODCAST SPONSORS

Sierra Pacific Windows: https://www.sierrapacificwindows.com/

One Source Windows: https://onesourcewindows.com/

#21 Bobby Fijan: Building Multi-Family Apartments for Families with Simple Adjustments Jul 25, 2024

I had the opportunity to speak with Bobby Fijan today, who sometimes refers to himself as the Bill James of floorplans. His focus? Building apartments for families – and helping others do it too. He’s a developer, entrepreneur and consultant.

We discuss the lack of family-friendly apartment buildings and the impact on loneliness and community, and how we need to make cities and apartment buildings more family friendly. We touch on the importance of amenities and spaces that are suitable for children, how floorplans make having even one young child very uncomfortable (thereby incentivizing people to move out), and how to make your next apartment or multi-family project more suitable for families and dynamic living conditions. Check it out!

TAKEAWAYS

The current design of apartment buildings caters to a narrow demographic of high-income singles and couples, neglecting the needs of families.
The lack of family-friendly apartment buildings contributes to feelings of loneliness and disconnection in urban areas.
Apartment buildings should prioritize amenities and spaces that are suitable for children and families, such as toddler rooms and playgrounds.
Floor plans should be designed with families in mind, with more bedrooms and more spaces to accommodate children.
There is a need for more apartment buildings that are specifically designed to meet the needs of families. To make apartments more family-friendly, consider allocating more space to living areas and smaller bedrooms and closets.
Adding an extra room, such as a nursery or a home office, can provide privacy and a dedicated workspace for parents.
Differentiating between spaces and creating additional rooms can enhance the functionality and appeal of apartment designs.
Design choices, such as the ratio of living room width to bedroom width and the presence of walk-in closets, can impact rent prices.

CHAPTERS

00:00 Introduction and Narrow Demographic of Apartment Buildings

05:19 Connecting Loneliness to Moving and Multifamily Buildings

13:18 Challenges in Apartment Design for Families

16:38 Importance of Amenities and Spaces for Families

24:45 Designing Floor Plans for Families

25:56 Designing Family-Friendly Apartments

29:17 The Importance of Additional Rooms

43:35 Optimizing Design Choices for Higher Rent Prices

CONNECT WITH BOBBY

https://x.com/bobbyfijan

https://www.linkedin.com/in/fijan/

CONNECT WITH BUILDING CULTURE

https://www.buildingculture.com/

https://www.instagram.com/buildingculture/

https://twitter.com/build_culture

https://www.facebook.com/BuildCulture/

CONNECT WITH AUSTIN TUNNELL

https://www.instagram.com/austintunnell/

https://www.linkedin.com/in/austin-tunnell-2a41894a/

https://twitter.com/AustinTunnell

https://playbook.buildingculture.com/

#20 Rob Parker: Trilith President - Town Builders of the 21st Century and the New Walkable City Jul 11, 2024

Trilith is a newly built (and growing) walkable community located next to Trilith Studios in Atlanta, Georgia. It is one of the most successful TNDs and New Urbanists communities in the country.

Rob Parker, as President, leads a team of designers, architects, planners and builders in creating the 235 acre master-planned residential and mixed use development. Rob is a transformational leader with a focus on people, and has extensive experience in town building, commercial and retail development, music entertainment, non-profit leadership, marketing, branding and capital development.

This episode is a must for developers, investors, planners, architects, engineers or city officials interested in creating more walkable, mixed-use, people-first places. Hear directly from someone who has actually done it successfully, and learn about the keys to success, as well as some of the pitfalls.

Trilith is built on the principles of new urbanism, with a focus on walkability, sustainability, and a deep sense of community. The vision of Trilith is to create a town for creatives, artists, storytellers, and makers, where everyone feels loved, served, inspired, and connected. The community is designed to promote longer, better, and happier lives for its residents. Trilith is a successful example of a people-centered, walkable community that prioritizes sustainability and quality of life.

