Running a company is complicated. Everyone has different priorities and conceptions of success. Left to their own devices, people default to a sort of mob rule where only the strongest personalities get their way, and often work in opposition. Things get murky, inefficient, and ultimately, deadly for the business.
So how do we keep alignment?
Here at Turntide, we rely on a system called “OKRs,” which stands for “Objective / Key Result.” Simply put, an objective is a goal for the business, and a key result is a measurable amount of progress toward that goal.
It’s a simple concept, right? No way it could go wrong.
I invited some experts onto the show to share the finer points of OKRs, about where they fail, and what makes a good one. Perhaps, in order to understand what they are, we should take a look at they came from.