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Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself — Software How-To
Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself

Overwhelmed? Feel like your business can’t run for a day without you? You’re not alone.

When you’re a solo business owner, everything ends up depending on you. You’re the only one who can do the work, answer the email, keep the plates spinning. So you’re on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

But being a solopreneur doesn’t have to mean doing it all yourself. With the right systems, parts of your business can run without you. That’s what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he’s helped hundreds of solopreneurs build systems that give them their time back.

Every week, one clear idea to help you get your time back without hiring a team…or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.

Copyright: © Joe Casabona

Latest Episodes:

Selling an online course? DO THIS (presented by Sensei) Feb 17, 2023

Show notes

Too many people create online courses the wrong way. They go into a cave for 6 months, develop the course based only on what they want to teach, then announce it's for sale...to crickets. Sound familiar?

There's a better way! A way that will save you time, validate your idea, and make you money faster.

This clip is brought to you by Sensei - Automatic

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

You NEED to Time Track to Make Money as a Creator with Marley Majcher Feb 13, 2023

Show notes

Marley Majcher, The Party Goddess turned Profit Goddess, was running a business but not making money — despite her degree from Georgetown. But she managed to turn it around with this “one weird trick.” OK — so that sounds clickbaity, but it’s true. See, Marley didn’t have a system in place for her business. She, like many creators I think, wasn’t spending her time wisely. So, she decided to do something about it: she decided to learn how she was spending her time, organize those tasks, and figure out the crucial ones that actually made money. And it all started with the one “Weird” trick: Time Tracking.

Top Takeaways:

Revenue goals are not profit goals - You can make $1M but if you’re spending $1.1M, you’re going in the wrong direction.
Most creators don’t think they need to time-track because they don’t do client work. But they are WRONG. You need to know if you’re spending 2 hours on a video or 8 hours on a video to know if that’s a profitable activity for you.
Aside from just understanding tasks, time tracking can hold you accountable. You’ll see where you’re wasting your time, and be more mindful of it. And your devices have some tools to help you do that automatically.

Show Notes:

Sponsored by: Groundhogg | Ahrefs | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

How I’m Using Paid Memberships Pro Feb 10, 2023

Show notes

Paid Memberships Pro is the lifeblood of my main product offering, The Podcast Liftoff Playbook. So in this first bit of 2023, I want to tell you everything I love about the plugin, and why I thought it best for my membership/learning site.

This clip is brought to you by Paid Memberships Pro

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Top 10 Lessons from 300 Episodes (Plus the Future of this Show) Feb 06, 2023

Show notes

It's episode 300! I thought I'd wax poetic on the top 10 things I've learned from both running this show, and the guests I've had on. After that, I talk a little bit about what's in store for How I Built It, and where I'd like it to go in the future. Plus, in the PRO show, I talk about what life without Twitter has been like.

Top 10 Lessons

Build Your Email List
Talk to your customers
Experiment
Niche/Specialize/Focus
Don't be afraid to say no
People care about the problem you're solving. Not you, not the tech you used. The problem
Tell Good Stories
Do things that don't scale at first
Ship what you have and iterate
Don't be afraid to ask

Show Notes

Sponsored by: Groundhogg | Ahrefs | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

The Best Way to Build Community is Easier Than You Think with Drew Dillon Jan 30, 2023

Show notes

Most attempts to start a community these days feel a lot like the approach the Underpants Gnomes from South Park took in making money. Step 1: Launch a Discord, Step 2: ???, Step 3: Community! But it’s not like that at all. And Drew Dillon, founder of Burb and community expert, is here to set the record straight.

Top Takeaways:

You need to think of the community as a business. Create a reason for people to care and engage. And close the look by making sure the community isn’t just about you - it’s about people connecting.
Start with a hypothesis. Ask what you think your audience has in common and why they might want to come together. Then test and iterate. Start with a Zoom call first and see if people want to connect after.
Do things that don’t scale at first. With 10-20 members, you can really get to know them and understand their needs (and those of the community). Around 50, you’ll likely need to start automating.

Show Notes:

Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

How to Create a KILLER Digital Product with Molly Keyser Jan 23, 2023

Show notes

Molly Keyser made half-a-million dollars selling a 15-page, $59 eBook without spending money on ads. How do you ask? She created something SUPER valuable, that immediately made the buyer money. And throughout this episode, Molly is going to tell us how she went from professional photographer to online educator making digital products, all by knowing and serving her niche. There’s A LOT to unpack, and I know you’ll find a lot of actionable tips here.

Top Takeaways:

Clearly define your niche so you can serve them, and stay true to that niche. Remember: Just because you know how to do something doesn’t mean you should teach it.
For your digital products, you need to solve a problem for your audience. Painkillers sell better than vitamins most of the time. And bonus points if you can point to immediate ROI.
If you (or you from 2 years ago) aren’t your ideal client, immerse yourself in communities of your ideal clients so that you can learn their biggest pain points.

Show Notes:

Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

————
Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

How to Drive More Sales by Writing Content for REAL Customers with Will Shultz Jan 16, 2023

Show notes

We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.

Top Takeaways:

You need someone in-house to make your content. That’s how you’ll create great content that shows a deep understanding of your customer and their journey.
If you’re having trouble coming up with content, take what you’re creating for a specific client and generalize it. That way, you’ve written for someone. Chances are there are similar folks out there.
Don’t worry about giving too much away for free. You differentiate yourself by becoming trusted and valued. You do that by showing people you deeply understand their problems.

Show Notes:

Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

————
Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

The Year of Budgets Jan 09, 2023

Show notes

I know what you’re thinking. Budgets? That’s what you’re going to base your entire year on.

I know this because that’s what my wife said. But fear not, my friends. Like Transformers™, it’s more than meets the eye.

Show Notes:

Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Kindle Scribe: Initial Thoughts Dec 08, 2022

Show notes

Earlier this year, Amazon announced the Kindle Scribe -- their competitor to the reMarkable 2. It's more affordable, they had an initial deal for Prime members, and a good trade-in price for my Kindle Oasis. SO the $500 device got down to $238. I bought it. Here are my initial impressions.

Show Notes

Kindle Scribe
reMarkable 2
Read my initial thoughts
Want to see a video demo? Join How I Built It Pro

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Automating my Home for the Holidays Dec 05, 2022

Show notes

The show is on break, but that's not preventing me from adding a bonus episode or two! It's no secret I love automation, and invariably those automations spill out into my personal life. I view the holidays as a great opportunity to flex some home automation muscles. Here's what I did, what I use, and some improvements.

In the PRO show, I get into the gory details, share my shortcuts, and talk about Matter and the future of home automation.

Show Notes

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

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