Show notes
What if the only thing standing between you and major media coverage… is how you tell your story?
In this episode, we're joined by KJ Blattenbauer, founder and CEO of Hearsay PR, a powerhouse publicist who helps overlooked experts become headline makers. With nearly 30 years of experience and clients featured in outlets like Forbes, Architectural Digest, Fast Company, and The Today Show, KJ knows exactly what it takes to break through a crowded media landscape.
She shares the real strategies behind getting noticed—whether you're an entrepreneur, author, founder, or creative—and why most people never get the visibility they deserve.
We dive into:
- The simple framework to clarify your message and stand out instantly
- Why most pitches fail (and how to fix yours in 5–7 sentences)
- The follow-up strategy that dramatically increases your success rate
- How to use AI the right way in PR (and where it falls short)
- The truth about "pay-to-play" media—and whether it's worth it
- Why you should start PR before you feel ready
KJ also breaks down how to think like the media, craft irresistible subject lines, and position yourself as the go-to expert in your space.
If you've ever felt like you have something valuable to share, but aren't getting the attention to match—this episode will give you the clarity and confidence to change that.
Five-time #1 Bestselling Author and Motivational Speaker Erik Qualman has performed in over 60 countries and reached over 60 million people this past decade. He was voted the 2nd Most Likable Author in the World behind the Harry Potter series.
Have Erik speak at your conference: eq@equalman.com
Motivational Speaker | Erik Qualman has inspired audiences at FedEx, Chase, ADP, Huawei, Starbucks, Godiva, FBI, Google, and many more on Focus and Digital Leadership.
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