Show notes
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Shica Little.
Founder of Dr. Shica's Bakery, a rapidly growing plant-based cookie and cookie mix brand. Dr. Little shares her inspiring journey from educator to entrepreneur after losing her job during the COVID-19 pandemic. What began as baking in her kitchen and hosting local pop-ups has grown into a national retail brand available in thousands of stores across the United States and Canada.
The conversation highlights entrepreneurship, resilience, faith, product innovation, retail expansion, and building a legacy-driven business.
Purpose of the Interview
The purpose of the interview was to:
- Share Dr. Shica Little's journey from educator to successful entrepreneur.
- Demonstrate how setbacks can create opportunities for reinvention.
- Discuss the growth of a plant-based food brand from a kitchen startup to national retail distribution.
- Inspire aspiring entrepreneurs to pursue opportunities even when they are unplanned.
- Highlight the importance of branding, marketing, community engagement, and preparation.
- Showcase how passion, persistence, and faith can create extraordinary business success.
Key Takeaways
1. Her Entrepreneurial Journey Began After a Layoff
Dr. Little never planned to own a bakery.
She spent her career in education, earning multiple degrees, including a PhD, and working in education management. After losing her job during the COVID-19 pandemic, a former colleague encouraged her to turn her baking talent into a business.
Key Point: Sometimes entrepreneurship begins when circumstances force you to explore talents you didn't fully recognize.
2. A Hidden Talent Became a Business Opportunity
Although baking had always been part of her family tradition, Dr. Little initially viewed it as a hobby rather than a career.
After the layoff, she began selling baked goods through pop-up events in Los Angeles and quickly discovered strong market demand.
Key Point: Skills developed informally can become profitable businesses when paired with opportunity and confidence.
3. Plant-Based Doesn't Mean Sacrificing Flavor
Dr. Little intentionally created vegan cookies that appeal to everyone, not just people following plant-based diets.
Her goal was to develop products that:
- Taste great
- Serve people with dietary restrictions
- Appeal to mainstream consumers
- Offer a healthier alternative without compromising flavor
Key Point: Inclusive products often reach larger audiences.
4. Customer Feedback Helped Build the Brand
Early pop-up events and mall kiosk locations allowed Dr. Little to test products directly with consumers.
Those experiences helped shape:
- Cookie recipes
- Product offerings
- Packaging decisions
- Future retail opportunities
She continually refined products until they met her standards.
Key Point: Listening to customer feedback accelerates product development.
5. Celebrity Support Helped Create Momentum
During her Los Angeles pop-up events, several high-profile supporters discovered her products.
These supporters included:
- Doug Ellin, creator of Entourage
- Television producer Teri Weinberg
- Celebrity customers such as Jessica Simpson
The positive feedback helped build confidence and brand credibility.
6. Innovation Led to Cookie Mixes
As customers asked how to share her products with family members outside California, Dr. Little created cookie mixes.
The mixes allow customers to:
- Ship products nationwide
- Bake fresh cookies at home
- Easily replicate the bakery experience
The idea emerged directly from customer demand.
Key Point: New products often evolve from solving customer problems.
7. Marketing Begins Before Products Reach Stores
One of Dr. Little's most valuable business lessons involved retail distribution.
She emphasized that entrepreneurs cannot wait until products appear on shelves before promoting them.
Successful launches require:
- Early awareness campaigns
- Consumer demand
- Retail enthusiasm
- Brand visibility
Key Point: Marketing starts before distribution, not after.
8. Massive Retail Expansion Requires Preparation
The company grew from availability in roughly 200 stores to more than 4,100 retail locations.
Products are being distributed through major retailers including:
- HomeGoods
- TJ Maxx
- Marshalls
- Canadian retail outlets
This expansion transformed the company from a local bakery concept into a national brand.
9. The Brand Is Expanding Internationally
Dr. Little's business growth has extended beyond North America.
She was selected to:
Speak in Dubai
At a major international snacks and sweets event, she will present on:
- Green snacking
- Plant-based desserts
- Consumer food trends
The event includes thousands of buyers from dozens of countries.
Participate in Canada's Minority Supplier Program
The program connects suppliers directly with buyers interested in innovative and plant-based products.
Key Point: Small businesses can become global brands when founders are prepared for opportunity.
10. Community Impact Remains a Core Mission
Dr. Little created a fundraising initiative that allows schools, churches, and organizations to raise money through cookie and cookie mix sales.
The program:
- Gives organizations a percentage of sales
- Handles product fulfillment directly
- Reduces logistical burdens for schools and nonprofits
Her goal is to support communities while growing the business.
11. Legacy Is Bigger Than Sales
When discussing her long-term vision, Dr. Little explained that she wants to build a household brand similar to iconic baking companies.
Her dream is to create:
- A nationally recognized brand
- A family legacy
- A business her children and grandchildren can be proud of
- A company that gives back to communities
Memorable Quotes
Dr. Shica Little
"We wanted to make a cookie that is delicious and flavorful for everybody to enjoy."
"I never really thought that was something I could do."
"I went to school for 17 years to get that degree."
"I didn't know I really had the talent of baking until I was laid off."
"If it wasn't perfect, I would make it again."
"My goal was to make sure someone would say, 'This is the best cookie I've ever had.'"
"You can't wait to start marketing when the product gets on the shelf."
"I'm a dreamer."
"Let me go ahead and get this passport because I'm going to prepare myself for the doors that are about to open."
"My goal is to be the Betty Crocker or the Nabisco of plant-based cookies."
"Stay prayed up."
Rushion McDonald
"All dreams aren't always planned. Sometimes they happen when you least see it."
"People unknowingly, in their compliments, inspired you to get to this point."
"You didn't hesitate to deliver."
"The stores are in the business of making money."
"It can happen for anyone if they believe it."
Overall Message
Dr. Shica Little's story is a powerful example of how unexpected setbacks can become life-changing opportunities. After losing her education career during the pandemic, she transformed a family baking tradition into a thriving national brand. Through faith, hard work, product excellence, and relentless perseverance, she built a company that expanded from local pop-ups to thousands of retail stores and international business opportunities. Her journey demonstrates that preparation, belief, and willingness to embrace change can turn an ordinary idea into an extraordinary success story.
#SHMS
#STRAW
Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.
Business Podcast
Entrepreneurship
Small Business
Business Growth
Financial Literacy
Wealth Building
Black Entrepreneurs
Minority Business
Leadership
Executive Leadership
Business Funding
Marketing Strategies
Personal Development
Startup Advice
Sales Training
CEO Interviews
Founder Stories
Professional Development
Economic Empowerment
Business Success
Networking
Brand Building
Innovation
How to start a business
Small business funding
Entrepreneur success stories
Business leadership podcast
Wealth building strategies
Black entrepreneur podcast
Minority business development
Marketing for small businesses
Business growth strategies
Startup funding opportunities
Executive leadership training
Financial literacy education
Success mindset podcast
See omnystudio.com/listener for privacy information.
Our TOPPODCAST Picks 
Stay Connected
