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    Music

    The Art of Longevity

    Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today’s music business? From the artist’s point of view. 

    The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.

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    Copyright: © 2022 The Art of Longevity

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    Latest Episodes:
    The Art of Longevity Episode 4: Gary Numan May 10, 2021
    Show notes

    Success came relatively quickly to Gary Numan, when his single ‘Are ‘Friends’ Electric?’ rose to the top of the UK charts in May 1979. Without a chorus and clocking in at nearly five and a half minutes, it was an unlikely a hit record as you could imagine.

    Its parent album, ‘Replicas’, released the month before, went to number one in the album charts, as did its successor, ‘The Pleasure Principle’, released only a few months later. This album featured what is perhaps Numan’s best known single, ‘Cars’. He went out on a national tour to promote that L.P. yet still found the time to write and record his next album, ‘Telekon’, released in September 1980, which also reached the number one spot. Three chart-topping albums and a national tour in less than eighteen months! It’s a hell of an achievement, matching the The Beatles’ first three album releases no less.

    Numan crowned off this period with three shows at Wembley arena. Not surprisingly, the twenty-two year old was burned out and he announced that these were the last dates he would play.

    He continued to release albums, though – and, in fact, returned to playing live quite quickly – but his career shifted into a slow decline, despite the high quality of albums such as ‘Dance’ and ‘I, Assassin’. The constant mockery by the press and Radio 1’s steadfast refusal to play his singles meant that by the late eighties, Numan had mislaid his artistic vision as he struggled to write the kind of songs he thought people wanted to hear.

    In the early 90s, though, encouraged by his wife, Gemma, and inspired by Depeche Mode’s ‘Songs Of Faith And Devotion’, Numan decided to write the kind of album that he wanted to hear. The result was ‘Sacrifice’, which was an unarguable return to form, a trend he sustained on the subsequent albums ‘Exile’ and ‘Pure’.

    1997 saw the release of a double album of Numan covers, called ‘Random’, with artists such as Damon Albarn, The Orb, Pop Will Eat Itself, and Republica paying tribute to Numan’s songs. Around this same time, acts like Nine In Nails and Marilyn Manson were including Numan covers in their live sets. Suddenly, Numan, long scorned by the British music press, underwent a critical revaluation. Over the last fifteen years, Numan has released a further five albums, including his new release ‘Intruder’. The albums have achieved higher and higher UK chart positions, with 2017’s ‘Savage (Songs From A Broken World)’ reaching number two.

    Throughout this time, Gary has continued to tour, with his concerts attended not only by the die-hard ‘Numanoids’ from his early successes but also a whole new generation of fans. Next year, it looks as though, forty-one years after his ‘farewell’ concerts, Gary will return to the stage at Wembley Arena. It has been an incredible career, forged by both Numan’s musical talent and his tenacity and determination to succeed. In an hour long conversation for The Art of Longevity, Gary tells lifelong fan and Electronic Ears presenter Fenner Pearson, all about it.

    Support the show

    Get more related content at: https://www.songsommelier.com/


    The Art of Longevity Episode 3: Laura Veirs Apr 29, 2021
    Show notes

    There’s no such thing as a critical review for any of Laura Veirs' 11 albums. But how does Laura measure her own success? The answer is, she doesn’t stop to think about it, much. Instead, as one project gets done, she’s into the next. A prolific songwriter and increasingly accomplished musician, Laura is constantly moving forward with all the restless energy of a fast flowing river.

    Perhaps it’s because her albums really are like statements of parts of her life. Not many artists are brave enough to put out their first LP as a concept album, but that’s what her debut The Triumphs and Travails of Orphan Mae was. Her rise to fame came with 2004’s Carbon Glacier, the first of four records steeped in and themed on, nature. Carbon Glacier was earth, Year of Meteors was sky, Saltbreakers was sea and July Flame was...guess what? Fire. If you have never heard July Flame, you’ve been missing something truly special. But here’s the thing...Laura Veirs made her masterpiece in the aftermath of being dropped by a major label (Nonesuch, despite two very decent - and critically revered - albums, with them). And it sold better than anything she’d released up to that point.

    Sometimes creative peaks are met with commercial peaks and when that happens, the world opens up to artists. It was the beginning of a fruitful independent career with a successful album of children’s music Tumble Bee right after July Flame (still brave then). For Laura Veirs the album is the thing - the perfect expression of music as an art form - at least on vinyl. Each album she makes is a complete work, hence those rapturous reviews. The trials of Orphan Mae was a bold opening act, but for Laura Veirs the journey continues…continually brave...album by album, and the song economy be damned!

    We’re with her all the way.

    Lookout for our forthcoming artist retrospective on Laura but for now, listen in on what makes her tick and how we might have even nudged her into the next project. Whatever it is - it will be four or five stars in all the papers.
    With thanks to Mick Clarke for artwork and Andrew James Johnson for editing.

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    Get more related content at: https://www.songsommelier.com/


    The Art of Longevity Episode 2: Nile Rodgers Apr 13, 2021
    Show notes

    Nile Rodgers has seen and done it all. He has collaborated with the world’s top music stars including Madonna, David Bowie and Duran Duran and Daft Punk. The Chic Organisation created by Nile and music partner Bernard Edwards created a string of monster pop hits between 1977 and 1983, when they wrote and produced eight Chic albums, two for Sister Sledge, along with one each for Diana Ross, Debbie Harry, Johnny Matthis, and Sheila B and Devotion. Everybody knows at least a dozen Nile Rodgers songs, and who can say that these days?

