The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business.
We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.
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The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business.
We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.
This episode is going to give you little tips to keep your goals at the front of your mind for the entire year - without using any brain power at all! Plus, I share an absolutely crazy story about a New Year's Eve balloon drop that only my fellow balloon people will truly understand.
TIMESTAMPS:
02:53 - My panic-inducing New Year's Eve balloon drop experience
08:23 - Wallet windows
10:55 - Screen savers
14:00 - Passwords & pin codes
16:46 - A different way to think about resolutions and goal-setting
RESOURCES MENTIONED:
The Bright Balloon Business Planner
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This final episode of the year will actually walk you through the year end review process laid out in The Bright Balloon Business Planner... from how your business made you feel, to the numbers inside of your business, to how to use this information for next year.
I really believe that tracking your business stats is like the first step in achieving your business goals, because if you know your numbers, then you can make a plan to grow!
TIMESTAMPS:
01:32 - Consider how your business made you feel
02:38 - Finances
05:44 - Business stats
09:27 - My hope for how this process and the planner will help you
10:19 - Next steps for The Bright Balloon Podcast
13:12 - 12 Days of Christmas: top 12 most downloaded episodes from the podcast
TOP 12 EPISODES:
1. Does your Instagram bio have these three things?
2. Three FREE upgrades you can make in your business today!
39. How I Price My Organic Garland
37. Pricing, competition and networking | Tiffany from Confetti Castle
3. Get control of your client communication!
5. Investing In Education | An Interview with Balloon Coach, Joette Giardina
4. Put Your Business on the Map
47. Vendor Showcases with Ali from Charming Garlands
50. The Great Balloon Shortage! | Joe from Havin' A Party Wholesale
61. Getting Organized with Lilly, The Creative Heart Studio
6. Expanding Your Network With Styled Shoots
I came away from the Balloon Boss Summit so motivated about 2022, but didn't feel like I had a great way to track my goals and plans for the year. A lot of other planners I found were way too intense for what I was looking for, yet I knew I needed to get my goals in writing to keep me focused.
So I went for it and made my own planner that will help me not only set great goals, but figure out a plan for getting there, and provide me with some evidence as to why I did or did not meet the goals when next December rolls around.
I really hope The Bright Balloon Business Planner can help you set up a clear path to your 2022 goals, too!
WHAT'S INSIDE / TIMESTAMPS:
05:20 - Goal tracking & how to set goals in a way that makes them accomplishable
08:18 - Tracking your business stats
11:32 - Business growth ideas
13:01 - Calendar & Expense Audit
RESOURCES MENTIONED:
The Bright Balloon Business Planner (print on demand and digital versions)
RELATED EPISODES:
53. Set It Up September | Calendar Audit
Back by popular demand, here's another laser-focused episode full of action steps you can take in your business today that will lift so much mental energy off your plate.
Overview:
02:25 Instagram saved responses
03:43 Canva content scheduler
05:47 Auto savings at your bank
09:15 Annual calendar reminders
10:36 Subscribe to your favorite podcasts
RESOURCES MENTIONED:
Today we are talking about organization with the Queen herself, Lilly from the Creative Heart Studio. She explains her top tips to organizing your balloon studio and an exciting new product announcement!
Follow Lilly Here: https://thecreativeheartstudio.com/
See photos of Lilly's workroom here: https://thecreativeheartstudio.com/blogs/projects/work-room-reveal
*Apologies for the audio quality in this episode. Improvements coming soon and the interview is worth the listen!
In this episode, I talk with Erin of the Young and Wild Balloon Co. about how a custom color chart can help your balloon business run more smoothly.
We each use ours differently, too! Listen in to hear how we use them and how it has reduced stress in each of our businesses.
We also end up talking a bit about making our first hires and making friends in the business.
Big thanks to Erin for sharing your experience and this super helpful resource!
TIMESTAMPS:
02:47 How the color chart came to be
04:23 How to use our new color chart resource & what's included
06:15 How Erin uses her color chart and how it makes her life easier
07:48 How I use my color chart
11:56 Another thing Erin inspired me to do
14:55 An Instagram tip we got from another business balloon owner, Mallory
16:41 How and why you should connect with other balloon business owners
24:29 How my color chart helps my inventory process
25:01 A preview of what next week's episode is about
RESOURCES MENTIONED:
Custom Color Chart | Multi-Brand
RELATED EPISODES:
41. Making your first hire | Erin from young and Wild Balloon Co.
59. Three ways you can stand out | Streamlining your customer experience
In this episode I chat with Nicole, my first hire, about what kinds of things you can do to improve your customer experience... that don't require more balloon skills.
And bonus - many of these suggestions free up your mental space, too!
Listen in to hear our suggestions and what resources we have for you that can meet you wherever you're at in your business.
TIMESTAMPS:
01:12 How Nicole and I met and started working together
02:36 The first thing you can focus on
04:06 Some frustrating buying experiences we hope you never impose on your customers
06:00 How to keep each job moving along smoothly
08:07 Our streamlining resources
13:45 What you can look forward to by setting up new systems
16:34 Cool tools & features within the 17hats CRM
RESOURCES
Customer booking working & templates from The Bright Balloon
17hats service packages from Let Nicole Help
Based on the questions that I get most, this episode is a rapid fire listing of all the things I use to run my business, from website, to invoicing, to social media and even inventory.
I also offer up:
- my favorite analogy for understanding how all the tech pieces work together
- some food for thought on why you should consider implementing similar systems as your business grows
- a hint at some additional resources I have planned for you!
Hopefully this episode will help you fill in any gaps that might be in your balloon business! I also have a Cliff's Notes version of this episode available for download.
If you find this podcast helpful, I'd be honored if you considered becoming a Patreon.
And as always, thanks to our show sponsor, Balloon Coach, and the Balloon Boss Mastermind.
Timestamps:
02:35 Google products (Google Workspace)
03:09 Website (Wix - learn how to publish your website in a weekend)
03:36 Contact form & my 17hats CRM (customer relationship management system)
04:30 Payment processing (Square) & bookkeeping (Quickbooks Online)
07:20 Social media
09:30 Inventory
11:27 Training
12:15 Inflaters
15:26 Graphics (Canva.com)
Related episodes:
12. Automation Series | Get your photos under control
27. Booking Process Workarounds
54. Set It Up September | CRM and 17hats
15. Money Matters | Tips to get your numbers sorted this year
10. Automation Series | Social Media Planning with Later.com
33. My love affair with Canva | Have you heard about these new features?
The Bright Balloon is one year old!!! Today I'm recapping all of the ways my business has changed this past year thanks to the great guests on this podcast!
Support the podcast on Patreon!
Email me to get on our 17hats list: thebrightballoon@gmail.com
Episode Mentions:
Episode about hiring with Erin about hiring
I asked my friends in Balloon Boss Mastermind what is one creative thing you keep in your toolkit...and their answers did not disappoint. I've literally purchased three of these items since recording this episode. Enjoy!
Thanks to our show sponsor Balloon Coach: Join me in Balloon Boss Mastermind
More good stuff!
Sign up for my email list and I'll send you my balloon business Cliff's Notes- how I do my bookkeeping, social media planning, CRM and more!
My Courses: TheBrightBalloon
Gorgeous Garland: Fast, Profitable Organic Garland
The Weekend Launch: Launch your balloon business website this weekend!
Sara's Balloon Business: Wisconsin Balloon Decor
Follow along on Instagram