The Art Marketing Podcast

Latest Episodes:

Focusing on Success Jun 28, 2020

Show notes

In today's episode we talk about focusing on success and what it means – mainly customer success. We're going to talk about it from the context of Art Storefronts and then in the context of artists themselves. It's really profound and super important. Art Storefronts' main focus is customer success. We start with customer success and build a product from that. It's a completely different mentality than most businesses. This is significant because we are not biased with where people should be marketing, what products they sell, whether they sell originals only or limited editions, or only courses. It doesn't matter. What matters is the success. You start with the success, and then you build an entire program and product around that success.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell!

You can schedule a test drive here

Is the Pandemic Re-Surging? How This Affects Artists and Their Ongoing Strategy. Jun 27, 2020

Show notes

The Pandemic Re-Surging. What does this really mean for artists and photographers? What is the point here? The point is, this thing isn't going away anytime soon. Every photographer and artist already learned, if you were hurt by the lock downs you had the wrong strategy for your business. As a business owner, you can go direct or indirect. Indirect is when you sell through 3rd parties, but 100% of the time, at some point, the rug will get pulled out from under you. When you are relying on 3rd parties, you have a very risky business strategy. The direct strategy is where you get consistent income because you market direct, you sell direct, you don't rely on anyone else, you make the most money from your work, and you end up with the most money in the end. So with a resurgence in the pandemic, this is another wake up call for those who are still running an indirect business model for their art business.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

Why it's MANDATORY to Own Your Own Distribution Channels & Customers Jun 25, 2020

Show notes

Why owning your own distribution channels and customers (selling direct) is the ONLY way to make consistent sales and grow your art business long-term.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

Making Sure You Have the Right Art Business Strategy Jun 24, 2020

Show notes

Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct business is when you are doing your own direct marketing, your own direct sales, you own your customer list, you make the most money from your artwork, and nobody can take anything away from you because you own all of it. You are not dependent on any 3rd parties to make sales. Indirect is when you are selling through 3rd parties (galleries, publishers, etc). What happens with 3rd parties is the rug always eventually gets pulled out from underneath you, as many people learned the hard way during this pandemic. Make sure you have the right art business strategy and set your business up for long-term success.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

The Art Validation Strategy (Will your artwork sell?) Jun 23, 2020

Show notes

When you're just starting out as a fine artist or photographer, the big question is: "will my work sell?" Is it worth buying? Is there a market out there? If you're in this position, don't sit on these questions for months. We have a strategy that gets you the answers in a few days flat.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

Perfectionism Is Poison Jun 22, 2020

Show notes

There is a major tendency for photographer and artists to over-analyze their businesses and look for perfect solutions to their problems. In this episode, Nick talks about the importance of overcoming this perfectionist mindset, about finding the most accurate solution available for the problem, and about keeping your business moving forward rather than getting tied up trying to find perfect solutions.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

Why You Should Launch a Direct Art Business ASAP Jun 18, 2020

Show notes

The only way to consistently grow your art business is to stop relying on 3rd parties (galleries, marketplaces, etc.) to sell your art. When you own your distribution, when you own your customer list, you are in control of your business and you can actively grow your business. When you rely on the algorithms of marketplace websites, and when you rely on galleries to sell your art, you are in control of nothing and your income will be unpredictable and unrepeatable.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

Live Art Biz Consulting with Nick (CEO) and Patrick (CMO) on June 17, 2020 Jun 17, 2020

Show notes

Nick (CEO) and Patrick (CMO) host an open consulting session for photographers and artists who are not Art Storefronts members.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

An Art Business in 10 Years Jun 16, 2020

Show notes

Nick and Pat talk about the radical shift occurring in the art industry right now, the difference between selling art indirectly and directly, the importance of owning your own distribution, email list, and customer list, how to make the most money from your artwork, and the skills you need to build your own successful art business.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

Art Just Keeps on Selling Jun 15, 2020

Show notes

In this episode, Nick and Patrick discuss how for the 10th straight week Art Storefronts members experienced Black Friday level sales, and there is no sign that it's going to slow down anytime soon.

Want to join Patrick for a live webinar? He hosts one every Monday, Wednesday, and Friday. Register here: asf.today/webinar

Where to go from here? What are the next steps? How can you learn more?

All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts

You can schedule a test drive here

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