Success Story with Scott D. Clary

Latest Episodes:

Lessons - Marketing Lessons Learnt From Presidential Campaigns | Phillip Stutts - CEO of Win BIG Media Oct 19, 2024

Show notes

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this “Lessons” episode, Phillip Stutts, CEO of Win BIG Media, delves into marketing strategies derived from his extensive experience in political campaigns and how they translate to business success. He shares valuable insights on data-driven marketing, platform selection, and message optimization.

The Power of Data in Marketing: Phillip emphasizes the importance of data-driven decision-making. He discusses how data reveals the most effective platforms for reaching target audiences and explains the process of auditing a company’s marketing efforts to eliminate inefficiencies, such as overpaying for keywords in digital advertising.

Optimizing Campaigns Through Testing: Drawing from his experience in political marketing, Phillip shares how relentless testing of creative elements—similar to how presidential campaigns fine-tune their messages—can lead to breakthrough success. He highlights the value of running multiple versions of ads to find the optimal combination that resonates with audiences.

Lessons from Presidential Campaigns: Phillip also reveals how strategies from political campaigns, such as focusing on the issues that matter most to voters (or customers), can be applied to business marketing. He explains that aligning marketing efforts with what customers truly care about is key to winning their loyalty and trust.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/m2ZCxV0tB2U

Apple: https://podcasts.apple.com/us/podcast/phillip-stutts-ceo-of-win-big-media-how-to-get-3/id1484783544?i=1000547063159

Spotify: https://open.spotify.com/episode/3EM3qre9p2YHq3EaRBHpeM?si=93a1aa2b60374139

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Saad Mohseni - CEO of the Moby Media Group | Radio Free Afghanistan Oct 15, 2024

Show notes

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➡️ About The Guest

As Chairman and Chief Executive of MOBY GROUP, Saad has created Afghanistan's largest media company. Under his leadership, MOBY GROUP has established a network of television and radio stations that reach over 60% of the Afghan population. This includes Tolo TV, Afghanistan's most popular television channel, which attracts up to 15 million viewers daily.

Saad has been widely applauded for his role in advancing press freedom, empowering civil society, and defending women's rights through his media empire. Time Magazine recognized him in 2011 as one of the 100 most influential people in the world, while in 2013, Foreign Policy magazine named him among 100 Global Thinkers. In 2016, he was featured in the Business Insider 100 "The Creators" list, and recognized by the BBC as one of 10 men globally championing gender equality.

Saad currently serves on the boards of the International Crisis Group (ICG) and the Washington DC-based International Center for Journalists (ICFJ).

➡️ Show Links

https://www.instagram.com/saadmohseni/

https://x.com/saadmohseni/

https://www.linkedin.com/in/saad-mohseni-81751011/

➡️ Books

https://www.amazon.com/Radio-Free-Afghanistan-Twenty-Year-Independent/dp/0063299801

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

Hustle & Flowchart Podcast - https://hustleandflowchart.com/

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Range Rover Sport - https://www.landroverusa.com/

CIBC Innovation Banking Podcast - https://www.innovationbanking.cibc.com/podcasts/

SmarterVitamins - https://smartervitamins.com/scott (Code: Scott)

NerdWallet - https://www.nerdwallet.com/learnmore

➡️ Talking Points

00:00 - Intro

02:48 - Saad's Turning Point

04:08 - Moving Back to Afghanistan

06:50 - Afghanistan's 2002 Landscape

12:05 - Building Amid Chaos

18:00 - TV Revolution in 2004

22:15 - Sponsor: Hustle & Flowchart Podcast

22:57 - Government Mistrust

31:05 - Media’s Impact on Afghanistan

36:00 - Returning Under Taliban Rule

39:27 - Afghanistan’s Humanitarian Crisis

45:16 - Running Media Post-Taliban

50:22 - Dream Outcome for Afghan Media

54:35 - Hope with the Taliban?

57:55 - Business in Conflict Zones

1:02:14 - Key Lessons from Saad’s Book

1:04:04 - Building for the Right Reasons

1:07:20 - Advice to 20-Year-Old Saad

Lessons - Navigating Gender Bias and Ageism | Bonnie Marcus - Author of Not Done Yet Oct 13, 2024

Show notes

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In this "Lessons" episode, Bonnie Marcus, author of Not Done Yet, discusses the challenges women face in the workplace, particularly the intersection of gender bias and ageism, and offers strategies to overcome these barriers for career advancement.

