SunCast

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051 Solar Fred's Content Marketing Strategy Oct 10, 2017

Show notes

Welcome to Tactical Tuesdays, a weekly short-form conversation with subject-matter experts to give you the edge in building your solar business and brand.

And first up, my friend Tor Valenza, AKA Solar Fred, is back to discuss Content Marketing. What is it? How can you integrate it into your marketing strategy? Where does Social Media add value, and even who are some of the thought leaders Tor recommends we follow.

Tune in, and Tune-up your skills.

Thanks for checking out Tactical Tuesday and please share this episode with someone you think would benefit!

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

050 Know Your Scene, 2 Yrs of SunCast, Exciting News Oct 09, 2017

Show notes

I can scarcely believe it's already been 2 yrs since the launch of SunCast! Today, October 6th, is in fact the exact anniversary. It also marks the beginning of my 39th trip around the Sun, woot! Launching on my birthday in 2015 was an easy way to never forget the anniversary of the show!

There are 5 things I'll cover on today's episode:

wow, 50 episodes, what does that mean? And an announcement regarding upcoming episodes & content
Know your scene, the value of creating a tribe
Staying connected
If you're on my mailing list, or care about giving input, I'll be sending a survey next week, so make sure you're signed up to receive it.
Next week's webinar is gonna rock your face off.

Today, on SunCast episode #50, we are going to dive deep, not with a guest, but with you. I'd like to tell you some of the things I've been thinking about and how I hope to create more value for SunCast as it begins to expand beyond a weekly podcast into a broader platform. I began SunCast 2 yrs ago with the intention to create a place in the solar industry where you can come every week to get insights in to the Latin America solar market, hear from leaders in the space about how they built their business and careers, and create a community of solar warriors who are seeking to push the boundaries of what we're capable of doing.

Enjoy!

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

049: Unlocking dramatic sales growth to drive your business Sep 29, 2017

Show notes

Episode 49 - the missing link(s) to solid growth

This week's episode is one I REALLY enjoyed recording for 2 reasons. #1, it's mostly unscripted because of #2, it's after dinner with one of my favorite humans, Scott Mueller, and we aptly dubbed it the first Winecast, over a great bottle of Vino - It's officially WineCast #2 (see Episode 46 for WineCast #1) but let's not get into semantics!

Today I'll keep the intro short & focused on 2 important things you need to know, that tie back to today's chat w/Scott.

Thing 1: Scott is one of my solar brothers, part of my Scene, my tribe.

What does that mean, and why do you care? Well, that's the topic of next week's episode, which is #50, and which celebrates 2 awesome milestones in MY Life - my 38th birthday - AND the 2nd anniversary of the launch of SunCast!

So, next week's episode will take a look at how we build community, what has SunCast become over the first 50 episodes, how you all have in fact become my tribe of sorts, and what you can expect from the next 100 episodes! Exciting stuff, so please don't miss out on next week's momentous episode.

Thing 2: Scott has sold solar around the globe, including more than a year as a digital nomad while building his current company, Solar Lead Factory. We get into lots of stuff today that is interesting, but the most notable and what I want to focus on is that on the heels of this recording, we decided to do a Webinar, which we just announced yesterday. So let me tell you about the Webinar before we get into the show with Scott.

It'll be a 3-part series on growing your solar business, hosted by SolarEdge, Solar Lead Factory, & SolarEdge

October 13th - 10AM PDT

Part I - LEADS - Growth starts here

In Part 1 we explore various types of leads, how to get them, and how to architect your approach for success with a special focus on how to leverage paid marketing as fuel to dramatically increase your sales.

What are the differences in sales approach by lead type?
How can leveraging strengths in certain approaches help or hurt success in other areas?
Which marketing strategies are most effective?
How does the ‘top of the funnel’ impact the rest of the funnel?

This weeks episode is brought to you by Buyourfuture - go to http://bit.ly/buyfuture to learn more.

And by SunCast, SolarLeadFactory & SolarEdge - bringing you this awesome webinar in 2 weeks on how to prepare for growth in your solar business - www.mysuncast.com/webinar to learn more.This weeks episode is brought to you by Buyourfuture - go to http://bit.ly/buyfuture to learn more.