TAKEAWAYS

Trilith is a walkable community in Atlanta, Georgia, built on the principles of new urbanism.
The community is designed to promote longer, better, and happier lives for its residents.
Trillith is focused on creating a sense of community and connection among its residents.
The community is committed to sustainability and has implemented practices such as geothermal heating and cooling and the preservation of green spaces. Trilith is a people-centered, walkable community that prioritizes sustainability and quality of life.
The development focuses on creating smaller footprint, energy-efficient homes and incorporates sustainable technologies like geothermal energy and solar power.
Trilith emphasizes the importance of community and mental health, offering enrichment activities and a progressive school.
The financing of the project involved patient capital and partnerships with builders and investors.
The success of Trilith has led to increased property values and a positive impact on the surrounding area.

CHAPTERS

00:00 Introduction to Trilith and Rob Parker

03:01 Creating a Walkable Community for Creatives

07:47 Promoting Longer, Better, and Happier Lives

14:42 Fostering a Sense of Community and Connection

18:08 The Freedom of Living in a Walkable Environment

20:29 The Impact of COVID-19 on Trilith

29:05 The Importance of Sharing the Vision

37:48 Commitment to Sustainability and Green Practices

40:02 Creating a Sustainable and Walkable Community

41:30 Incorporating Sustainable Technologies in Home Design

44:20 Prioritizing Community and Mental Health

49:48 The Financing and Partnerships Behind Trillith's Success

55:23 The Positive Impact of Trilith on Property Values and the Surrounding Area

CONNECT WITH ROB & TRILITH

Rob's Linked In

Trilith's Real Estate Instagram

Trilith's Foundation Instagram

Trilith's Facebook

Home Website: Trilith

Town Website: Town at Trilith

Variety Article on Trilith

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

⁠https://www.buildingculture.com/⁠

#19 Justin Mares - Pt 2: Fixing the Broken Food & Health Systems Jun 27, 2024

In part 2 Justin Mares and I discuss the broken food and health systems in the US and the need to prioritize human flourishing. We get into the weaponization of our instincts by companies that produce addictive food, the importance of fixing our environment and food system, and the role of human health in the built environment. Justin shares his experience in the health industry and highlights the misalignment of incentives in the food and healthcare industries.

We touch on the lack of trust in traditional institutions and the challenges of following dietary guidelines. Justin talks about nutrient density in crops, the depletion of nutrients in soil, the impact of food processing on nutrient density, and the potential consequences for human health. We also delve into the challenges of scaling sustainable farming practices and the role of government and corporations in addressing health and environmental issues. The conversation concludes with a discussion on the need for individual and community action to create positive change.

Takeaways

The food and health systems in the US are profoundly broken and need to be fixed to promote human flourishing.
Companies are weaponizing our instincts to create addictive and profitable food products.
Fixing the environment, food system, and built environment is crucial for improving human health.
There is a lack of trust in traditional institutions and their ability to provide accurate health advice.
The misalignment of incentives in the food and healthcare industries hinders progress in promoting human health. Nutrient density in crops is influenced by the nutrients in the soil, and over time, the depletion of nutrients in the soil has led to less nutrient-dense crops.
Food processing can further reduce nutrient density, and the consumption of processed foods may lead to nutrient deficiencies and cravings for specific nutrients.
Scaling sustainable farming practices, such as regenerative agriculture, can help improve soil health and nutrient density in crops.
Government regulations and policies play a role in shaping the food system, but individual and community action is also necessary to create positive change.
Addressing health and environmental issues requires a holistic approach that considers the interconnectedness of various factors, including food production, human health, and environmental sustainability.