Gender Bias and Ageism in the Workplace: Bonnie explains how women have long struggled with gender bias, but as they age, they face a "double whammy" of both gender bias and ageism. She highlights how women over 50 are often marginalized, excluded from key decisions, and seen as less valuable due to societal emphasis on appearance.

Impact on Career Trajectories: Bonnie addresses the pressures women face to maintain a youthful appearance, including undergoing cosmetic procedures, in order to remain competitive in their careers. This need to "hide" their age, she argues, directly affects their financial security and career progression, as it often leads to job insecurity and fewer opportunities.

Raising Awareness and Finding Solutions: Bonnie emphasizes the importance of bringing visibility to this issue, encouraging corporations to include gendered ageism in unconscious bias training and policy assessments. She shares practical solutions from her book and coaching practice to help women navigate these biases and for companies to create more inclusive environments.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/gl5WRS8_oSM

Apple: https://podcasts.apple.com/us/podcast/bonnie-marcus-author-of-not-done-yet-empowering/id1484783544?i=1000513699463

Spotify: https://open.spotify.com/episode/2Dm4DV77fgBzH47h1ph1rT?si=9daa22a8f91b42f2

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Lessons - Learning, Evolving, and Winning the Long Game | Eric Siu - CEO of Single Grain, Author of Leveling Up Oct 13, 2024

Show notes

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In this "Lessons" episode, Eric Siu, CEO of Single Grain and author of Leveling Up, dives into the strategies and mindsets that have shaped his success. Drawing on both personal and professional experiences, Eric outlines key principles from his book, emphasizing the importance of continual growth, learning, and resilience.

Power-Ups for Success: Eric introduces the concept of "power-ups," which he describes as essential tools for personal and professional development. These include habits and mental models like second-order thinking and endurance. He explains that these power-ups, much like in gaming, can be collected and applied to enhance performance in life and work.

Embracing Thievery and Iteration: One of the standout lessons from Eric’s book is the idea of "thievery," not in the literal sense, but in embracing the remix culture—learning from others and building upon existing ideas. He illustrates this with examples from companies like Apple and SpaceX, reminding listeners that success often comes from iterating on what already works rather than striving for total originality.

The Apprentice Mentality: Eric underscores the value of the apprentice mentality—staying humble, being open to learning, and never becoming too confident in one's knowledge. He emphasizes the importance of maintaining curiosity and being receptive to new information, especially in a world that is rapidly changing due to advancements in technology.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/UeWMmc9AX84

Apple: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544

Spotify: https://open.spotify.com/episode/0COftydJcQNbdNBHkpM7u3?si=fsSJCS2_Tsq9EvMNyX8O_Q

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Brett Berish - President & CEO at Sovereign Brands | How to Make Your Brand Unbeatable Oct 12, 2024

Show notes

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ About The Guest

Brett Berish is the Founder and CEO of Sovereign Brands, a leading international wine and spirits company. With a proven track record of creating successful brands, Berish has established himself as a visionary entrepreneur in the industry. His past brands include Ace of Spades, which he sold to Jay-Z in 2014, and D'Ussé, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively.

Today, Berish oversees Sovereign Brands' diverse portfolio, which includes Luc Belaire, the fastest-growing French sparkling wine in the world; Bumbu, the best-selling brand in the U.S. premium rum category; McQueen and the Violet Fog, a small-batch gin from Brazil awarded a 93-point score by Wine Enthusiast; Villon, a revolutionary French liqueur; and The Deacon, a Scotch Whiskey blend. Berish also hosts Self Made, a series featuring conversations with top artists, athletes, influencers, and business leaders, including Rick Ross, DJ Khaled, Post Malone, and Lil Wayne, among others.

➡️ Show Links

https://www.instagram.com/brettberishceo/

https://www.linkedin.com/in/brett-berish-029963b6/

https://brettberish.com/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

Hustle & Flowchart Podcast - https://hustleandflowchart.com/

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 - Intro

02:57 - Building a Business

05:00 - Standing Out from the Competition

08:40 - Early Entrepreneurial Passion

16:58 - Biggest Wins & Losses

19:05 - Modern Branding Strategies

22:39 - Navigating Cultural Shifts in Business

23:52 - Sell or Hold? Brett’s Take on Entrepreneurship

28:55 - Sponsor: Hustle & Flowchart Podcast

29:37 - The Secret to Entrepreneurial Success

30:54 - Tying Your Brand to Culture

33:25 - Getting Stars Like DJ Khaled & Rick Ross Onboard

36:18 - The Ace of Spades Story

47:10 - Brett’s Vision as an Entrepreneur

51:11 - Crafting Great Products

52:23 - Social Media & Brand Building

53:48 - Authenticity Through Social Media

55:51 - Branding with A-List Talent

57:38 - The Politics of Building a Brand

1:01:07 - Key Lessons from Brett’s Journey

1:02:50 - What "Self-Made" Means to Brett

1:17:50 - Advice for Brett’s Younger Self

Lessons - You Need To Be Your Own CEO | Sarah Gibbons - Coach to Execs & Entrepreneurs Oct 11, 2024

