Music

Take It Personal

On November 2, 2016 The “Take It Personal” Podcast was launched as the Golden Era and boom-bap-focused podcast to beat all Podcasts. Broadcasting all the way live from Del Boca Vista and brought to you by the Philaflava crew, who founded one of Complex Magazine’s “Top 10 Most Influential Hip-Hop Message Boards,” well as authoritative subject matter blogs, T.R.O.Y and “Steady Bloggin’,” the show and its brand of witty nuance and authentic reverence courtesy of co-hosts Jason Gloss, Kevlar, DJ 360, A-Aron and Roger The Announcer is here to fill the nostalgia void in your heart.

Latest Episodes:

Take It Personal (Ep 19: Atmosphere Tribute) with Slug Jul 06, 2018

Show notes

Over the past two decades, Atmosphere has been touring the globe, making music, making fans and one member, especially, making babies. Hailing outta Minneapolis, Slug and Ant aren’t just a group, they’re Minnesota Nice! The slept-on beatmaker and storyteller have accumulated copious amounts of success throughout the years, so it was time Take It Personal took you on a tribute trip down Atmosphere lane. We cover the classics, the obscure, fan favorites and even some collaborations. We promise you, there will never be another Atmosphere tribute quite like this one. To further cement that, we invited Slug on the show to break bread with us.

The 2-part interview plays throughout this 4+ hour tribute show. We delve into a different side of Sean Daley. We talk Al Franken, ironically, a day before the allegations came out. We talk critics, family, touring, Soundset, DJ Premier and some crazy stories like the time Rick Rubin was courting them. When you think Minnesota musicians, you immediately think of Prince, The Time, Jimmy Jam & Terry Lewis, and probably Bob Dylan, but after this show, we have to think Atmosphere will be right there with them.

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Take It Personal (Planet Asia Interview) Aug 04, 2017

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On episode 18, Planet Asia stopped by to talk about his latest Apollo Brown collabo Anchovies. We talk his come up, all the producers he's worked with and his coastal connections. We find out he was motivated by GZA to make Pure Coke. We talk the whole Interscope situation and his influence on rappers like Blu, Fashawn and Kendrick. We even find out if there is a possibility for a Cali Agents reunion. Check out one of Cali's finest!

Take It Personal (Meyhem Lauren Interview) Aug 02, 2017

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Meyhem Lauren is extended family to Take It Personal. He was one of our first supporters dating back to episode 1, when we were podcast rookies shaking off decade old rust from when we last did radio. Meyhem and DJ Muggs just dropped one of the best albums of the year titled “Gems From The Equinox.” They all have been busy doing promo and we were fortunate to catch up with Meyhem while he was on tour with Action Bronson. We talk music, Muggs, pizza, watches, Viceland, Macho Man vs. Ric Flair, Kelly Kapowski vs. Lisa Turtle and we even managed to sneak on stage with him as he performed Hot Pepper. Meyhem is always honest, always witty and 100% good peoples. We strongly encourage you to listen to Episode 18 in its entirety, but for those who want to hear just the interview, here you go!

Take It Personal (Ep 18: Return Of The Boom Bap) with Meyhem Lauren & Planet Asia Aug 01, 2017

Show notes

After spending the last 4 episodes on the West Coast, we return to the boom-bap for episode 18. Hip-hop has been very good this year and it’s because of guys like Meyhem Lauren and Planet Asia. Both Gems From The Equinox and Anchovies are up there for album of the year, so it only made sense to have these guys as our special guests interviews. We have new music from Apathy & O.C., Sean Price, Meyhem Lauren & DJ Muggs, MF DOOM, Conway, Benny, Westside Gunn, Fashawn, Da Flyy Hooligan, Edo. G, SmooVth & Giallo Point, Defari, Apollo Brown & Planet Asia, Masta Killa, Hus Kingpin, Heavy Metal Kings, Big Twins, Bermuda Triangle and Mach-Hommy to name a few, plus a ridiculous DJ 360 remix of Winter Winds. Keep it locked as the TIP crew entertains you for the next 3 hours with hip-hop and hilarity.

