The holidays are here, which means TWO things:
Everyone's overwhelmed.
Leaders everywhere are asking, "What in the world do I do for my customers and team this year?"
Inside today's episode, we're breaking down how to love on your people in a way that's heartfelt, intentional, and sustainable — without losing your budget or your mind.
Because here's the truth:
The #1 reason people leave a job, a team, or a wellness journey is because they don't feel appreciated or seen.
And during the holidays — when life already feels loud — that lack of connection hits harder.
This episode will help you create a holiday appreciation rhythm that honors your heart, honors your budget, and strengthens retention from the inside out.
🌟 In This Episode, We Cover:
• Why holiday appreciation matters more than ever
And how your encouragement can be the thing that keeps someone from quietly slipping away.
• How to differentiate support for occasional customers, committed customers, brand ambassadors & business partners
Without guilt — and without guessing.
• The 3–5% stewardship system for holiday gifting
This simple framework saves your sanity and your bank account.
• How corporate America already does this
Why structure ≠ favoritism — structure = maturity.
• Why appreciation is one of the strongest retention strategies
(And why it's far cheaper to KEEP a customer than to acquire a new one.)
• The emotional side of leadership during the holidays
And why "I see you. I'm with you." might be the exact message your people need.
• How to audit your retention metrics
So you know exactly where to love, lead, and support next.
This episode is equal parts strategy + heart, and it will give you clarity, confidence, and a healthy direction for your business during the busiest season of the year.
🎁 Links + Next Steps
👉 Join Us for Lead Flow Lab — December 2!
If this episode has you thinking,
"I want systems like this in every part of my business,"
then you need to be inside Lead Flow Lab.
It's our 3-hour live workshop where we simplify:
how to find new people
where leads actually come from
how to create consistent conversations
how to build a repeatable marketing rhythm
how to stop guessing and start leading with clarity
💥 Black Friday Pricing: Only $23
(Regular price $47!)
Save your seat here!
If you're listening after December 2, that same link will show you the next upcoming event!
✨ Rate, Review, & Share
If this episode encouraged you or gave you clarity, take 30 seconds to rate + review the podcast.
It helps more women find this show and step into the kind of leadership they're called to.
And share this episode with your team — especially anyone who's wondering what to do for their customers this holiday season.
You aren't doing business alone.
We're in this with you. 💛
The Ambition Coalition Instagram:
https://www.instagram.com/the.ambition.coalition/
Follow Rebekah on Instagram:
https://www.instagram.com/rebekahfowlkes/
Follow Melissa on Instagram:
https://www.instagram.com/melissaeickenhorst
Podcast Produced by clantoncreative.com
Our TOPPODCAST Picks 
Stay Connected