And definitely, Stay tuned next week for a solo episode with a bit of a look back at starting the podcast, and a riff from me on building your tribe.

Alright! Thanks again for taking the time to be here. Enjoy this week’s episode of SunCast, with my man, Scott Mueller of Solar Lead Factory

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

048: Solar Fred, the state of marketing in the solar industry with Tor Valenza Sep 22, 2017

Show notes

Welcome to SunCast, and Episode 48!

Today we'll be spending time with a friend who's no stranger to the media and spotlight surrounding solar, and who has been a major voice advocating for the solar industry's maturity both as a resource and as a marketing community vying for people's attention in a crowded space. Tor Valenza, AKA, Solar Fred, is a strategy advisor and communications consultant for a number of well-known companies, and regularly shares his insights, thoughts and recommendations with us through social media and online publications. So I thought I'd have Tor come on SunCast to not only dig into his background, but to hear his take on how solar companies can learn from the best marketers in the world and what we should be doing to up our game. In today's episode, Tor and I discuss:

The making of Solar Fred
What is branding, and how are solar companies getting it right
What's holding many solar companies back
The failures that have led to Tor's successes
What you can learn from a giant solar panda in China
A ton of book recommendations and other goodies related to marketing best practices

You can get the full show notes and links to books and other resources if you head over to the blog at mysuncast.com.

If you like what you hear, please SHARE it!

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

047: Jeff Spies, Solar Pioneer Parties, and evolution of solar contracting Sep 15, 2017

Show notes

Welcome to Episode 46 of SunCast. I'm your host, Nico Johnson, and I'm so glad you're back with me again this week!

My friend, and fellow podcaster, Jeff Spies, has been in the solar industry for nearly exactly the same amount of time I have (that's 11 yrs and counting!) and I don't think Anybody has spent as much time as he has thinking about how to tell the story of the dawn of the Solar PV Industry and the vanguards who ushered it out of obscurity and into mainstream. His Solar Pioneer parties are legendary, so stay tuned to hear how you can attend the 3rd and final one this November!

In today's episode, we get into detail about:

Jeff's journey into solar, from his early days at AEE to now
What exactly is this Solar Pioneers party he keeps talking about on LinkedIn and Facebook and why you should attend?
Which contractor trade Jeff expects solar to most resemble as it continues to evolve
His take on Hot or Not, and of course, books, lessons learned and much more.

If YOU have someone or something you think should be on Suncast, you can shoot me an email, a LinkedIn message, or even just pop over to the website and leave me a quick Voicemail, right from your smartphone! That website is www.mysuncast.com and email is nico@mysuncast.com.

This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, please reach out to me directly for an invitation code to join the platform.

Enjoy this week’s episode of SunCast, with Jeff Spies of Quick Mount PV.

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

046: Pam Cargill, Chaos Analyst Sep 08, 2017

Show notes

Welcome to Episode 46 of SunCast.

Today we will be spending time with my new friend, Pamela Cargill of Chaolysti Management Consulting. Stay tuned for:

Insights into how small companies prepare for growth in solar
Solid tools Pam uses to coach her clients along that path
What its like leaving corporate to run your own consulting business, from a woman's perspective
And about a dozen other insights gleaned from this hour with Pam

Pam cut her teeth more than a decade ago schlepping modules on a crew installing in the Northeast. She then moved up to the marketing and operations teams at Sungevity before stepping out on her own. So, she understands how to help companies get to scale, address common misconceptions, and how to frame the conversation.

By the time you hear this, you may already be on a plane to Vegas, or perhaps you missed it but you're finally catching up on episodes, that's ok too!

If you do hear it ahead of SPI, I still have some spots available for interviews, and there will be lots of opportunities for us to meet up.

www.callnico.com

One such opportunity is the annual Tweetup hosted by my friend Tor Valenza, aka Solar Fred, and his company, Kiterocket

DATE AND TIME

Tue, September 12, 2017

5:00 PM – 6:30 PM PDT

LOCATION

Flex House (Booth 6340)

Mandalay Bay Convention Center

http://bit.ly/spitweetup

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

045: Unlocking Solar Capital in Latin America (LIVE) Sep 01, 2017

Show notes

Welcome to Episode 45 of SunCast.