Chapters

00:00 Introduction and Sponsor Acknowledgment

00:57 Weaponizing Instincts: The Addictive Food Industry

06:22 Misaligned Incentives in the Food and Healthcare Industries

08:16 The Broken Healthcare Industry

19:19 The Debate on Veganism and Vegetarianism

25:12 Sponsor Acknowledgment and Nutrient Deficiencies in Food

26:41 The Impact of Soil Depletion on Nutrient Density in Crops

29:07 The Nutrient Decay Curve and the Role of Food Processing

34:29 Challenges and Potential of Scaling Sustainable Farming Practices

36:25 Government and Corporate Responsibility in Addressing Health and Environmental Issues

43:00 The Need for Individual and Community Action

CONNECT WITH JUSTIN

Justin’s Substack: ⁠The Next | Justin Mares | Substack⁠

Twitter: ⁠Justin Mares (@jwmares) / X⁠

Kettle and Fire: ⁠https://www.kettleandfire.com/⁠

Surely Non-Alcoholic Wines: ⁠https://www.drinksurely.com/⁠

Perfect Keto: ⁠https://perfectketo.com/⁠

Truemed: https://www.truemed.com/

RECS

Book Rec: ⁠Formerly Known as Food⁠

Book Rec: ⁠The End of Craving⁠

Book Rec: ⁠Gangs of America⁠

CONNECT WITH BUILDING CULTURE

⁠https://www.instagram.com/buildingculture/⁠

⁠https://twitter.com/build_culture⁠

⁠https://www.facebook.com/BuildCulture/⁠

CONNECT WITH AUSTIN TUNNELL

⁠https://www.instagram.com/austintunnell/⁠

⁠https://www.linkedin.com/in/austin-tunnell-2a41894a/⁠

⁠https://twitter.com/AustinTunnell⁠

⁠https://playbook.buildingculture.com/

#18 Justin Mares - Pt 1: The Great American Poisoning Jun 20, 2024

Justin Mares is the founder of Kettle and Fire, Perfect Keto, and Surely Non-Alcoholic Wines, and is working on his fourth company: Truemed. I am super impressed with what Justin has accomplished, and am a big fan of Kettle and Fire. My wife and I drink their bone broth regularly. What I am most inspired by is that Justin isn’t in business just to be in business. He is in business to solve problems that make peoples’ lives better, specifically around their physical and mental health and wellbeing. As the sickest generation of Americans in history–and it’s not even close–he is on a mission to rescue the food system and transform the industry into something that serves people first, not profits. Health is foundational to human flourishing – even before shelter.

We discuss how Justin started Kettle and Fire by testing the idea with a landing page and no actual product to gauge demand. We discuss the importance of a healthy food system, and the failures of regulatory bodies like the FDA. Justin emphasizes the need for companies to prioritize consumer health and wellness. Our conversation explores the impact of food regulations and the state of health in the US. Justin highlights the differences between the US and the EU in terms of food regulations, with the US allowing thousands of chemicals in food that are banned in Europe. We also discuss the high rates of chronic diseases and obesity in the US, and the connection between physical and mental health.

TAKEAWAYS

The most profitable food products are often the worst for people, highlighting the brokenness of the food system.
Starting a company that prioritizes consumer health and wellness is important but challenging.
Bone broth is a nutrient-dense food that can improve gut, skin, and joint health.
The FDA and other regulatory bodies have failed to protect consumers, leading to high rates of chronic disease.
The food system needs to be reformed to prioritize healthier and more sustainable options. The US allows thousands of chemicals in food that are banned in Europe, leading to worse health outcomes for Americans.
The US has high rates of chronic diseases and obesity, with 60% of Americans living with at least one chronic disease and 80% being overweight.
There is a strong connection between physical and mental health, and addressing physical health through food interventions can improve mental health.
Food regulations and the food system play a significant role in the overall health of the population.

CHAPTERS

00:00 Introduction and Sponsor Acknowledgment

01:09 Guest Introduction: Justin Mares

03:25 Starting Kettle and Fire: Testing the Idea

08:16 The Benefits of Bone Broth

11:35 Creating Healthier Food Products

19:11 The Failures of Regulatory Bodies

23:33 Differences in Food Regulations: US vs. EU

30:42 High Rates of Chronic Diseases and Obesity in the US

41:42 The Connection Between Physical and Mental Health

46:24 The Impact of Food Regulations on Health

CONNECT WITH JUSTIN

Justin’s Substack: The Next | Justin Mares | Substack

Twitter: Justin Mares (@jwmares) / X

Kettle and Fire: https://www.kettleandfire.com/

Surely Non-Alcoholic Wines: https://www.drinksurely.com/

Perfect Keto: https://perfectketo.com/

Truemed: https://www.truemed.com/

RECS

Book Rec: Formerly Known as Food

Book Rec: The End of Craving

Book Rec: Gangs of America

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

https://www.linkedin.com/in/boenau/

#17 Andy Boenau: Rethinking Traffic Engineering: Questioning Established Norms & Prioritizing Human Well-being in Urban Planning Jun 06, 2024

