Stitching Tales

Can't Pay Rent With Patterns: Busting Sewing Business Myths #33 Oct 29, 2024

Johanna can't even pay one month's rent with her latest pattern release, despite it being one of her best-performing patterns yet.

And Malena argues that you do need experience and the proper tools to create great sewing patterns. If you lack some skills, enlist help from those who have the knowledge. DIY doesn't mean we have to do EVERYTHING ourselves.

In this very candid conversation, we are busting plenty of myths about selling sewing patterns and running a business in general.

This episode was inspired by blog posts from Delphine of Just Patterns:

https://just-patterns.com/blogs/blog/busting-some-myths-about-selling-pdf-sewing-patterns

https://just-patterns.com/blogs/blog/should-you-use-adobe-illustrator-for-digital-patternmaking

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Sew Pants Like a Pro: Industry Insider Tips #32 Oct 22, 2024

Sew welt pockets, darts, and other dress pants details like a pro. Malena and Johanna go deep into common techniques for dress trousers and share their best tips, including some clever RTW techniques.

Johanna's Pants Tutorial Series

⁠https://www.thelaststitch.com/category/tutorials/sewing-pants/

Dart Sewing Tutorial https://www.thelaststitch.com/vide-sew-along-back-darts/ ⁠

Easy bound buttonhole tutorial (works for welt pockets too)

https://www.thelaststitch.com/how-to-sew-bound-buttonholes/

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Scared of Sewing Pants & Pattern Launch Update #31 Oct 15, 2024

Sewing pants can be intimidating. Getting the fit right, zippers, welt pockets, the list goes on. Johanna and Malena discuss the challenges with sewing pants and share some very helpful tips too.

Plus did Johanna manage to release her new sewing pattern, the Vide Pants, despite not being done 48 hours before the launch? Listen to find out!

Resources mentioned:

Vide knit pants

⁠⁠https://shop.thelaststitch.com/collections/clothes/products/vide-knit-pants-pdf-sewing-pattern

Fold Line's Trouser Sewing Pattern Guide

https://thefoldline.com/blogs/top-10-sewing-patterns/the-shortlist-trousers

Johanna's Pants Tutorial Series

https://www.thelaststitch.com/category/tutorials/sewing-pants/

Fit for Knits Book

⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠

Stitching Tales on YouTube

⁠https://www.youtube.com/@StitchingTalesPod⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Pattern launch and day job break #30 Oct 08, 2024

Johanna has finally launched a new sewing pattern, the Vide knit pants. Will it fly or flop? Johanna is a bit nervous about the outcome but excited to have a new pattern to share, after over two years of no releases.

Shop Vide knit pants

⁠https://shop.thelaststitch.com/collections/clothes/products/vide-knit-pants-pdf-sewing-pattern Johanna is also on a break from her day job and has some ideas on how to make her sewing biz a full-time income gig eventually.

Join us for a very candid episode on the realities of running a one-person sewing business!

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

Best seams and assembly methods for sewing knit pants (pt 2) #29 Oct 01, 2024

Is a straight stitch sometimes a good idea when sewing knits? And do you need a serger to sew joggers?

In this second part of the knit pants series, they nerd out on seams, machines and assembly methods. It turns out that Johanna and Malena use totally opposite methods when sewing knit pants. So which one is the best? Or are both excellent? Listen to find out!

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Patterns mentioned in this episode:

Vide knit pants

⁠https://shop.thelaststitch.com/collections/clothes/products/vide-knit-pants-pdf-sewing-pattern

Fieldfare joggers

⁠https://www.etsy.com/se-en/listing/795861037/fieldfare-womens-joggers-english-svenska⁠

Aila leggings

⁠https://shop.thelaststitch.com/collections/all-products/products/aila-leggings⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠⁠

Sewing joggers, leggings & other knit pants (pt 1) #28 Sep 24, 2024

Who doesn't like comfortable pants? Johanna and Malena certainly do. This is why they love to wear and sew pants made with knitted fabrics so much that they have also released sewing patterns with this style.

In this first episode, they dive deep into all the nerdy stuff that will make a huge difference when sewing knit pants, such as picking the right fabric, best cutting layout and elastic.

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Patterns mentioned in this episode:

Vide knit pants

https://shop.thelaststitch.com/collections/clothes/products/vide-knit-pants-pdf-sewing-pattern

Fieldfare joggers

https://www.etsy.com/se-en/listing/795861037/fieldfare-womens-joggers-english-svenska

Aila leggings

https://shop.thelaststitch.com/collections/all-products/products/aila-leggings

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠⁠

Secret sewing book project revealed #27 Sep 17, 2024

Johanna and Malena are writing another sewing book! And they can finally share what it is about!

