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Taplines — Arts
Taplines

It’s modern American history, one beer at a time! Join VinePair contributing editor and columnist Dave Infante for Taplines, a weekly interview series with brewing icons, industry insiders, and outspoken experts about the United States’ most beloved and best-selling beers. Bros discussing their favorite IPAs, this ain’t. Taplines is a mix of journalism, history, and beer that you won’t find anywhere else but the VinePair Podcast Network.

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Copyright: © VinePair

Latest Episodes:

Craft Brewing's "White Dudes with Beards" Dilemma Mar 26, 2024

Show notes

In the mid-2010s, J Jackson-Beckham, PhD was an academic with a homebrewing habit, blogging incisively about what she called “the unbearable whiteness of brewing.” Her deep expertise and singular voice eventually caught the eye of the Brewers Association, which tapped her to serve as the trade group’s first-ever “Diversity Ambassador” in 2018. Today, "Dr. J" joins Taplines to reflect on that moment — not only a pivotal one in her own career but also in the trajectory of the craft beer industry writ large as brewers big and small began trying to square their professed values with their business practices (and ideally, bring more paying customers to their taprooms, too.) That work is ongoing: shortly after we recorded this episode in late 2023, she joined the BA full-time as its director of social impact. Don't forget to like, review, and subscribe!

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The Beginning of Goose Island’s Game-Changing Barrel-Aging Program Mar 12, 2024

Show notes

Joining Taplines today is Seth Gross, a former Goose Island Brewing Co. brewer who was at the meeting where Goose Island then-brewmaster Greg Hall and the late, legendary master distiller Booker Noe, of the Beam bourbon dynasty, first came up with the idea to barrel age a beer, how they did it… and what happened once rank-and-file drinkers got their hands on the final product. Some three decades later, Gross is still barrel-aging his own beers at Durham, North Carolina’s Bull City Burger and Brewery — just one of the hundreds, or more likely thousands of brewers who have taken up the BA gospel since. Don't forget to like, review, and subscribe!

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Wolfgang Puck and the Brewpub Conundrum Feb 27, 2024

Show notes

Today on Taplines, we’re joined by none other than Wolfgang Puck for a candid, clear-eyed look at how his Eureka brewpub — “one of the loudest salvos in elevating the role of craft beer in dining,” as Tom Acitelli put it in his 2013 book, the Audacity of Hops — met such a quick and unceremonious demise in early '90s Los Angeles… and what Chef learned from its collapse. Here’s a hint: when the kitchen is clicking but the brewery business ain’t, a brewpub is headed for trouble. Don't forget to like, review, and subscribe!

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The Rise and Fall of the Beloved Beer Ball Feb 13, 2024

Show notes

In the mid-’70s, as the Light Beer Wars were starting to heat up, a family-run brewery in central New York called F.X. Matt — one of the nation’s oldest, and still running to this very day — came up with a wild new packaging format for its beers. It was bold. It was bizarre. It was… balls? That's right. Big, translucent plastic spheres full of 5.16 gallons of Matt’s Premium Lager. Part keg party, part party trick, F.X. Matt’s beer balls were all the rage in the Eighties, and soon drew competition from local rivals and national heavyweights alike. Joining Taplines today to talk about beer balls and so much more is fourth-generation Matt and president of the brewery that bears his family name Fred Matt. Don't forget to like, review, and subscribe!

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Remembering Ice Cube’s Iconic, Infamous St. Ides Rhymes Jan 30, 2024

Show notes

Joining Taplines today is Jacinta Howard, a veteran culture and music writer and editor in Atlanta, to talk about a very specific, very special, and very star-studded "sponsored content" series that hit the airwaves back in the late ‘80s and early ‘90s, long before "sponsored content" was even a thing. St. Ides malt liquor first arrived on store shelves in 1987, but it wasn’t until the brand’s parent company hired the iconic DJ Pooh to enlist a who’s-who of blue-chip rappers — from Ice Cube to the Wu-Tang Clan — in the production of original mixtapes and music videos about the “Crooked I” that it began to take off. And when it did, sales followed — but so did the controversy that would eventually bring St. Ides’ breakout #sponcon project to an end. Don't forget to like, review, and subscribe!

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How Left Hand Bottled America's First Nitro Stout Jan 16, 2024

Show notes

When Left Hand Brewing opened for business outside of Denver in the early '90s, the plan wasn’t to become known nationwide as “the milk stout brewery” or “the nitro brewery,” and certainly not “the nitro milk stout brewery.” But when it introduced its chocolatey, none-too-heavy milk stout in the Aughts, people loved it, and especially the silky smooth nitro draft pour. Co-founder / CEO Eric Wallace and the Left Hand team started wondering: "Hey, if Guinness is able to package nitro beers, couldn’t we?" Nobody else in America had figured out to do widget-free nitro in the bottle, but that didn't stop them milk stout boys. They succeeded, and forevermore Left Hand would be synonymous with the hard-poured, inky-black, velvety stout. The rest was history—history we discuss with Wallace himself on this week's episode. Don't forget to like, review, and subscribe!

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How Non-Alcoholic Beer Got Cool Dec 12, 2023

Show notes

Athletic Brewing Company wasn’t the first non-alcoholic beer brand, not by a long shot. But it was the first to successfully cross the flavors and aesthetics of the craft beer segment consistently, and at scale. Its considerable success since first hitting the market in mid-2018 has helped open up horizons for millions of drinkers — and today, co-founders Bill Shufelt and John Walker are here to talk about how it all went down. Don't forget to like, review, and subscribe!

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How Coors Capitalized on Craft Brewing's Boom Dec 05, 2023

Show notes

Returning to Taplines today for the second installment of our two-part episode about Blue Moon's historic, controversial rise is Keith Villa, the former Coors brewer who created the iconic, top-selling Belgian-style witbier in the mid-'90s. We discuss the brand’s soaring success after its rocky first few years in the Rocky Mountains — and how once Blue Moon found its footing in Coors' portfolio, it started to face criticism from some members of the craft brewing industry, who painted the beer as an interloper to “the movement” that Villa had considered himself a part of. (This is Part 2; make sure to check out Part 1 in your podcast feed if you haven't yet.) Don't forget to like, review, and subscribe!

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Blue Moon Rising Nov 28, 2023

Show notes

Joining Taplines today to talk about Blue Moon’s historic, controversial rise, is Keith Villa, the brewer who created the original recipe for the Belgian-style beer at Coors after earning his PhD in brewing from the University of Brussels. From the corporate offices in Golden, Colorado, to the ballpark brewhouse where he perfected the brand’s soon-to-be-smash hit recipe, to the bars nationwide where he tried to get bartenders to actually serve the stuff, Villa says Blue Moon’s success was anything but preordained by its corporate backing — contrary to what its critics argued. Let's talk about it. (This is Part 1 of a two-part episode about Blue Moon; Part 2 will appear directly following this one in the feed one week later.) Don't forget to like, review, and subscribe!

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How Finance Bros Discovered Hazy IPAs Nov 21, 2023

Show notes

Joining Taplines today is longtime beverage-alcohol journalist, VinePair writer at large, and author of the hotly anticipated forthcoming book "Dusty Booze," Aaron Goldfarb, to discuss Other Half Brewing Company's meteoric rise from humble beginnings to coveted hype brewery. Having found himself a few times in the line that formed outside the brewery on release days, Aaron witnessed firsthand a shift in the Brooklyn brewery's clientele and cachet as New York City’s contemporary masters of the universe — finance bros — became enthralled by the drinkability, variety, and most importantly scarcity of the brewery’s liquid wares. Don't forget to like, review, and subscribe!

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