I got the chance to chat with Andy Boenau today, who sometimes refers to himself as a Plangineer, with a background in urban planning and engineering. We chat about the flaws in traffic engineering and the need for a different approach to the built environment. Andy is passionate about questioning established norms and finding shared interests to drive positive change. He advocates for the need for critical thinking and curiosity in industries that often prioritize conformity.

TAKEAWAYS

Traffic engineering often prioritizes efficiency and speed over the needs and well-being of communities.
Questioning established norms and finding shared interests can lead to positive change in the built environment.
Critical thinking and curiosity are essential in industries that tend to prioritize conformity.
Reforming parking and zoning regulations can lead to more vibrant and diverse communities. Unhealthy infrastructure has negative consequences on physical and mental health.
Creating a connected network of bike lanes is crucial for promoting cycling as a mode of transportation.
Public opinion plays a significant role in shaping infrastructure decisions.
There is a need for a shift in urban planning and design to prioritize human well-being.
Andy Boenau is working on a documentary on healthy infrastructure and a book on public opinion.

CHAPTERS

00:00 Rethinking Traffic Engineering

09:26 The Power of Social Media

35:02 Driving Positive Change

39:30 Creating Vibrant and Diverse Communities

39:59 The Impact of Unhealthy Infrastructure

45:15 Physical Health Consequences of Car Crashes

49:19 Trauma of Walking on Certain Streets

54:54 Dancing as a Mental Health Solution

01:05:51 Creating a Connected Network of Bike Lanes

01:12:06 Upcoming Projects: Documentary and Book

CONNECT WITH ANDY

Website & Blog: https://www.urbanismspeakeasy.com/

https://x.com/Boenau

Documentary: White Collar Epidemic: Infrastructure Is Crumbling Our Minds & Bodies - Film and Storytelling | Seed&Spark (seedandspark.com)

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/

#16 Micah Springut: Revolutionizing Architecture with AI & Robotic Stone Carving May 23, 2024

Micah is the founder of Monumental Labs, one of the most exciting companies in the architecture and construction industry right now. It blends humanistic values with tech – much like Apple did to revolutionize the computer industry in the 80’s. His company is building robotic stone carving factories to unleash a renaissance in art and architecture, using robots to create sculptures, architectural pieces, and more. The goal is to bring costs down, unleash creativity, empower people, and to once again build great architecture that will be standing in 500 years. You can see why I’m so excited to talk to him! We at Building Culture will absolutely be partnering with him on upcoming projects. The use of robots and AI in stone carving raises philosophical and ethical implications, which we discuss. It’s worth noting the company is working with artists, architects, and stone masons to create these works of art, and is actually bringing people, that is, humans, INTO the trade of stone carving, and creating entirely new forms of artwork not possible before. Enjoy! Takeaways • Monumental Labs is using robots and AI to revolutionize the art and architecture industry by automating the stone carving process. • The use of robots allows for the creation of highly ornate buildings and sculptures that would be too labor-intensive to create by hand. • The company works with artists, architects, and stone carvers, offering new possibilities for creativity and innovation. • While the use of robots and AI raises philosophical and ethical questions, it also opens up new avenues for artistic expression and pushes the boundaries of what is possible. Technology can help preserve traditional craftsmanship and keep the knowledge and skills of handcrafting alive. • Stone carving can provide more job opportunities for artists and allow them to develop their own art while making a living. • There is a debate between copying great works of art and creating original pieces, but both have their place in the art world. • Architecture gains meaning and value when it is thoughtful about its viewers and users, and when it gives back to the community. • The future of architecture may involve a return to building with stone, using AI and robotics to manufacture custom details and reduce costs. Chapters 00:00 Introduction to Monumental Labs and the Use of Robots in Stone Carving 03:48 Automating the Stone Carving Process for Highly Ornate Buildings 06:14 Scaling Up and Making Stone Carving More Efficient 11:28 The Role of Hand Carving in Art and Architecture 23:13 Balancing Craftsmanship and Automation in Stone Carving 29:03 The Role of Artists as Inventors and Innovators 33:23 The Future of AI in Art and Architecture 35:16 Preserving Traditional Craftsmanship 38:09 The Debate: Copying vs Creating 41:23 The Meaning and Value of Architecture 56:12 The Future of Architecture: Building with Stone and AI CONNECT WITH MICAH Twitter: https://x.com/mspringut Twitter: https://x.com/Monumental_Labs Website: https://www.monumentallabs.co/ CONNECT WITH BUILDING CULTURE https://www.buildingculture.com/ https://www.instagram.com/buildingculture/ https://twitter.com/build_culture https://www.facebook.com/BuildCulture/ CONNECT WITH AUSTIN TUNNELL https://www.instagram.com/austintunnell/ https://www.linkedin.com/in/austin-tunnell-2a41894a/ https://twitter.com/AustinTunnell https://playbook.buildingculture.com/