Plus we get into a heated debate about which seam allowance is best for knit sewing patterns!

Email us at stitchingtalespod@gmail.com

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠⁠

Sew Small September & Trend Forecasts #26 Sep 10, 2024

Malena is participating in the #sewsmallseptember24 initiative. So we discuss ways to support smaller sewing businesses that might not have big-name recognition but provide awesome products.

If you want to know more about the challenge and how to participate, check out @neighborhoodpatterns and @madswick_studio on Instagram who launched this initiative to highlight small sewing businesses.

And regarding sewing products, Johanna has pinpointed two massive fashion trends based on her commute. She thinks these trends are ripe to pick for any fast-moving pattern designer.

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Q&A: Favourite makes, fitting jeans, business tips #25 Sep 03, 2024

We asked for your questions and here are our answers. In this episode we talk about presser feet for knits, how to best fit jeans and other pants, tips for grading patterns, our favourite makes, how to be smart about time when running a business and more!

Have questions for another Q&A episode? Email us at stitchingtalespod@gmail.com

Sewing Jeans Book

https://www.thelaststitch.com/sewing-jeans-book

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Book tip:

Grading For The Pattern Industry

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Big new projects & other updates #24 Aug 27, 2024

Johanna and Malena are back from a summer podcast hiatus. But it's been a busy summer for both of them.

Malena has created several new patterns and samples for a new project that will be announced soon. And Johanna has (finally!) filmed her new jeans sewing course. Plus a new sewing pattern is in the works.

It will be a busy fall, so Johanna has decided to take (yet another) break from her day job.

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Top tools for improving sewing #23 Jul 09, 2024

Sewing is tricky sometimes and we can all use a little help. Johanna and Malena talk about the tools that make tricky things easier, and save time too!

Plus Johanna has finally listened to Malena and purchased a life-saving "sewing" tool. But it took almost setting the sewing studio on fire before she came to her senses.

That said, Johanna does set something on fire during the episode, but it's all in the name of providing helpful sewing content!

Have questions for our Q&A episode? Email us at stitchingtalespod@gmail.com

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Johanna's Top 10 Tools for Less than $10

⁠https://www.thelaststitch.com/top-10-cheap-sewing-tools⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Big scary sewing dreams #22 Jul 02, 2024

Malena and Johanna go outside their Scandinavian comfort zone to allow themselves to dream big, about sewing and the future of their businesses.

We share some lofty goals, plus we tease our next projects!

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Sewing dos and don'ts #21 Jun 25, 2024

Do you have to prewash every fabric and is overcasting the edges always necessary? And do we really have to cut all pattern pieces in the same direction?

Johanna and Malena talk about their biggest sewing dos and don'ts. Some they agree on, and some...well...you have to listen and find out!

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Projector files and struggling pattern companies #20 Jun 18, 2024

Malena has added projector files to her latest pattern (The Malva Tee) and we think projectors might be the future for us homesewists. Plus she is featured on the biggest sewing podcast (not us, hehe).

Johanna is almost done with the instructions for her latest sewing pattern, the Vide knit pants. But will it sell?

This question leads to a discussion about sewing pattern companies going through periods of change or even folding.

Malena's letter on Love To Sew Podcast (Episode 263)

https://lovetosewpodcast.com/episodes/episode-263-love-to-brag

Johanna's interview on Love To Sew Podcast (Episode 28)

https://lovetosewpodcast.com/episodes/episode-28-sewing-activewear-with-johanna-lu

Deer and Doe founders on exiting the company and the challenges they faced

https://blog.deer-and-doe.com/18942-a-new-era-deer-and-doe-is-joining-the-closet-core-patterns-family

https://blog.deer-and-doe.com/17703-almost-10-years-an-honest-look-back

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Sewing activewear #19 Jun 11, 2024

Learn our top tips for making your own activewear. We talk fabrics, construction methods, patterns, fit – and how to add those special seams and finishes using regular, domestic, sewing machines.

Use code SAPOD20 to get 20% off:

Johanna's Sewing Activewear ebook + Aila Leggings patterns.
Malena's Hazelhen Top and Fieldfare Joggers.

Johanna's discount link

https://shop.thelaststitch.com/discount/SAPOD20

Malena's discount link https://hazelhenpatterns.etsy.com?coupon=SAPOD20

Johanna talks about how she started making her own activewear, which eventually led to her publishing the book Sewing Activewear.

Johanna's sewing activewear tutorials

⁠https://www.thelaststitch.com/category/sewing-activewear-tutorials⁠

Malena has drafted patterns for several activewear companies and share some fascinating insider facts on that process.