Take It Personal (Ep 13: Back To Basics) May 17, 2017

Show notes

Episode 13 has no tributes, no interviews and it's not 6 hours long. We bring it back to basics and focus on the music. With new joints by Perestroika, Supastition, Conway, Hus Kingpin, Everlast and MC Eiht, plus 90s classics from Redman, Organized Konfusion, Ultramagnetic MC's, Big L, Diamond D and A Tribe Called Quest, we got you covered. At the break, we discuss The Defiant Ones, which kind of turns into a Jimmy Iovine slob fest, but entertaining nonetheless. Please remember to rate and review our show if you're feeling it. West Coast Classics coming up next!

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Take It Personal (Bonz Malone Interview) May 13, 2017

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Writer, actor, A&R, sneaker addict and all-around amazing story-teller, Bonz Malone joins Take It Personal on our Prodigy tribute show. There are people in this world that talk about it and then there are those who live it. Bonz Malone does both. After 3+ decades of contributions, Bonz has been apart of some of the greatest hip-hop stories, movements and even movies. Whether it was his time penning acclaimed features in The Source, Vibe and Spin, appearing in the movies Whiteboyz, Brooklyn Babylon, Life, consulting for Juice or even winning the Grand Jury Prize at the Sundance Film Festival for his own movie Slam, Bonz has done more than most people. In this interview, he entertains, informs and shares some great stories about Wu-Tang, the time he lost the chance to sign Biggie over a friendly dice game, and of course, signing Mobb Deep to their first record deal.

Take It Personal (Ep 12: Prodigy Tribute Pt. 2) with Domingo & Bonz Malone May 11, 2017

Show notes

After our 6+ hour DJ Premier show, we swore we were done with tributes for a while. Then, on June 20th, hip-hop suffered another tremendous loss. We usually celebrate the careers of the artists we do tributes on, but in this show, we wanted to celebrate the life of Albert “Prodigy” Johnson as well. Like the Preem tribute, this was no easy feat. Prodigy’s career was remarkable filled with longevity and a ridiculously extensive catalog. He started making music as a teen and went out doing exactly what he loved at aged 42. This tribute was an emotional one, and we know many of you will get to re-live moments when you first heard these Mobb classics. If there is one thing our listeners should know by now about Take It Personal, it’s that we take it SERIOUSLY! We have 5 extraordinary guests, each one sharing unique, personal stories about Prodigy. Shouts out to DJ Premier, Bonz Malone, Meyhem Lauren, Domingo and Ras Kass for being a huge part of this proper send-off. You all helped make this a masterpiece. And since this is another 6+ hour one, we decided to break it up into two parts. Please make sure you listen to it in its entirety- I promise, you don’t want to miss anything our guests had to say or any of the joints we played. P may be gone, but his music lives forever. RIP P!

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Take It Personal (Ep 12: Prodigy Tribute Pt. 1) with DJ Premier, Meyhem Lauren & Ras Kass May 10, 2017

Show notes

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Take It Personal (DJ Premier Interview) May 10, 2017

Show notes

After putting together a 6+ hour tribute to the man, it was only right he stopped by Take It Personal to shoot the shit with us. Unfortunately, this happened during our Prodigy Tribute (another 6+ hours), so Preem was kind enough to share some great stories about Mobb Deep, and of course, his rather illustrious career. Now, you can listen to the exclusive DJ Premier interview in its entirety, right here. RIP P!

Take It Personal (Apathy Interview) Apr 29, 2017

Show notes

pathy of The Demigodz joins us, and what was supposed to be a 20 minute interview turned out to be an hour. Ap gets personal with us, holding nothing back, while discussing everything from his come-up, the trials and tribulations of an indie rapper, being courted by Jimmy Iovine, signing with Atlantic records, being a Freemason, his production process, his mental health, his love for Don Mattingly, all the way to his future projects, including his collaboration with O.C., Perestroika.

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