Show notes

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In this "Lessons" episode, Sarah Gibbons, coach to executives and entrepreneurs, dives into redefining leadership as a way of being, rather than just a title. She offers practical tools to help individuals live in alignment with their values, enhance communication, and move from reacting to life’s challenges to actively co-creating their experiences.

Redefining Fulfillment and Success: Sarah explores the concept of fulfillment, challenging traditional notions of success as a linear progression. She explains how living from your core values and making intuitive, intentional choices can lead to exponential personal and professional growth.

The Power of Co-Creation: Sarah discusses how shifting from being at the mercy of circumstances to co-creating your life with purpose can be transformative. She shares strategies to help people realize the power they have to shape their experiences by aligning their mindset, intention, and actions.

Leadership as a Daily Practice: Leadership, according to Sarah, is not tied to a job title but to how we show up in all areas of life. She encourages listeners to lead in their daily interactions and relationships, suggesting that even small shifts in mindset and behavior can significantly enhance one’s impact and legacy.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/aHmBOwoBilU

Apple: https://podcasts.apple.com/us/podcast/sarah-gibbons-success-coach-to-execs-entrepreneurs/id1484783544?i=1000526615985

Spotify: https://open.spotify.com/episode/3oR8jRepATPZfxx3IEOtA6?si=9d58a70490ba4d96

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Lessons - How To Market Emerging Technologies | Aubrey Strobel - Head of Communications at Lolli Oct 11, 2024

Show notes

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, Aubrey Strobel, Head of Communications at Lolli, delves into the innovative strategies behind marketing a new crypto project. Aubrey shares her approach to building brand credibility and making crypto accessible through creative and educational content.

Embracing a Unique Brand Voice: Aubrey explains how Lolli's strategy defies the conventional, serious approach of early crypto companies. By leaning into humor and approachability, Lolli has successfully differentiated itself from traditional financial institutions, positioning itself as the "fun bank" that makes crypto relatable to a broader audience.

The Power of Meme Marketing: Aubrey highlights the importance of using memes to engage with users, demonstrating that meme-based content can be an effective tool for brand recognition and user interaction. She shares how Lolli’s social media presence leverages meme marketing to connect with its audience in a fun and authentic way.

Building Personal and Brand Credibility: Aubrey shares her experience as the face of Lolli’s content, utilizing her background in broadcast journalism to create LolliTV, a weekly show that blends Bitcoin news, deals, and entertainment. This personal touch has helped build both her and the brand's credibility in the crypto space.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/zC7AjSoap90

Apple: https://podcasts.apple.com/us/podcast/aubrey-strobel-head-of-communications-at-lolli-how/id1484783544?i=1000528122861

Spotify: https://open.spotify.com/episode/5apOGiJrsEKxGX6NNx3Syr?si=09609671203f49fa

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Colin C. Campbell - Serial Entrepreneur & Bestselling Author | Start. Scale. Exit. Repeat. Oct 10, 2024

Show notes

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ About The Guest

Colin C. Campbell is a visionary entrepreneur and author with over 28 years of experience in building and scaling successful startups. He has co-founded numerous industry-leading internet and technology companies, including Internet Direct, Tucows, Hostopia, Paw.com, GeeksforLess.com, .Club Domains LLC, and Startup Club, with a combined valuation of nearly $1 billion.

His entrepreneurial journey has been marked by numerous achievements, including recognition by Profit magazine as the seventh-, third-, and first-fastest growing companies in Canada in 1997, 1998, and 2005, respectively. His book, Start. Scale. Exit. Repeat., has soared on Amazon’s bestseller lists, securing the top spot across seven categories, and has earned a 2024 Silver International Book Publishers Award, 2024 Best New NonFiction at International Book Awards, and won in the Business: Entrepreneurship & Small Business category at the American Legacy Book Awards 2024. Additionally, Campbell runs Startup Club on Clubhouse with almost 1 million members, providing a one-stop shop for business professionals seeking guidance on creating and sustaining startups.