#15 Matt Dean: Creating an Authentic Brand in Commercial Real Estate & Caring About People May 02, 2024

In this episode I get to chat with Matt Dean of Dean & Co, an award-winning agency that we at Building Culture hired to collaborate on our Townsend project, an urban infill, mixed-use neighborhood breaking ground later this year (2024). While out of LA, he made a trip to Oklahoma City in the middle of our collaboration, and it was awesome to get to meet and chat in person!

After trying several routes, we simply weren’t on the same page with the other marketing companies we tried (we tried several!). Not their fault, it just wasn’t a good fit. Then we met Matt and his team, and wow, they understood what we were trying to do. They shared our values, and just happened to be in marketing rather than building. It was such a fun collaboration.

In this conversation we discuss the importance of building authentic brands, connecting with customers and target audiences, finding your tribe and building long term relationships based on shared values and goals.

And of course, we conclude with a discussion on AI and the future of marketing and social media. Matt is amazing, as well as his whole team, and if you are in the business, I highly recommend you reach out on your next project. Check out his website here: https://www.deancostudio.com/

TAKEAWAYS

Building authentic brands involves understanding the target audience and delivering on brand promises over time.

Long-term relationships and collaborations based on shared values and goals are key to success.

Aspiration plays a significant role in people's lives, and brands can help enhance their experiences and fulfill their aspirations.

Delivering on brand promises and maintaining authenticity are crucial for building lasting connections with customers. Aspiration is not limited to achieving great success, but can also be about living a happy life doing what you love.

Everyday experiences, simple relationships, and human connection are important aspects of aspiration and the built environment.

Authenticity is crucial in branding and commercial real estate, as people are seeking genuine connections and experiences.

AI and social media have their place, but human connection and emotion cannot be replaced.

The future of the built environment is moving towards caring about people, human well-being, and creating spaces that enhance lives.

CHAPTERS

00:00 Introduction and Podcast Format

08:09 Working with Good People and Building Authentic Collaborations

15:32 Creating Authentic Brands and Delivering on Promises

32:22 Understanding the Target Audience and Their Aspirations

38:59 The Beauty of Everyday Life and Human Connection

47:30 The Role of AI and the Future of Human Connection

CONNECT WITH MATT

Website: https://www.deancostudio.com/

Instagram: https://www.instagram.com/funkle_/

Agency IG: https://www.instagram.com/deancostudio/

Linked In: https://www.linkedin.com/in/matt-dean-deanco/

Agency LI: https://www.linkedin.com/company/dean-co/

CONNECT WITH BUILDING CULTURE

CONNECT WITH AUSTIN TUNNELL

https://www.linkedin.com/in/austin-tunnell-2a41894a/