We're here to help you unlock your potential as a leader in the solar industry.

The recent Solar Pioneers Series we have begun, and some upcoming series on Solar Storage, Understanding Solar Finance, and more are aimed at helping you unlock the potential stored in the wisdom of Other people's struggles, growth and success stories, so I hope you keep coming back for more!

Today, we'll take another pause in the Solar Pioneers series, returning to Latin America and a discussion I recorded live at the SolarPlaza Unlocking Solar Capital event in Miami back in June.

The first segment of this week's show (about 11 minutes) is from the "Keys to unlocking Capital for the Offgrid Market" panel moderated by Robert Constantino, with guests

JUAN FERMÍN RODRIGUEZ

CEO & CO-FOUNDER // KINGO ENERGY

JOSÉ ORDÓÑEZ

CO-FOUNDER // HYBRICO ENERGY TECHNOLOGIES

ANDY BINDEA

FOUNDER & CEO // SIGORA INTERNATIONAL

ANNE GERSET

SENIOR IMPACT INVESTMENT MANAGER // ENGIE

FERNANDO ALVARADO

PRESIDENT & CEO - SUSTAINABLE ENERGY CENTRAL AMERICA

They discussed:

How to obtain financing for off-grid projects
Keys to making off-grid business models bankable and best practices in risk mitigation
Opportunities for telecom integration in Latin America and possibilities for PAYG business model
Overview of business models with potential in mini-grid and off-grid segments

I wish I had recorded the whole thing, but hopefully, the bits we got were insightful!

And the second segment of the show (about 30 min) is from a session we called

CEO Spotlight: Two Off-grid companies with vastly different approach to the market

Andy Bindea and Juan Fermin tell-all with Nico Johnson

It's a candid live session with 2 previous guests of the show, Episodes 031 & 032 respectively. These are two of the smartest and hardest-working young entrepreneurs I've had the pleasure to interview, and they've both raised a lot of money! I hope you enjoy this unscripted free-form session where I get into the differences between their two approaches to building an off-grid solar company in Latam.

I hope you enjoy both segments, and that you consider attending a future SolarPlaza conference. Thanks again to SolarPlaza for all the support and for letting me run around like a reporter at this event.

Also mentioned in the show, SPI is in a couple of weeks!

Let's meet up! I'll be attending the annual Tweetup put on by my friend Tor Valenza, aka Solar Fred, and Kiterocket

Tue, September 12, 2017

5:00 PM – 6:30 PM PDT

LOCATION

Flex House (Booth 6340)

Mandalay Bay Convention Center

http://bit.ly/spitweetup

Hey I'd love to know, what are you struggling with? What one thing is in your way that you'd like help solving? Are there areas specific to your business, or the industry as a whole, that you wish you knew how to do better, or where you're getting stuck? Let me know; I love brainstorming ideas and helping people think through these types of problems. And if I don't know it, I just might know someone who does, and we'll get them on the show!

If you'd like to schedule a 1:1 call w/me, you can now do that at www.callnico.com

You can also just shoot me an email, a LinkedIn message, or pop over to the website and leave me a quick Voicemail, right from your smartphone! That website is www.mysuncast.com and email is nico@mysuncast.com.

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

044: Tony Clifford, Creating Rapid Growth as the CEO of Standard Solar Aug 25, 2017

Show notes

Welcome to Episode 44 of SunCast, Solar Warrior!

I'm so glad you are with me again this week! We're back with another edition of the Solar Pioneers Series, and today's guest hails from the East Coast of the US. I know what you are thinking - "Wait a minute, Nico, aren't all the solar pioneers from California?"

Not all of them!

Back in the 70s and 80s, there were a number of companies in and around the DC area that were quite innovative. Among them, Solarex. Today's guest was one of the early employees at Solerex.

When I met Tony back in 2010, he was the CEO of Standard Solar, a company he continues to lead today.

I have had the pleasure of watching Standard Solar become one of the fastest growing and important solar companies, not just in the North East region, but now with an established presence across the US.