➡️ Show Links

https://x.com/colindotclub/

https://www.linkedin.com/in/colinccampbell/

https://colinccampbell.com/

➡️ Books

https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs-ebook/dp/B0C75PWPD8

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

Hustle & Flowchart Podcast - https://hustleandflowchart.com/

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

LinkedIn Jobs - https://linkedin.com/excellence

➡️ Talking Points

00:00 - Intro

02:44 - Colin's Journey into Entrepreneurship

18:28 - How to De-risk Business Deals and Reduce Stress

20:31 - Avoiding Entrepreneurial Pitfalls

26:37 - Sponsor: Hustle & Flowchart Podcast

27:19 - Should Founders Stay for the Whole Ride?

33:29 - Fundraising Myths for New Entrepreneurs

35:33 - Colin’s Favorite, Least Stressful Company

47:12 - Leveraging AI for Marketing and Workflow

51:50 - The Success of Colin’s Latest Book

57:04 - Colin’s Two Success Frameworks Explained

58:26 - Sponsor: LinkedIn Jobs

59:39 - Key Factors That Impact a Startup’s Exit

1:03:05 - The Biggest Misconception About Entrepreneurship

1:06:12 - Mental Health & Losing $130 Million in Business

1:15:02 - Balancing Passion and Practicality in Business

1:17:25 - Fundraising Tips vs. Bootstrapping

1:20:22 - Mistakes to Avoid When Scaling a Company

1:20:12 - Advice Colin Would Give His Younger Self

Lessons - The Power of Entrepreneurial Thinking | Michael Dermer - Founder of The Lonely Entrepreneur Oct 06, 2024

Show notes

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, Michael Dermer, Founder of The Lonely Entrepreneur, shares his insights on how to cultivate an entrepreneurial mindset within any organization. He emphasizes the importance of innovation and adaptability, providing strategies to overcome corporate barriers and effectively present ideas while leveraging mentorship.

The Entrepreneurial Mindset: Michael explains that adopting an entrepreneurial approach is crucial for success in today's competitive landscape. He highlights that every employee has the potential to innovate and that organizations must empower their teams to think like entrepreneurs.

Overcoming Corporate Barriers: Michael discusses the challenges faced by employees in traditional corporate environments. He offers practical advice on how to navigate these obstacles by developing a solid business case for new ideas and presenting them confidently to leadership.

The Four P’s of Perspective: Michael introduces the concept of the Four P’s—passion, pressure, pleasure, and pain—explaining how these factors influence our decision-making as entrepreneurs. He encourages listeners to be mindful of these influences to avoid common pitfalls.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/Yp0TjblE1Lw

Apple: https://podcasts.apple.com/us/podcast/michael-dermer-founder-of-the-lonely/id1484783544?i=1000515330130

Spotify: https://open.spotify.com/episode/5SLTw0hJmudA5mKsfe2TcW?si=8ca7d66e6c0343fa

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Lessons - Redefining Success Through Fulfillment Over Ambition | Erin Blaskie - Fractional CMO & TedX Speaker Oct 06, 2024

Show notes

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In this "Lessons" episode, Erin Blaskie, Fractional CMO and TEDx speaker, shares her journey through the complexities of non-linear career paths and the importance of prioritizing personal fulfillment over societal expectations. She discusses the challenges of burnout, self-care, and the need to redefine success in a way that leads to a more balanced and fulfilling life.

Navigating Non-Linear Career Paths: Erin dives into her experiences of transitioning from entrepreneurship to structured roles, emphasizing that escaping the nine-to-five often leads to unexpected challenges and increased workload.

The Impact of Burnout: Erin shares her personal battle with burnout and depression, explaining how these experiences prompted her to reevaluate her career and the structure of her business. She discusses the importance of recognizing when it’s time to pivot and seek support.

Redefining Success: Erin encourages listeners to discard conventional notions of success and instead focus on what truly fulfills them. She shares insights on how to find contentment in life without succumbing to societal pressures or expectations.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/XPDFJxI2twA

Apple: https://podcasts.apple.com/us/podcast/erin-blaskie-fractional-cmo-2x-entrepreneur-startup/id1484783544?i=1000520429916

Spotify: https://open.spotify.com/episode/70z6J8EUXaG6y5yROdasB3?si=8e30a4b4d51f49c6

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary