Tenacity with Sonia C.

Build Authority with Podcasting: Secrets from Dennis Meador Jun 16, 2025

Podcasting isn’t just a trend; it’s a strategic tool for building absolute authority and influence. In this episode of Tenacity with Sonia C., I sit down with Dennis Meador, founder of the Legal Podcast Network, to unpack how service-based professionals can leverage podcasting to boost credibility and grow their personal brand.

From launching side hustles as a teenager to leading a podcast production company that supports over 100 law firms, Dennis shares the mindset and strategies that helped him scale—and how you can apply them too. We dive into the difference between thought leadership and proper authority, why most shows don’t last, and the role of consistency in content success.

Whether you’re launching your first episode or looking to refine your show, this conversation is packed with practical advice.

In This Episode:

Why podcasting works for personal branding
The pitfalls that cause most podcasts to fail
How to position yourself as a trusted authority
What service professionals must know about content longevity

Sponsored by Konverge

A Canadian leader in custom software development for over 31 years. Learn more at konverge.com

If you’re building your brand or launching your podcast, subscribe and share this episode with someone ready to amplify their voice.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

Build a Culture People Stay For: Insights from Francie Jain Jun 04, 2025

What if retaining your best people wasn’t about perks or pay, but about purpose and leadership?

In this episode of Tenacity with Sonia C., I’m joined by Francie Jain, Founder and CEO of Terawatt Group Coaching, to explore how leaders can build cultures where people don’t just stay, they grow. With over a decade of leadership strategy and coaching, Francie breaks down the root causes of employee turnover and how expert-led group coaching is reshaping how companies support and engage their teams.

We discuss why traditional retention strategies fall flat, what high-performing cultures have in common, and how leaders can create workplaces that inspire loyalty, growth, and genuine connection.

In This Episode:

Why employees actually leave
The ROI of leadership coaching
How to build a culture of growth and trust
The role of group coaching in retention

Sponsored by Konverge

A trusted Canadian leader in custom software development for over 31 years. Visit konverge.com

If you’re leading a team or building a company, this episode will shift how you think about culture. Please share it with a founder or manager who is ready to lead with intention.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

How a Founder Scaled 100+ GPT's Into a Thriving Business with Erich Archer May 30, 2025

What happens when a creative mind meets cutting-edge tech? In this episode of Tenacity with Sonia C., I sit down with Emmy-winning TV producer turned founder, Erich Archer, to unpack how he transitioned from storytelling on screen to solving real business problems with AI.

Erich shares the behind-the-scenes journey of launching Smarty Pants, an ecosystem of over 100 custom GPT tools powering automation and innovation for startups, nonprofits, and creators. We talk about the mindset shift from creative to tech founder, how to identify real pain points in business, and why AI isn’t replacing humans, it’s amplifying them.

In This Episode:

The leap from media to tech entrepreneurship
Building useful AI tools from scratch
How GPTs can accelerate business growth
Lessons from launching 100+ tools without a tech background

Sponsored by Konverge

Custom software solutions, proudly built in Canada for over 31 years. Learn more at konverge.com

This one’s for builders and the curious. Please share it with someone exploring how to harness AI in their business.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

Reinventing Procurement with AI: Peter Bonney’s Startup Lessons May 16, 2025

What if the key to startup success wasn’t scaling fast, but starting smaller and smarter?

In this episode of Tenacity with Sonia C., I sit down with Peter Bonney, founder of Vendorful, a SaaS platform revolutionizing B2B procurement and enterprise sales. Peter shares his unfiltered founder story, from building too broadly and burning out to rebooting with clarity, focus, and AI.

We explore how Vendorful now helps teams eliminate thousands of hours of manual work on RFPs and security questionnaires and the mindset shift that made it all possible.

In This Episode:

The biggest mistake Peter made in his first startup
Why your MVP should be messy (and small)
How AI is transforming B2B workflows
Starting over with clarity and lean thinking

Sponsored by Konverge

A Canadian leader in custom software development for over 31 years. Visit konverge.com

Do you know a founder navigating pivots or platform strategy? Share this episode; it might save them months of guesswork.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

Building a Modern Wellness Brand with Trish Mock May 07, 2025

What happens when ancient plant medicine meets modern wellness entrepreneurship?

In this episode of Tenacity with Sonia C., I sit down with Trish Mock, founder of GOOD PSYCHE, a wellness company that blends the wisdom of medicinal mushrooms and herbs with contemporary healing practices. Trish shares her powerful journey from growing up on her family’s medicinal herb farm to launching a mission-driven brand grounded in holistic health.

We talk about what it takes to grow a wellness company from the ground up, the challenges of educating a modern audience, and the deeper purpose driving GOOD PSYCHE’s evolution.

In This Episode:

Trish’s journey from farm life to founder
The role of medicinal plants in modern wellness
What it takes to build trust in a wellness brand
The emotional and practical sides of launching a purpose-driven company

Sponsored by Konverge

Custom software innovation, proudly Canadian for over 31 years. Explore more at konverge.com

Do you know someone who is launching a wellness or purpose-led brand? Share this episode with a founder who leads with heart and healing.

Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands

Authentic Leadership and Breaking the Mold with Justin Wenzel Apr 16, 2025

What does it mean to lead with authenticity? In this episode of Tenacity with Sonia C, host Sonia Couto sits down with Justin Wenzel, founder of JWX, to explore how redefining leadership transformed his life and the lives of those he leads.

Justin opens up about growing up in the automotive industry, where his career path was laid out before he even had a say. From excelling in car sales to silently battling addiction and burnout, Justin shares the pivotal moment he decided to break the mould and take control of his story. His transition from surviving in a high-pressure environment to thriving in his own business is a must-have for anyone questioning the traditional definition of success.