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Our favourite sewing tools #18 Jun 04, 2024

We share our top picks of must-have sewing helpers. Tools that are also budget-friendly, with one tiny exception.

Malena and Johanna also get into a discussion about which country produces the best scissors. Then Malena reveals a tool that makes Johanna explode with laughter!

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Johanna's Top 10 Tools for Less than $10

https://www.thelaststitch.com/top-10-cheap-sewing-tools

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Drafting patterns from existing clothes #17 May 28, 2024

Do you want to duplicate a store-bought garment? In this episode, we talk about how to make a pattern from a piece of clothing. There are several ways to do this and we cover them all.

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠⁠

Johanna's Pattern Transfer Tutorial

https://youtu.be/qyZIMeEv0yc

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Naming patterns & secret projects #16 May 21, 2024

Malena is working on a secret pattern project but worries that the pattern's name might turn her into a crazy cat lady.

Johanna is burning the midnight oil cranking out weekly YouTube videos, but fears her schedule is not sustainable.

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠

Johanna's YouTube-channel

https://www.youtube.com/@Thelaststitch

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Sewing and fitting a perfect t-shirt #15 May 14, 2024

What's the secret to sewing awesome knit tops? In this episode, Malena and Johanna share their best tips for fitting and sewing a t-shirt rivalling high-end RTW.

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠⁠

Free FBA and SBA guide

https://www.thelaststitch.com/bustguide

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠

T-shirt video sewing tutorial

https://youtu.be/qYWHOHV_eww

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Secrets of a big brand pattern maker #14 May 07, 2024

Malena's day job is making patterns for one of the largest fashion companies in the world. Can you guess which one?

In this episode, she shares what it's like to develop patterns in the professional world, and takes us through the process from a design sketch to the finished garment in stores.

Fit for Knits Book

⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Sewing knits on a sewing machine #13 Apr 30, 2024

Can you sew stretchy knits without a serger? Absolutely! If you use the right stitches, tools and techniques. In this episode, we share our best tips for sewing knit fabrics on a regular sewing machine.

Video: Sew Stretchy Knits on a Sewing Machine: 5 Game-Changing Tips

https://youtu.be/rr2hASfbuMY

Fit for Knits Book

⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠

Stitching Tales on YouTube

⁠https://www.youtube.com/@StitchingTalesPod⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Big plans, little time #12 Apr 23, 2024

Malena's free pattern launch has been a huge success. But now she is swamped with freelance work, with little time to develop new products and content.

Johanna is back on YouTube and is blown away by the response. But can she produce weekly videos while also filming a sewing course, creating a new sewing pattern, plus working a part-time job?

The struggle is real!

Fit for Knits Book

⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠

Stitching Tales on YouTube

https://www.youtube.com/@StitchingTalesPod

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Coverstitching: Our top tips and tricks #11 Apr 16, 2024

Do we really need a coverstitch machine? And why are they so fickle? Johanna and Malena cover (hah) everything you need to know about using a coverstitch machine and share their best tips.

Get 20% off Coverstitch Success

Use code POD20 or this link:

https://courses.thelaststitch.com/?coupon=POD20

Free coverstitch troubleshooting guide

https://www.thelaststitch.com/coverstitch-troubleshooting-guide/

Johanna's coverstitch resources

https://www.thelaststitch.com/coverstitching

https://www.thelaststitch.com/master-the-coverstitch-machine-book

Fit for Knits Book

⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠

Stitching Tales on YouTube

⁠https://www.youtube.com/@StitchingTalesPod

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Feeding the social media beast #10 Apr 09, 2024

Do we have to be on every single platform? And how do we create great content on every social media without burning ourselves to ashes? The answer is that we can't!

But if we want our business to succeed, we must keep churning out new content. So how can we do that without losing our minds?

Johanna and Malena brainstorm some ideas for more effective content marketing.

Fit for Knits

⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠

Stitching Tales on YouTube

⁠https://www.youtube.com/@StitchingTalesPod⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Sewing jeans like a pro #9 Apr 02, 2024

What are the secrets to sewing a really awesome pair of jeans? Johanna and Malena dive deep into this fascinating topic and offer tips and hacks you might not have heard before.

Plus a few tales of jeans sewing disasters, because yes, they happen to all of us!

Johanna's book Sewing Jeans

https://www.thelaststitch.com/sewing-jeans-book

Sewing jeans resources

https://www.thelaststitch.com/sewingjeans

Fit for Knits

⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠⁠

Launching patterns and losing followers #8 Mar 26, 2024

Malena is blown away by the response to her new free pattern. And Johanna is losing subscribers on YouTube because of the podcast! In this catch-up, we share some exciting and not-so-exciting things that have happened lately in our sewing businesses.