    In 1981 he worked with a little known Australian band, an “opening act” in Nile’s words, that he discovered while watching another collaboration of his at the time, the Canadian band Spoons. After meeting the band backstage after that show, Nile was delighted to find out that this band and its extremely charismatic singer warmed up their live show by singing their own version of Yum-Yum, a song from his solo album Adventures in the Land of Good Grooves. The bond was established for Rodgers’ first real 80s pop collaboration: what would become the monster smash hit Original Sin by INXS.

    As with much of Nile's career, one thing led to another. ‘Original Sin’ was much admired by Duran Duran who then requested he work with them on the next stage of their career and musical transformation. In our conversation, Nile tells me what it was that he so enjoyed about working with Duran Duran and how it became a partnership over a longer period of time (across both the Arena album, the 1986 classic Notorious and then Astronaut after the band’s reformation as a five piece).

    How does a virtuoso player have such a knack for a hit? Part of Nile’s secret sauce is his self-made belief systems, including the ‘DHM’. The Deep Hidden Meaning. It was the DHM that connected Nile deeply with the lyrics to Original Sin (which he tweaked to “dream on white boy, dream on black girl” to reflect the story of Beverly and Bobby (his mother and stepfather).

    At the centre of his belief system though, is work. A work ethic that has seen Nile (in his own words) have more failures than successes. Yet the failures mattered too. For one thing, his solo work was admired by Bowie and, as mentioned, INXS. But once he’d worked with Bowie, he knew things would be different no matter how successful the outcome.

    Nile’s virtuosity, self-made belief systems and work ethic paid dividends commercially for almost every artist he and the Chic Organisation worked with (particularly up to the mid-80s) and in many cases helped boost their careers. But here’s the thing...Nile’s job description (in his own words) is problem solver...whether it’s helping shape the big vision or tweaking minor but critical detail (that Original Sin lyric for example).

    Someone counted that he has worked on 18,585 recordings, which even for Nile Rodgers sounds unfeasible. And that audit doesn’t include his work pre-Chic! How can that even be possible? It is because Nile continues to be a serial collaborator, a “worker bee” and one very effective problem solver.

    Listen in and find out some of his working secrets and those great little stories.

    Many thanks to Andrew James Johnson for edits and original music and Mick Clarke for the cover art, as ever

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    The Art of Longevity Episode 1: Turin Brakes Mar 03, 2021
    Show notes

    In the Art of Longevity, a new podcast from The Song Sommelier, we take a whistle stop tour of a classic band or artist’s career, but we break a few of usual ‘media interview’ rules (well, we break all of them). Ultimately we reflect on learnings, wisdom, battle scars and wounds and ask “what really defines success”. It’s a question many fans and fellow musicians and all aspiring musicians want to know answers to.
    Brett Andersen from Suede once said that all successful artists have followed a similar journey, comprising four stages: the struggle, the stratospheric rise, the crash, and then the renaissance. In this first episode, Keith Jopling talks with Olly Knights of Turin Brakes about the band's two-decade career: their beginnings, early success, creative peak and commercial crash, and the slow but steady rehabilitation of the band as they prepare for album no. 9.


    Support the show

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    The Fantasy Setlist: New Romantics Nov 14, 2020
    Show notes

    Dylan Jones, long time editor of GQ, writer and father, picks out his favourite New Romantic tracks as part of his “Sweet Dreams Festival” fantasy setlist.

    Dylan Jones has been Editor of the UK fashion and lifestyle magazine GQ since 1999. Alongside that he has become an established author and journalist of culture and politics. Since Jones joined GQ, the magazine has won numerous awards. Dylan himself has received the Mark Boxer Award for lifetime achievement, honouring him not only for his work on GQ but for his career in journalism. Jones was appointed OBE in 2013. A man of impeccable taste, he also happens to be a Song Sommelier fan too, so we invited him onto The Fantasy Setlist podcast.

    Sweet Dreams is Dylan’s latest and 10th music focused book. Dylan has been on a fascinating journey documenting the period of New Romanticism and “the decade that taste forgot”, reclaiming the period as one of great bohemian and entrepreneurial spirit. As such, we asked him to reflect on his revelations in writing it and also talk about his favourite tracks of the period. Plus of course a few musings on what a ‘Sweet Dreams Festival’ line up might look like.

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    Get more related content at: https://www.songsommelier.com/


    The Fantasy Setlist: U2 Sep 08, 2019
    Show notes

    What more can be said about U2 as a live entity? Well, maybe look at it from a personal perspective - in this case, U2’s performances’ impact on the life & times of Paul Smernicki, music manager (Hyyts, Swim School, Magnum House) and long-time label executive. And at one fleeting moment, a potential addition to U2’s management team.
    Starting with Zoo Station from Achtung Baby, the opening trio of Paul’s very own U2 Fantasy Setlist is full of bangers including the monster songs ‘Streets’ and “Beautiful Day’, but listen on. From an exquisite live recording of A Sort Of Homecoming (from the Unforgettable Fire), Paul’s choices take us somewhat deeper into the U2 cannon - lots of early tracks, just a couple of fabulous B-sides and one or two unusual moments including The Edge’s track Heroine (sung by Sinead O’Connor on the record, but by The Cocteau Twins’ Liz Fraser in Paul’s ‘fantasy’) and U2’s mostly forgotten Christmas song.

    The subjects we talked about include tips on how to play Wire on guitar (hint: don’t bother trying) and how going to gigs from bands you love will always be worth more than sofas. In Paul’s view, U2’s Boy album is one of the greatest debuts of all time, which is something you might dispute, but only after spending some time listening to the album!


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    The Fantasy Setlist: Bob Dylan Aug 07, 2019
    Show notes

    In our first podcast - yep that’s right - we’ve done a podcast (well everyone else has, so why not us!) lifelong Dylan fan, and long term TSS collaborator, David Freer, guides us through some of Dylan’s mystery, while adding something of his own.

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    Get more related content at: https://www.songsommelier.com/


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