In today's episode, Tony and I discuss:

What it was like to work for Solarex in the 70s.
What Tony believes are the fundamentals or bellwether signs of a maturing industry (and where solar is along that curve).
What key employee characteristics he looks for when hiring into such a fast-growing company.
Tony's thoughts on the next 5 years ahead for the solar industry.
A fun Hot or Not segment, including Tony's thoughts on topics from Distributed Storage to the Section 201 Trade Case with Suniva.
...and of course, some key lessons and advice gleaned from his 30+ years, not just in solar, but in scaling startups!

You can read more on the blog and see the show notes for this episode.

If you or someone you know is selling commercial solar, you should check out Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help you quickly and easily deliver a financing proposal to your customers, please reach out to me directly for an invitation code to join the platform.

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

043: Smart Home, Monitoring on steroids, Blockchain & startup fundamentals with Stefan Grosjean of Smappee Aug 18, 2017

Show notes

Welcome to Episode 43 of SunCast, Solar Warrior!

While I was recently in SF for the Intersolar N.America show, I was on the lookout for products that I thought were innovative. Thanks to my friend Tor Valenza, aka Solar Fred, I was introduced to the guys from Smappee. Smappee is WAY more than just a monitoring device, and I had the privilege to sit down with the founder, Stefen Grosjean, himself a serial entrepreneur, to dig into exactly how he his positioning the US launch of this innovative product already available in 80+ countries! I'm happy to bring you that conversation, recorded live from Intersolar. In today's episode, we learn:

How Stefen and the Smappee team have been disrupting the building automation and information business for years
What exactly does Smappee do, and how could it revolutionize the smart home, not just connecting solar, but basically everything in the home
What Stefen means that every appliance in the home has a "fingerprint", and how smappee can "hear" it all with only ONE sensor
How the Blockchain can finally be realized for resi & commercial solar customers with Solarcoin - and of course how Smappee has been built to integrate it.
And something I think is quite a unique approach or concept - Stefen envisions Smappee can be a gateway product, or door-opener for solar installers to get into offering smart home and automation services that lead to recurring revenue models!

You can read more on the blog and see the show notes to this episode.

Also, ACK (!) I gaffed in the intro and said Steffan hails from France - I beg his and your apology - Smappee and Stefan are from Belgium.

I also get into Stefen's previous successful entrepreneurial ventures and what it takes to found and grow a company to exit (sold to Honeywell). He blew my mind on several topics we discussed, and I was supremely impressed with Stefen, his product, vision and startup chops. I expect Smappee to do great things in their entry into the US Market. And I expect enterprising solar installers to begin to realize the opportunity at their doorstep with integrating smart-home technologies into their sales process.

And lastly, if you or someone you know is selling commercial solar, you should check out Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, please reach out to me directly for an invitation code to join the platform. Did I mention it's free?

Please enjoy this week’s episode of SunCast, with the serial entrepreneur making his entry into the US market all the way from France - Stefen Grosjean of Smappee.

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

042: Cory Vaughan - Pt 2, After Sunedision, lessons from the trenches Aug 11, 2017

Show notes

Welcome to Episode 42 of SunCast, and episode 3 of our Solar Pioneers series.

Today we're picking up on Part 2 of our Episode 40 with Cory Vaughan. If you missed the previous episode, please do take some time to go back and hear how it all started. Cory has had the good fortune of being an early team member with a front row seat to several startups that have become industry-leading behemoths, and in today's episode, we get into detail about:

The truth about Sunedison's rooftop leasing practices and whether it created an advantage
How Sunedison set up regulatory affairs and other inside information on upcoming market development
How SunEdison seemed to Always be ahead of the cost curve on solar project pricing
What it was really like to ride the rise and fall of the MEMC acquisition and company explosion
Cory's vision for financing and storage solution that will help the C&I market
Hot or Not, from DG to SAAS for solar to grid stabilization
Cory's advice to developers from his owned lessons learned
And what he'd do differently if he could start over with SunEdison again

Really Cory just doles out so much advice and insight in this follow-on episode, gleaning from 20+ yrs of experience selling solar!

I hope you have as much fun as we did recording it.

Head over to the blog for more details and the show notes.

Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?

Hit us up - team@suncast.me with your feedback & recommendations.

If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncast

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

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