Fit for Knits

⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠

Ploen Patterns

https://ploenpatterns.com

Tauko Magazine

https://taukomagazine.com

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Our struggles with marketing #7 Mar 19, 2024

Marketing is the thing that both Malena and Johanna struggle with the most when it comes to running a business.

Malena wants to rely less on Instagram and is currently trying out new platforms.

Johanna is only comfortable with time-consuming, high-quality, content marketing, which incidentally is what stops her from doing any marketing at all.

We also address some legal and taxation complications regarding marketing. Things that not everyone in the sewing community might be aware of.

Fit for Knits

⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠

Jaykaiy Patterns

https://jaykaiy.com

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Creating a sewing pattern: From start to finish. #6 Mar 12, 2024

Curious about the process of developing sewing patterns? What tools do we use? How much is digital vs pen and paper? And are pattern testers required to ensure a good fit in all sizes?

These and a lot more questions are answered in this episode where Malena and Johanna talk candidly about the process of creating sewing patterns as a small company.

Fit for Knits

⁠https://www.thelaststitch.com/fit-for-knits-book⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠⁠

⁠⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

Malena released a (free!) pattern + other updates: #5 Mar 05, 2024

Malena has released the Malva tee, which you'll get for free if you sign up for her newsletter. Malva is guaranteed to become a wardrobe staple, and Johanna can't rave enough about the balanced and clever silhouette.

Johanna hasn't released a new pattern (yet!) but Malena has some strong opinions on what type of sewing pattern Johanna should create next. This is where Johanna lets her guard down and admits she is terrified of that idea. Listen to find out!

Fit for Knits

https://www.thelaststitch.com/fit-for-knits-book

Malena's free pattern

⁠⁠⁠⁠https://www.hazelhenpatterns.com

Johanna's pants tutorial series

https://www.thelaststitch.com/category/tutorials/sewing-pants

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠

⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠⁠ (get your free t-shirt pattern)

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠

⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠

Sewing newsletters, yay or nay? #4 Feb 27, 2024

Do we really need newsletters? Do readers find them useful? Or are they simply a waste of both inbox space and precious time for us business owners?

Malena wants to start a monthly sewing newsletter. But her concept flies in the face of all conventional sewing newsletter wisdom.

Johanna is both impressed and a bit sceptical. Will Malena be a newsletter disrupter or stick to a more conventional approach? Listen to find out!

Stitching Tales on Instagram

⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠

⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠

⁠⁠https://www.hazelhenpatterns.com⁠⁠

Our best tips from Fit for Knits. #3 Feb 20, 2024

Johanna and Malena have made a book together. It's about how to fit and sew beautiful knit clothes. Listen to this episode to learn a ton of tips that could blow your mind.

Fit for Knits Book

⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.instagram.com/laststitch⁠⁠⁠⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠⁠

⁠⁠⁠https://www.hazelhenpatterns.com⁠⁠

Who said sewing knits is easy? #2 Feb 13, 2024

Malena and Johanna get candid about their own struggles when it comes to sewing clothes made with knit fabrics. We talk about fabrics that can't handle sewing, disappointing necklines and having the serger knife slice up your garment (again!).

Luckily they have figured out some great tips along the way, so listen carefully to save you from making the same mistakes. Some of Malena's and Johanna's tips involve using a glue stick and a timer. But not together!

Fit for Knits Book

⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠https://www.thelaststitch.com⁠⁠

⁠⁠https://www.instagram.com/laststitch⁠⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠https://www.instagram.com/hazelhenpatterns

Sewing won't make us rich. #1 Feb 04, 2024

Malena and Johanna talk about the realities of running a sewing business. Can you quit your day job, or even make money at all? And does creating content take the fun out of sewing?

Johanna likes to pretend she is running a big sewing media house with a staff of highly skilled professionals. But in reality, she is mostly a one-person show.

Malena is more down-to-earth and likes to apply the "good enough" philosophy to save her sanity. Plus she is a big fan of delegating.

Fit for Knits Book

⁠⁠⁠⁠⁠https://www.thelaststitch.com/fit-for-knits-book⁠⁠⁠⁠⁠

Stitching Tales on Instagram

⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠

Stitching Tales on YouTube

⁠⁠https://www.youtube.com/@StitchingTalesPod

About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠https://www.thelaststitch.com⁠

⁠https://www.instagram.com/laststitch⁠

About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠https://www.instagram.com/hazelhenpatterns